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Optimize bids and creatives in Ad Exchange Assessment Answers

Optimize bids and creatives in Ad Exchange Assessment Answers
Optimize bids and creatives in Ad Exchange Exam Answers

Get an in-depth understanding on bid filtering and how to avoid it, including creative optimization.

Optimize bid and creatives in Ad Exchange courses

  1. Understand and avoid bid filtering
  2. Reduce bid response filtering
  3. Try it out: Use RTB Breakout
  4. Get your creatives approved
  5. Get Programmatic Guaranteed deals right
  6. Get Preferred Deals right
  7. Understand the ad auction behaviors

1.) You are concerned about the potential of purchasing counterfeit inventory.

How does ads.txt help you avoid this problem?

  • Ads.txt conducts searches of each publisher and distributor to see if they have any past history of fraudulent inventory.
  • Ads.txt provides publishers and distributors with a verification code that is listed as part of the auction invite. This code verifies that the publisher or distributor is approved to sell inventory.
  • Publishers and distributors are required to register with ads.txt and submit documentation of their eligibility to sell digital inventory.
  • Publishers and distributors must publicly declare the companies they authorize to sell their digital inventory.

2.) You’ve decided to create an offer to describe the type of inventory you’re seeking. You’re looking for inventory from any publisher who has access to Preferred Deals in Ad Exchange.

What type of offer is this?

  • Direct offer
  • Open offer
  • Preferred Exchange offer
  • Programmatic Guaranteed offer

3.) You trafficked an ad that was rejected due to creative issues.

What’s a reason it might have been rejected?

  • The destination URL does not lead to a parked domain.
  • The initial download is under 100k.
  • The creative is animated, but remains static after 10 seconds.
  • The creative makes use of Flash cookies.

4.) Once Derek’s demand-side platform has submitted their bids, what is one tool they can use to get more details on the creative approval status?

  • Auction report
  • Impression query
  • Snippet status report
  • Creative (REST) API

5.) Now that Brianne has worked with her demand-side platform to resolve some of the issues causing her bids to be filtered, she’d like to report on the performance of a new campaign she just launched.

Which tool can she use to do this?

  • Google Web Designer
  • DoubleClick Creative Recommendation Tool
  • Query Tool
  • A third-party ad verification service

6.) Alicia is purchasing ad inventory for a major holiday campaign. Since she’s under pressure to complete her task in time, she needs to quickly find out why her bid responses were filtered.

What tool can she use to discover this information?

  • DoubleClick Creative Recommendation Tool
  • DoubleClick Creative Solutions
  • RTB Breakout
  • Query Tool

7.) A creative was excluded during the publisher review stage of the filtering process.

What could have been a reason for this?

  • The product category URL is excluded.
  • The maximum cost per thousand impressions (CPM) is 0 or negative.
  • The bid amount is lower than the publisher’s requirements.
  • The incorrect use of bid response protocol.

8.) Using RTB Breakout, you determine that the biggest reason your bid responses were filtered was due to the clickthrough URL being too short.

What additional information can you gain by investigating your “Filtered bids”?

  • The creative IDs and total bids filtered
  • The clickthrough URL you should use instead
  • A recommendation for the best tool to correct the rejection
  • A list of guaranteed deals that will potentially accept your clickthrough URL

9.) You’re looking to do a Programmatic Guaranteed deal on Ad Exchange Marketplace.

Which action must you take to execute your campaign?

  • You must upload creative to your demand-side platform and not send ad tags to the publisher.
  • You must choose from a different set of inventory than you would through traditional reservation buys.
  • You must sign deal terms for every change in the campaign.
  • You must manage separate invoices for each publisher you’ve agreed to a deal with.

10.) What must be set up in your demand-side platform’s pretargeting to properly integrate and execute Programmatic Guaranteed deals with Ad Exchange?

  • To always include Guaranteed deals
  • To never bid on Programmatic Guaranteed callouts
  • To respond to only the first ad size in a bid request
  • To require fewer callouts than ad requests

11.) You’re about ready to finalize your Preferred Deal, but need to work with your demand-side platform to supplement information from the bid request. To ensure your bid isn’t rejected, you’ll need to provide information about your publisher’s URL, such as disallowed landing URLs, disallowed product categories, and allowed languages.

Where can this information be found?

  • Publisher settings file
  • Snippet status report
  • Client Access API
  • Deal ID

12.) You’ve been invited to submit a bid through a Private Auction and would like to participate.

What do you set the deal ID to so you will limit your bid to that deal only?

  • deal_id = < deal_id >
  • deal_id not set
  • deal_id = 1
  • deal_id = 1234

13.) Bid responses on Ad Exchange are screened at which point in the process?

  • Before bid responses enter the auction
  • After the auction is complete and only if the auction is won
  • After the auction is complete and only if the auction is lost
  • Bid responses are only filtered if the maximum cost per thousand impressions (CPM) is above the required threshold.

14.) What type of transaction and/or auction occurs when a seller invites a buyer to participate?

  • Open Auction
  • Preferred Deal or Private Auction
  • Programmatic Guaranteed deal
  • Invite-only Auction

15.) Your bid response is filtered due to the ad category of your advertiser.

This is an example of what type of rejection?

  • Publisher-filtered
  • Content-filtered
  • Auction-filtered
  • Google-filtered

16.) For a Programmatic Guaranteed deal with a cost-per-day (CPD) budget, what occurs when you purchase more impressions than the minimum?

  • You’ll be charged the CPD daily rate.
  • Your deal will be cancelled.
  • You won’t be charged.
  • You’ll be charged more than the CPD daily rate.