Google Shopping Advertising Exam Answers

100% PASSING SCORE – 63 of 63 CORRECT ANSWERS Google AdWords Shopping Advertising Certification Exam Answers

Google AdWords Shopping Advertising Exam Answers

This exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.

Google AdWords Shopping Advertising Exam Study Guide

01 Overview of how Product Listing Ads work
Review how you can use Google Merchant Center, Google Shopping, and AdWords to promote your product inventory using Product Listing Ads.
02 Create a Google Merchant Center account
Understand how to set up and navigate your Google Merchant Center account.
03 Create your product data feed
Learn the fundamentals of building a high-quality product data feed and uploading it to Google Merchant Center.
04 Create Shopping campaigns in AdWords
Understand how to use Shopping campaigns in AdWords to create Product Listing Ads and optimize their performance.

Google AdWords Shopping Advertising Exam

90 minutes
63 questions
80% passing score
Validity period of 12 months

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136.) For a Shopping campaign, you can use AdWords to:

Manage ad group bids
Submit product information
Upload additional product images
Manage and validate a website URL

135.) Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?

Update the inventory by removing certain products
Subdivide the product group and move budget allocation to the best performing products
Add promotional text that says “Best selling” to the ad group
Increase the maximum cost-per-click (max. CPC) bid for all products

134.) Merchants use Google Merchant Center to:

upload product data through feeds or an API
set campaign priority
manage Shopping campaign bids
set mobile bids on specific products

133.) Merchants use Google Merchant Center for which purpose?

Upload product data through feeds or an API
Set campaign priority
Set mobile bids on specific products
Manage Shopping campaign bids

132.) Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

Use the ‘custom label’ attribute
Include only one category
Include both categories in the attribute
Submit the product twice using a different category each time

131.) True of false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.

True
False

130.) Which can you sell on Google Shopping?

Used goods
Hotel and travel fares
Residential real estate
Business services such as plumbing or locksmithing

129.) Google Merchant Center can be used to:

Update mobile bids for products
Set campaign priority for products
View competitive benchmarks for Shopping campaigns
Manage shipping settings for a store

128.) Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

Classify the products under the “holiday” Google Product Category
Use a custom label to denote items included in the holiday sale
Change the ‘brand’ attribute of sale items to “holiday”
Add “holiday sale” to the ‘Title’ attribute of all items

127.) To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

enable local products in her shopping campaign and set up a product filter for “local”
set up multichannel ads to direct customers to her online or local store
subdivide her product inventory and set different bids for her local and online only ads
begin the local inventory ads implementation process and complete the required steps

126.) An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone
path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel
cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel

125.) When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

Add the terms as negative keywords
Adjust your product data feed to include irrelevant terms
Increase your Quality Score by including irrelevant terms in ad content
Increase your bids for more relevant keywords

124.) Shopping ads can be targeted to:

All countries where AdWords is available
Only countries where Google.com/shopping is available
North America only
Select countries, listed in Google Merchant Center and AdWords Help Centers

123.) Which devices can Shopping ads appear on?

Tablets, mobile phones, and desktops
Mobile phones
Mobile phones and desktops
Tablets and desktops

122.) You want to prevent your ads from appearing for certain search terms. How would you do it?

Remove products from your product data
Remove the related search terms from your product titles in your product data
Put shorter description in your product data
Add negative keywords to your campaign or ad group

121.) To prevent your Shopping ads from appearing for certain search terms, you would:

add negative keywords to your campaign or ad group
remove the related search terms from your product titles in your product data
remove products from your product data
put shorter descriptions in your product data

120.) If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

Target cost-per-acquisition (target CPA) bidding
Maximum cost-per-click (max. CPC) bidding
Enhanced cost-per-click (ECPC) bidding
Maximum cost-per-acquisition (max. CPA) bidding

119.) Which devices can Shopping ads appear on?

Tablets, mobile phones, and desktops
Mobile phones
Tablets and desktops
Mobile phones and desktops

118.) How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

Increase your campaign priority
Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion
Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion
Remove product group subdivisions and bid on broader groups of products

117.) Shopping ads should be used for:

Promoting services
Promoting brands
Promoting products online
Driving phone calls to a business

116.) Shopping ads should be used for:

Driving phone calls to a business
Promoting products online
Promoting brands
Promoting services

115.) When creating a file to upload to Google Merchant Center, what format is accepted?

Database file
Excel file format
Text or tab delimited file format
Word file format

114.) When creating a file to upload to Merchant Center, what format is accepted?

Tab Delimited File Format
Database File
Excel File Format
Google Document File

113.) Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. why is Catherine’s data feed getting disapproved for incorrect availability?

The ‘availability date’ attribute is set as the toys’ release date
The ‘availability’ attribute is set as ‘in stock’
The ‘availability’ attribute is set as ‘preorder’
The ‘availability’ attribute is set as ‘out of stock’

112.) Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?

The availability attribute is set as the toys’ release date
The availability attribute is set as in stock
The availability attribute is set as preorder
The availability attribute is set as out of stock

111.) Why can’t Ellen see any benchmark data for her new Shopping campaign?

She is already outbidding her competitors
She doesn’t have enough products in the campaign to compare to others
There aren’t enough comparable products from other advertisers
Her campaign has reached its daily budget limit

110.) Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

Mark ‘adult’ in a separate custom label attribute as part of the data feed
Include the text “adult” in the product description
Email the support team through the Google Merchant Center Help Center
Identify products using the ‘adult’ attribute and in Google Merchant Center settings

109.) Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

Submit in a custom_label attribute as part of the data feed
Identify products using the ‘adult’ attribute
Include the text “adult” in the product description
Email the support team through the Google Merchant Center Help Center

108.) What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

Automated phone messages to account owner
Messaging in Google Merchant Center overview page
Email contacts listed in account settings
Messaging in AdWords overview page

107.) If a product doesn’t have an image available, you should:

Submit an image of a similar product
Wait to submit the product until an image is ready
Submit a placeholder image with a message, such as “Coming Soon”
Submit a full color version of your store’s logo

106.) In Google Merchant Center, a target country is the country where:

The products are sold and will be shipped to
The products are shipped from
The retailer is located
The products are manufactured

105.) In Google Merchant Center, a target country is the country where the:

products are manufactured
products are shipped from
ratailer is located
products are sold and will be shipped to

104.) When preparing to submit a new feed, you should:

Submit a test data feed
Include all items in your inventory
Submit multiple feeds to process everything at once
Give all feeds the same name for consistency

103.) When preparing to submit a new data feed, you should:

Submit a test data feed
Include all items in your inventory
Submit multiple feeds to process everything at once
Give all feeds the same name for consistency

102.) Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?

Set the country of sale to United States only
Set both the country of sale to United States and location to California
Set the location to California only
Set either country of sale to United States or location to California

101.) Which is a required attribute when submitting a product to Google Merchant Center?

Title
Additional image URLs
Mobile landing page URL
Availability date

100.) Which is a required attribute when submitting a product to Google Merchant Center?

availability_date
mobile_link
title
additional_image_link

99.) How can you lose your claimed URL?

Your claimed URL authorization expired from Webmaster tools
You remove all data feeds from your Merchant Center account
Another authorized owner of the website successfully verifies and claims your website URL
Your website is updated but includes the same identifying meta tag or HTML file

98.) Google Merchant Center is used for:

Setting up campaign bidding priorities
Managing conversion tracking
Editing your Shopping campaign’s product groups
Uploading product data feeds

97.) Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?

The shipping rates for the products were updated to $0.00
The availability for the products are listed as ‘out of stock’
The landing page price is different from the feed price
A ‘sale price’ attribute is blank

96.) Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

‘gtin’ and ‘brand’
‘gtin’ Only
‘mpn’ and ‘gtin’
‘brand’ Only

95.) Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

brand only
gtin and brand
mpn and gtin
gtin only

94.) What’s the best way to indicate in a feed that a product is on sale for a limited time?

Include “SALE” in the title of the item
Upload the same item twice, once with a lower price
Use the ‘sale price’ attribute
Update the description of that specific item

93.) What’s the best way to indicate in a feed that a product is on sale for a limited time?

Include “SALE” in the title of the item
Use the sale_price attribute
Update the description of that specific item
Upload the same item twice once with a lower price

92.) How can Helen provide free shipping for a small group of promotional products?

Remove all shipping options from the Google Merchant Center account
Add “Free Shipping” to the Shopping campaign promotional text
Set the default shipping for all products to a flat rate of 0.00 USD
Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to “Free”

91.) How can Helen provide free shipping for a small group of promotional products?

Add “Free shipping” to the Shopping campaign promotional text
Set the default shipping for all products to a flat rate of $0.00
Remove all shipping options from the Google Merchant Center account
Update the ‘shipping’ attribute to a fixed delivery price of $0.00 for only the promotional products

90.) You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

Check impressions for each product in Merchant Center
Segment performance by various shopping views in the “Dimensions” tab
See query-level product performance in the “Keywords” tab
Understand which creatives perform best in the “Ads” tab

89.) Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

Change the campaign priority to “high”
Set her budget to “accelerated” delivery
Increase her “All products” bid
Subdivide by brand and set more competitive bids for the brands individually

88.) Enhanced cost-per-click (ECPC) bidding should be used to:

Optimize bids using conversions
Drive engagement with product brand
Bid for a target cost-per-acquisition (CPA)
Increase total impressions

87.) What does impression share indicate about a product group?

It provides an average benchmark of all similar products from other retailers
It shows your product group impressions relative to other product groups in the same campaign
It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
It predicts your product group’s future impressions

86.) Product groups are eligible for the Bid Simulator:

Anytime after a product group is created in a Shopping campaign
Once a budget cap has been reached for a product group
Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max. CPC) bid
When Shopping ads have been included in enough auctions or accrued enough impressions

85.) To maintain active product data, you must update your data every:

30 days
6 months
1 year
24 hours

84.) To maintain an active data feed, you must update the feed every:

30 days
6 months
1 year
24 hours

83.) Campaign priority should be used when:

You want to lower the bid for a product group
You have multiple sales to promote within the same campaign
You want to separate your inventory by brand
You have multiple campaigns advertising the same products

82.) Campaign priority should be used when you advertise:

multiple products internationally in multiple campaigns
one product internationally in multiple campaigns
multiple products for the same country in multiple campaigns
one product for the same country in multiple campaigns

81.) May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:

data feed includes products with the availability status “out of stock”
language on the landing pages doesn’t match the language of the target country
shipping attributes for a small number of items have different pricing than the default shipping at the account level
data feeds weren’t updated for 10 days

80.) May is in the process of expanding her store to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

The language on the landing pages doesn’t match the language of the target country
The data feed includes products with the availability status “out of stock”
The data feeds weren’t updated for 10 days
The shipping attributes for a small number of items have different pricing than the default shipping at the account level

79.) Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

Combine reporting on all data feeds across domains
Share products between accounts
Manage multiple domains with a single sign in
Access multiple AdWords accounts

78.) Which is a reason why Annie’s Google Merchant Center account would get suspended?

Her landing pages lead to error messages or non-existent pages
She is only selling used products
Her website doesn’t have a mobile version
She’s only been updating her data feeds every 10 days

77.) What is a best practice to reduce the processing time of a new feed?

Submit the feed at midnight
Upload both xml and csv files of the same products
Create a new Google Merchant Center account for each new AdWords campaign
Divide the group of products into multiple data feed segments

76.) Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:

Change the price on the ad to be lower than the actual product price
Include bundled accessories in the product image
Include her store name on all watch images
Use promotional text to highlight any deals

75.) Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:

Include bundled accessories in the product image
Change the price on the ad to be lower than the actual price
Use promotional text to highlight any deals
Include her store name on all watch images

74.) Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

A bid of zero
A bid that’s the average of the subdivisions
Continue subdividing until there are no products in this group
A bid lower than the subdivisions

73.) Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

Increase the campaign’s daily budget
Add negative keywords to the product group
Add a promotional message to his ads
Increase bids on products groups

72.) At which level can you add promotional text to Shopping ads?

Product group
Both ad group and product group
Ad group
Campaign

71.) What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?

Use special characters such as exclamation points
Include the bike style name only
Add additional keywords at the end of the title
Include relevant attributes in the title such as brand, size, and color

70.) When optimizing the title attribute for her new line of bicycles, Matilda should include:

symbols and foreign characters to get the user’s attention such as exclamation points
the price and shipping cost
keywords and relevant attributes in the title such as brand, size, and color
the bike style name only

69.) The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

Items as part of a bundle
Used electronics
New books for pre-order
Custom-made clothing

68.) Which products should you submit the identifier_exists attribute with a value of no for?

used electronics
custom-made clothing
bundles
new books for pre-order

67.) To subdivide products in Shopping campaigns using your own set product structure, you should use:

AdWords labels
Starred items
Multiple data feeds
Custom labels

66.) You can use custom labels in a product data feed to:

Tag products you’d like to group in a Shopping campaign by values of your choosing
Provide additional description information for shoppers in search results
Add supplemental image URLs
Submit product brand descriptions

65.) Custom labels can be a great way for you to:

Set the country in which your products will be sold
Tell Google Merchant Center what products to avoid when uploading data
Subdivide products into specific product groups in AdWords
Identify the shipping method used for your products

64.) Custom labels are a way to:

subdivide products into specific product groups in AdWords
set the country in which your products will be sold
tell Google Merchant Center what products to avoid when uploading data
identify the shipping method used for your products

63.) You can use custom labels to:

list specific features in your Shopping ads
subdivide a product by specific features that you decide
have Google subdivide your product into specific relevant categories
target different countries within the same Shopping campaign

62.) Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

Leave all unique product identifiers blank
Add ‘unique’ to the ‘brand’ attribute
Use the exemption attribute ‘identifier exists’
Include the word “antique” in the titles of all products

61.) Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

Leave all unique product identifiers blank
Add unique to the brand attribute
Use the exemption attribute identifier_exists
Include the word “antique” in the titles of all products

60.) How should Chris estimate how a different bid amount would impact his store’s online traffic?

Check the “Diagnostics” tab in Google Merchant Center
Review the benchmark cost-per-click (CPC) information in AdWords
Use the Bid Simulator tool
Download campaign performance data

59.) Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?

Two identifiers from ‘gtin,’ ‘mpn,’ and ‘brand’ must be used
Only ‘mpn’ is required
Broth ‘gtin’ and ‘mpn’ must be included
Only ‘brand’ is required

58.) Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?

gtin and brand are required, and mpn is recommended
gtin and mpn are required, and brand is recommended
Only brand is required
Only mpn is required

57.) How are product groups used in Shopping campaigns?

To bid on organized inventory in an ad group
To create a list of keywords used to target Shopping ads to shoppers
To bundle items sold as a package, like a camera and tripod stand
To organize products within a data feed

56.) In Shopping campaigns, product groups are used to:

organize products within a data feed
create a list of keywords used to target Shopping ads to shoppers
bid on organized inventory in an ad group
bundle items sold as a package, like a camera and tripod stand

55.) Creating multiple products groups within one ad group allows you to:

set different bid modifiers or negative keywords for your products
access a search term report for each product group
base each product group on a specific product attribute you choose
use a single maximum cost-per-click bid across your product inventory

54.) You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:

increase the page load speed to 9 seconds or longer
add more menu options so people can see all products offered
make all data fields required at checkout
allow people to return to their shopping cart on their desktop computer

53.) Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

replace an existing product group
create general calls to action
link product feeds across campaigns
alter custom parameters for subdivided product groups

52.) Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad
Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results
Suzie can serve Shopping ads directly from her website
Shopping ads get customers’ attention because merchants can include words such as “best” in titles and descriptions

51.) Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

Increase the mobile and location bid adjustments and make additional adjustments based on performance to optimize the company’s Shopping campaign
Decrease the mobile and location bid adjustments and make additional adjustments based on performance to optimize the company’s Shopping campaign
Create a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%
Create a separate campaign for products that people most likely won’t research on their smartphones and set a mobile bid adjustment of +900%

50.) Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

Increase the mobile and location bid adjustments and make additional adjustments based on performance
Decrease the mobile and location bid adjustments and make additional adjustments based on performance
Create a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%
Create a separate campaign for products that people most likely won’t research on their smartphones and set a mobile bid adjustment of +900%

49.) According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?

Unsecure checkout or a missing refund policy
Sale of gambling related products such as poker chips
A product URL that links directly to only one relevant item
Products with an availability attribute of out of stock

48.) Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

run an Auction insights report
set up conversion tracking
use enhanced cost-per-click (ECPC) bidding
run an Ad performance report

47.) Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

Set up Google Analytics for his local storefront and access its various customized data
Segment his report by click type and review his local data
Set up local inventory ads in his Shopping campaign and review his local channel performance
Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group

46.) You can use a product group with a single bid to:

organize your ad group by product attributes
create different bid modifiers
ensure your entire inventory has the same bid
set a new campaign priority

45.) True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center

True
False

44.) Shopping ads on google.com:

don’t use keywords
indicate the name of the merchant
can be served together with text ads
all of the answers are correct

43.) Ben is creating product images. A common best practice is to:

Display the merchant website name over all images
Ensure all images are high-quality
Include all varieties of a product in one image
Include brand names in the images

42.) Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

include IP addresses
include Ports
be as specific as possible (for example, http://www.example.com#top)
begin with http:// or https://

41.) Why is it a best practice to set a bid for the “everything else in all products” product group?

To make it easier to target a location for certain products
To be able to have one products group for mobile devices
To include items not part of other product groups in your campaign
To control the websites on which your Shopping ads appear

40.) You can use campaign priority to:

Speed up how fast a campaign’s budget is spent throughout the day
Have Google prefer certain inventory in query matching and ad serving
Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
Make your Shopping ads more competitive in the auction

39.) You can use campaign priority to:

subdivide campaign products according to freely-assigned values with custom labels
determine which campaign’s bid to use for a product when the same product is included in multiple campaigns
promote certain product groups across all your campaign
edit maximum CPC bids, tracking templates, or customer parameters and destination URLs for non-subdivided product groups

38.) You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

Compare 2 models to see if the campaign is undervalued on a last-click basis
Compare 2 models to see if the campaign is undervalued on a first-click basis
Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model
Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model

37.) In order to offer products in different countries, you should:

Always set prices in USD
Use one feed for all products
Use the same landing pages globally
List the products in the local language

36.) The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

Submit his feed without changing it, and then use feed rules to automatically change product_state to condition
Manually change product_state to condition before submitting his feed to Merchant Center
Leave product_state in his feed and also add the condition attribute
Delete product_state completely from his feed, and then submit his feed to Merchant Center

35.) Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase
Describe some of the conditions related to the purchase before and after the purchase
Advertise products or promotional offers that aren’t available to people shopping online
Claim credentials for his business that he hasn’t finalized yet

34.) Shopping campaigns use:

A combination of text ads and Shopping ads formats
Ads performing local and nearby services
Shopping ads created from product data in Google Merchant Center
Keyword-targeted rich media ads

33.) Shopping campaigns use:

ads created using product data from Google Merchant Center
ads promoting local and nearby services
keyword-targeted rich media ads
a combination of text ads and Shopping ads formats

32.) What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?

Add schema.org structured data to her landing pages
Submit yes for the price and availability attributes
Nothing, she just needs to enable the setting in Google Merchant Center
Link her Google Merchant Center and AdWords accounts

31.) Campaign priorities determine your bids according to which rule:

the highest priority campaign will bid, unless a lower priority bid is high enough
if the highest priority campaign is out of budget, the lower priority campaign bids
if the highest priority campaign is out of budget, lower priority budget is added to bids
if you have multiple campaigns with the same bid, the lowest necessary bid will be used

30.) To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:

credit card
Google My Business account
list of approved Shopping policies
AdWords account

29.) Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

run an Auction insights report to compare her impression shares to those of her competitors
set negative keywords in her campaign
increase her impression share by setting her bids lower on her campaign
set the delivery method on her campaign to standard

28.) Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

Put ‘unavailable’ in the ‘gtin’ attribute
Submit ‘1’ as the ‘mpn’ attribute
Submit a randomly generated number in the ‘gtin’ attribute
Put ‘false’ in the ‘identifier exists’ attribute

27.) Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

Put no in the identifier_exists attribute
Put unavailable in the gtin attribute
Submit 1 as the mpn attribute
Submit a randomly generated number in the gtin attribute

26.) Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

Google product categories so he can organize his campaign by different categories
any value he chooses so he can organize his campaign by his own goals
the product’s condition so he can organize his campaign by new, used, or refurbished products
the brand of his product so he can organize his campaign by different brands

25.) Jane’s product feed would get disapproved due to:

a price mismatch between the feed and landing page
a URL that’s 1500 characters
an image being a GIF format
a feed including a mobile link

24.) True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

True
False

23.) Google Merchant center is used to:

Manage bidding for Shopping campaigns
Monitor the performance of Shopping campaigns
Submit product information
Host website images

22.) Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:

maximize clicks
enhanced cost-per-click (ECPC)
target return on ad spend (ROAS)
target cost-per-acquisition (CPA)

21.) To help with your campaign strategy, you can use custom labels to:

organize products by specific attributes
increase your product’s discoverability
discover your best-selling products
create a list of new keywords for your products

20.) Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?

She can link directly to the brand, color, size and price of the dress described
She can add the dress description in the title and then link to additional dresses
She can link to a page within her site with all dresses incase the item sells out
She can link to the page with an image of the not-yet-available product with “coming soon” listed and additional options

19.) Shopping ads can appear on:

Google Shopping
Google Search
Google Search Partner websites
all of the answers are correct

18.) Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

set up enhanced cost-per-click (ECPC) bidding
customize the statistics tables in the Campaign tab
use the priority setting in his Shopping campaign
use the Bid Simulator

17.) What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns
Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid
Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid
Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid

16.) After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign
Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store
Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving

15.) Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

Verified and claimed website URL
Country where her products are sold
Promotion text
Local business data feed

14.) According to Google Shopping Policies, what can be included in promotional text?

Product information taken from the data feed
Repetition of words and phrases
Text created from keyword insertion
Text highlighting a special offer on specific products

13.) True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

True
False

12.) In a Shopping campaign, conversion tracking:

only counts purchases after clicks as conversions
grants access to Search Funnel reports, which show how your customers complete a conversion
provides in-depth reporting on how people use your website
allows you to test changes, such as different campaign priorities and product group bids

11.) Which email contact does Google use to notify merchants about account warnings?

Both Google Merchant Center technical contact and primary contact
Google Merchant Center technical contact
Google Merchant Center primary contact
AdWords primary contact

10.) You should use multiple ad groups when you want to:

Set a different priority on bidding within the same Shopping campaign
Target a different country within the same Shopping campaign
Link products from a different Merchant Center account
Use a different bid modifier for products in the same Shopping campaign

9.) A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords’ automated bidding features. Before you begin using target ROAS, you need to make sure that:

the client is using a third-party bidding platform that is compatible with target ROAS
conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a
remarketing list for search ads is set up for the campaign
each product group in the campaign is restructured so that it has fewer than 200 clicks per week

8.) What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

Include relevant attributes in the title such as brand, size, and color
Include the location of his retail store
Include the board style name only
Use special characters such as exclamation points or all caps

7.) Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

use the Bid Simulator, but only for “Everything else in ‘All products’”
check his conversion window settings and see if new product groups create changes
set bids for his new product groups to align with his sales strategy
check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy

6.) Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

Increase the maximum cost-per-click (max. CPC) for all product groups
Lower the maximum cost-per-click (max. CPC) for all product groups
Remove underperforming items from the inventory
Increase the budget cap of the campaign

5.) You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?

Set a short conversion window, such as 7 days
Set a longer conversion window, such as 30 days or 90 days
Create a separate campaign optimized for mobile and compare how it drives sales
Create a separate ad group optimized for mobile and compare how it drives sales

4.) What information do you need to enter in Google Merchant Center to create a Shopping campaign?

Promotion text
Local business data feed
Business address
Verified and claimed website URL

3.) Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

prioritize his Shopping campaigns according to seasons rather than geography
make his winter sports budget high priority by adding his mountain tourism budget to it
add “mountain tourism” to his negative keywords during the winter sports campaign
make the winter sports campaign high priority and the mountain tourism low priority

2.) Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?

Only the errors
Only the warnings
The warnings and errors
All of the errors, warnings, and notifications

1.) Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

Price and currency
Availability date
Google product category
Sale price