Mobile in DoubleClick Campaign Manager Assessment Answers
Mobile in DoubleClick Campaign Manager Exam Answers
Get to know mobile advertising, how to successfully run mobile ads, as well as track and report with DoubleClick Campaign Manager.
Mobile in DoubleClick Campaign Manager
- Reach new customers with mobile
- Build a mobile strategy for all devices
- Track conversions in mobile
- Report on mobile campaigns
1.) Sports Gear wants to know how many in-app purchases were influenced by their mobile web campaign.
Which report can you generate to provide them this information?
- Standard Basic
- Cross-Device Conversions
- Both Cross-Device Conversions and Standard Basic reports
- Audience Performance
2.) Your client has just launched their mobile campaign and wants details on performance.
Which of the following dimensions can you add to a Standard Basic report to add mobile-specific details?
- Device ID
- Platform type or Environment
- No dimensions need to be added
- Rich media
3.) DinoWorld wants to track how many users installed their Android app after clicking their ad.
What is one supported way to track these installs?
- Cannot track app installs
- Have your developer write code to embed within the mobile site
- Link the Google Play account to Campaign Manager and enable tracking
- Use HTML5 to create an interactive ad that tracks app installs
4.) What kind of creative would be best suited for smartphone users?
- Highly interactive and entertaining creative requiring a long time to experience
- Large creatives that require lots of bandwidth and high connection speed
- Creative optimized for large screens
- Creative with action-driven messaging, such as “Download now!”
5.) How are conversions tracked on mobile apps?
- Resettable device IDs passed into Campaign Manager tags
- Cookies
- Cannot track conversions on mobile apps
- Google Play
6.) Which of the following is a benefit of using HTML5 for mobile advertising?
- Requires sophisticated development tools
- Can create complex effects
- Uses device IDs instead of cookies
- Works only with mobile devices
7.) KidApparel wants to send mobile users to install their app and desktop users to their website.
How do you accomplish this in Campaign Manager?
- Use HTML5
- Traffic two ads under one placement and use targeting to direct each user to the correct ad
- Traffic a single ad and let the users direct themselves
- Traffic a single ad directing mobile users to install the app; the desktop ad is generated automatically
8.) You’re using a travel app to book flights on your smartphone. You see an ad appear for hotels at your destination. What type of ad is this?
- Mobile mid-range
- Mobile web
- Mobile high-end
- Mobile in-app
9.) Sports World has a very bandwidth-intensive creative that should only be displayed for users with sufficiently fast connections.
How might they target these users with a different creative than other users?
- Connection type
- Browser
- Browser
- Android
10.) Sally’s team has developed creatives that look really great on tablet devices.
What time of day might she expect her tablet audience to peak?
- Mid-morning
- Early morning
- It stays constant all day
- Evening
11.) What mobile environment has the same functionality for Campaign Manager placements and Floodlight as desktop browsers, but optimized for mobile screens?
- Tablet
- Google Play
- Mobile web
- Mobile in-app
12.) Your client has a desktop and a mobile version of their website and wants to track the two separately.
How do you set this up using Floodlight tags?
- Only focus on tablet users
- You should not track mobile sites as they are not compatible with Floodlight
- Create separate tags for each version of the site
- Use one tag as it will automatically adjust
