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Google Video Advertising Exam Answers

100% PASSING SCORE – 74 of 74 CORRECT ANSWERS Google AdWords Video Advertising Certification Exam Answers

100% PASSING SCORE - 74 of 74 CORRECT ANSWERS Google AdWords Video Advertising Certification Exam Answers

Google AdWords Video Advertising Exam Answers

This exam covers basic and advanced concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.

Google AdWords Video Advertising Exam Study Guide

  • 01 About video advertising
    Learn about the basics of video advertising on YouTube and the Google Display Network.
  • 02 Creating ads and campaigns
    Develop, execute, and manage your video advertising campaigns.
  • 03 Measuring and optimizing performance
    Measure results and fine-tune your campaigns to improve your return on investment.

Google AdWords Video Advertising Exam

  • 90 minutes
  • 74 questions
  • 80% passing score
  • Validity period of 12 months

Disclaimer: Google trademarks are the property of Alphabet Inc. This website is not officially affiliated or endorsed by Google in any way.

1.) TrueView video discovery ads run on which YouTube pages?

  • Search only
  • Home, watch, and search
  • Home, watch, and subscriptions
  • Watch only

2.) Call-to-action (CTA) overlays are compatible with:

  • TrueView in-stream ads only
  • TrueView video discovery ads only
  • TrueView video discovery ads that are at least 30 seconds long
  • any TrueView ad format

3.) True or False: TrueView in-stream ads and TrueView video discovery ads can be in the same video campaign.

  • False
  • True

4.) An advertiser can:

  • remarket video ads from the Google Search Network on the Google Display Network
  • target viewers who are watching competitors’ ads on YouTube
  • optimize remarketing by raising bids on topics or channels that generate the greatest ad response
  • combine an AdWords remarketing list with a video remarketing list

5.) What’s needed for an advertiser to set up a video ad campaign?

  • A budget for creating professional video ads
  • A conversion rate of at least 5% on the Google Search Network
  • A YouTube video
  • A base AdWords budget in addition to pay-per-click costs

6.) With TrueView video discovery ads, advertisers can target:

  • The Google Display Network (GDN).
  • YouTube and the Google Display Network (GDN).
  • All of the listed answers are incorrect.
  • YouTube.

7.) True of False: Advertisers can use call-to-action overlays (CTAs) for free.

  • False
  • True

8.) What are best practices for creating a TrueView in-stream ad?

  • All of the listed answers are correct
  • Provide clear next steps so customers can take action
  • Deliver the most important message early in the video
  • All a call-to-action (CTA) overlay

9.) What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

  • The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
  • The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
  • The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking install or watching the first 30 seconds of the ad — with CPV bidding
  • The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding

10.) What is masthead billing based on?

  • Impressions
  • A flat daily fee
  • Impressions and clicks
  • Clicks

11.) If your client wants a specific reach for a specific price on YouTube, you should use:

  • affinity audiences
  • placement targeting
  • reservation buying
  • TrueView videos ads

12.) True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

  • False
  • True

13.) What does average view frequency measure?

  • All of the listed answers are incorrect
  • The average number of times people have viewed the ad
  • The average number of channel views
  • The average view rate for the ad

14.) With YouTube Analytics, you can track metrics on:

  • YouTube session length
  • cost-per-channel visit
  • playback locations
  • TrueView ad skip rates

15.) True or False: YouTube remarketing lists can be used with standard text and display ads.

  • True
  • False

16.) What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

  • 0.2
  • 0.11
  • 0.09
  • 0.02

17.) A TrueView in-stream ad view is counted when a viewer:

  • watches at least 25% of the video
  • watches the video until the last quartile
  • watches at least 30 seconds of the video or completes it
  • watches the video for five seconds or longer

18.) How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

  • By using YouTube Analytics
  • By using Google Analytics
  • You can’t measure conversions with the in-stream format
  • By creating an AdWords conversion tracking code

19.) The initial remarketing list size for video campaigns includes users from the past:

  • You can’t include visitors from past days
  • 30 days
  • 15 days
  • 540 days

20.) True or False: More than one YouTube account can be linked to an AdWords account.

  • True
  • False

21.) True or False: You can use contextual targeting with videos.

  • False
  • True

22.) What are the targeting options for mastheads?

  • Affinity, remarketing, and topics
  • Visitors to the YouTube homepage in a targeted country
  • Affinity and remarketing
  • Topics and remarketing

23.) Which is a tip for optimizing a TrueView video for viewer engagement?

  • Increase each target group’s bid by 100%
  • Add a call-to-action overlay
  • Add exclusions to the campaign
  • Run both an in-stream and a video discovery version of the ad

24.) Where would a call-to-action (CTA) overlay show?

  • All of the listed answers are correct
  • On TrueView video discovery ads
  • On videos on your channel
  • On embedded videos

25.) With AdWords for video, an advertiser can target:

  • All of the listed answers are correct
  • Websites on the Google Display Network (GDN)
  • Specific YouTube channels
  • Specific YouTube videos

26.) In which TrueView format(s) can an advertiser use a companion banner?

  • In-stream and video discovery
  • All of the listed answers are incorrect
  • In-stream
  • Video discovery

27.) ____ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

  • Placement
  • Contextual
  • Interest
  • Topic

28.) True or False: Advertisers can set bids per ad format

  • True
  • False

29.) True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

  • True
  • False

30.) True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.

  • True
  • False

31.) TrueView video discovery ads run on:

  • The Search Network and the Display Network
  • The YouTube Network
  • The Display Network
  • YouTube video and search pages and the Display Network

32.) TrueView video discovery ads run on:

  • The Display Network
  • The Search Network and the Display Network
  • The YouTube Network
  • YouTube video and search pages

33.) TrueView in-stream ads can appear on:

  • YouTube Mastheads
  • the Google Play Store
  • Google search results and YouTube watch pages
  • YouTube watch pages

34.) The standard companion banner size for TrueView in-stream ads on YouTube is:

  • 300×80
  • 300×600
  • 300×60
  • 300×250

35.) Which is a best practice for a successful TrueView in-stream ad?

  • Add a frequency cap
  • All of the listed answers are correct
  • Include a strong call-to-action so the viewer knows what to do
  • Use at least 3 types of targeting to find out which performs best

36.) Why is average view frequency important to measure?

  • It lets you continually track conversions
  • It tells you how many people are viewing the ad
  • It shows you how engaged people are with the ad
  • It shows how often the average person sees or interacts with the ad

37.) If someone clicks a TrueView video discovery ad, where do they land?

  • The ad’s destination URL
  • The advertiser’s YouTube masthead
  • The video on the YouTube watch page or advertiser’s channel
  • The advertiser’s website

38.) A client who wants to advertise before, during, or after popular videos on the Display Network should:

  • create a video ad campaign
  • add a call-to-action (CTA) overlay to video ads
  • add the keyword “video” to relevant campaigns
  • bundle display ads for each target audience

39.) Which of these remarketing lists can be used for a video campaign?

  • All of the listed answers are correct
  • People who watched certain videos on the advertiser’s YouTube channel
  • People who skipped the advertiser’s TrueView in-stream ads
  • People who clicked the +1 button on the advertiser’s Google+ page

40.) _________ ads can be created and managed through AdWords.

  • TrueView
  • Masthead
  • TV
  • Reserve-bought

41.) What’s an example of a managed placement for a TrueView in-stream ad?

  • A website on the Display Network
  • A specific YouTube video
  • All of the listed answers are correct
  • A YouTube channel

42.) To run a TrueView video ad, the video must be uploaded to:

  • any video hosting site
  • YouTube, with the privacy settings changed to “Public” or “Unlisted”
  • an advertiser’s website
  • YouTube, with the privacy settings changed to “Private”

43.) An advertiser is charged for viewing a TrueView video discovery ad when someone:

  • watches the entire ad
  • watches a TrueView in-stream ad after watching a TrueView video discovery ad
  • clicks and views the first frame of the ad
  • shares the ad

44.) ____ ads can show on YouTube search results before they’re approved, but they can’t run on YouTube or the Google Display Network until fully reviewed and approved.

  • Approved
  • Eligible
  • Paused
  • Disapproved

45.) TrueView video discovery ads run on:

  • YouTube mobile homepage, channels, watch pages, and search results
  • Google TV, Google search results, and the Display Network
  • YouTube videos and search results, and the Display Network
  • YouTube watch pages and Masthead ads, and Google search results

46.) TrueView video discovery ads run on:

  • YouTube homepage, channels, watch pages, and search results, and the Display Network
  • YouTube videos and search results, and the Display Network
  • YouTube watch pages and Masthead ads, and Google search results
  • Google TV, Google search results, and the Display Network

47.) Linking a YouTube channel to a Google+ page lets you:

  • manage one channel from one Google account and let multiple people manage a channel
  • manage one channel from one Google account
  • manage multiple channels from one Google account
  • manage multiple channels from one Google account and let multiple people manage a channel

48.) What’s the maximum number of targeting groups you can create in a video campaign?

  • There isn’t a limit
  • 50
  • 1
  • 10

49.) What’s the maximum length a TrueView video ad can be?

  • 1 minute, 30 seconds
  • There isn’t a time limit
  • 30 seconds
  • 7 minutes

50.) Which of these can be created to run on the Display Network?

  • VideoPlus ads
  • TrueView and VideoPlus ads
  • Homepage expandable Masthead ads
  • Lightbox ads and TrueView video discovery ads

51.) Which of these can be created to run on the Display Network?

  • Lightbox ads
  • Homepage expandable Masthead ads
  • VideoPlus ads
  • TrueView ads and VideoPlus ads

52.) With a Masthead ad, an advertiser can reserve:

  • YouTube search pages
  • Specific channels
  • The YouTube homepage
  • Specific videos

53.) Which of these formats can be booked cross-screen (mobile and desktop)?

  • Rich Media Custom Mastheads
  • Video Mastheads
  • Rich Media Layouts Mastheads
  • Video Media Layout Mastheads

54.) A click on a companion banner:

  • All of the listed answers are correct
  • counts as a view even if the person hasn’t watched 30 seconds of the ad
  • can direct to a YouTube channel
  • can direct to an external URL

55.) The most effective way to control the number of times someone sees an ad is by:

  • Monitoring audience retention metrics with YouTube Analytics
  • Setting a lower cost-per-view (CPV) bid at the target group level
  • Lowering bidding levels
  • Setting a frequency cap

56.) _______ is used for video campaigns.

  • Cost-per-click (CPC) bidding
  • Cost-per-thousand-impressions (CPM) bidding
  • Cost-per-view (CPV) bidding
  • Cost-per-acquisition (CPA) bidding

57.) Which targeting methods can be used with TrueView ads?

  • All of the listed answers are correct
  • Remarketing
  • Affinity and in-market audiences
  • Topics

58.) If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

  • only on targeted affinity audiences
  • only when targeted topics and affinity audiences match
  • on targeted topics and affinity audiences
  • only on targeted topics

59.) Which devices can an advertiser target with a mobile video masthead?

  • Android only
  • Both mobile and tablet
  • Mobile only
  • Tablets only

60.) On average, how long does it take for a video ad to get approved?

  • 1 business day
  • Video ads are instantly eligible to show on YouTube and the Display Network
  • 2 hours
  • 10 business days

61.) How is a user added to a video remarketing list?

  • After five seconds of the video.
  • When the user clicks the video.
  • When the user purchases something from the advertiser’s website.
  • When a view occurs.

62.) Which is true when creating a targeting group for a video campaign?

  • You can see estimates for views and average cost-per-view (CPV) values
  • All of the listed answers are correct
  • You can customize bids per TrueView ad format
  • You can enable targeting groups for certain ads

63.) _________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

  • Companion banners
  • TrueView video discovery ads
  • YouTube Mastheads
  • Companion Mastheads

64.) People are added to an advertiser’s video remarketing list when they:

  • sign in to YouTube
  • watch, comment on, like, or share the advertiser’s YouTube video
  • watch, comment on, like, or share a competitor’s YouTube video
  • click a text ad in Google search results

65.) Which can be done in YouTube Analytics?

  • Check the conversion volume
  • Check engagement reports
  • Check the count of TrueView earned actions
  • Create remarketing lists

66.) Which of the following can be targeted when building a mobile video masthead?

  • m.YouTube.com
  • All of the listed answers are correct
  • An iOS app
  • An Android app

67.) Video remarketing is a way to optimize:

  • conversions
  • video campaigns
  • cost-per-view (CPV) bidding strategies
  • bidding strategies

68.) If your client wants to pay only when someone views an ad, you should use:

  • YouTube homepage ads
  • Text ads
  • Viewable cost-per-thousand-impressions (vCPM) bidding
  • TrueView in-stream ads

69.) You can see average video-view duration metrics in:

  • Google Analytics
  • the “Audience retention” tab in YouTube Analytics
  • reports in AdWords
  • the “Campaigns” tab in AdWords

70.) Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

  • The targeting options that were used
  • Clickthrough rate (CTR) and cost-per-click (CPC)
  • View rate and cost-per-click (CPC)
  • View rate, cost-per-view (CPV), and follow-on views

71.) How can an advertiser calculate the view rate of a video campaign?

  • By looking at the percentage of viewers who watched the video until the last quartile
  • By dividing the number of views by the number of impressions
  • By dividing the number of impressions by the number of clicks
  • By dividing the number of clicks by the number of views

72.) An advertiser can use a remarketing tag to target people who’ve:

  • searched on YouTube for videos about products like hers
  • set up multiple YouTube accounts
  • posted videos on YouTube that mention her products
  • subscribed to or unsubscribed from her YouTube channel

73.) What do earned actions measure?

  • Earned views, earned comments, and earned likes
  • Earned conversions
  • Earned visits to the website and earned comments
  • Earned visits to the website earned views, and earned comments

74.) The best way to reserve an ad is to:

  • Create a reservation campaign in AdWords
  • Contact a Google sales representative
  • Create a standard video campaign
  • Enter specifications on the “Reservation” tab

75.) True or False: Video ads may appear in videos marked “Private” on YouTube.

  • True
  • False

76.) True or False: IP address exclusion is not available for TrueView campaigns

  • False
  • True

77.) A TrueView video discovery ad needs to be:

  • There isn’t a time limit
  • about 2 minutes
  • less than 30 seconds
  • more than 30 seconds

78.) Video ads can appear on:

  • Specific YouTube channels
  • All of the listed answers are correct
  • Websites on the Display Network
  • Specific YouTube videos

79.) A viewer can skip watching a TrueView in-stream ad after:

  • 10 seconds
  • 2 seconds
  • 5 seconds
  • 7 seconds

80.) Which can’t be added to a TrueView video?

  • A mobile app promo
  • A ticker tape
  • A companion banner
  • A call-to-action overlay

81.) TrueView campaigns can help advertisers optimize for:

  • conversions
  • views and engagements
  • clicks
  • impressions

82.) A video targeting group:

  • mixes and matches targeting settings for the best exposure
  • combines a video ad with a display ad for the best exposure
  • combines several of a campaign’s targeting groups for the best exposure
  • places multiple video ads from a campaign on select websites

83.) How much did the amount of time people spend watching video on the internet grow between the end of 2013 and the end of 2014?

  • 28.5%
  • 18.5%
  • 48.5%
  • 38.5%

84.) Video advertising on YouTube lets you:

  • use free video analytics
  • use pay-per-report analytics and pay for click-through only
  • pay a single monthly fee
  • use pay-per-report analytics and pay a single monthly fee

85.) When is someone added to an advertiser’s video remarketing list?

  • When she clicks the ad
  • When she purchases something from the advertiser’s website
  • When she views the ad for the second time
  • When she views the ad

86.) ________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

  • Topic
  • Interest
  • Contextual
  • Placement

87.) Which can an advertiser include in a TrueView video ad to increase interactivity?

  • A scrolling banner
  • An animated GIF
  • A card
  • A blinking border

88.) Video ads can run on:

  • YouTube only
  • YouTube and the Display Network
  • The Display Network and video partner sites and apps
  • YouTube and video partner sites and apps

89.) Frequency capping counts include:

  • only impressions that led to clicks
  • all impressions, including those that weren’t viewable
  • all impressions appearing in an ad position of “1”
  • only impressions that were viewable

90.) When setting up targeting groups for video ads, it’s most effective to:

  • select a maximum of 3 targeting groups
  • select at least 5 advanced audience options
  • target broadly by demographic groups, topics, or interests
  • target narrowly by demographic groups, topics, or interests

91.) TrueView in-stream ads and video discovery ads appear, respectively:

  • before videos and as clickable thumbnails
  • as clickable thumbnails and before videos
  • to the left and right of videos
  • at the top and bottom of videos

92.) TrueView video discovery ads can run on:

  • The Display Network
  • The Search Network and the Display Network
  • YouTube and the Display Network
  • YouTube

93.) A TrueView in-stream ad view is counted when a viewer:

  • lands on the YouTube page where the ad is running
  • engages with the ad, for example, by clicking a call to action
  • watches or skips the ad
  • watches the ad for a second time

94.) Which should be considered when analyzing campaign performance of different TrueView video ad formats?

  • Quartiles only
  • View rate only
  • View rate and quartiles
  • Quartiles and website clicks

95.) Which video ads can be created with AdWords for video?

  • Homepage expandable masthead unit
  • TrueView ads
  • Engagement ads
  • InVideo ads

96.) True or False: AdWords for video is only recommended for branding.

  • True
  • False

97.) Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:

  • video ad campaigns
  • bidding strategies
  • cost-per-view (CPV) bidding strategies
  • TrueView video discovery ads

98.) Why should a YouTube account be linked to a Google+ page?

  • So your video ads appear on Google+, too
  • To get a “YouTube tab” on the Google+ profile
  • For auto-sharing of uploads to Google+ with customized posts
  • To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts

99.) True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.

  • True
  • False

100.) True or False: Advertisers can implement a remarketing tag for mastheads

  • True
  • False

101.) True or False: The standard banner size supported by YouTube is 300×250.

  • True
  • False

102.) An advertiser who wants to target specific categories of video content on the Display Network should:

  • add the keyword “video” to the campaign
  • add a remarketing list to the campaign
  • use AdWords for video
  • create a Search Network with Display Select campaign

103.) TrueView video campaigns can include:

  • videos uploaded directly to YouTube
  • images
  • other video formats
  • text

104.) What percentage of video views on YouTube come from mobile devices?

  • More than 50%
  • More than 75%
  • Almost 15%
  • Almost 25%

105.) With TrueView in-stream ads, an advertiser pays:

  • on a cost-per-thousand-impressions (CPM) basis
  • when the viewer watches at least 30 seconds of the video or completes it
  • only when the viewer clicks the video
  • when the viewer watches five seconds of the video

106.) Which ad rotation option can’t be used for video campaigns?

  • Rotate evenly
  • Optimize for clicks
  • Optimize for conversions
  • Optimize for views

107.) What does linking an AdWords account to a YouTube account let an advertiser do?

  • Access additional video reporting metrics
  • All of the listed answers are correct
  • Create call-to-action (CTA) overlays
  • Create a remarketing list