DoubleClick AdX for Buyers Fundamentals Exam
As more brands adopt programmatic technology, there’s a growing need to train buyers on how they can deliver greater ROI by simplifying their media buying and audience targeting with DoubleClick Ad Exchange. To help buyers take advantage of these new buying opportunities, DoubleClick Ad Exchange eLearning and Certification is a free, self-paced online eLearning and certification that teaches key AdX concepts to new exchange buyers.
Designed for any media buyers, real-time bidders, and developers who plan to buy inventory from AdX, take our fundamentals training to learn AdX, understand the policies, and get an introduction to programmatic media buying and real-time bidding (RTB).
The course covers:
- What the Ad Exchange is and how it works
- AdX policies and supported creatives
- How to navigate the user interface
- Creating campaigns and ad groups
- An overview of RTB and how to create RTB campaigns
- How to review, create and report on the different programmatic buying solutions
AdX Fundamentals also includes a 30-question certification exam, and a score of 80% or greater is required to pass. When you pass, you’ll get a printable certificate of completion.
Disclaimer: Google trademarks are the property of Google Inc. This website is not officially affiliated or endorsed by Google Inc. in any way.
Ad Exchange Overview
1.) AdX inventory does no include inventory from the Google Display Network (GDN)?
2.) DoubleClick AdX holds an auction.
3.) What are the fundamental reasons to buy on AdX?
4.) DoubleClick Ad Exchange supports both Sellers and Buyers?
5.) Which of the following buyers are on AdX?
6.) Which type of ad is available on AdX?
7.) How can buyers buy inventory on AdX?
Campaign Management
8.) Campaign daily budget will always spend exactly that amount per day.
9.) To review performance reports by placement, click on the display networks tab.
10.) In the Devices section, the enhanced campaign is set to show on all devices by default.
11.) An AdX account structure is as follows:
12.) When do you need to declare a technology vendor?
13.) Which of the following is a targeting option?
14.) What options are possible for audience targeting?
Real-Time Bidding
15.) A bid response includes the following:
16.) A real-time bidder is software that responds to bid requests at the moment ad inventory becomes available, making decisions about the suitability and value of he inventory and sending a bid to compete in the auction.
17.) The Creative REST API allows you to submit a creative for pre-approval so that your campaign can start serving on time.
18.) The response time/latency is as follows:
19.) The Publisher Settings File is a list of exclusions set by AdX sellers that will block bids from winning the auction for their inventory.
20.) A buyer can buy from both the UI and RTB.
21.) RTB buyers do need to access the UI and create an initial UI pre-targeting campaign.
22.) An RTB buyer sends the following to AdX:
Programmatic Buying
23.) A deal passes its end date and both the buyer and seller wish to extend the deal. What needs to happen to accomplish this?
24.) A Preferred Deal may be created:
25.) A deal is set between a seller and Buyer A on behalf of Advertiser A. If Buyer A bids below the fixed price for Advertiser A, can Buyer A bid on behalf of another advertiser?
26.) A buyer can offer a seller a private auction.
27.) A seller can offer a specific slice of inventory to multiple buyers at differing min CPM’s via a private auction.
28.) A buyer can bid below a preferred deal’s fixed price and still win the impression in the open auction.
29.) A user can enable email alerts to be sent when they have a Preferred Deal/Private Auction waiting for approval. This can be set:
30.) A deal ID is not generated until both the buyer and seller accept a preferred deal or private auction.
