DoubleClick AdX for Buyers Fundamentals Exam Guide
In Ad Exchange Buyer Fundamentals, you'll learn key concepts of DoubleClick Ad Exchange, an auction marketplace that connects the world's online sellers and buyers of display advertising.
Who should take this course?
New Ad Exchange buyers who buy media for display advertising campaigns (UI buyers or real-time bidders) on behalf of advertisers, ad networks, agency holding companies, and third-party technology providers.
