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Mobile in DoubleClick Bid Manager Basics Assessment Answers

Mobile in DoubleClick Bid Manager Basics Assessment Answers
Mobile in DoubleClick Bid Manager Basics Exam Answers

Explore how DoubleClick Bid Manager makes it easy to set up and monitor your mobile campaigns.

Mobile in DoubleClick Bid Manager Basics Courses

  1. Win with mobile marketing
  2. Plan for mobile success
  3. Reach mobile users wherever they are
  4. Count conversions on mobile
  5. Report and optimize for mobile

1.) What is a key benefit of generating a cross-device conversion report?

  • Cross-device conversions include interaction values for measuring time to purchase
  • Cross-device has unique targeting parameters based on geography
  • The cross-device conversion ensures the user interacted with the ad, by either a click or video play
  • The cross-device conversion report shows activity for a single user across both app and web environments as well as across devices

2.) Which mobile strategy might you employ to drive mobile app downloads?

  • Serve mobile ads to a single device ID
  • Focus on premium ads to reach a broad audience
  • Serve retail coupons as mobile interstitials
  • Promote the mobile app on brand relevant mobile apps

3.) You want to run animated mobile creatives that don’t require special plug-ins. What format do you recommend to your designers?

  • Flash
  • SWF
  • SDK
  • HTML5

4.) What is a difference between an optimized mobile site and a desktop site?

  • An optimized mobile site is ideal for screens of various sizes
  • A mobile website requires a device ID
  • The mobile site’s purchase pathway must match the pathway on desktops
  • The mobile site always includes bandwidth intensive creatives

5.) Your client has tasked you with reaching one million impressions for their new mobile campaign. How do you forecast potential reach before building the new campaign?

  • Generate an audience performance report, filtered by device, grouped by environment
  • Run a General report, filtered by environment, and grouped by URL/App
  • Run a cross-channel performance report, grouped by creative
  • Generate an Inventory Availability report, filtered by mobile environments, and grouped by “device type”

6.) Which customers can you potentially reach with proximity targeting?

  • Customers that are nearby targeted locations
  • Customers that are near cellular network towers
  • Customers that are on the latest Android operating system
  • Customers that are running your mobile app

7.) Which report should you use to compare ad performance in mobile environments?

  • A cross-channel performance report, grouped by creative
  • An Inventory Availability report, grouped by environment
  • An audience performance report, filtered by device, grouped by environment
  • A General report, grouped by environment

8.) Where do mobile web ads run?

  • They run in a custom-built mobile app that your developer created
  • They run on a browser installed on a mobile device
  • They run inside premium mobile apps that are aligned with your brand
  • They run on mobile apps and require specific code adjustments to support ad serving and tracking

9.) Tracking conversions in mobile apps uses what unique identifier?

  • International Mobile Equipment Identity (IMEI)
  • Cookies
  • Resettable device IDs
  • Brownies

10.) Which type of mobile ad is similar to the types of ads seen on desktop browsers?

  • Mobile in-app
  • Mobile proximity
  • Mobile web
  • In-app interstitial

11.) Your company has an agreement with a mobile carrier to deliver special offers to their customers. How do you show these customers (and only these customers) an offer code on your mobile ads?

  • App collections
  • Operating system
  • Carrier
  • Wi-Fi

12.) Your client, Ted’s Travel, is getting a lot of mobile traffic to their site, but not enough bookings to meet their targets. How do you remarket to these users who are visiting, but not making purchases?

  • Build audience lists based on users who have visited mobile webpages that are pixeled
  • Use tracking pixels to obtain customer contact information and then send an email blast
  • Exclusively target users on Android devices
  • Focus on premium ads and reaching an even broader audience

13.) After running a cross-device report, you discover that total cross-environment conversion is 10 percent higher than single-device conversions. Why are these conversion numbers different?

  • These extra conversions are detected across environments and devices, and were not attributed in the single-device conversions
  • The single-device conversions should be larger than the total cross-environment conversions, since they include everything
  • The video metrics sometimes aggregate stops, pauses, and starts, making the cross-environment totals higher
  • Cross-environment conversions should never exceed the single-device conversion, submit a ticket to support

14.) Which DoubleClick tool can you use to research site inventory?

  • Display Planner
  • Google Web Designer
  • Inventory Availability report
  • Planning widget