DoubleClick Bid Manager TrueView Fundamentals Exam
The exam covers the basics of DoubleClick Bid Manager TrueView to empower consumers to choose products and services that meet their needs, and align with their values. This is all done through ad hosted on YouTube; which is a great branding platform.
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TrueView in Bid Manager – Basics
1.) How does an advertiser link their YouTube channel with Bid Manager?
2.) What are the first three steps to get enabled for TrueView in Bid Manager?
3.) List two benefits of using TrueView with Bid Manager (instead of through AdWords)?
4.) According to the introduction, what’s a unique benefit to running a TrueView campaign?
TrueView in Bid Manager – Creatives
5.) What is a recommended length for TrueView video creatives?
6.) Which of these options is a property of an in-stream creative?
7.) Where do you assign the in-stream ad’s click through URL?
8.) Which of these options is a property of an in-display creative?
9.) How might an advertiser organize their TrueView ads by length?
10.) Which of these is a recommended best practice for launching a TrueView campaign?
TrueView in Bid Manager – Execute
11.) What is a benefit you’ll gain by linking your YouTube Brand channel to you Bid Manager advertiser?
12.) Why should you use the mobile bid modifier?
13.) What two things happen if you edit an ad?
14.) Which targeting is pre-selected for a TrueView line item?
15.) What’s a unique attribute of a TrueView line item, compared with other Bid Manager line items?
TrueView in Bid Manager – Measure
16.) Is it possible to edit a Bid Manager pixel, to track conversions for TrueView campaigns?
17.) What’s true about “earned impressions”?
18.) What unique about pixel tracking for TrueView line items?
19.) Which report is the most effective for measuring TrueView performance?
