DoubleClick Campaign Manager Fundamentals Exam
This exam covers the basics in DoubleClick Campaign Manager, including ad trafficking, managing ads, placements, and creatives.
DCM Academy is an easy-to-use, self-paced learning path designed to guide DoubleClick Campaign Manager users by role through core Help Center articles and online training material.
DCM Academy is for ad traffickers, analysts, and media planners – guiding them through curated help content and online training, so that you can learn and master DoubleClick Campaign Manager based on how you use the product.
DCM Academy covers:
- Basic information for new users: Just getting started? With the DCM
- Fundamentals eLearning and Certification, this is your first step toward mastering DoubleClick Campaign Manager.
- Implementation guide: Learn how to structure your new account or advertiser.
- QA and troubleshooting: Find out how to address and resolve common issues.
- Advanced topics: Learn about advanced tracking, Google Tag Manager integration, and more.
- Rich Media: Get tips and best practices for trafficking DoubleClick Rich Media in your DoubleClick Campaign Manager account.
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Ad Serving
1.) One benefit of using DCM is that traffickers can manage creative assets in one centralized system.
2.) One benefit of using DCM is that traffickers can change creatives rotations without needing to re-send ad tags.
3.) What trafficking step is required to make ad tags available for download?
4.) Standard ad tags can only serve one creative type. What type?
5.) Which of the following would require sending ad tags to a publisher?
Creatives
6.) Which creative file types CANNOT be uploaded via batch upload?
7.) Under which of the following circumstances would a backup image serve?
8.) In a batch upload, DCM will match the correct backup Images with each .swf as long as they follow the same naming convention.
9.) Creatives uploaded at the campaign level are automatically added to the advertiser-level Creative Library.
10.) Which two files are required to save a Flash In-Page creative?
11.) How are default ads created?
12.) Under which of the following circumstances would a default ad serve?
Trafficking
13.) The ad start date specifies when the ad will start serving.
14.) From top to bottom, the hierarchy in DCM is as follows:
15.) How do you ensure that your ads stops serving on a given date?
16.) Assigning creatives to placements directly from the Assignments button will automatically create ads.
17.) Adding media cost information at the placement level will allow you to report on media cost in DCM.
18.) A minimum delivery percentage is required when using the “Optimized” creative rotation method.
19.) Which ad property ensures a user only sees your ad a certain number of times within a given timeframe.
20.) Which of the following can you edit directly in the trafficking workflow?
21.) What determines the number of default ads required for a campaign?
22.) Placements sold as a group that will serve together on one page are known as:
23.) Which creatives rotation method would cause DCM to optimize the rotation based on conversion activity?
24.) Which creative rotation method would cause DCM to optimize the rotation based on conversion activity?
25.) Which of these formats is NOT a placement compatibility?
26.) Which creatives are compatible with an in-app compatibility type?
Best Practices
27.) To prevent duplication of sites, where is the last place to search for a site when creating a placement?
28.) When geo-targeting an ad, what setting should be adjusted to ensure that users who qualify always receive the geo-targeted ad?
Reporting
29.) You use the Verification tab in DCM Reporting to see what types of content your ads served against.
30.) Attributed interaction and the first interaction are the same.
31.) All impression data is automatically available to be broken out by geography in DCM Reporting.
32.) Path Length reports show how many conversions and how much revenue were generated by users who viewed or clicked on your ads a given number of times.
33.) A Standard report in DCM Reporting includes all of the following except:
34.) Reach reports provide:
Conversion Tracking
35.) How does a Unique Floodlight Counter tag count conversion activities?
36.) Floodlight tags that have Dynamic Tags enabled will allow DCM to dynamically serve publisher tags
37.) Custom Floodlight variables are entered on the Floodlight Activities tab.
38.) How does DCM track conversion activities on an advertiser’s site?
39.) Tags placed in the ‘Publisher’ section of the Dynamic Tags field will fire under what conditions?
40.) Under which of the following conditions will tags placed in the ‘Default’ section of the Dynamic Tags field fire?
41.) Custom Floodlight variables are a requirement.
Click Trackers
42.) You use click trackers to track impression.
43.) Which of the following would successfully change the destination URL of a static click tracker?
44.) You use click trackers to track impressions.
45.) Which of the following would successfully change the destination URL of a dynamic click tracker?
