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DoubleClick Dynamic Creative Basics Assessment Answers

DoubleClick Dynamic Creative Basics Assessment Answers
DoubleClick Dynamic Creative Basics Exam Answers

Learn how DoubleClick’s data-driven solution works and how to set up yours. Dynamic Creative is DoubleClick’s most versatile solution for serving data-driven creatives — learn how they work and how to set up your own dynamic campaign. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

Digital Concepts

  1. Get the basics of Google creative formats
    Learn about how Google’s creative ad formats help advertisers succeed

Get started with Dynamic Creatives Courses

  1. Data-driven creatives tailor ads to people
    Learn how data-driven creatives make marketing more effective
  2. Google’s solution: Dynamic Creative
    Learn how Google does data-driven advertising with dynamic creatives
  3. Tailor one creative to many audiences
    Learn how advertisers make one creative serve multiple audiences
  4. Running dynamic creative campaigns
    Learn how advertisers drive dynamic creative campaigns with their team
  5. How to build dynamic creatives
    Learn how to build and publish a dynamic creative with DoubleClick Studio

1.) What three types of audiences are available to DoubleClick advertisers to help them reach their audiences with the right message at the right moment?

  • First-party, internal, and Google Audience data
  • First-party, second-party, and internal data
  • First-party, third-party, and Google Audience data
  • First-party, second-party, and third-party data

2.) Where does the advertiser’s dynamic creative data feed live?

  • In the Google Web Designer profile
  • In the DoubleClick Campaign Manager profile
  • In the DoubleClick Studio profile
  • In the DoubleClick Bid Manager profile

3.) How can advertisers bypass the step of adding the code from the Generate Code screen into their HTML5 creative?

  • Build in JS code that calls the DoubleClick server
  • Elect to link HTML5 creatives to the data feed
  • Use a data feed with an advanced creative
  • Build their dynamic creative with Google Web Designer

4.) Which DoubleClick products can serve creatives?

  • Google Analytics 360 Suite and Google Web Designer
  • DoubleClick Studio and Google Web Designer
  • DoubleClick Bid Manager and DoubleClick Campaign Manager
  • They all can

5.) What are data insights for DoubleClick advertisers?

  • Logs from impressions that help advertisers predict visitor profiles
  • Data signals from impressions that tell advertisers about who’s looking
  • Educated strategies for crafting effective creatives
  • Conclusions advertisers consolidate from data that help them know what message to deliver to which customers and when

6.) Which is the correct order for launching a dynamic campaign?

  • Learn and optimize, define digital brief, build creative, test and launch, gather insights
  • Define digital brief, build creative, gather insights, test and launch, learn and optimize
  • Build creative, gather insights, test and launch, learn and optimize
  • Gather insights, define digital brief, build creative, test and launch, learn and optimize

7.) What’s one way DoubleClick Dynamic Creative saves advertisers’ time?

  • It helps advertisers skip QA and go straight from creative build to trafficking
  • It enables advertisers to build, QA, and traffic unique creatives extremely rapidly
  • It frees advertisers from having to build, QA, and traffic unique creatives for each audience they want to reach
  • It provides a simple interface that lets non-developers make professional-looking creatives

8.) What’s the basic goal of an advertiser’s dynamic creative strategy?

  • To reconnect with customers after they’ve had time to process an initial ad contact
  • To reach consumers right when they’re looking and help them along their purchase journey
  • To reconnect with customers who visited the advertiser’s site previously
  • To reach as many different kinds of people as possible with the same quality message

9.) How do DoubleClick impressions capture information about the viewers advertisers wants to reach?

  • The impressions determine this and update DoubleClick with the result
  • Impressions provide data signals about their viewers and the moment they’re looking
  • DoubleClick’s advanced algorithm predicts where and when the right customers will be looking
  • Advertisers provide the impression ID numbers

10.) Where can advertisers define all the different versions of a DoubleClick dynamic creative?

  • Dynamic creatives can only have one version
  • In a DoubleClick Studio data feed spreadsheet
  • In DoubleClick Campaign Manager’s Versioning screen
  • On DoubleClick Bid Manager’s Iteration screen