DoubleClick Search Mobile Basics Assessment Answers
DoubleClick Search Mobile Assessment Answers
DoubleClick Search Mobile Exam Answers
Learn how to use DoubleClick Search to help customers find you wherever they are. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.
DoubleClick Search Mobile Basics courses
- Drive your business with mobile Recommended
Learn how mobile can drive results in unprecedented ways - Choose your mobile tracking strategy
Customers interact with your brand on multiple devices — with many of them starting a conversion process on one device and completing it on another. How do you analyze and optimize for these paths? In this course, we’ll show you how. - Drive downloads of your app
Apps can offer customers easy and direct access to your business. In this course, we’ll show you how to get your app in front of your customers and determine its value in order to achieve your business goals. - Drive and measure calls to your business
Does your business rely on both digital advertising and phone calls? How much effort should you put into tracking calls? Here, we’ll show you how call-only ads and call extensions can harness the power of the web to drive more calls and simplify tracking. - Measure success across devices
Measuring the the full value of a mobile campaign means accounting for all the devices a mobile customer might use. DoubleClick Search provides you with the reporting tools to discover this information, and in this course, we’ll show you how to use them. - Reach mobile users with smarter bids
With so many potential options and worthwhile targets, optimizing your bids on mobile can feel like a daunting process. In this course, we’ll break it down for you and show you three ways to set bids that work for your campaign. - Optimize with offline conversions
With so many touchpoints and journeys that begin online and end offline (or vice versa), it can be hard to capture the impact of your marketing. Here, we’ll show you some basic integrations with call-tracking services to help you bridge those gaps.
1.) How do you include cross-device conversion data in bid strategies?
- Use cross-environment conversions when computing bid adjustments
- Create a formula column
- Manually set device bid adjustments for each ad group
- Ensure that mobile bid modifiers are automatically optimized
2.) How would you track in-app conversions in an Android app?
- AdWords conversion tracker
- Floodlight
- Pure downloads
- Google Tag Manager
3.) A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station.
What does mobile provide advertisers that enables them to offer this to customers?
- Context
- Cell signals
- Wi-Fi
- Customer profiles
4.) To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
- More than just the last click
- Just the last click
- The first and last click
- Customer intent
5.) Ally’s client wants to know which of their campaigns had the greatest cross-device uplift.
How can she apply a calculation to the data in her report that will provide her client with this information?
- Use a formula column
- Use the Call metrics report
- Segment by device
- Add the “Actions cross-env” column
6.) Due to a change in budgeting, you need to quickly adjust your entire campaign to automatically increase bids on mobile devices by 20 percent.
How can you accomplish this?
- Device bid adjustment
- Bid strategy opportunities
- Manual cost-per-click (CPC) bidding
- Custom Floodlight variables
7.) To report on cross-environment conversions in DoubleClick Search, what do you segment your report by?
- Device
- Affinity category
- Country
- Age
8.) Denise has just set up of a call-tracking service and uploaded her first batch of conversions.
How does Denise report on these offline conversions in DoubleClick Search?
- Create a custom Floodlight column containing the offline Floodlight activities
- Create a formula column that manipulates the existing data in her reports
- She cannot accomplish this without agency manager or advertiser manager access in DoubleClick Search
- By specifying offline activity as the conversion source in her report
9.) When setting up Floodlight activities for a call-tracking service, what should the primary source of conversions be?
- Offline activity
- All transactions
- All actions
- Selected conversions
10.) What type of data can be collected when using a Google forwarding number with a call extension?
- Call duration
- Caller name
- Caller phone number
- Call location
11.) Your client, Bean Coffee, has a mobile site with a mobile-specific URL — m.beancoffees.com.
How do you ensure their ad directs users to the correct site for their device?
- By using ifmobile and ifnotmobile landing page parameters to specify which URL is used
- By using Adwords conversion tracker
- With cross-device conversion reporting
- No action is required, as it’s a single version of the website that works across all devices
12.) Ingrid’s client is the online sporting goods retailer, Sports Gear.
What is a key factor of their business that will influence how Ingrid determines their mobile tracking strategy?
- Sports Gear has a mobile app on both iOS and Android.
- Sports Gear does not sell snowboards.
- The Sports Gear website looks great on large desktop screens.
- Sports Gear’s research has shown that their customers also enjoy good coffee.
13.) Hassan’s client places specific value on conversions based on which device they occur on.
How can Hassan define the specific weighted values of each of these conversions, so he can include them in his bid strategy?
- Add a formula column that assigns this weighted value to each device
- Use custom Floodlight variables
- Ensure that mobile bid modifiers are automatically optimized
- Define the weighted values in a separate application and work with a third party to upload this data
14.) Jane is setting up an ad group to track call-extension conversions for a client. She has set up quite a few call extensions for this campaign and would like to track them within one ad group.
How many can Jane track within one ad group?
- 20
- 10
- 1
- 2
15.) Alice is creating an app install ad for her client’s search campaign. She needs to ensure it works for both Android and iOS versions of their app.
What does Alice need to do to ensure the app directs the user to the appropriate store based on the user’s device?
- Create a separate ad group for each store
- Link to each store so the user can click on the correct one
- Link to the company’s website to avoid the store altogether
- Provide a survey question up-front and ask the user what type of device they’re using
16.) Which client goal appropriately matches with the use of app extension ads for a campaign?
- Installs of app and website visits
- Drive click-to-calls
- Track Floodlight tags
- Follow cross-environment conversions
17.) Ali is creating a call-only ad group. Using this type of ad, which type of data can Ali track?
- Click to calls
- Call duration
- Caller area code
- Call start and end time
18.) What measurement gap can a call-tracking service fill?
- Offline conversions
- Mobile web conversions
- Mobile in-app conversions
- Cross-device conversions
19.) In determining the value of an app, you find that 20 out of 200 users who open the app make a purchase, with the value of each purchase being $500.
How much is the value of this action along the purchase funnel?
- $2.50
- $500
- $200
- $20
