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Google Video Assessment Answers (Academy for Ads)

Google Video Certification Assessment Answers By Academy for Ads
Video Advertising Assessment Answers
Google AdWords Video Certification Exam Answers

AdWords Video Certification covers basic and intermediate concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.

AdWords Video Fundamentals Courses

  1. Learn the basics of AdWords
  2. Choose where customers see your ads
  3. The value of Google’s video advertising
  4. Build and place your message
  5. Launching your video campaign
  6. Find the right video solutions & metrics
  7. Make effective TrueView ad creative
  8. Start developing content on YouTube
  9. Understand your audience better
  10. Google’s brand targeting
  11. Target with the Display Network
  12. Use video remarketing to reconnect
  13. Build your video campaign in AdWords
  14. Keep track of video campaign performance
  15. Optimize your video campaign for success
  16. Avoid editorial errors
  17. Address trademark disapprovals

Video Advertising Assessment

  • 90 minutes
  • 74 questions
  • 80% passing score

Disclaimer: Google trademarks are the property of Alphabet Inc. This website is not officially affiliated or endorsed by Google in any way.

167.) Which is a best practice for a successful TrueView in-stream ad?

  • All of the listed answers are correct
  • Include a strong call-to-action so the viewer knows what to do
  • Use at least 3 types of targeting to find out which performs best

166.) What does digital media offer that TV advertising does not?

  • Demographic targeting
  • Reach
  • Real-time optimization
  • Upfront deals

165.) You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

  • Brand Lift
  • Google Consumer Surveys
  • Sales Lift
  • Google’s reach solutions

164.) You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works,
creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

  • Through the third-party request form
  • In the AdWords Help Center
  • In the Google Display Specifications site
  • Through a Google representative

163.) On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?

  • Gmail
  • YouTube
  • Google Maps
  • Google+

162.) What can you use to connect with people based on their purchase intent?

  • Custom affinity audiences
  • Similar audiences
  • Google’s in-market audiences
  • Customer Match

161.) How are rich media ads different from other ad formats?

  • They are static image ads
  • They are displayed on the Search Network
  • They are a type of text ad
  • They are ads with animation or other types of motion

160.) _________ are optional, clickable thumbnail images that accompanies TrueView in-Stream ad.

  • YouTube Mastheads
  • Companion banners
  • Companion Mastheads
  • TrueView video discovery ads

159.) Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

  • TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
  • Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
  • Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
  • Google does not provide cross-device targeting at this time.

158.) Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

  • Google Trends
  • Google Surveys
  • Google Shopping Insights
  • Google Correlate

157.) For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set. What could she incorporate in her video to help humanize her brand?

  • Collaborate with a YouTube creator
  • Use humor
  • Add music
  • Feature animation

156.) John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

  • Gmail ads
  • In-market audiences
  • Similar audiences
  • Demographic targeting

155.) Video ads can run on:

  • YouTube only
  • YouTube and on video partner sites and on apps across the Display Network
  • YouTube and apps across the Search Network
  • Display Network only

154.) What is a key difference between reservation buying and auction buying?

  • Reservation buying includes hard-to-sell inventory, while auction buying does not.
  • Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
  • Reservation buying is done programmatically, while auction buying is done manually.
  • Reservation buying is done manually, while auction buying is done through a Google representative.

153.) What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

  • You can set up a video campaign in just a few minutes.
  • You can reach a targeted audience on YouTube and with partners across the Google Display Network.
  • You can measure your sucess using the powerful video performance tools AdWords Video Analytics and YouTube Analytics.
  • You can tell a personal brand story.

152.) Which is the best tip for optimizing a TrueView video for viewer engagement?

  • Run both an in-stream and a video discovery version of the ad
  • Increase each target group’s bid by 100%
  • Look at engagement rate for targeting and focus on the methods with the highest view through rate
  • Add exclusions to the campaign

151.) You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

  • YouTube
  • Through a Google representative
  • AdWords
  • Through a third-party provider

150.) A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.” Which targeting method should this advertiser use?

  • Affinity Audiences
  • Demographic targeting
  • Managed Placements
  • Custom Affinity Audiences

149.) Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

  • A one-off video in which the brand is highlighted
  • A series of brand videos in which the creator is mentioned throughout
  • A creator video in which the brand’s message is integrated or shared via a “shout out”
  • An integrated approach in which the brand collaborates with multiple creators to weave in the brand story

148.) In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

  • Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
  • Take it easy — to start, simply go with the default targeting settings while getting used to running an AdWords video campaign.
  • Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
  • Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.

147.) Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?

  • Add the remarketing list to his campaign
  • Select the viewer actions he wants to target for his list
  • Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
  • Link his current AdWords account to his existing YouTube channel

146.) Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in AdWords Reporting?

  • Viewthrough rate
  • View rate
  • Cost-per-view (CPV)
  • Clickthrough rate (CTR)

145.) Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

  • Users who have subscribed to her company’s video channel, users who haven’t downloaded the app
  • Ad impressions, users who have downloaded the app
  • Ad impressions, users who have subscribed to her company’s video channel
  • Ad impressions, users who haven’t downloaded the app

144.) What are the three components in the YouTube ecosystem?

  • Fans, creators, and advertisers
  • Fans, publishers, and producers
  • Creators, agencies, and publishers
  • Brands, publishers, and advertisers

143.) Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?

  • Engagement report
  • Watch time report
  • Audience retention report
  • Likes and dislikes report

142.) These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

  • Networks
  • Fans
  • Creators
  • Brands

141.) Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in AdWords, what setting allows her to adjust these parameters?

  • Bidding
  • Mobile and Tablet options
  • Scheduling and Delivery
  • Budget

140.) In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

  • Shorten the video ad’s duration
  • Add a call-to-action (CTA) overlay
  • Rotate two or three different video ads
  • Fine tune her target audience

139.) _______ is used to measure video campaigns.

  • Cost-per-thousand-impressions (CPM) bidding
  • Cost-per-click (CPC) bidding
  • Cost-per-view (CPV) bidding
  • Cost-per-acquisition (CPA) bidding

138.) TrueView video discovery ads run on:

  • The Display Network
  • The Search Network and the Display Network
  • The YouTube Network
  • YouTube videos and YouTube search pages

137.) Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

  • It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
  • It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
  • It can be set up in AdWords in a few steps.
  • It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.

136.) Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

  • Mastheads
  • TrueView ads
  • Bumper ads
  • Google Preferred

135.) TrueView video ads can be especially effective for driving what goals?

  • Awareness and consideration
  • Consideration and action
  • Only awareness
  • Action and awareness

134.) A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in AdWords?

  • Create one ad group for in-stream ads and one for video discovery ads
  • Import videos for both in-stream and discovery ads using the import video group feature
  • Select the video links in the video component Properties panel to add a video to an ad group
  • Create one ad group for both in-stream and video discovery ads

133.) Where on YouTube can TrueView video discovery ads run?

  • YouTube homepage, YouTube search results and watch pages
  • YouTube videos and Google search results
  • Google TV, Google search results, and the Display Network
  • YouTube watch pages and Masthead ads, and Google search results

132.) If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

  • Sales and purchase intent lift
  • Clicks, calls, and sign-ups
  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  • Views, impressions, unique users, awareness lift, and ad recall lift

131.) A TrueView in-stream ad view is counted when a viewer:

  • Clicks on the ad
  • All of the above
  • watches the ad for 30 seconds
  • watches the entire ad

130.) An advertiser can:

  • combine an AdWords remarketing list with a Masthead ad unit
  • optimize remarketing by raising bids on topics or channels that generate the greatest ad response
  • remarket video ads from the Search Network on the Display Network
  • target viewers who are watching competitors’ ads on YouTube

129.) What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?

  • AdWords Reporting
  • YouTube Analytics
  • Video Performance Data
  • Google Brand Lift

128.) What is the Google Network?

  • The collective term for Google’s professional support staff that can answer your AdWords questions 24/7.
  • A network of partner websites that will show your AdWords ad.
  • A network of hardware devices, including chromebooks and android phones where your AdWords ad can appear.
  • The term that embodies all of the places where your AdWords ad can appear.

127.) Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?

  • DoubleClick Bid Manager only
  • AdWords only
  • YouTube
  • AdWords and DoubleClick Bid Manager

126.) Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

  • Display remarketing
  • Topic targeting
  • Dynamic remarketing
  • Similar audiences

125.) An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

  • There is no minimum
  • $100.00
  • $5
  • $2

124.) What percentage of video views on YouTube come from mobile devices?

  • Almost 15%
  • Almost 25%
  • More than 75%
  • More than 60%

123.) Linking a YouTube channel to an AdWords account lets you:

  • manage one channel from one Google account and let multiple people manage a channel
  • use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts
  • manage multiple channels from one Google account
  • manage one channel from one Google account

122.) Video campaigns can help advertisers optimize for:

  • clicks
  • views and engagements
  • conversions
  • impressions

121.) If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  • Sales and purchase intent lift
  • Views, impressions, unique users, awareness lift, and ad recall lift
  • Clicks, calls, and sign-ups

120.) If your client wants to pay only when someone views an ad, you should use:

  • Text ads
  • TrueView ads
  • Viewable cost-per-thousand-impressions (vCPM) bidding
  • YouTube homepage ads

119.) If someone clicks a TrueView video discovery ad thumbnail, where do they land?

  • The video on the YouTube watch page or advertiser’s channel
  • The ad’s destination URL
  • The advertiser’s website
  • The advertiser’s YouTube Masthead

118.) Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

  • A direct call-to-action (CTA)
  • His company’s brand name
  • His company logo
  • Background music

117.) Google helps marketers connect with people using what three kinds of data?

  • Declared, matched, and demographic
  • Declared, social, and offline
  • Demographic, purchase intent, and declared
  • Passion, purchase intent, and personalization

116.) Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?

  • Google Correlate
  • Google Shopping Insights
  • Google Trends
  • Google Surveys

115.) What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

  • The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
  • The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
  • The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
  • The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding

114.) What is Google’s programmatic buying platform?

  • YouTube
  • AdWords
  • Google Analytics
  • DoubleClick Bid Manager

113.) In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

  • Start now
  • Learn how to build a table
  • Download this
  • Click here

112.) A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need?

  • The app is available at no cost to him or any businesses — big or small.
  • It’s mobile-friendly, so he can easily create his video footage on the go.
  • It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.
  • It helps connect him with local filmmakers for hire.

111.) An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

  • Shopping Ads can only appear on Google.com
  • Shopping ads can only show on pre-roll video ads on YouTube
  • Shopping Ads can only appear on retail websites
  • Shopping ads can appear on Google Search partner websites like YouTube

110.) Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?

  • YouTube
  • TV
  • Your local newspaper
  • Radio

109.) How can you launch Google Preferred and/or Mastheads ads?

  • With Brand Lift
  • In AdWords
  • Through a Google representative
  • In YouTube

108.) What’s the first step when determining the right video solution for your campaign?

  • Find the KPIs that measure your goal
  • Choose the video solution that drives that goa
  • Determine your campaign goals
  • Optimize your campaign

107.) Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?

  • AdWords
  • YouTube
  • Bumper ads
  • Google Preferred

106.) TrueView video discovery ads run on which YouTube pages?

  • Search only
  • Home, watch, and search
  • Home, watch, and subscriptions
  • Watch only

105.) Call-to-action (CTA) overlays are compatible with:

  • TrueView in-stream ads only
  • TrueView video discovery ads only
  • TrueView video discovery ads that are at least 30 seconds long
  • any TrueView ad format

104.) True or False: TrueView in-stream ads and TrueView video discovery ads can be in the same video campaign.

  • False
  • True

103.) An advertiser can:

  • remarket video ads from the Google Search Network on the Google Display Network
  • target viewers who are watching competitors’ ads on YouTube
  • optimize remarketing by raising bids on topics or channels that generate the greatest ad response
  • combine an AdWords remarketing list with a video remarketing list

102.) What’s needed for an advertiser to set up a video ad campaign?

  • A budget for creating professional video ads
  • A conversion rate of at least 5% on the Google Search Network
  • A YouTube video
  • A base AdWords budget in addition to pay-per-click costs

101.) With TrueView video discovery ads, advertisers can target:

  • The Google Display Network (GDN).
  • YouTube and the Google Display Network (GDN).
  • All of the listed answers are incorrect.
  • YouTube.

100.) True of False: Advertisers can use call-to-action overlays (CTAs) for free.

  • False
  • True

99.) What are best practices for creating a TrueView in-stream ad?

  • All of the listed answers are correct
  • Provide clear next steps so customers can take action
  • Deliver the most important message early in the video
  • All a call-to-action (CTA) overlay

98.) What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

  • The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
  • The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
  • The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking install or watching the first 30 seconds of the ad — with CPV bidding
  • The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding

97.) What is masthead billing based on?

  • Impressions
  • A flat daily fee
  • Impressions and clicks
  • Clicks

96.) If your client wants a specific reach for a specific price on YouTube, you should use:

  • affinity audiences
  • placement targeting
  • reservation buying
  • TrueView videos ads

95.) True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

  • False
  • True

94.) What does average view frequency measure?

  • All of the listed answers are incorrect
  • The average number of times people have viewed the ad
  • The average number of channel views
  • The average view rate for the ad

93.) With YouTube Analytics, you can track metrics on:

  • YouTube session length
  • cost-per-channel visit
  • playback locations
  • TrueView ad skip rates

92.) True or False: YouTube remarketing lists can be used with standard text and display ads.

  • True
  • False

91.) What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

  • 0.2
  • 0.11
  • 0.09
  • 0.02

90.) A TrueView in-stream ad view is counted when a viewer:

  • watches at least 25% of the video
  • watches the video until the last quartile
  • watches at least 30 seconds of the video or completes it
  • watches the video for five seconds or longer

89.) How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

  • By using YouTube Analytics
  • By using Google Analytics
  • You can’t measure conversions with the in-stream format
  • By creating an AdWords conversion tracking code

88.) The initial remarketing list size for video campaigns includes users from the past:

  • You can’t include visitors from past days
  • 30 days
  • 15 days
  • 540 days

87.) True or False: More than one YouTube account can be linked to an AdWords account.

  • True
  • False

86.) True or False: You can use contextual targeting with videos.

  • False
  • True

85.) What are the targeting options for mastheads?

  • Affinity, remarketing, and topics
  • Visitors to the YouTube homepage in a targeted country
  • Affinity and remarketing
  • Topics and remarketing

84.) Which is a tip for optimizing a TrueView video for viewer engagement?

  • Increase each target group’s bid by 100%
  • Add a call-to-action overlay
  • Add exclusions to the campaign
  • Run both an in-stream and a video discovery version of the ad

83.) Where would a call-to-action (CTA) overlay show?

  • All of the listed answers are correct
  • On TrueView video discovery ads
  • On videos on your channel
  • On embedded videos

82.) With AdWords for video, an advertiser can target:

  • All of the listed answers are correct
  • Websites on the Google Display Network (GDN)
  • Specific YouTube channels
  • Specific YouTube videos

81.) In which TrueView format(s) can an advertiser use a companion banner?

  • In-stream and video discovery
  • All of the listed answers are incorrect
  • In-stream
  • Video discovery

80.) ____ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

  • Placement
  • Contextual
  • Interest
  • Topic

79.) True or False: Advertisers can set bids per ad format

  • True
  • False

78.) True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

  • True
  • False

77.) True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.

  • True
  • False

76.) TrueView video discovery ads run on:

  • The Search Network and the Display Network
  • The YouTube Network
  • The Display Network
  • YouTube video and search pages and the Display Network

75.) TrueView video discovery ads run on:

  • The Display Network
  • The Search Network and the Display Network
  • The YouTube Network
  • YouTube video and search pages

74.) TrueView in-stream ads can appear on:

  • YouTube Mastheads
  • the Google Play Store
  • Google search results and YouTube watch pages
  • YouTube watch pages

73.) The standard companion banner size for TrueView in-stream ads on YouTube is:

  • 300×80
  • 300×600
  • 300×60
  • 300×250

72.) Which is a best practice for a successful TrueView in-stream ad?

  • Add a frequency cap
  • All of the listed answers are correct
  • Include a strong call-to-action so the viewer knows what to do
  • Use at least 3 types of targeting to find out which performs best

71.) Why is average view frequency important to measure?

  • It lets you continually track conversions
  • It tells you how many people are viewing the ad
  • It shows you how engaged people are with the ad
  • It shows how often the average person sees or interacts with the ad

70.) If someone clicks a TrueView video discovery ad, where do they land?

  • The ad’s destination URL
  • The advertiser’s YouTube masthead
  • The video on the YouTube watch page or advertiser’s channel
  • The advertiser’s website

69.) A client who wants to advertise before, during, or after popular videos on the Display Network should:

  • create a video ad campaign
  • add a call-to-action (CTA) overlay to video ads
  • add the keyword “video” to relevant campaigns
  • bundle display ads for each target audience

68.) Which of these remarketing lists can be used for a video campaign?

  • All of the listed answers are correct
  • People who watched certain videos on the advertiser’s YouTube channel
  • People who skipped the advertiser’s TrueView in-stream ads
  • People who clicked the +1 button on the advertiser’s Google+ page

67.) _________ ads can be created and managed through AdWords.

  • TrueView
  • Masthead
  • TV
  • Reserve-bought

66.) What’s an example of a managed placement for a TrueView in-stream ad?

  • A website on the Display Network
  • A specific YouTube video
  • All of the listed answers are correct
  • A YouTube channel

65.) To run a TrueView video ad, the video must be uploaded to:

  • any video hosting site
  • YouTube, with the privacy settings changed to “Public” or “Unlisted”
  • an advertiser’s website
  • YouTube, with the privacy settings changed to “Private”

64.) An advertiser is charged for viewing a TrueView video discovery ad when someone:

  • watches the entire ad
  • watches a TrueView in-stream ad after watching a TrueView video discovery ad
  • clicks and views the first frame of the ad
  • shares the ad

63.) ____ ads can show on YouTube search results before they’re approved, but they can’t run on YouTube or the Google Display Network until fully reviewed and approved.

  • Approved
  • Eligible
  • Paused
  • Disapproved

62.) TrueView video discovery ads run on:

  • YouTube mobile homepage, channels, watch pages, and search results
  • Google TV, Google search results, and the Display Network
  • YouTube videos and search results, and the Display Network
  • YouTube watch pages and Masthead ads, and Google search results

61.) TrueView video discovery ads run on:

  • YouTube homepage, channels, watch pages, and search results, and the Display Network
  • YouTube videos and search results, and the Display Network
  • YouTube watch pages and Masthead ads, and Google search results
  • Google TV, Google search results, and the Display Network

60.) Linking a YouTube channel to a Google+ page lets you:

  • manage one channel from one Google account and let multiple people manage a channel
  • manage one channel from one Google account
  • manage multiple channels from one Google account
  • manage multiple channels from one Google account and let multiple people manage a channel

59.) What’s the maximum number of targeting groups you can create in a video campaign?

  • There isn’t a limit
  • 50
  • 1
  • 10

58.) What’s the maximum length a TrueView video ad can be?

  • 1 minute, 30 seconds
  • There isn’t a time limit
  • 30 seconds
  • 7 minutes

57.) Which of these can be created to run on the Display Network?

  • VideoPlus ads
  • TrueView and VideoPlus ads
  • Homepage expandable Masthead ads
  • Lightbox ads and TrueView video discovery ads

56.) Which of these can be created to run on the Display Network?

  • Lightbox ads
  • Homepage expandable Masthead ads
  • VideoPlus ads
  • TrueView ads and VideoPlus ads

55.) With a Masthead ad, an advertiser can reserve:

  • YouTube search pages
  • Specific channels
  • The YouTube homepage
  • Specific videos

54.) Which of these formats can be booked cross-screen (mobile and desktop)?

  • Rich Media Custom Mastheads
  • Video Mastheads
  • Rich Media Layouts Mastheads
  • Video Media Layout Mastheads

53.) A click on a companion banner:

  • All of the listed answers are correct
  • counts as a view even if the person hasn’t watched 30 seconds of the ad
  • can direct to a YouTube channel
  • can direct to an external URL

52.) The most effective way to control the number of times someone sees an ad is by:

  • Monitoring audience retention metrics with YouTube Analytics
  • Setting a lower cost-per-view (CPV) bid at the target group level
  • Lowering bidding levels
  • Setting a frequency cap

51.) _______ is used for video campaigns.

  • Cost-per-click (CPC) bidding
  • Cost-per-thousand-impressions (CPM) bidding
  • Cost-per-view (CPV) bidding
  • Cost-per-acquisition (CPA) bidding

50.) Which targeting methods can be used with TrueView ads?

  • All of the listed answers are correct
  • Remarketing
  • Affinity and in-market audiences
  • Topics

49.) If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

  • only on targeted affinity audiences
  • only when targeted topics and affinity audiences match
  • on targeted topics and affinity audiences
  • only on targeted topics

48.) Which devices can an advertiser target with a mobile video masthead?

  • Android only
  • Both mobile and tablet
  • Mobile only
  • Tablets only

47.) On average, how long does it take for a video ad to get approved?

  • 1 business day
  • Video ads are instantly eligible to show on YouTube and the Display Network
  • 2 hours
  • 10 business days

46.) How is a user added to a video remarketing list?

  • After five seconds of the video.
  • When the user clicks the video.
  • When the user purchases something from the advertiser’s website.
  • When a view occurs.

45.) Which is true when creating a targeting group for a video campaign?

  • You can see estimates for views and average cost-per-view (CPV) values
  • All of the listed answers are correct
  • You can customize bids per TrueView ad format
  • You can enable targeting groups for certain ads

44.) _________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

  • Companion banners
  • TrueView video discovery ads
  • YouTube Mastheads
  • Companion Mastheads

43.) People are added to an advertiser’s video remarketing list when they:

  • sign in to YouTube
  • watch, comment on, like, or share the advertiser’s YouTube video
  • watch, comment on, like, or share a competitor’s YouTube video
  • click a text ad in Google search results

42.) Which can be done in YouTube Analytics?

  • Check the conversion volume
  • Check engagement reports
  • Check the count of TrueView earned actions
  • Create remarketing lists

41.) Which of the following can be targeted when building a mobile video masthead?

  • m.YouTube.com
  • All of the listed answers are correct
  • An iOS app
  • An Android app

40.) Video remarketing is a way to optimize:

  • conversions
  • video campaigns
  • cost-per-view (CPV) bidding strategies
  • bidding strategies

39.) If your client wants to pay only when someone views an ad, you should use:

  • YouTube homepage ads
  • Text ads
  • Viewable cost-per-thousand-impressions (vCPM) bidding
  • TrueView in-stream ads

38.) You can see average video-view duration metrics in:

  • Google Analytics
  • the “Audience retention” tab in YouTube Analytics
  • reports in AdWords
  • the “Campaigns” tab in AdWords

37.) Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

  • The targeting options that were used
  • Clickthrough rate (CTR) and cost-per-click (CPC)
  • View rate and cost-per-click (CPC)
  • View rate, cost-per-view (CPV), and follow-on views

36.) How can an advertiser calculate the view rate of a video campaign?

  • By looking at the percentage of viewers who watched the video until the last quartile
  • By dividing the number of views by the number of impressions
  • By dividing the number of impressions by the number of clicks
  • By dividing the number of clicks by the number of views

35.) An advertiser can use a remarketing tag to target people who’ve:

  • searched on YouTube for videos about products like hers
  • set up multiple YouTube accounts
  • posted videos on YouTube that mention her products
  • subscribed to or unsubscribed from her YouTube channel

34.) What do earned actions measure?

  • Earned views, earned comments, and earned likes
  • Earned conversions
  • Earned visits to the website and earned comments
  • Earned visits to the website earned views, and earned comments

33.) The best way to reserve an ad is to:

  • Create a reservation campaign in AdWords
  • Contact a Google sales representative
  • Create a standard video campaign
  • Enter specifications on the “Reservation” tab

32.) True or False: Video ads may appear in videos marked “Private” on YouTube.

  • True
  • False

31.) True or False: IP address exclusion is not available for TrueView campaigns.

  • False
  • True

30.) A TrueView video discovery ad needs to be:

  • There isn’t a time limit
  • about 2 minutes
  • less than 30 seconds
  • more than 30 seconds

29.) Video ads can appear on:

  • Specific YouTube channels
  • All of the listed answers are correct
  • Websites on the Display Network
  • Specific YouTube videos

28.) A viewer can skip watching a TrueView in-stream ad after:

  • 10 seconds
  • 2 seconds
  • 5 seconds
  • 7 seconds

27.) Which can’t be added to a TrueView video?

  • A mobile app promo
  • A ticker tape
  • A companion banner
  • A call-to-action overlay

26.) TrueView campaigns can help advertisers optimize for:

  • conversions
  • views and engagements
  • clicks
  • impressions

25.) A video targeting group:

  • mixes and matches targeting settings for the best exposure
  • combines a video ad with a display ad for the best exposure
  • combines several of a campaign’s targeting groups for the best exposure
  • places multiple video ads from a campaign on select websites

83.) How much did the amount of time people spend watching video on the internet grow between the end of 2013 and the end of 2014?

  • 28.5%
  • 18.5%
  • 48.5%
  • 38.5%

24.) Video advertising on YouTube lets you:

  • use free video analytics
  • use pay-per-report analytics and pay for click-through only
  • pay a single monthly fee
  • use pay-per-report analytics and pay a single monthly fee

23.) When is someone added to an advertiser’s video remarketing list?

  • When she clicks the ad
  • When she purchases something from the advertiser’s website
  • When she views the ad for the second time
  • When she views the ad

22.) ________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

  • Topic
  • Interest
  • Contextual
  • Placement

21.) Which can an advertiser include in a TrueView video ad to increase interactivity?

  • A scrolling banner
  • An animated GIF
  • A card
  • A blinking border

20.) Video ads can run on:

  • YouTube only
  • YouTube and the Display Network
  • The Display Network and video partner sites and apps
  • YouTube and video partner sites and apps

19.) Frequency capping counts include:

  • only impressions that led to clicks
  • all impressions, including those that weren’t viewable
  • all impressions appearing in an ad position of “1”
  • only impressions that were viewable

18.) When setting up targeting groups for video ads, it’s most effective to:

  • select a maximum of 3 targeting groups
  • select at least 5 advanced audience options
  • target broadly by demographic groups, topics, or interests
  • target narrowly by demographic groups, topics, or interests

17.) TrueView in-stream ads and video discovery ads appear, respectively:

  • before videos and as clickable thumbnails
  • as clickable thumbnails and before videos
  • to the left and right of videos
  • at the top and bottom of videos

16.) TrueView video discovery ads can run on:

  • The Display Network
  • The Search Network and the Display Network
  • YouTube and the Display Network
  • YouTube

15.) A TrueView in-stream ad view is counted when a viewer:

  • lands on the YouTube page where the ad is running
  • engages with the ad, for example, by clicking a call to action
  • watches or skips the ad
  • watches the ad for a second time

14.) Which should be considered when analyzing campaign performance of different TrueView video ad formats?

  • Quartiles only
  • View rate only
  • View rate and quartiles
  • Quartiles and website clicks

13.) Which video ads can be created with AdWords for video?

  • Homepage expandable masthead unit
  • TrueView ads
  • Engagement ads
  • InVideo ads

12.) True or False: AdWords for video is only recommended for branding.

  • True
  • False

11.) Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:

  • video ad campaigns
  • bidding strategies
  • cost-per-view (CPV) bidding strategies
  • TrueView video discovery ads

10.) Why should a YouTube account be linked to a Google+ page?

  • So your video ads appear on Google+, too
  • To get a “YouTube tab” on the Google+ profile
  • For auto-sharing of uploads to Google+ with customized posts
  • To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts

9.) True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.

  • True
  • False

8.) True or False: Advertisers can implement a remarketing tag for mastheads

  • True
  • False

7.) True or False: The standard banner size supported by YouTube is 300×250.

  • True
  • False

6.) An advertiser who wants to target specific categories of video content on the Display Network should:

  • add the keyword “video” to the campaign
  • add a remarketing list to the campaign
  • use AdWords for video
  • create a Search Network with Display Select campaign

5.) TrueView video campaigns can include:

  • videos uploaded directly to YouTube
  • images
  • other video formats
  • text

4.) What percentage of video views on YouTube come from mobile devices?

  • More than 50%
  • More than 75%
  • Almost 15%
  • Almost 25%

3.) With TrueView in-stream ads, an advertiser pays:

  • on a cost-per-thousand-impressions (CPM) basis
  • when the viewer watches at least 30 seconds of the video or completes it
  • only when the viewer clicks the video
  • when the viewer watches five seconds of the video

2.) Which ad rotation option can’t be used for video campaigns?

  • Rotate evenly
  • Optimize for clicks
  • Optimize for conversions
  • Optimize for views

1.) What does linking an AdWords account to a YouTube account let an advertiser do?

  • Access additional video reporting metric
  • All of the listed answers are correct
  • Create call-to-action (CTA) overlays
  • Create a remarketing list