Posted on by

Ad Exchange Brand Controls Basics Assessment Answers

Ad Exchange Brand Controls Basics Assessment Answers
Ad Exchange Brand Controls Basics Exam Answers

Learn the ways Google places ads on content and how you can use Google’s brand controls to achieve your unique brand appropriateness goals.

Ad Exchange Brand Controls Basics Courses

  1. How Google places ads on content
  2. Brand controls for Ad Exchange buyers

1.) These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.

  • YouTube Partner Program
  • AdSense Program Policies
  • YouTube Community Guidelines
  • Google Display Network Policies

2.) To be eligible for advertising, which of the following must videos comply with?

  • Search Network Policies
  • Nothing
  • Advertiser friendly content guidelines
  • AdSense Program Policies

3.) Who controls the type of site content that’s acceptable for your ads to appear on?

  • Google
  • Industry-respected certification organizations
  • Consumers who watch ads
  • You

4.) Why would an advertiser use pre-targeting vertical exclusions?

  • If they wanted to prevent their ads from running on a specific mobile app
  • If they wanted to prevent their ads from running on mobile and tablet devices
  • If they wanted to prevent their ads from running on a specific publisher domain
  • If they wanted to prevent their ads from running on inventory from specific domains, channels, videos, and about certain subjects

5.) An advertiser wants to serve on sites that are suitable for all age groups and wants to prevent their ads from running on sexually-suggestive content.

What brand control should they use?

  • Pre-targeting URL exclusions
  • Sensitive categories
  • Pre-targeting vertical exclusions
  • Third-party verification

6.) A Partner Program channel can serve ads on YouTube once it reaches 100 views.

  • False
  • True

7.) How does Google determine which content is suitable for advertising on the Display Network?

  • Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
  • Publishers tell Google which content is suitable for ads.
  • It categorizes content into three categories: low, medium, and premier.
  • All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.