Google Mobile Advertising Exam Answers

100% PASSING SCORE – 70 of 70 CORRECT ANSWERS Google AdWords Mobile Advertising Certification Exam Answers

100% PASSING SCORE - 70 of 70 CORRECT ANSWERS Google AdWords Mobile Advertising Certification Exam Answers

Google AdWords Mobile Advertising Exam Answers

This exam covers basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.

Google AdWords Mobile Advertising Exam Study Guide

01 Mobile overview
Learn about the mobile consumer, how you can meet your advertising objectives using mobile, and the importance of your mobile site and app design.
02 Bidding and targeting
Learn about bidding and targeting strategies for mobile campaigns, including remarketing.
03 Mobile ad formats
Learn about the best mobile ad formats for your campaign strategy across Display, Search, and YouTube.
04 Measurement and optimization
Use our measurement solutions to understand your mobile campaign results and learn how to setup conversion tracking to measure the full value of mobile advertising.

Google AdWords Mobile Advertising Exam

90 minutes
70 questions
80% passing score
Validity period of 12 months

Disclaimer: Google trademarks are the property of Alphabet Inc. This website is not officially affiliated or endorsed by Google in any way.

1.) Which of the following is NOT true about an app URL scheme?

Typically the website name appears in reverse; e.g., example.com becomes com.example as a scheme
Schemes are automatically set up when you create your app
The scheme is a part of the link that identifies which app to open
You can use “http” or a custom scheme that can start with the app or website name

2.) An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.

False
True

3.) Select the one way NOT to track app conversions.

Using Codeless Android Install tracking
Integrate the Google SDK in your app
Using an app analytics provider for your AdWords campaigns
Add a javascript snippet to your website

4.) To connect Firebase to Google Analytics, which of these is required?

Google Analytics account access and a new property for your mobile app
A working knowledge of mobile click attribution technologies
More than 100 app installs or conversions
At least 1 app install or conversion

5.) App remarketing allows you to target people who:

have used your app before
have searched for your app
all of the listed answers are incorrect
have searched for apps similar to yours

6.) iOS app conversion tracking cannot be set up using:

server-to-server (S2S)
codeless conversion tracking
install confirmation feedback
a SDK

7.) If your campaign is running on the Display Network, your ads:

are automatically eligible to show in mobile apps
will only show on mobile apps that you select
are not eligible to show in mobile apps
are only eligible to show in specific mobile apps

8.) The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except:

intent
differing screen size
functionality
context

9.) The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

False
True

10.) Which of the following is a way for an advertiser to monetize their app?

Charging for app downloads from the Apple iTunes or Google Play store
All of the listed answers are correct
In–app purchases
In–app ads

11.) The Mobile App Analytics Acquisition reports give you data about:

How your users spend time outside of your app
How often your mobile apps are installed and opened
Which type of targeting has the lowest cost–per–acquisition
How much data your app has acquired

12.) You can use a mobile specific display URL to:

Show consumers that you are a large brand
Differentiate yourself from other advertisers
Indicate that you have a mobile–friendly landing page
Effectively track conversions to your desktop site

13.) With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

False
True

14.) Admob is ____.

a custom deep link
an app promotion ad format
an ad extension
AdWords’ non–owned and operated mobile app inventory

15.) Auto exclusions allow:

Google’s mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertisers app
Google advertisers to exclude automatic bidding within their mobile app
Google advertisers to exclude high install pricing
Google’s mobile app promotion template ads to automatically include showing to users who have already downloaded the advertisers app

16.) The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

both the iOS and Android mobile apps
the Android mobile app and m.youtube.com
the Android native mobile app, the iOS app, and m.youtube.com
reserve in–stream ads

17.) The conversion optimizer for apps allows:

AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory with the goal of helping Advertisers hit their desired Cost Per Installs
AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cost Per Impression goal
AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across just search inventory to help advertisers hit their desired Cost Per Install goal
AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cos Per Click goal

18.) Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

search inventory to help advertisers reach their desired cost-per-install goal
search and display inventory to help advertisers reach their desired cost-per-install goal
search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
search and display inventory to help advertisers reach their desired cost-per-impression goal

19.) Third–party analytics companies can reduce complication for advertisers by providing them only 1 SDK to add to their apps.

True
False

20.) Viewable impressions:

Allow you to only pay for those ads that are actually viewed
Allow you to pay for ads when they are displayed in a viewable position
Allow you to only pay for video ads that are viewed within an hour
Allow you to pay for ads that are viewed and also converted

21.) Viewable impressions allow you to:

only pay for those ads that are actually viewed
pay for ads when they are displayed in a viewable position
only pay for video ads that are viewed within an hour
pay for ads that are viewed and also converted

22.) An advertiser would NOT use AdWords’ mobile offering to:

Build a mobile–optimized website
Engage with users who have already downloaded their app
Track conversions once a user downloads their app
Advertiser their app

23.) Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.

product extensions
location extensions
mobile extensions
store visit extensions

24.) Showrooming refers to:

The phenomenon which turns brick and mortar stores into showroom apps for mobile users
The phenomenon where brands sell specialty or limited quantity goods through mobile
The phenomenon where various brands within similar categories complete for brand placement on a mobile device
The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile

25.) An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.

False
True

26.) The two types of conversions for YouTube on mobile are:

Promotion views and engagement views
Promotion views and view–through conversions
Download views and engagement conversions
Conversions and view–through conversions

27.) In AdWords, you can create and manage video campaigns targeting mobile devices by using:

video campaigns
Masthead video campaigns
mobile app installs campaigns
mobile app engagement campaigns

28.) In AdWords, you can create and manage video campaigns targeting mobile devices by using ___.

“mobile app installs” campaigns
“Masthead video” campaigns
the TrueView family of cost–per–view (CPV) video ad formats
“mobile app engagement” campaigns

29.) Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?

A sales team and operating phone bank
An active call extension or call–only ad
A mobile-specific sitelink extension
An app published in the Google Play store

30.) What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

A sales team and operating phone bank
An active call extension or call–only ad
A mobile specific site–link extension
An app published in the Google Play store

31.) What time of day does mobile usage generally peak?

During working hours
Morning and evening when people are commuting to work
Evening hours when people are at home
Spread evenly throughout the day

32.) Showing your ads on top of the mobile page in search results is beneficial because:

ads above the results get more prominent notice with desktop screens. There are also no ads on the right–hand side of the results on mobile
ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right–hand side of the results on mobile
ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right–hand side of the results on mobile
ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right–hand side of the results on mobile

33.) The Mobile App Analytics Behavior reports give you data about:

How many people have downloaded your app through a referral from a friend
In–app user satisfaction ratings
The detailed ways users interact with your app
The detailed ways users of your app interact with other users of your app

34.) Which of the following is true about mobile optimized websites?

You should build your app before your mobile site
Visitors to your mobile–optimized site will be at the same point in the purchase funnel as visitors to your desktop site
Mobile websites should only focus on task–based functionality, i.e. be a stripped–down version of the desktop site
Mobile–friendly experiences typically feature easy navigation, quick–to–load images, and streamlined text

35.) Setting up Mobile App Analytics requires:

At least 1 app install or conversion
A working knowledge of mobile click attribution technologies
A substantial number of app installs or conversions
The “Edit” permission for a Google Analytics account and technical knowledge of your app development environment

36.) When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

lower, lower
raise, lower
lower, raise
raise, raise

37.) A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.

False
True

38.) iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

The advertiser wants to count calls as conversions.
This is the only available method of conversion tracking for iOS.
The advertiser is interested in cross–device conversions.
The advertiser is using an in–house or third party app analytics system.

39.) Usage data allows advertisers to:

Change bid adjustments based on mobile traffic
Create remarketing lists based on how frequently or infrequently a customer is using their app
Create a conversion tracking list and add it to their app
Add the conversion tracking tag to their app

40.) Automatic bidding is ideal for advertisers who:

Want to save time managing bids based on hundreds of signals
Want to set their own bids for individual ad groups
Want to set their own bids for individual keywords
Don’t want to spend a lot of time managing keywords

41.) Automated bidding is ideal for advertisers who:

want to save time managing bids based on hundreds of signals
want to set their own bids for individual ad groups
want to set their own bids for individual keywords
don’t want to spend a lot of time managing keywords

42.) Which of the following is true about apps?

Once a customer downloads an app, they will be likely to return
Most smartphone users download apps on a weekly basis
The majority of Android apps have been downloaded
The number of app installs on Android tablets is increasing

43.) Which of the following is NOT a type of mobile ad extension?

Sitelink extension
Download extension
Call extension
App extension

44.) According to a Nielsen study, what percentage of purchase–related conversions happened within an hour of the mobile searches that initiated them?

45.) To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

product extensions
location extensions
mobile extensions
store visit extensions

46.) What is an app install ad?

A type of targeting used to match your ads to sites or pages based on the keywords or topics you’ve chosen
An ad format for advertisers to re–engage with users who have already downloaded the app
A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store
An app extension which shows a link to your app below your ad

47.) If you want to reach certain categories of apps with in–app display ads, or if you know the apps you want to target, you should:

set up exclusions for the categories and apps
create a Display Network campaign targeted to mobile apps
enable Active View reporting
create a placement inclusion for mobile apps

48.) For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?

Display Planner
Display Ad Builder
Display Ad Preview and Diagnosis
Display Keyword Planner

49.) If an advertiser wants to run a Display Network campaign, which tool should she use to get targeting ideas and estimates?

Display Planner
Display Ad Builder
Display Ad Preview and Diagnosis
Display Keyword Planner

50.) Deep–linking allows:

Ads to direct new customers only into deeper, more targeted sections of the app
Desktop users to be able to access deeper, more targeted sections within a mobile app
Mobile and desktop users to navigate within a mobile app
Ads to direct customers into deeper, more targeted sections of the app

51.) A ______ specifies a location in an app that corresponds to the content you’d like to show.

remarketing link
deep link
location link
location extension

52.) Third–party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

True
False

53.) To understand the full value of mobile, you must take into account:

Mobile conversions
Utilization of mobile ad formats, extensions, app and mobile site design best practices
App downloads, calls, store visits, cross device conversion, mobile conversions
Cross device and mobile conversions

54.) _______ are a type of ad format that show extra information about your business.

App installs
Deep link extensions
Ad extensions
AdMob extensions

55.) The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:

review the code for your app and SDKs
assess the general health of your app and to follow data trends
review data about your users’ names, addresses, and income brackets
gain insights into your competitor’s strategies

56.) You can use the Mobile App Overview report to do which of the following?

Review the code for your app and SDKs
Assess the general health of your app and follow data trends in key reporting areas
Review data about your users’ names, addresses, and income brackets
Gain insight into your competitor’s strategies

57.) To track conversions in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:

schema development kit
software development kit
software deprecation kit
schema development key

58.) ________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

Keyword planner
Sitelinks
App extensions
Conversion tracking

59.) Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

Target outranking share
Target cost–per–acquisition (CPA)
Target search page location
Target return on ad spend (ROAS)

60.) Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

Target outranking share
Target cost–per–acquisition (CPA)
Target search page location
Target return on ad spend (ROAS)

61.) To re–engage users with an app, use the following strategies:

Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users
Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs
Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users

62.) An advertiser with stores throughout the country could use Location Extension Targeting to:

target users in the same way across all of their locations
target users who are within 10 miles of one particular city in the country
target users who are within 20 miles of one particular city in the country
decrease bid by 50% for users who are within 10 miles of their stores

63.) App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

False
True

64.) When should an advertiser use an app extension instead of an app promotion ad?

With keywords intended to direct users to the mobile website, but still give the option to download the app
To run your ad on both Search and Display
To re–engage with users who have already downloaded the app
With keywords intended to drive app download, but still give the option to visit the mobile website

65.) What is an app engagement ad?

A customized ad shown to users who already have the app in order to drive them back to the app
An app extensions which shows a link to your app below your ad
A templated “engagement” image ad which allows you to add more text or information to your ad
An ad which uses cookies to appear to users who have already downloaded an app

66.) A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.

app index
custom deep link
location extension
website deep link

67.) Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

False
True

68.) With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

The YouTube mobile site and Google Play App
The YouTube mobile site and the YouTube app
Video Search on Google
The AdWords mobile site and YouTube app

69.) Which is a benefit of using server–to–server app conversion tracking over an SDK?

If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file–size
Server–to–server connections are easier to set up than code–less conversion tracking
Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store

70.) Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

To have a single SDK to add to your app instead of one from each ad network
To have more control when communicating with each ad network
To see which of an app’s new users came from recent advertising clicks or views
To receive reporting on basic usage analytics

71.) An app advertiser would want to use a third-party tracking company to:

receive reporting on basic usage analytics
see which of an app’s new users came from recent advertising clicks or views
have a single SDK to add to your app instead of one from each ad network
have more control when communicating with each ad network

72.) To set up Analytics for mobile apps, you need:

a substantial number of app installs or conversions
“Edit” permission for a Google Analytics account and technical knowledge of your app development environment
at least 1 app install or conversion
a working knowledge of mobile click attribution technologies

73.) The Analytics Mobile App Behavior reports give you data about:

How many people have downloaded your app through a referral from a friend
In–app user satisfaction ratings
The detailed ways users interact with your app
The detailed ways users of your app interact with other users of your app

74.) The Mobile App Behavior reports provide data for:

interactions such as screen views, exits, and crashes
how many downloads were referrals from friends
details about how users interact with other users of your app
in-app user satisfaction ratings

75.) How do upgraded URLs help advertisers with third-party conversion tracking?

Allow advertisers to direct users to the app store to download their app
Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL
Show deep link URLs only to people who already have the app
Show app install ads only to people who haven’t downloaded the app yet

76.) How do upgraded URLs help advertisers with 3rd party conversion tracking?

Allow advertisers to direct users to the app store to download their app
Manage a single tracking URL at the campaign, ad group or ad level that is separate from the landing page URL
Show deep link URLs only to people who already have the app
Show app install ads only to people who haven’t downloaded the app yet

77.) Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

Increase bid adjustment for desktop
Increase bid adjustment for mobile and desktop
Increase bid adjustment for tablets
Increase bid adjustment for mobile

78.) If you value mobile traffic over desktop, which bid adjustment should you set?

Increase bid adjustment for desktop
Increase bid adjustment for mobile and desktop
Increase bid adjustment for tablets
Increase bid adjustment for mobile

79.) Where can app ads run?

Within other apps, also known as in–app
Only on the Google Play store
On the Search and Display Networks, and YouTube
Only on Admob

80.) Where can app ads run?

Within other apps, also known as in–app
Only on the Google Play store
Across Display, Search, and YouTube
Only on Admob

81.) To give your app users the ability to open your app directly from other apps by clicking a link, you should use:.

app indexes
custom deep links
location extensions
website deep links

82.) The Analytics Mobile App Acquisition reports give you data about:

how your users spend time outside of your app
how often your mobile apps are installed and opened
which type of targeting has the lowest cost–per–acquisition
how much data your app has acquired

83.) The Mobile App Acquisition reports provide data for which of the following?

How users spend time outside of your app
How much data your app has acquired
The type of targeting that has the lowest cost–per–acquisition
How many times your mobile apps was installed and opened.

84.) True or false: Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

True
False

85.) Select the one way NOT to track app conversions.

Using Codeless Android Install tracking
Integrating the Google SDK in your app
Using an app analytics provider for your AdWords campaigns
Adding a javascript snippet to your website

86.) To find the correct mobile bid, you would calculate:

(mobile conversion rate / desktop conversion rate) + 1
(mobile conversion rate / desktop conversion rate) x 100
(desktop conversion rate / mobile conversion rate) – 1
(mobile conversion rate / desktop conversion rate) – 1

87.) To find the right mobile bid, you would calculate:

(mobile conversion rate / desktop conversion rate) + 1
(mobile conversion rate / desktop conversion rate) x 100
(desktop conversion rate / mobile conversion rate) – 1
(mobile conversion rate / desktop conversion rate) – 1

88.) What is a lightbox ad?

A type of ad format that shows extra information (“extending” from your text ads) about your business
A mobile text ad
A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops
A remarketing specific ad format to announce new features of your app

89.) What is a lightbox ad?

A type of ad format that shows extra information (“extending” from your text ads) about your business
A mobile text ad
A cross–screen expandable ad format that optimizes for taps/swipes on mobile and mouse–overs/clicks on desktops
A remarketing specific ad format to announce new features of your app

90.) Which of the following is true about apps?

Apps are more geared towards retention, loyalty, and engagement
Apps and mobile optimized sites are the same thing
Once a user downloads an app, they are likely to return and engage with it
Apps are more geared towards acquisition purposes

91.) 50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.

three hours
two hours
one hour
half–an–hour

92.) 50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.

3 hours
2 hours
1 hour
30 minutes

93.) Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

True
False

94.) With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

True
False

95.) Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

False
True

96.) When you use a flexible bid strategy, it will automatically optimize your bids based on:

Your search terms data
Your remarketing list
Your performance KPI (Key Performance Indicator)
Your Quality Score

97.) When you use an automated bid strategy, it will automatically optimize your bids based on:

your search terms data
your remarketing list
your key performance indicator (KPI)
your Quality Score

98.) When you use an automated bid strategy, it will automatically optimize your bids based on:

your search terms data
your remarketing list
your performance KPI (Key Performance Indicator)
your Quality Score

99.) Many successful mobile sites have large “touch targets” for clicking that take into account ______.

location where mobile is being used
time of day
the lack of precision on a touch screen
responsive design based on touch

100.) Which of the following is incorrect about AdWords cross–device conversions?

Cross–device conversions do not track from mobile to desktop conversions; it only tracks desktop to mobile conversions
Cross–device conversions help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non–AdWords channel like organic search or direct
Cross–device conversions do not track from desktop to mobile conversions; it only tracks mobile to desktop conversions
Cross–device conversions help advertisers understand the device that received the last ad click before the conversion

101.) AdWords cross-device conversions don’t:

help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct
track from desktop to mobile conversions; they only track mobile to desktop conversions
track from mobile to desktop conversions; they only track desktop to mobile conversions
help advertisers understand the device that received the last ad click before the conversion

102.) Sitelink extensions:

Decrease CTR rates as users are sent to specific pages of your site
Show your business address, phone number, and a map marker with your ad text
Allow targeted remarketing list users to land directly on specific pages of your site
Allow advertisers to give users the option to land directly on specific pages of your site

103.) Sitelink extensions:

decrease clickthrough rates (CTR) as users are sent to specific pages of your site
allow advertisers to give users the option to land directly on specific pages of your site
allow targeted remarketing list users to land directly on specific pages of your site
show your business address, phone number, and a map marker with your ad text