Tag: academyforads

How To Find Mobile Customers Assessment Answers
How To Find Mobile Customers Exam Answers

Learn how to reach customers in today’s mobile-1st landscape. Explore how to reach mobile-1st customers through micro-moments and signals. Also, see what other companies are doing to reach their mobile-1st customers. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. Continue reading How to Find Mobile Customers Assessment Answers

Video in DoubleClick Campaign Manager Assessment Answers
Video in DoubleClick Campaign Manager Exam Answers

Get an introduction on how to run video advertising in DoubleClick Campaign Manager.

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Video in DoubleClick Campaign Manager

1. Get up and running with video ads
2. Plan your video campaign
3. Execute your video campaign
4. Measure and report on video campaigns

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1.) Your campaign uses geographic targeting.

How do you ensure your ad always has an eligible ad to serve on mobile devices?

• Verify your publisher’s mobile requirements
• Activate the default ad
• Use the VAST Suite Inspector
• Never include companion creatives

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2.) Your client is comparing the music in two video creatives and wants to know how many times viewers muted their audio.

In what category can you find this metric in Report Builder?

• In-banner video
• Rich media
• Media cost
• In-stream video

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3.) Samir is using Campaign Manager to run video ads for his agency’s clients. His clients want to run new creative.

How will Samir execute this request?

• Tell the client creative swaps are not supported
• Swap in new creative and the VAST tags will update dynamically
• Swap in new creative and re-send VAST tags to publisher
• Create a new in-stream placement for the new creative

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4.) What type of video ad would an advertiser use to target users who are watching streaming video content?

• In-banner video
• In-stream video
• Rich media
• A creative application program interface (API) that lets an advertiser build rich media ads

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5.) You’re trafficking to two different publishers. One publisher does not accept .mov files.

What do you do?

• Create two separate campaigns
• Turn off “Control transcodes from the placement”
• Turn off .mov transcodes on the placement level for that publisher
• Manually create VAST tags for the publisher that does not accept them

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6.) You want to know how many viewers watched your entire 20-second ad.

Which metric do you reference?

• Video Completes
• Video Plays
• Video First Quartile Completions
• Companion Impressions

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7.) Whose video specifications are the most important for advertisers to follow?

• Publishers
• Creative agencies
• None
• Google

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8.) What quality of video should you upload to Campaign Manager so it transcodes it into as many sizes as possible?

• The smallest file possible
• The highest quality possible
• A good balance of quality and file size
• Optimized for mobile devices

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9.) Hannah’s video ad is not rendering properly in her publisher’s video player.

What should Hannah do to troubleshoot the problem?

• Avoid using cookie-based targeting, particularly in desktop environments
• Nothing, as VAST tags are updated dynamically
• Test her VAST tag with the VAST Suite Inspector
• Re-upload her creatives

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10.) When trafficking your campaign in Campaign Manager, what action do you complete first?

• Create placements for each publisher
• Export VAST tags
• Upload creatives
• Activate placements

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11.) What information is packaged in a Video Ad Serving Template (VAST) tag?

• Video serving files, companions, and tracking pixels
• Rich media for in-app environments
• Display image files, javascript video player
• Dynamic banners

DoubleClick Bid Manager Basics Assessment Answers
DoubleClick Bid Manager Basics Exam Answers

Learn your way around Bid Manager, what it offers and how you can use it to manage your online marketing campaigns.

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DoubleClick Bid Manager Basics Courses

1. Get your ad where it gets results
2. Learn the basics of Bid Manager
3. Buy ad space in real time
4. Automate with demand-side platforms
5. Make your ads more compelling
6. Target your ads to interested customers
7. Keep them coming back with remarketing
8. Navigate Bid Manager
9. Try it out: Navigate in Bid Manager
10. Pair up Bid Manager and ad servers
11. Try it out: Upload an ad tag
12. Get creatives approved
13. Try it out: Check for rejected creatives
14. Know your campaign structure
15. Try it out: Create a campaign
16. Match media cost models with your budget
17. Look to partners to improve campaigns
18. Try it out: Assign partner costs
19. Set your campaign strategy
20. Manage campaign spend
21. Track conversions to improve performance
22. Use Bid Manager data to improve results

Pass the Assessment and earn an Achievement

1. DoubleClick Bid Manager Assessment
2. Bid Manager Practical Assessment

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1.) How is content targeting different from audience targeting options?

• Content targeting only works with video ads
• Content targeting can be used with additional audience targeting
• Content targeting requires an additional CPM fee
• Content targeting is only available on DoubleClick Ad Exchange

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2.) Which type of optimization is useful for refining your content targeting?

• Frequency optimization
• Day and time optimization
• Geo optimization
• Site optimization

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3.) Which ad format is recommended to serve across all display campaigns?

• JS
• .MOV
• FLASH
• HTML5

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4.) How does Bid Manager access creative assets that are stored on a third-party ad server?

• When an impression becomes available, Bid Manager searches multiple ad servers for the right creative.
• A creative is assigned to a line item in Bid Manager, which automatically adds the creative to the ad server.
• When the auction is taking place on the exchange, the creative is called to determine its quality score.
• An ad tag becomes a creative in Bid Manager, and when the creative loads, it calls the appropriate ad server.

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5.) Which strategy allows marketers to serve ads only to users who have previously visited the homepage of their website?

• Keyword targeting
• Remarketing
• Lookalike targeting
• TrueView

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6.) In which section of Bid Manager can you set alerts?

• Creatives
• User Settings
• Reporting
• Users

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7.) In which section of Bid Manager can you assign creatives?

• Line Items
• Insertion Orders
• Audiences
• Pixels

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8.) When does the creative approval process occur?

• When the line item starts generating impressions
• When the ad is served on a publisher’s site
• When a creative is added to Bid Manager
• When the line item is created in Bid Manager

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9.) How do budgets behave within a Bid Manager insertion order (IO)?

• Budget caps are used for reporting purposes only. The system will spend based on bids and performance.
• One budget is set across all IOs and line items to control the advertiser’s overall spend.
• Budgets can be set up to spend across multiple flight windows within a single IO.
• Line items can spend more than the IO budget if they’re over-performing.

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10.) What are two ways to target an audience online?

• URL and category
• Demographics and geography
• Device and IP address
• Keyword and time of day

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11.) Which section in Bid Manager allows you to view all of your creatives and create new ones?

• Insertion Orders
• Admin
• Advertiser
• Partner

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12.) Which level of the Bid Manager hierarchy is used for targeting and bids?

• Insertion Orders
• Budgets
• Campaigns
• Line Items

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13.) What are three main campaign strategies?

• Prospecting, audience targeting, and remarketing
• Brand blasts, geotargeting and remarketing
• Audience targeting, brand blasts, and dayparting
• Prospecting, category targeting, and keyword targeting

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14.) In which section of Bid Manager can you enable a new ad exchange?

• Insertion order
• Advertisers
• Partner
• Line Items

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15.) What makes Bid Manager a unique solution for advertisers using a demand side platform?

• Real-time bidding capabilities
• Integration with DoubleClick products
• Bidding, targeting, and serving ads to users in real-time
• Integration with ad exchanges and third-party data providers

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16.) Which option would allow Bid Manager to spend your budget at the same rate for the duration of the campaign?

• Even
• Ahead
• ASAP
• Flight

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17.) How long is a typical in-stream video ad?

• 25 – 40 seconds
• 5 – 10 seconds
• 15 – 30 seconds
• 30 – 60 seconds

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18.) Which tool helps you discover and extend your audience?

• Audience Composition report
• Impression share metric
• Inventory Availability report
• Third-Party Data Provider report

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19.) What is Bid Manager’s main source of inventory?

• Blogs
• Google Search
• Networks
• Ad exchanges

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20.) What is an example of a data cost?

• The costs for creative approval process
• An additional CPM for audience targeting
• A fee that accrues based on data integrity
• A % markup from a partner revenue models

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21.) What can cause a delay for a campaign’s launch in Bid Manager?

• Creatives are disapproved due to ad policy issues
• The advertiser has multiple creatives assigned to a single line items
• A line item has automated bidding strategy
• There isn’t sufficient targeting set for the line item

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22.) What information does the Inventory Availability Report provide?

• Potential impressions and unique users for your targeting settings
• Performance metrics for each campaign and creative
• Trending spend and performance metrics across all active campaigns
• Click and conversion metrics for each ad exchange

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23.) What is one demand side platform offering that allows advertisers to reach their customers in the moment that matters?

• Offline conversion tracking
• Sophisticated audience targeting
• Pre-negotiated CPA buys
• Keyword-based search bidding

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24.) How can agencies benefit from using a demand side platform?

• They can advertise on search for Google, Yahoo!, and Bing.
• They’re guaranteed to serve on YouTube mastheads.
• They can optimize an advertiser’s campaign through advanced targeting.
• They get access to email marketing packages.

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25.) How can Bid Manager users add a profit margin to their revenue calculation?

• Use automated bidding
• Add a % markup to their revenue models
• Remove all partner costs
• Add a flat CPM partner revenue model

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26.) What does the partner revenue model define?

• the relationship between third-party data providers and exchanges
• the purchase pathway for first-party audience targeting
• the “revenue” metric, which is used in reporting
• data costs recorded for third-party data segments

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27.) Which report helps to optimize which sites the advertiser targets?

• Inline metrics
• A General report, grouped by site
• An Inventory Availability Report
• A Page Category report

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28.) This “broadest reach” strategy allows marketers to serve ads to new users who have not previously visited their website.

• Retargeting
• Prospecting
• Keyword and category targeting
• Mobile app

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29.) What benefit does a demand side platform provide to an advertiser?

• The ability to buy programmatic inventory between a buyer and seller
• A guaranteed minimum number and costs of ad impressions
• A creative API that lets an advertiser build Rich Media ads
• Templatized forms, such as “terms and conditions” agreements

DoubleClick Campaign Manager Basics Assessment Answers
DoubleClick Campaign Manager Basics Exam Answers

Learn the basics of Campaign Manager and how to set up your first campaign.

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Digital Concepts

1. Gain control with ad serving

DoubleClick Campaign Manager Basics courses

1. Choose Campaign Manager
2. Build your first campaign
3. Control who sees your ads
4. Gather insights with Floodlight
5. Track campaign performance

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1.) Why do advertisers choose to use ad servers?

• Standardized reporting
• All of the above
• Targeting and optimization
• Centralized management

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2.) How are default ads created?

• Manually, as soon as a trafficker matches the .gif or .jpg with the HTML5 creative at the campaign level
• Automatically, as soon as the creative batch uploader matches the .gif or .jpg with the HTML5 creative at any level
• Automatically, as soon as a trafficker adds a creative to the advertiser
• Automatically, as soon as a trafficker adds an image creative at the campaign level

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3.) You just launched a campaign last week and want to check on performance stats.

What metric should you look for in Insights?

• Optimization
• Impression reach
• Unique users reached
• Click rate by time of day

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4.) Sports Gear has an upcoming campaign that is targeted to Brazil.

What should the trafficker do to see how many conversions occurred from users in Brazil?

• View location data under the “Verification” tab
• Create a Standard or Floodlight report with location dimensions and Floodlight conversion metrics
• Create a Cross-Dimension Reach report to view the overlap metrics
• Visit the “Floodlight Activities” page and check out the number of Floodlight impressions in the last 24 hours

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5.) Which of the following groups of statements about placements, ads, and creatives are true?

• Creatives are visible to potential customers. Placements hold the ad slot on a publisher’s site. Ads connect the creative with the intended placement.
• Within the placement, you determine when your creatives will be shown. The creative hosts the image. The ad can be selected from pre-set templates.
• The placement enables various targeting options. There can be only one creative per campaign. The two types of ads are mobile and desktop ads.
• Placements determine what will show to your audience. Ads hold your ad slot on the publisher’s site. Creatives can only be one specific size.

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6.) Which system integrates with Campaign Manager?

• Bid Manager
• Google Play
• DoubleClick Studio
• All of the above

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7.) What metric does a Reach report provide?

• Number of unique users your campaigns reached over a period of time
• Clicks
• Total impressions served by your campaign over time
• Conversion rate

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8.) How does a Unique Floodlight Counter tag count conversion activities?

• A user is only counted once per lookback window
• A user is only counted once per 48 hours
• A user is only counted once per session
• A user is only counted once per day

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9.) Shauna is considering using Campaign Manager for her company’s digital marketing efforts. She wants to gain insights to improve their advertising strategy.

Which benefit best matches her need?

• Campaign Manager lets you manage all of your campaigns in one place
• Campaign Manager’s reporting and optimization abilities allow you to track and improve campaign performance
• Campaign Manager allows you to reach millions of publisher sites
• Campaign Manager enables sophisticated targeting to reach specific customers

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10.) Tom just finished creating both the ad and the placement, and has uploaded the creatives for his campaign.

What does Tom need to do next?

• Select advertiser
• Download placement tags
• Assign campaign
• Create ads

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11.) Tom is setting up Campaign Manager for a new client, Surf-N-Board. Their business is divided into two businesses: West coast and East coast but conversions are on the same website.

How should Tom configure their account?

• Create all campaigns within a parent Surf-N-Board advertiser
• Create two separate accounts for Surf-N-Board East and Surf-N-Board West
• Create campaigns within two separate advertisers for Surf-N-Board East and Surf-N-Board West
• Create a parent advertiser for Surf-N-Board with two child advertisers for Surf-N-Board West and Surf-N-Board East

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12.) How does Campaign Manager benefit traffickers?

• Traffickers place ads on a small number of publisher sites
• Traffickers manage creative assets in one centralized system
• Traffickers get separate performance reports from each website
• Traffickers manually send ads to publishers

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13.) Laura is planning a campaign for KidApparel to re-engage customers who added items to their shopping cart, but have not yet checked out.

Which type of targeting would allow her to do this?

• Custom variable
• Geography
• Audience list
• Unique counter

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14.) What does a placement specify?

• The creative type
• The click-through URL
• The dimensions and run dates of the ad slot
• The look and feel of the advertisement

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15.) Which report shows conversion-specific information about your campaign?

• Reach True View report
• Standard Dynamic report
• Reach Basic report
• Floodlight report

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16.) How is a display ad served through an ad server?

• An ad trafficker manually selects the best match for the ad on a website
• An ad trafficker uploads search banners to the ad server
• Targeting criteria gets assigned to the ad tag
• An ad tag calls the ad server when a site wants to show one of the ads

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17.) How does Campaign Manager track conversion activities on an advertiser’s site?

• 1×1 impression trackers
• Floodlight tags
• Remarketing tags
• Ad tags

Video for Brand Basics Assessment Answers
Video for Brand Basics Exam Answers

Learn the basics of Google’s video brand solutions. Learn the basics of how Google’s video solutions can help you achieve brand marketing objectives. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. Continue reading Video for Brand Basics Assessment Answers