Category: DoubleClick Studio Exam

What is DoubleClick Studio?
DoubleClick Studio is a tool that creative agencies can use to make rich media creatives.

It has two parts: a software development kit (SDK) that helps you build Rich Media creatives quickly and easily, and a web-based workflow tool that allows you to preview and test creatives and send them to clients for ad serving.

DoubleClick Studio SDK
The Studio SDK includes the Enabler, the core library that helps you build creative features and apply tracking elements.

For example, if you want a video to play inside your creative, instead of spending hours developing a custom video player, you can drag and drop our Video Player component into your creative, skin it to match your design, and add video and controls–all in a matter of minutes. And when you use Studio components, you automatically add tracking so you can tell how many times users viewed your video, muted it, stopped it, replayed it, and more.

DoubleClick Studio Web UI
The Studio Web UI is a workflow tool. After you’ve built your creatives, you can upload them into the Studio Web UI, preview them, test that they work properly, publish them for QA, and send them to your client’s ad server so they can be trafficked.

What is rich media?
A rich media display ad contains images or video and encourages viewers to interact beyond a simple click. Rich media ads can expand, play high-definition videos, let users tweet, shop, play games, and more. All of these interactions come with rich reporting capabilities so you can understand how viewers interact with your ad.

The technology is more complex to create rich media than to create a standard ad, and DoubleClick Creative Solutions helps you manage this complexity. It’s an end-to-end system that lets you create, preview, test, serve, and pull reports on your rich media ads.

The DoubleClick Studio Certification Program tests your knowledge of basic and advanced advertising concepts and knowledge of the basics of DoubleClick Studio and Rich Media. AdCerts offer a comprehensive Multiple Choice Question (MCQ) study bundle that covers the full syllabus of the Google Publishing Partner Exams.

All questions have been written to match the syllabus of the DoubleClick Studio by Google Publishing Partner Exams (as laid out by Google in the Google DoubleClick and AdWords Learning Centre). It contains 1200+ multiple choice exam style practice questions. The MCQs have been written to match the style, format and difficulty of the questions you will encounter when sitting the actual exam.

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