Prepare For A Programmatic World Assessment Answers
Prepare For A Programmatic World Exam Answers
Explore how to get your company ready for the programmatic ecosystem. Get insight into the technologies and roles you’d need in place to ensure success. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.
Prepare for a programmatic world courses
- Determine the best transaction type Recommended
See how Ad Exchange’s transaction and deal types can benefit advertisers - Discover DoubleClick Digital Marketing
See how an integrated platform can help you manage your digital marketing - Combine technology for ultimate impact
Programmatic makes advertising more targeted, relevant, and efficient. But, with many moving parts, knowing what to invest in can be tough. This course walks you through the benefits of combining technology and how it can help you meet business needs. - Adopt a test and learn culture
You can test the impact of programmatic marketing through a series of experiments that hinge on new ways of thinking about your campaigns and strategy. This course explores the programmatic mindset and how to use experiments to prove your strategy worked. - Organize for programmatic success
Programmatic technologies can help increase efficiencies around your company’s processes and thereby improve your bottom line. This course shows you how to embrace complexity and optimize your programmatic investment by getting the right roles in place.
1.) If you wanted to better understand your customer’s overall site behavior, including your site and other browsing they may do online, which two products would solve that problem?
- Google Analytics 360 and Double Click Campaign Manager
- Google Analytics 360 and DoubleClick Studio
- DoubleClick Studio and DoubleClick Bid Manager
- DoubleClick Ad Exchange and Double Click Campaign Manager
2.) You’ve been asked to explain to a new intern the things that you can test and things you can’t.
Which question would be least suitable to determine with a test?
- What are the most important reasons that people recommend our products?
- Is search really performing as badly as it seems at driving offline sales?
- How do we determine the true causal impact from our search ads on in-store purchases?
- How impactful is our programmatic strategy in all of our markets?
3.) You’ve defined your campaigns and want access to premium inventory, with exclusive access to publisher data/audience data.
Which deal type would best suit your requirements?
- Preferred Deal
- Programmatic Guaranteed Deal
- Open Auction
- Private Auction
4.) You’ve been building a programmatic campaign and all teams just signed off on the brief.
What’s the next step in the process?
- Let the production team drive content creation.
- Take a moment to debrief on the process so far and iterate the plan if necessary.
- Let the brand and media agency have a hiatus. Bring them back after execution.
- Continue to work together on every decision to get 100 percent sign-off from all teams.
5.) Which isn’t available from a DoubleClick product?
- Measurement of site behavior
- Direct bidding
- Real-time bidding
- Ad creation
6.) When combining programmatic products, what are the main benefits?
- Single view on data and efficient workflow
- Conversion tracking and automated auctions
- Cookies and managed bids
- Audience segments and real-time bidding
7.) Why would you choose to participate in the Ad Exchange Open Auction?
- To reach the widest publisher inventory pool based on your defined campaign targets, and to scale your media buys across screens and exchanges using the right audience signals
- To get exclusive access to premium packages of inventory often before it becomes widely available
- To get an exclusive, advertiser-to-publisher relationship for programmatically purchasing inventory in brand-safe environments without any inventory guarantees
- To reserve a fixed number of impressions at a fixed price, in a manner similar to a traditional reservation
8.) Imagine you are building a dynamic video campaign to create awareness for a new vitamin drink.
One of the tools in this list below won’t help you. Which one is it?
- Ad network
- A campaign manager
- DoubleClick Studio
- A bid manager
9.) All but one of the below roles would be great to have in place and help boost the programmatic capability of your team.
Which one is it?
- Account director
- Head of social media
- Data storyteller
- Marketing technology officer
10.) Peter sees in his team’s data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success.
What did they forget to take into account?
- Proving incremental impact
- Establishing a baseline
- Creating a focused question
- Measuring view-through conversions
