Video in DoubleClick Campaign Manager Assessment Answers
Video in DoubleClick Campaign Manager Exam Answers
Get an introduction on how to run video advertising in DoubleClick Campaign Manager.
Video in DoubleClick Campaign Manager
- Get up and running with video ads
- Plan your video campaign
- Execute your video campaign
- Measure and report on video campaigns
1.) Your campaign uses geographic targeting.
How do you ensure your ad always has an eligible ad to serve on mobile devices?
- Verify your publisher’s mobile requirements
- Activate the default ad
- Use the VAST Suite Inspector
- Never include companion creatives
2.) Your client is comparing the music in two video creatives and wants to know how many times viewers muted their audio.
In what category can you find this metric in Report Builder?
- In-banner video
- Rich media
- Media cost
- In-stream video
3.) Samir is using Campaign Manager to run video ads for his agency’s clients. His clients want to run new creative.
How will Samir execute this request?
- Tell the client creative swaps are not supported
- Swap in new creative and the VAST tags will update dynamically
- Swap in new creative and re-send VAST tags to publisher
- Create a new in-stream placement for the new creative
4.) What type of video ad would an advertiser use to target users who are watching streaming video content?
- In-banner video
- In-stream video
- Rich media
- A creative application program interface (API) that lets an advertiser build rich media ads
5.) You’re trafficking to two different publishers. One publisher does not accept .mov files.
What do you do?
- Create two separate campaigns
- Turn off “Control transcodes from the placement”
- Turn off .mov transcodes on the placement level for that publisher
- Manually create VAST tags for the publisher that does not accept them
6.) You want to know how many viewers watched your entire 20-second ad.
Which metric do you reference?
- Video Completes
- Video Plays
- Video First Quartile Completions
- Companion Impressions
7.) Whose video specifications are the most important for advertisers to follow?
- Publishers
- Creative agencies
- None
8.) What quality of video should you upload to Campaign Manager so it transcodes it into as many sizes as possible?
- The smallest file possible
- The highest quality possible
- A good balance of quality and file size
- Optimized for mobile devices
9.) Hannah’s video ad is not rendering properly in her publisher’s video player.
What should Hannah do to troubleshoot the problem?
- Avoid using cookie-based targeting, particularly in desktop environments
- Nothing, as VAST tags are updated dynamically
- Test her VAST tag with the VAST Suite Inspector
- Re-upload her creatives
10.) When trafficking your campaign in Campaign Manager, what action do you complete first?
- Create placements for each publisher
- Export VAST tags
- Upload creatives
- Activate placements
11.) What information is packaged in a Video Ad Serving Template (VAST) tag?
- Video serving files, companions, and tracking pixels
- Rich media for in-app environments
- Display image files, javascript video player
- Dynamic banners
