DoubleClick Bid Manager Mobile Fundamentals Exam
The exam covers the basics of DoubleClick Bid Manager mobile, identifying the unique attributes of mobile, how to plan for mobile campaigns, and create them in Bid Manager, what to optimize, and more.
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Bid Manager mobile intro
1.) How should an advertiser think of their mobile campaigns?
2.) When is a consumer likely to come across an in-app interstitial ad?
3.) Why is Bid Manager a solid solution for targeting mobile inventory?
4.) What’s the first thing to evaluate before setting up a mobile campaign?
5.) According to the introduction, why does an advertiser want to invest in programmatic mobile campaigns?
6.) Why is Bid Manager a solid solution for targeting mobile inventory?
7.) When is a consumer likely to come across an in-app interstitial ad?
01/Organize
8.) What is the difference between an optimized mobile site and a desktop site?
9.) What is the first step to launching a mobile campaign in Bid Manager?
10.) According to 01/Organize, how can an advertiser ensure their mobile site is optimized?
11.) How might an advertiser (efficiently) find the amount of impressions for in-app inventory?
01/Plan and organize
12.) What are some benefits to running both a brand and direct response campaign, for an advertiser?
02/Design for mobile
13.) Which of the following is true of mobile creatives?
14.) What is an MRAID creative?
15.) What is the recommended format for rich media ads on both desktop and mobile campaigns?
16.) What is one similarity between desktop and mobile campaigns?
17.) What is an easy way to build a mobile creative?
18.) What is an easy way to build a mobile creative?
19.) When should a video be set as “skippable”?
03/Execute on technology
20.) Which tool helps you set up an app promotion campaign?
21.) What are device IDs, and why are they valuable?
22.) What is one way to track in-app conversions?
23.) Why would a specialist choose to remove viewability targeting from their mobile campaign?
24.) Which report helps identify if a mobile line item performs well?
04/Reach
25.) What is an effective way to identify targeting supported for in-app inventory?
26.) What’s the typical behavior of online consumers today?
27.) What is the recommended workflow for running an app install campaign?
28.) Which Bid Manager feature helps an advertiser reach customers based on their proximity to a brick-and-mortar store?
29.) Which Bid Manager feature is not currently supported for in-app inventory?
05/Measure
30.) What’s measured by Active View for mobile web?
31.) What is one concern with the mobile web to mobile web post-view conversion?
32.) How does a cross-device conversion differ from a same-device conversion?
33.) What should the analyst do if they see a drop in their Flash creative’s impressions?
34.) In a cross-device report, why might total cross-environment conversion be larger than total conversions?
35.) How might a Bid Manager user measure if the line item’s bid is too low?
