Video for Brand Basics Assessment Answers

Video for Brand Basics Assessment Answers
Video for Brand Basics Exam Answers

Learn the basics of Google’s video brand solutions. Learn the basics of how Google’s video solutions can help you achieve brand marketing objectives. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

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The value of Google’s video advertising
YouTube’s video can step in when TV time declines
Google’s brand targeting
Let Google help you reach the right customers in the moments that matter
Find the right video solutions & metrics
Learn the simple way to locate the best options for your campaigns
Advertise with Google Preferred
Meet your audience where they’re most engaged
Google’s brand measurement
Who saw your ad — and what happened then
Build and place your message
Find the right choice for your campaign based on your objectives
Launching your video campaign
The campaign launch from 10,000 feet
Keeping YouTube brand appropriate
Removing inappropriate content with users and Community Guidelines

1.) Your agency is looking to achieve maximum reach and lift for your video campaign? Which Google products can you use?

Brand Lift and TrueView
Google Consumer Surveys and Google Preferred
YouTube Masthead and text ads
TrueView and Google Preferred

2.) You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign.

Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

In the Google Display Specifications site
Through the third-party request form
In the AdWords Help Center
Through a Google representative

3.) Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time.

Where can you advertise to accomplish all three of these objectives?

Radio
Your local newspaper
YouTube
TV

4.) Your team is eager to advertise your brand on YouTube, but an associate doesn’t think it’s safe. “I read that users upload hours of video every minute. How can they ever keep up with that?” YouTube relies on its community to flag content that they find inappropriate.

How large is the community?

Hundreds of thousands
Hundreds
Hundreds of millions
A small team of folks at YouTube

5.) What does the Google Preferred Preference Score look at to measure popularity and passion?

User watchtime and audience engagement
Reach and frequency
GRPs
Likes and shares

6.) Google helps marketers connect with people using what three kinds of data?

Declared, social, and offline
Passion, purchase intent, and personalization
Declared, matched, and demographic
Demographic, purchase intent, and declared

7.) What can you use to connect with people based on their purchase intent?

Customer Match
Similar audiences
Custom affinity audiences
Google’s in-market audiences

8.) What are the three components in the YouTube ecosystem?

Creators, agencies, and publishers
Fans, creators, and advertisers
Fans, publishers, and producers
Brands, publishers, and advertisers

9.) Your manager wants to know how Google can help your brand measure how much more your consumers align with the brand identity after exposure to it — what’s the brand equity impact?

Which Brand Lift metric can measure that?

Brand favorability
Brand consideration
Brand awareness
Brand interest

10.) You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points.

What Google measurement solution will you use?

Brand Lift
Google Consumer Surveys
Sales Lift
Google’s reach solutions

11.) Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching.

Where can you implement this campaign?

AdWords and DoubleClick Bid Manager
DoubleClick Bid Manager only
AdWords only
YouTube

12.) What does digital media offer that TV advertising does not?

Demographic targeting
Real-time optimization
Reach
Upfront deals

13.) What’s the first step when determining the right video solution for your campaign?

Determine your campaign goals
Find the KPIs that measure your goal
Choose the video solution that drives that goal
Optimize your campaign

14.) Viewability is a measure of whether or not an ad had a chance to be seen by a user.

What is Google’s solution for measuring viewability across the web and is accredited by the Media Ratings Council?

Viewable Lift
View Tracker
Active Lift
Active View

15.) On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?

Gmail
Google+
YouTube
Google Maps

16.) How can you launch Google Preferred, Mastheads ads, video ads, and/or bumper ads?

With Brand Lift
In AdWords
In YouTube
Through a Google representative

17.) What is a key difference between reservation buying and auction buying?

Reservation buying is done manually, while auction buying is done through a Google representative.
Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
Reservation buying includes hard-to-sell inventory, while auction buying does not.
Reservation buying is done programmatically, while auction buying is done manually.

18.) Your manager wants to know how Google can help your brand determine how your campaign affected the organic search query volume for related keywords on Google.com and YouTube.com.

Which Brand Lift metric can measure that?

Brand interest
Brand awareness
Ad recall
Brand consideration

19.) Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

TrueView ads
Bumper ads
Google Preferred
Mastheads

20.) What Google measurement solution uncovers things like how your campaign affected consumer research, interest, product consideration, and opinion development?

Google Analytics
Google Consumer Surveys
Unique Reach
Brand Lift

21.) What is Google’s programmatic buying platform?

AdWords
Google Analytics
YouTube
DoubleClick Bid Manager

22.) What video ad solution can you use to drive visits to your mobile app and increase conversions?

TrueView for mobile app installs campaign
Mastheads
Bumper ads
TrueView for shopping campaign

23.) You want to increase awareness among 18- to 34-year-old men.

Which of these Brand Lift metrics would you use to see if your campaign is effective?

Brand favorability
Brand interest
Sales lift
Brand awareness

24.) TrueView video ads can be especially effective for driving what goals?

Only awareness
Consideration and action
Awareness and consideration
Action and awareness

25.) Cards are a great way to increase engagement with your video ad or brand.

Where do you create cards?

Bumper ads
Google Preferred
YouTube
AdWords

26.) Your agency wants to extend your reach by adding YouTube to your TV media spend.

What Google measurement solution can help you plan and measure reach and frequency?

Brand Lift
Google’s reach solutions
Sales Lift
Google Consumer Surveys

27.) Before running a campaign, you’d like to track aided and unaided awareness to understand how your customers perceive your brand.

What measurement tool can you use to uncover these data points?

YouTube Analytics
Google Surveys
Brand Lift
Google Analytics

28.) These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

Fans
Brands
Creators
Networks

29.) How can you reserve Google Preferred and Mastheads ads?

With Brand Lift
In YouTube
Through a Google representative
In AdWords

30.) You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

YouTube
Through a third-party provider
AdWords
Through a Google representative

31.) Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
Google does not provide cross-device targeting at this time.

32.) Your agency has specialized in running TV ad campaigns, but now you’re expanding into the thriving digital video market.

Which YouTube offering was designed with TV media buyers in mind?

Brand Lift
TrueView ads
Mastheads ads
Google Preferred

33.) If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
Sales and purchase intent lift
Clicks, calls, and sign-ups
Views, impressions, unique users, awareness lift, and ad recall lift

34.) What is Google Preferred?

Google Preferred consists of the bottom 50 percent of remnant inventory on YouTube.
Google Preferred consists of among the top 50 percent most popular channels with highly engaged audiences, organized into easy-to-buy packages for advertisers.
Google Preferred consists of the bottom five percent of remnant inventory on YouTube.
Google Preferred consists of among the top five percent most popular channels with highly engaged audiences, organized into easy-to-buy packages for advertisers.

35.) You’re an agency that works with a Google Account Manager and runs third-party ad tags on your AdWords video campaigns.

How can you submit your own request for help with third-party implementation?

You’re unable to do this on your own
Traffic request form
Google Display Specifications site
Third-party tags and pixels implementation request form

36.) If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
Sales and purchase intent lift
Views, impressions, unique users, awareness lift, and ad recall lift
Clicks, calls, and sign-ups