Posted on by

Optimize performance in Campaign Manager Assessment Answers

Optimize performance in Campaign Manager Assessment Answers
Optimize performance in Campaign Manager Exam Answers

Optimization means using performance data to find what gets results and doing more of it. This training shows you how to optimize with DoubleClick Campaign Manager.

Optimize performance in Campaign Manager courses

  1. Optimize with audience lists
  2. Pick your attribution model
  3. Optimize with attribution data
  4. Analyze cross-environment conversion data
  5. Evaluate Data Transfer for your account
  6. Manage campaigns in bulk

1.) Ezra wants to know which of DinoWorld’s promotional offers the users on his audience list are responding to best.
Which report would he pull?

  • User Reach
  • Audience Performance
  • User Performance
  • Audience Reach

2.) After pulling a Top Conversion Paths report, Maria finds that most users are entering the funnel via rich media interactions.

How can she best optimize with this information?

  • Frequency cap her ads at one impression
  • Place rich media first in her ads’ creative rotation
  • Place rich media last in her ads’ creative rotation
  • Move all budget to rich media

3.) After pulling a Cross-Device Conversion report, Sam notices that a lot of the mobile purchases on the SuperCoolKicks site occur after users have seen an ad on desktop.

How might Sam use this information to optimize the sneaker campaign?

  • Tell his colleague to create new placements for rotation
  • Adjust Campaign Manager creative messaging
  • Adjust Campaign Manager creative rotation
  • Tell his colleague to keep directing spend to desktop inventory

4.) How can you make bulk edits in the Campaign Manager interface?

  • Click Edit multiple
  • Click Multiple edits
  • Click Bulk edit
  • Click Bulk changes

5.) How can you view the encrypted user ID across DoubleClick Bid Manager and DoubleClick Campaign Manager accounts?

  • Insights
  • Audience Performance report
  • Data Transfer
  • Attribution Modeling Tool

6.) KidApparel wants to capture the encrypted user ID of each impression and click interaction so they can create more precise audience lists. Tom Trafficker tells them they’ll need to use:

  • Demographic targeting
  • Data Transfer
  • Third-party providers
  • Site-served lists

7.) Alan wants to see conversion credit assigned to whichever ad a user interacted with just prior to converting, whether it’s a click or an impression. Which attribution model would he use?

  • Time Decay
  • Last Interaction
  • Path Length
  • Conversion

8.) Martin’s excitement to dig into reports quickly turns to dismay when he sees how many conversion paths are displayed in the Assisted Conversions report.

How can he limit which conversion paths are used in the report?

  • Use Top Conversion Paths
  • Set up Custom Floodlight variables
  • Apply Conversion segments
  • Group Floodlight activities

9.) SuperCoolKicks wants to see if users who have seen the Cool Kicks sneaker ads on their smartphones are making purchases on desktop.

Which report would reveal this pattern?

  • Custom Floodlight
  • Cross-Environment insights
  • Cross-Device Conversions
  • Top Conversion Paths

10.) What is the best way to target users who haven’t made a purchase after putting an item in their cart without giving away too many promo codes?

  • Edit the shopping cart user list to only include 10 days worth of data
  • Target the shopping cart user list with a 20 percent off promotion
  • Create a custom rule to target the shopping cart user list and exclude the user list for the checkout page
  • Create a Data Transfer including promotion codes

11.) How does the position-based attribution model assign conversion credit?

  • Majority of credit is split across click interactions, with remaining credit given to any impressions
  • Majority of credit is split between the first and last interactions, with remaining credit given to other interactions
  • All credit goes to the last click
  • Majority of credit is given to the first interaction, with remaining credit given to other interactions

12.) What is a common reason why the “Edit multiple” option may not appear in the user interface?

  • More than five ads have been selected
  • More than one type of object has been selected
  • More than five placements have been selected
  • Not enough ads have been selected

13.) What is a common reason for a campaign spreadsheet to fail upon import?

  • Missing creative name
  • Bad formatting
  • Missing ad name
  • Missing placement name

14.) Knowing that DinoWorld park tickets have a long conversion funnel, Johanna wants to give equal credit to every ad interaction that kept the user’s interest prior to purchasing tickets. Which model would she use to see credit assigned in this way?

  • Linear
  • Last Interaction
  • Tim Decay
  • Conversion

15.) Rich wants to compare cross-environment conversion data to standard conversion data.

Which metric in the Cross-Device Conversions report does he need to include to see which device got the conversion credit?

  • Top Conversion Paths
  • Custom Floodlight Variable
  • Attributed Event Platform Type
  • Device Conversion Type

16.) Yasmin wants to see the most common sequence of ad interactions users experience before they convert.

What report should she review?

  • Cross-Environment insights
  • Cross-Device Conversions
  • Custom Floodlight
  • Top Conversion Paths

17.) Alona has been using the Time-Decay attribution model a lot recently, but she wishes she could make an adjustment to increase how rich media interactions are weighted when assigning credit.

What attribution model should she select?

  • Position-based
  • Path Length
  • Data-driven
  • Custom

18.) DoubleClick Digital Marketing reports are great, but Mario is looking for log-level impression and click data so he can dig into the granular details and run analysis.

How can Mario access this information?

  • Attribution Modeling Tool
  • Report Builder
  • Insights
  • Data Transfer

19.) KidApparel wants to create custom audience lists by leveraging their Custom Floodlight Variables and individual user IDs for more precise targeting. Tom Trafficker tells them they’ll need to use:

  • Third-party providers
  • Demographic targeting
  • Data Transfer
  • Site-served lists

20.) After exporting your campaign to a spreadsheet, making a copy of one row with your ad, placement, and creative is a great way to ensure correct formatting and IDs when you import.

What step will you need to complete in order to create a new placement?

  • Delete item name
  • Delete item ID
  • Add column item ID
  • Add column item name

21.) How many data-driven models can be created for each parent-advertiser configuration?

  • One
  • Four
  • Twelve
  • Three

22.) Which attribution model uses Floodlight data from both converting and non-converting users?

  • Path Length
  • Custom
  • Data-driven
  • Top Conversion Paths