Google Display Assessment Answers (Academy for Ads)

Google Display Certification Assessment Answers By Academy for Ads
Display Advertising Assessment Answers By Academy for Ads
Google AdWords Video Certification Exam Answers

AdWords Video Certification covers basic and intermediate concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.

Study AdWords Display

Learn the basics of AdWords
Choose where customers see your ads
Learn the basics of the Display Network
Drive results with the Display Network
Determine a good bidding strategy
Select your bid strategy
Reach customers with targeting
Target with the Display Network
Track conversions to improve performance
Keep them coming back with remarketing
Remarket with the Display Network
Choose the most beneficial ad formats
Set up a Display Network campaign
Assess and optimize your campaigns
Avoid editorial errors
Address trademark disapprovals
Optimize your Display campaign
Adjust targeting to reach more people
Build effective creatives for your goals
Tailor ads with Dynamic Remarketing

Display Advertising Assessment

120 minutes
100 questions
80% passing score

Disclaimer: Google trademarks are the property of Alphabet Inc. This website is not officially affiliated or endorsed by Google in any way.

182.) Which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for Display Network campaigns?

Google Analytics
Ad Preview and Diagnosis tool
Aggressive targeting
Display Planner

181.) Which ad formats are recommended for driving action?

Video ads, YouTube Masthead ads
Gmail Ads, standard text and image ads
Dynamic Ads, Click to locate text ads
Only text ads

180.) What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

Build Awareness
Influence Consideration
Drive Action
Drive Loyalty

179.) You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

Conversion
Clickthrough rate
Quality Score
Cost-per-click

178.) You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?

Product page visitors
Homepage visitors
Past converters
Category page visitors

177.) Sally is planning two new spring campaigns – one to target her stylish, 30-something clientele, and another one for a trendier, 20-something crowd.

Which tool can she use to easily create compelling image ads for these campaigns?

Google Merchant Center
Ad Gallery
Keyword Planner
Display Planner

176.) In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)

google.com
YouTube.com
Mobile sites that are part of the Google Display Network
Any mobile site or mobile app

175.) Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

Universal app campaigns
Display ads with location extensions
Lightbox ads
TrueView ads

174.) Which ad format is recommended for driving action?

Responsive ads
TrueView ads
Lightbox ads
Image ads

173.) You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

Standard image ads
Lightbox ads
Responsive ads
TrueView ads

172.) You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

Send an email blast to all of your newsletter subscribers
Launch a new marketing video
Launch a new search campaign
Create a remarketing list segment for shopping cart abandoners

171.) Which bidding strategy should use you if you want to increase revenue from your ad spend?

Maximize clicks
Target cost-per-action (CPA)
Target return on ads spend (ROAS)
Enhanced cost-per-click (ECPC)

170.) Which bidding strategy should you use if you want to increase revenue from your ad spend?

Maximize clicks
Target ROAS
Target CPA
ECPC

169.) Which manual bidding strategy can you use to increase your reach?

Cost–per–day (CPD)
Cost-per-click
Cost-per-engagement
Cost-per-thousand-viewable impressions

168.) Which manual bidding strategy can you use to increase your reach?

Cost-per-view
Cost-per-engagement
Cost-per-click
Cost-per-thousand viewable impressions

167.) John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

Demographic targeting
In-market audiences
Gmail ads
Similar audiences

166.) What do you need to have in order to plan a campaign with Display Planner? (Choose 2)

Keyword, topic or site your customers are interested in
Your landing page
number of ad groups in your campaign
number of campaigns in your AdWords account

165.) You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

Impressions, reach, frequency
Impressions and conversions
Quality Score and conversions
Clickthrough rate and cost per click

164.) What type(s) of ads can you build in the AdWords Ad gallery?

Text, image, dynamic and lightbox ads
Text, video, dynamic and lightbox ads
Text, image, video and lightbox ads
Image, video, dynamic and lightbox ads

163.) James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

How many people sign up for lessons after seeing the ad
How many people saw the ad
Which age group and gender is more likely to sign up for a course after seeing the ad
How many liked the ad

162.) What targeting options are available on the Display Network? (Choose 2)

Demographic targeting
Remarketing lists for search ads (RLSA)
Affinity audiences
Connections targeting

161.) Which ad formats are recommended for influencing consideration?

Video ads, YouTube Masthead ads
Gmail Ads, standard text and image ads
Dynamic Ads, Click to locate text ads
Only text ads

160.) If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?

Build Awareness
Influence Consideration
Drive Action
You don’t need to select marketing objective in this case

159.) You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?

Cost-per-enagement (CPE)
Viewable cost-per-thousand impressions (vCPM)
Cost-per-view (CPV)
Enhanced cost-per-click (ECPC)

158.) You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop.

Which bid strategy do you need to select when setting up your campaign to get the required results?

Viewable CPM (vCPM)
CPE
Enhanced CPC
CPV

157.) In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?

Search Network
Search Network with Display opt-in
Display Network
Video Network

156.) How many websites are part of the Google Display Network?

100K+ websites
500K+ websites
1M+ websites
2M+ websites

155.) You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?

Keyword targeting
Device targeting
Location and language targeting
Audience targeting

154.) You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

Conversion
Clickthrough rate
Quality Score
Cost-per-click

153.) Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

Display remarketing
Dynamic remarketing
Similar audiences
Topic targeting

152.) You manage the advertising for a travel company and you’re trying to pick the best ad formats for your spring Display campaign.

What’s a good strategy for picking your formats?

Use image ads
Use video ads
Use responsive ads
Select formats based on your marketing objectives

151.) There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)

Your campaign type
Cost of your keywords
Your profits
Competitors’ products

150.) Which ad format is recommended for building awareness?

Display ads with location extensions
Dynamic image ads
Image ads
Universal app campaigns

149.) Which ad formats are recommended for building awareness?

Video ads, YouTube Masthead ads
Gmail Ads, standard text and image ads
Dynamic Ads, Click to locate text ads
Only video ads

148.) What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

Build Awareness
Influence Consideration
Drive Action
Drive Loyalty

147.) What is the reach of the Google Display Network?

Over 60 percent of global internet users
Over 50 percent of global internet users
Over 90 percent of global internet users
Over 40 percent of global internet users

146.) Sarah is preparing campaign proposals for her clients and needs to estimate how her campaigns will perform.

Which tool can she use to research the historical performance of similar campaigns?

Google Merchant Center
Ad Gallery
Display Planner
Keyword Planner

145.) When should you use automated bidding?

If you have had 5-10 conversions over 30 days in a single campaign
If you have had 50-100 conversions over 30 days in a single campaign
If you have had 50-100 conversions over 15 days in a single campaign
If you have had 10-50 conversions over 15 days in a single campaign

144.) What does remarketing allow you to do? (choose 2)

Send client emails
Tailor your ads to users based on their previous actions on your website or app
Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web
See many people bought your product after seeing the ad

143.) If John is setting up a new video campaign, which manual bidding strategy should he use?

Cost-per-engagement
Cost-per-thousand viewable impressions
Cost-per-view
Cost-per-click

142.) A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

Managed Placements
Custom affinity audiences
Affinity audiences
Demographic targeting

141.) A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.”

Which targeting method should this advertiser use?

Managed Placements
Demographic targeting
Custom Affinity Audiences
Affinity Audiences

140.) What are the key benefits of using the Google Display Network? (Choose 2)

Sophisticated reporting to measure performance
Massive reach, you can advertise on any website
Placing your ads on Google.com
Easy tools to create ads

139.) What are the key benefits of using the Google Display Network? (Choose 2)
(Select All Correct Responses)

Placing your ads on google.com
Influence consideration
Sophisticated reporting to measure performance
Massive reach, you can advertise on any website

138.) Which remarketing list segment will typically have the highest volume of viewers?

Category page visitors
Product page visitors
Homepage visitors
Past converters

137.) James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

Buy more ad inventory in that region
Lower the bid for inventory targeting that region
Run remarketing campaigns only in that region
Limit the number of times an individual in that region sees the ad

136.) James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA.

What should he do?

Run remarketing campaigns only in that region
Lower the bid for inventory targeting that region
Limit the number of times an individual in that region sees the ad
Buy more ad inventory in that region

135.) You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

Location and language targeting
Device targeting
Keyword targeting
Audience targeting

134.) Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

Focus on impressions
Focus on engagement
Focus on conversions
Focus on clicks

133.) Which video ad format does cost–per–view (CPV) pricing apply to?

Homepage expandable masthead unit
Homepage masthead unit
TrueView video ads
In–video ads

132.) Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

Ad Performance
Reach and Frequency
Placement Performance
Impression Share

131.) Which feature applies to the Display Network but not the Search Network?

Frequency capping
Cost–per–click (CPC) bidding
Location targeting
Language targeting

130.) Why is it recommended to separate Display Network campaigns from Search Network campaigns?

Different campaign settings may be more effective on different networks
Separate campaigns allow for more accurate location targeting
Higher bids are required to be successful on the Google Display Network
Lower clickthrough rate (CTRs) on the Google Display Network can negatively affect Quality Score

129.) When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

improve the Quality Score of the ad on all Google properties
identify the traffic to your website that was generated by AdWords ads
increase overall impressions for the ad
set expectations for customers who are in various stages of the buying cycle

128.) Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?

For each ad group, target groups of placements with similar themes
Move automatic and managed placements into separate ad groups
Create a separate ad group for each placement
Target a broad collection of placements with a single ad group

127.) An advertiser who purchases a YouTube homepage masthead ad pays a:

cost–per–day (CPD) determined by an auction.
fixed cost–per–thousand (CPM) impressions.
cost–per–thousand (CPM) impressions, determined by an auction.
fixed cost–per–day (CPD)

126.) When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

is not affected because the click is automatically filtered out by Google’s invalid click technology
improves for that placement because the clickthrough rate (CTR) increases
improves for that placement because the vCPM bid decreases
is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding

125.) Which report is helpful when using site and category exclusions?

Ad group report
Campaign report
Keyword report
Placement report

124.) Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?

Display Planner
Google Analytics
Keyword Planner
Display Campaign Optimizer

123.) How long should advertisers wait after creating a new Display campaign before analyzing its performance?

1 month
1 week
2–3 days
2–3 weeks

122.) How long should advertisers wait after creating a new Display campaign before analyzing its performance?

1 year
1-2 weeks
2–3 days
1 month

121.) With TrueView in–stream, an advertiser pays:

after the viewer watches for at least 30 seconds or to the end of the video.
only when a viewer chooses to watch the video.
after the viewer sees 5 seconds of the video.
on a CPM basis.

120.) What type of video ads can be created with AdWords for video?

Homepage masthead unit?
TrueView video ads
Homepage expandable masthead unit
In–video Ads

1119.) If a display ad has been disapproved, how do you submit a request for another review?

Open and then resubmit the ad
Click “Re–review display ad”
Email adwords–[email protected] to find out why it wasn’t approved
Edit your ad so it complies with Google policy and re–save it

118.) An ad’s Quality Score on the Display Network will affect:

the Display Network placements on which the ad is eligible to show
the Quality Scores for the keywords in that ad group
whether an ad is eligible to enter the ad auction
the Quality Score for the same ad on Google and the Google Search Network

117.) Where do the majority of AdWords ads on YouTube appear?

YouTube homepage
Event pages
Contest pages
Watch Pages

116.) An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

perform well on the Display Network because it contains relevant information
be disapproved because it mimics a function the ad can’t perform
perform poorly on the Display Network because it will frustrate people
be resized on the Display Network because it lacks animation elements

115.) When planning a campaign, the first thing an advertiser thinks about should be:

the tools available to build a display ad
the advertiser’s daily budget
the tools available to optimize the campaign
the advertiser’s goals

114.) The Ad gallery allows advertisers to:

download and edit display ads created by third–party developers
use templates to create display ads at scale
edit and manipulate images and video footage to be used in their display ads
create display ads to be used in any online or offline format

113.) An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

Bid Optimizer
Ad rotation
Ad scheduling
Frequency capping

112.) Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?

Clicks
Clickthrough rate (CTR)
Conversions
Impressions

111.) An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

Set bids at the ad group or campaign level
Choose websites that represent a variety of themes
Set bids on individual placements
Create a campaign for each website

110.) Regarding advertising metrics, auction–based reports can be reviewed by logging in to AdWords and reservation–based reports can be reviewed:

by requesting it from a Google representative.
by logging into AdWords for video.
by requesting it from AdSense.
by logging into YouTube.

109.) An advertiser who sells coffee beans adds the keyword “Java'” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

Add “Java beans” as a negative keyword
Make it obvious in the ad copy that “Java” refers to coffee, not JavaScript
Exclude “Programming” as a topic
Add “Coffee beans” as a topic

108.) A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:

the entire new line of non–stick cookware
a specific pan within the new line
all non–stick cookware sold on the site
all cookware sold on the site

107.) When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

IP Exclusion
Bid adjustments
Frequency capping
Ad rotation

106.) Remarketing is targeting ads to people who’ve already visited:

multiple websites on the Display Network
your website after they’ve search on Google
your website as they browse websites and use apps on the Display Network
competitors’ websites multiple times

105.) John is an advertiser concerned about traffic fluctuations in his AdWords for video campaign. What could be a reason for these traffic fluctuations?

Viewer behavior has changed on the videos or channel being targeted.
There was an increase in searches performed on Google on keywords that John has placed bids.
The Quality Score of the campaign has increased.
John’s “Search campaign” hit the daily budget.

104.) Which allows advertisers to see which sites referred visitors with the most time spent on site?

Keyword Planner
Ad Planner
Display Planner
Google Analytics

103.) Ads are likely to be most contextually relevant to the sites on which they appear when using:

Remarketing
In–market audiences
Affinity audiences
Topic targeting

102.) Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?

Display Network – “Mobile app installs”
Display Network with the marketing objective of “Engage with your mobile app”
Display Network – “Ads in mobile apps”
Search Network with the marketing objective of “Mobile app installs”

101.) When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

Viewthrough
Impression
Click
Conversion

100.) True or False: An advertiser can target mobile apps via AdWords.

False
True

99.) What’s a best practice for creating an effective ad with Ad gallery?

Create only one ad size for each distinct image
Use the same color for the foreground and background of the ad
Use one template for all ads
Use a color scheme that complements your image and brand

98.) Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

Display ads
Text ads
Rich media ads
Video ads

97.) An advertiser is running video ads on a placement–targeted campaign. Recently, the play rate for the video ads has decreased. To understand if the decreased play rate is due to the same viewers seeing the ad repeatedly and, therefore, not watching the video again, this advertiser should:

use the “Playbacks through 50% of video” reporting feature.
run a Placement Performance report.
enable conversion tracking.
run a Reach and Frequency report.

96.) An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?

Create new display ads that will work well with the ad sizes that aren’t working properly
Target placements that accept only ad sizes that show the content properly
Continue to redesign the ad with the Ad gallery until the content shows properly in all of the selected ad sizes
Allow all ad sizes to show on all placements

95.) Which is a method for evaluating performance of engagement ads created with the Ad gallery?

Funnel visualization report
AdSense reports in Google Analytics
Transaction rate
Mouseover rate

94.) True or False: Video search behavior is different from traditional search behavior.

False
True

93.) An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?

Ad gallery lets advertisers include as much text as the advertiser thinks is needed
Ads built with Ad gallery tend to have lower cost–per–click (CPC) than ads built with other tools
Ad gallery’s templates ensure that ads blend into the color scheme of any website
Ad gallery lets advertisers easily create and change ad text

92.) In order to run image or video ads using AdWords, a campaign must be targeting:

the Google Search Network
the Google Display Network
Demographics
Placements

91.) If a display ad appears “above the fold,” this means that it:

can be viewed in the upper portion of the page without scrolling
will appear at the top of each page of the website
will appear anywhere on the front page of the website
takes up more than 20% of the webpage

90.) True or False: A best practice for selecting keywords for a TrueView in–display video campaign is to use YouTube tags for keywords.

True
False

89.) Which tool works best to help advertisers automatically find and bid on relevant placements?

Targeting optimization
Display Planner
Conversion Optimizer
Keyword Planner

88.) When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:

placement–targeted ad will be the only ad to appear in the ad unit
keyword–targeted ad will appear above the placement–targeted ad
placement–targeted ad will appear above the keyword–targeted ad
keyword–targeted ad will be the only ad to appear in the ad unit

87.) An advertiser wants a display ad to be eligible to appear on YouTube. The advertiser has already created a campaign to show only on managed placements within AdWords. What process does this advertiser need to follow so that the ad becomes eligible to appear on YouTube?

Select specific, viewer–generated content on YouTube where the ads will appear.
Create a campaign that targets other video sites on the Google Display Network.
Create a 160×600 ad and add YouTube specific keywords to the ad group.
Select youtube.com or specific sections within YouTube where the ads will appear.

86.) If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting”
Set the targeting for the ad group to “Broad Reach”
Set the targeting for the ad group to “Target all”
Set the targeting for the campaign to “Target all” and resubmit the ad

85.) If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

Set the targeting for the ad group to “Broad Reach”
Set the targeting for the campaign to “Target all” and resubmit the ad
Set the targeting for the ad group to “Target all”
Set all targeting for the ad group to “Bid Only” and at least one targeting method to “Target and bid”

84.) For an advertiser focused on branding, what are the key success metrics?

Reach and frequency
Clicks and Impressions
Cost–per–conversions
Conversion Rate

83.) In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

be opted in to the Search Network
be using viewable cost–per–thousand impression (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days
be opted in to the Search Network and YouTube
have a certain number of conversions in the previous 30 days

82.) Ads on YouTube are bought and sold on an auction basis as well as on a reservation basis at:

a fixed rate for all placements.
a rate that varies weekly depending on popularity.
a fixed rate that varies by placement and country.
discounted rates for strategic partners.

81.) Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

It ensures maximum coverage because some publishers don’t accept all ad formats
Text ads don’t perform as well on the Display Network
It ensures one of the ad formats will win the auction and show on a publisher site
Image ads don’t perform as well on the Display Network

80.) Managed placements allow advertisers to:

give Google the ability to select placements for them and set industry–appropriate bids
bid differently for specific placements on the Display Network
exclude a specific ad unit on a network page where there are multiple ad units
target relevant placements across the entire Display Network based on their keyword lists

79.) Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

Cost–per–view (CPV)
Cost–per–acquisition (CPA/CO)
Viewable cost–per–thousand impressions (vCPM)
Cost–per–click (CPC)

78.) Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

Viewable cost–per–thousand impressions (vCPM)
Target return on ad spend (ROAS)
Cost–per–day (CPD)
Cost–per–view (CPV)

77.) An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:

the clickthrough rate (CTR) for each placement
the Conversions column of the Placements tab reporting table
the average cost–per–conversion of the campaign
the Site Search report within Google Analytics

76.) What is a best practice for building ads with the Ad gallery?

Add a visible display URL.
Use multiple, small images.
Use the same template for all ads.
Create a text–heavy ad.

75.) True or False: Auction bidding isn’t a concern for advertisers using reservations because these placements are available at a fixed price.

False
True

74.) Cost–per–thousand impressions (CPM) bidding is only available for:

accounts using U.S. dollars for billing currency
accounts that are using prepay billing
campaigns that target the Display Network
campaigns that target search partner sites

73.) Frequency capping limits the number of times:

your ads appear during the designated days and house that you set
your ads appear to the same person on the Display Network
your ads appear to users with the same IP address
your ads appear to the same person on the Search Network

72.) On Schedule Indicator (OSI) is:

the percent likelihood the campaign will deliver all impressions booked.
the predicted time when the campaign will deliver all clicks.
the percent likelihood the campaign will deliver all clicks booked.
the predicted time when the campaign will deliver all impressions.

71.) Which would contribute to a higher Quality Score for a display ad?

High number of impressions
Fast landing–page load time
Testing all image ad sizes
High maximum cost–per–clicks (CPCs)

70.) Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

Conversion tracking
Display Planner
Keyword diagnosis
IP exclusion setting

69.) Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:

measure the number of potential clicks associated with ad impressions
track the IP addresses of the people who saw the ad
measure the number of conversions associated with ad impressions
track the number of people who saw the ad but didn’t convert

68.) Frequency capping gives advertisers the ability to specify a limit to the number of:

impressions for all viewers
impressions for a unique viewer
clicks for a unique viewer
clicks for all viewers

67.) View–through conversions are available only to:

advertisers that have implemented Conversion Optimizer
advertisers that have implemented Conversion Tracking
advertisers that are using AdWords for Video
advertisers that have opted into the Search Network

66.) Advertisers might choose to advertise on YouTube if their goal is to:

select a specific demographic targeting method using sound and motion.
reach mobile customers looking for a nearby product or service.
drive sales to their online store.
reach customers looking for products or services using search.

65.) True or False: An advertiser can use AdWords to target the YouTube homepage on mobile devices.

True
False

64.) Which is a benefit of using display advertising with Google to build brand awareness?

Consistent performance from day–to–day
Higher clickthrough rates (CTR) than on Google Search
Expansive network of diverse sites
Accurate forecasts of clicks and impressions

63.) An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:

she can fill in the gaps of niche and mass–marketed sites using AdWords targeting options
the ad can appear multiple times on a page to reinforce the advertiser’s message
the ad will show on all ad networks and will reinforce the advertiser’s message
she can infinitely loop animated image ads

62.) An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

Set language targeting options for the campaign containing the ads for the film
Change the AdWords account language setting to French during setup
Change the managed placements to French
Target specific YouTube localized domains

61.) In terms of number of queries, YouTube is the:

3rd largest search engine on the web.
10th largest search engine on the web.
2nd largest search engine on the web.
5th largest search engine on the web.

60.) What is the best definition of Google display advertising?

Non–text ads that use images, Flash, video or other technologies, and appear alongside Display Network sites or search results on the Google homepage.
Image ads that appear on the Google Display Network.
Non–text ads that use images, Flash, video or other technologies, and appear alongside publisher content.
Image ads that appear on Display Network pages or search results.

59.) An advertiser who wants to target specific categories of video content on the Display Network should:

target the Search Network
use video ads
add a call–to–action (CTA) overlay to the ads
add the keyword “video” to the campaign

58.) Which bidding option is best suited for an advertiser focused on direct response marketing goals?

Effective cost–per–thousand impressions (eCPM)
Cost–per–interaction (CPI)
Cost–per–click
Viewable cost–per–thousand impressions (vCPM)

57.) Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

Internet Protocol (IP) addresses of users who have seen their ad
countries of residence of people who’ve seen their ad
site on which people have seen their ad
frequency at which an ad is shown for a given person

56.) For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

only cost–per–click (CPC) ads entering the auction
both cost–per–click (CPC) and cost–per–acquisition (CPA) ads entering the auction
only viewable cost–per–thousand impressions (vCPM) ads entering the auction
any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction

55.) If an advertiser chooses to run ads in image formats, Google will:

display these ads on the Search Network
charge an additional fee to serve these ads
require that cost–per–thousand impressions (CPM) bidding be used
display these ads on the Display Network

54.) True or False: When an advertiser edits an ad extension, all the performance statistics are lost.

True
False

53.) Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

Create one ad group targeted to both remarketing and Shopping
Create a combined remarketing and Shopping campaign
Create two ad groups: one targeted to remarketing and the other to Shopping
Create separate remarketing and Shopping campaigns

52.) What can you do by creating a separate campaign that’s targeted only to the Display Network?

Allocate budget and control spend more effectively across campaigns
Exclude irrelevant placements and categories
Set specific maximum cost–per–click (CPC) bids for automatic placements
Set a separate placement bid at the ad group level

51.) Display inventory on the Display Network is published by AdSense or:

The DoubleClick Ad Exchange
AdWords
Teracent
Right Media

50.) An advertiser is running a placement–targeted campaign on YouTube, and is consistently reaching the campaign’s daily budget. The advertiser is also receiving conversions at the expected cost–per–conversion. Based on this information, the advertiser should:

increase the campaign’s budget.
select a specific demographic targeting group.
decrease the campaign’s budget.
decrease the cost–per–click (CPC) bid.

49.) Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?

Placement
Affinity audiences
Remarketing
Topic

48.) Which bidding option is best suited for an advertiser focused on branding goals?

Cost–per–click (CPC)
Viewable cost–per–thousand impressions (vCPM)
Cost per acquisition (CPA)
Effective cost–per–thousand impressions (eCPM)

47.) What is a benefit of using the Ad gallery to create an image ad?

An ability to choose from pre–existing design templates.
An ability to extend a display campaign’s reach to Google search partners.
An ability to automatically adjust image content based on campaign performance.
An ability to automatically create image ads from existing ad text.

46.) In order to use remarketing with Google Analytics, you need to:

have a goal conversion rate of 20%
have a goal conversion rate of 30%
have at least one active AdWords account
have your Google Analytics and AdWords accounts linked

45.) Which is a benefit of using a Lightbox ad?

You can run it on both the Search and Display Network
There’s no cost for engagement with the ad
You can be charged only for click–throughs
You can use any Display Network targeting method

44.) Where can you place a client’s image and video ads?

On the Search Network and YouTube
On the Search and Display Networks
On the Search Network only
On the Display Network only

43.) Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:

uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions
optimizes affinity targeting to place ads on all relevant web pages
optimizes keywords and applies affinity targeting conversion models to target ads
uses dynamic placement to target web pages and applies predictive conversion models to target ads

42.) How does an extension work on a Display ad?

It extends the ad below the fold
It adds extra information, like a location or phone number
It extends the length of the ad placement
It adds a testimonial

41.) Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

reach men, women, and children of all ages who need any kind of athletic shoes
reach shoppers who are ready to buy right away
increase brand awareness
sell high–end running shoes to competitive marathon runners

40.) You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

Use the “Education” business type
Use a custom feed
Include “textbooks” and “study guides” as keywords
Implement the remarketing tag after the body tag

39.) Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?

An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
A text ad with keywords describing the most popular menu items, like “fish tacos,” on the Search Network
An image ad featuring a drawing of the restaurant on the Display Network
A text with a call extension on the Search Network

38.) You might choose to use preferred layouts for dynamic display ads if your client:

wants to choose the layouts but not the features
doesn’t care if AdWords chooses the layouts and features
wants to choose the layouts and features
wants to choose the features but not the layouts

37.) Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

Managed placements
In–market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
Dynamic remarketing
Similar audiences

36.) Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

the keywords and bid match
the keywords and topics match
only the keywords match
only the topics match

35.) In–market audience targeting consists of people:

who are currently researching options and actively considering buying a product or service like yours
who are interacting with contextually relevant content
whom you’ve reached through remarketing
who are in your overall target demographic group

34.) What’s something you can do in Ad gallery to enhance a dynamic display ad?

Make the call–to–action button blink
Add a flashing border
Customize your logo and colors
Upload your own call–to–action button

33.) Which practice would be acceptable under Google’s editorial and technical requirements?

Including a generic phrase like “Buy products, click here”
Linking to a site that’s under construction
Promoting documented copyrighted content
Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com

32.) In order to use Conversion Optimizer, an advertiser must:

be opted in to the Search Network
have a certain number of conversions in the previous 30 days
be opted in to the Search Network and YouTube
be using viewable cost–per–thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days

31.) Targeting by topic is a good strategy if your client wants to:

actively manage his budget because he has strict cost–per–acquisition goals
drive sales on his website
control where his ads appear on the Display Network
reach a specific audience

30.) On the Display Network, enhanced cost–per–click (ECPC) automatically:

sets bids to maximize your conversion value while trying to reach an average return on ad send
sets bids to help you get as many conversions as possible
sets bids to help you get the most clicks within your target spend amount
adjusts your manual bid up or down based on each click’s likelihood to result in a conversion

29.) An advertiser would benefit from using affinity audience targeting if they want to reach people:

regardless of their particular interests
with a very specific interest, for example, avid marathon runners
who’ve already visited their website
with a particular broad interest, for example, sports fans

28.) The dynamic remarketing tag collects data such as:

affinity group characteristics
number of code snippets
business ID numbers of visitors
types of pages viewed

27.) Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

Add a location extension to her ad
Prominently feature her street address in bold text
Advertiser on the Search Network as well as the Display Network
Add a map showing her location to her ads

26.) If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:

Ad Preview and Diagnosis
Keyword Planner
Display Planner
Google Analytics

25.) If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

Cost–per–day (CPD)
Target cost–per–acquisition (CPA)
Viewable cost–per–thousand impressions (vCPM)
Cost–per–view (CPV)

24.) Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

Demographic targeting
In–market audiences
Dynamic remarketing
A broad affinity audience

23.) A custom Lightbox ad must have a format hosted in:

DoubleClick Campaign Manager
AdWords
DoubleClick Studio or AdWords
DoubleClick Studio

22.) Which practice would violate Google’s editorial and professional requirements?

Including a border on the ad
Including a question mark in the headline
Directing people to a page other than the advertiser’s homepage
Showing a ValueTrack tag in the text

21.) If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

while using other mobile apps on the same mobile or tablet device
while browsing and using Google Maps
when they enter search terms for products like yours on a mobile device
each time they re–use your mobile app

20.) Viewable cost–per–thousand impressions (vCPM):

lets you pay only for impressions that become viewable
counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
applies to all ads that appear in Google Search and on the Display Network
lets you bid based on AdWords’ projected views of your ad

19.) Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

A promotion from a related business, like a bakery
A photo of a bride
A map showing her business location
A quotation about falling in love

18.) What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?

The app package name (Android) and/or app ID (iOS) of the promoted app
The selection of at least two mobile targeting options
Prior placement of an ad for the app on the Search Network
The serial number of the promoted app

17.) What’s a best practice for building ads with Ad gallery?

Create a text–heavy ad
Add a visible display URL
Use multiple small images
Use the same template for all ads

16.) Which functionality applies to HTML5 ads?

They’re easy to update but require plug–ins
They use interactive content stored in containers and rendered in browsers
They’re easy to update and don’t require plug–ins
They can’t be viewed on mobile devices

15.) An ad may not appear correctly on mobile phones if it:

is in Lightbox format
uses HTML5
isn’t optimized for mobile
uses Flash or contains large images

14.) Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?

Search Network with Display opt-in
Search Network with YouTube opt-in
Search Network
Display Network

13.) When creating a display ad, Ad gallery lets you:

extend a Display campaign’s reach to Google search partners
automatically adjust image content based on campaign performance
choose from existing design templates
automatically create a display ad from existing ad text

12.) Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

Contextual product targeting
The “Green Living Enthusiasts” affinity audience
Demographic targeting
Gender targeting

11.) To raise awareness of what you’re advertising without limiting who might see your ads, you should:

set a mobile bid adjustment to reach more customers on mobile devices
set a topic bid adjustment to show your ads on multiple pages about a specific topic
add multiple targeting methods and use the “Target and bid” setting
add multiple targeting methods and use the “Bid only” setting

10.) A Ready Lightbox ad can contain:

just text with no image
a video and images
adult–oriented content
a 3–D game

9.) Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

Conservative targeting
Aggressive targeting
Google Analytics
Ad Preview and Diagnosis tool

8.) Which bidding type is only available for ads on the Display Network?

Viewable cost–per–thousand impressions (vCPM)
Target cost–per–acquisition (CPA)
Cost–per–view (CPV)
Maximize clicks

7.) “Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

watches the ad twice in a row
hovers their finger over the ad for at least 2 seconds
watches the ad for at least 2 seconds
expands or interacts with the ad

6.) You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?

Search Network only
Display Network only
Display Network with Search Select
Search Network with Display opt-in

5.) Dynamic remarketing lets an advertiser:

engage visitors to the website by opening a chat session
show an ad to someone on his mobile device 24 hours after visiting the website on a desktop PC
show prior visitors to his site ads that are based on products or services they saw on the site
re–run an ad to increase the volume of people who will use it

4.) For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:

Quality Score of all campaigns and regional targeting settings
Quality Score of keywords across all campaigns and all ad groups
click–through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site
clickthrough rate (CTR) of all keywords across the account and the relevance of the ad text and keywords to the advertiser’s landing page

3.) For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:

clickthrough rate (CTR) of all keywords across the account and relevance of the ad text and keywords to the advertiser’s landing page
click–through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site
Quality Score of all campaigns and regional targeting settings
Quality Score of keywords across all campaigns and all ad groups

2.) A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

cost–per–day (CPD) bidding
viewable cost–per–thousand impressions (vCPM) bidding
target cost–per–acquisition (CPA) bidding
cost–per–click (CPC) bidding

1.) In order to use Conversion Optimizer, an advertiser must:

must be opted in Google Search
be using CPC bidding
must be opted into YouTube
be using CPM bidding