DoubleClick Campaign Manager Individual Certification Assessment Answers

DoubleClick Campaign Manager Individual Certification Assessment Answers By Academy for Ads
DoubleClick Campaign Manager Individual Certification Assessment Answers
DoubleClick Campaign Manager Individual Certification Exam Answers

The DoubleClick Campaign Manager Certification covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance.

Study DoubleClick Campaign Manager

Build your first campaign
Control who sees your ads
Gather insights with Floodlight
Track campaign performance
Optimize with audience lists
Pick your attribution model
Optimize with attribution data
Analyze cross-environment conversion data
Evaluate Data Transfer for your account
Manage campaigns in bulk
Match media cost models with your budget
Serve programmatic ads across platforms
Get up and running with video ads
Reach new customers with mobile
Track conversions in mobile
QA your Studio creatives

DoubleClick Campaign Manager Individual Certification Assessment

90 minutes
60 questions
80% passing score

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1.) When creatives are published from Studio, what creative type is set in DoubleClick Campaign Manager?

Image
HTML5 banner or In-stream video
Custom Display Interstitial
Rich Media

2.) What are two video verification metrics? (select two)

Audio muted at finish
Audio muted at start
Video Prominence Score
Eligible impressions for audio

3.) In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)

Rows and columns are flipped
Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted
Each interaction gets its own row with interactions spread across rows
Each conversion gets its own row with interactions in separate columns

4.) What insights can be extracted from the data in the Verification tab?

All errors for the ad tag related to implementation issues
Any issues that remain undetectable and unmeasurable in DoubleClick
Charts showing all of the errors related to visual performance
Issues related to viewability, content, and ad blocking

5.) What two methods measure impressions served in a mobile app? (select two)

Click tracker ad
Mobile tracking ad
Serving mobile creative directly through DCM
1×1 impression tracker

6.) What cost model only calculates cost for impressions that have been viewed on the publisher site?

CPA
CPM
CPC
vCPM

7.) When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

Default ad
Backup image
.swf file
Polite load image

8.) What is required to track mobile app conversions using Floodlight tags?

A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
A dynamic publisher pixel implemented in the Floodlight tag
An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
A Floodlight tag with the activities set to collect in-app variables, available in DT files

9.) What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

Custom Floodlight variable that captures the product or service ID
Sales Floodlight tags that capture revenue
Custom 1×1 pixel that fires when the product or service page loads
Dynamic Floodlight tag that sources product or service IDs

10.) What timezone is used in data transfer (DT) timestamps for impression and click files?

The user’s timezone
Coordinated Universal Time (UTC)
Eastern Time (ET)
The advertiser’s timezone

11.) Which three workflows can be used to make bulk edits? (select three)

The Edit Multiple button
The DCM Trafficking API
Campaign spreadsheet upload
The DCM filtered view

12.) What data is provided in Video Verification?

Video player size and its viewability
Asset and transcoding validation
Information about ads that served on the same page
Resolution and bit rate details

13.) For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

The tag needs to be assigned an app ID
In-app conversions are not currently supported
The app developer needs to pass device ID into the dc_rdid parameter
The tag needs to be set as INS tag with mobile capacity

14.) To link a Bid Manager advertiser, what steps must be taken in DoubleClick Campaign Manager?

From Campaign Manager, go to the DoubleClick apps icon and select Bid Manager
Add the Bid Manager partner ID to the Floodlight configuration as an association
Create a new association in the advertiser’s properties and add the Trafficking code
Contact support using live chat

15.) Where are DoubleClick Campaign Manager and Bid Manager linked?

Campaign properties
Admin subaccounts
Floodlight configuration
Advertiser properties

16.) Which two features may be used to log additional information about a click? (select two)

Image source tags
Landing page URL suffix
Event tags
Dynamic targeting keys

17.) Which Reporting tab can generate spreadsheet reports, but not charts?

Report Builder
Verification
Insights
Attribution

18.) What targeting rules are needed to display the correct ad to users who have viewed (but not purchased) a product?

Positively target all product viewers AND negatively target all product purchasers
Positively target all product purchasers AND negatively target all product viewers
Negatively target all product purchasers AND collect purchase IDs using u-variables
Positively target all product viewers AND collect purchase IDs using u-variables

19.) Which attribution model uses Floodlight data from both attributed and non-attributed conversions?

Data-driven model
Time Decay model
Linear model
First Interaction model

20.) Audience lists created in DoubleClick Campaign Manager can be automatically shared with which linked applications? (select two)

DoubleClick Bid Manager
DoubleClick Studio
AdWords
DoubleClick Search

21.) When trafficking a campaign, what action triggers the automatic creation of a default ad for display placements?

Adding an image creative at the advertiser level
Adding an HTML5 creative at the campaign level
Adding an image creative at the campaign level
Adding a rich media creative at the campaign level

22.) When a conversion is counted on the first visit for each user within a given day, what counting methodology should be applied to that Floodlight tag?

Transactions
Unique
Standard
Per session

23.) Paid search dimensions in Report Builder are compatible with which metric?

Paid Search Revenue
Downloaded impressions
Cost Per Click
Active View

24.) What must occur for a team member to get access to data transfer files in Google Cloud Storage?

Add the team member’s email to the Google Group associated with the Cloud Storage bucket
Run the script: gs://[bucket_name]/[username]
Associate the team member with a User Profile designated for Google Cloud access
Set up an automated email for the team member to receive daily reports

25.) If an “Agency Trafficker” sees only 1 of their account’s 10 active campaigns, what feature would an administrator adjust to provide access to all campaigns?

Google account permission
User roles
Subaccount access
User profile filters

26.) Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

Content categories
User roles
User profiles
Placement strategies

27.) Which feature can be used to combine individual impression and click data for a custom reach analysis?

Attribution conversion segments
GRP Insights
Line item filtering in Studio
Data Transfer

28.) What does the roadblock setting control?

Stops media costs from being calculated once the cap is hit
Serves placement tags in all ad inventory on a page
Media costs calculated for tags served as a set of placements
Serves all placement tags at the same time

29.) What is the limit to retrieve log data from a Data Transfer (DT) Google Bucket?

1 year
Unlimited
30 days
60 days

30.) In DDM Reporting’s Insights tab, which two cards show a snapshot of performance? (select two)

Device Usage
Creative Type
Paid Search Ad
Video Player Size

31.) What are three benefits of using Internal Redirect tags? (select three)

Standardize a counting method with DoubleClick publishers
Saves time from having to negotiate deals with the publisher
Reduce latency on ad-serving
Richer domain information in DoubleClick Verification

32.) What ad setting ensures a qualified user will always be served a geo-targeted ad over a national ad when both are assigned to the same placement?

Keyword targeting
Priority
Dynamic targeting keys
Frequency cap

33.) The Insights tab in Reporting shows the view performance against which three goals? (select three)

Cost per activity (CPA)
Viewable CPM
Conversions per impression
Click rate

34.) The “DCM/DFA Reporting API” can directly accomplish which two tasks? (select two)

Customize verification alerts
Customize DDM / DCM reporting
Upload / edit conversions
Download data transfer log files

35.) Which two tabs in DDM Reporting provide access to viewability data? (select two)

Attribution
Verification
Summary
Report Builder

36.) Which report shows how long it takes for a customer to convert after interacting with an ad?

Path Length
Path to Conversion
Time Lag
First Interaction

37.) What action should be taken to control which columns appear in the trafficking interface?

Create a filter
Create a new user profile
Create a custom view
Create a new user role

38.) What two methods count impressions on site-served creatives? (select two)

Mobile tracking ad
1×1 impression tracker
Tracking Ads
Click tracker ad

39.) What are the required settings to give a user access to reporting for a specific advertiser?

Schedule a report to be sent to the user, automatically granting them access to that data
Create a user role, and assign the advertiser as the sub-account.
Create a user profile with a reports-only user role, and filter for that advertiser
Ask the advertiser to send an email to support, granting access to their reporting data

40.) What happens when a user meets the frequency cap for an ad?

Another ad or a default ad is served
Ads stop serving to that user
Ads serve at a lower CPM
The placement stops serving to that user

41.) When assets are added to an existing creative, where will these updates automatically appear?

Updates appear as a new creative
Within the ads where the creatives are assigned
In future ad creative assignments, but not within existing ads
In the creative preview, but not in currently assigned ads

42.) To capture product data alongside a conversion, what must a Floodlight tag include?

Custom Floodlight variable
ord= value
1×1 tracking pixel
Dynamic pixels

43.) Which HTML elements of a Floodlight tag’s iFrame code identify the unique activity?

type and “cat”
1×1 and “ord”
u1 and “fls”
src and 1×1

44.) What section within a Floodlight activity’s settings allows users to add publisher tracking tags?

Dynamic tags
Google Tag Manager
Custom Floodlight variables
Advanced properties

45.) What account structure should be used to share Floodlight tags and audience lists, while maintaining an advertiser’s individual line of business?

Shared billing profiles
Dynamic tags
A “parent/child” relationship
An account/advertiser relationship

46.) Which value is used to calculate conversions if the lookback window differs between levels?

Placement level
Account level
Site level
Campaign level

47.) In order to set ad status to “active,” which two objects must be assigned to that ad? (select two)

A placement
A frequency cap
The creative
A priority

48.) Where in DoubleClick Campaign Manager can the Site ID(s) required to push placements to Bid Manager be found?

In the advertiser’s properties, under Associations
In the Floodlight configuration
In Site Directory under Properties
In Campaigns, next to the placement name

49.) When is an impression counted in Reporting?

After the browser begins loading the webpage
After a user’s device indicates that the creative download has begun
After the creative is served and viewed on the site
As soon as a creative is requested from the publisher

50.) What object in DoubleClick Campaign Manager is equivalent to a creative in Bid Manager?

A placement
A creative
A campaign
An ad

51.) What is the more cost-effective way to restrict ad-serving to a specific geographic region?

Geo-targeting managed by a publisher or DSP
Frequency caps managed the publisher or DSP
Language targeting managed by the ad server
Geo-targeting managed by the ad server

52.) Inventory purchased in a media plan is entered as what?

Floodlight tags
Placements
Landing pages
Campaigns

53.) What does an “execution channel” represent in the DoubleClick Planning process?

A “channel” created between an advertiser and publisher as soon as the RFP is sent
The act of sending an RFP to begin the negotiation process with the publisher
An area to enter the user’s objectives, budget, and start and end dates
The “link” from the inventory in a media plan to one or more DCM campaigns where placements can be executed

54.) At what level can landing pages be set, so they are the same across multiple ads?

Account
Placement
Ad
Creative

55.) If a publisher serves a placement tag after the campaign end date, what ad will serve?

The backup image
A generic ad
Nothing will serve
The default ad

56.) What counting method tracks the number of sales made or number of items purchased, and shows up as the “type” in a Floodlight tag?

Custom Floodlight variables
Sales activities
Standard counting
Counter activities

57.) What ad setting limits the number of times an ad can be shown for a particular user?

Priority
Impression ratio
Hard cut-off
Frequency cap

58.) What report in Report Builder shows the number of unique users who have interacted with ads?

Standard
Cross-Dimension Reach
Path to Conversion
GRP

59.) When using a placement media cost cap, what will happen once the cap is reached?

DCM will stop calculating and reporting on Media Cost for the placement
Reports will not reflect the impressions and click metrics
Ad-serving fees won’t be charged
The placement will be paused until the caps are removed

60.) When a DCM account is restructured, which associations can be removed?

Studio from the “parent” advertiser
The Floodlight activities from their advertiser
Campaigns from their advertiser
Child advertisers from the “parent”

61.) Cross-environment conversion methodology takes into account which data sources?

Data pools, cookies, audience IDs
Device types, OS, cookies
Cookies, SDKs, audience data
Resettable device IDs, cookies, anonymized Google sign-ins

61.) When would a VPAID asset be used?

For videos served on mobile devices
When a video ad contains interactive features
When VAST is not supported
As a backup for a VAST asset

62.) Counters and “Total interactions” metrics are available for which type of creatives?

Mobile in-app interstials
Creatives built in Studio
HTML5 creatives coded in GWD
Programmatic creatives

63.) In which two tags can macros be added? (select two)

Dynamic targeting key
Image
Click tracker
Floodlight

64.) What are two benefits of using the INS tag? (select two)

More robust Verification data
Reduces load latency
Eliminates the need for publishers to add cache-busters
Serves ads on browsers that don’t support Javascript

65.) Which condition must be met in order to designate an advertiser as a “child”?

There aren’t any Floodlight activities associated with the “parent” advertiser
The advertiser is part of a subaccount
The advertiser doesn’t have any “child” advertisers associated with it
There aren’t any campaigns associated with the “parent” advertiser

66.) Which report tracks Floodlight attribution in DDM Reporting?

Insights
Cross-dimension Reach
Floodlight impressions
Path to Conversion

67.) At what level can landing pages be managed across campaigns?

Ad
Creative
Placement
Advertiser

68.) When a “plan” is executed in DoubleClick Planning, what information is pushed to DoubleClick Campaign Manager?

A list of creative specs for implementing the deals in Bid Manager
TrueView placements for running on YouTube properties
A list of placements you intend to purchase and the publishers you’re buying inventory from
A dynamic feed that can be quickly implemented into DoubleClick Studio

69.) What functionality is available to manage conversion data using the API? (select two)

Delete
Insert
Update
Run

70.) When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

Target remarketing lists for all image creatives
Create a sequential rotation with the Rich Media creative set first
Assign the ad’s frequency cap to one impression per day
Allocate more budget to building better video creatives