Category: Academy for Ads

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Video for Brand Basics Assessment Answers

Video for Brand Basics Assessment Answers
Video for Brand Basics Exam Answers

Learn the basics of Google’s video brand solutions. Learn the basics of how Google’s video solutions can help you achieve brand marketing objectives. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. Continue reading Video for Brand Basics Assessment Answers

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Mobile in DoubleClick Bid Manager Basics Assessment Answers

Mobile in DoubleClick Bid Manager Basics Assessment Answers
Mobile in DoubleClick Bid Manager Basics Exam Answers

Explore how DoubleClick Bid Manager makes it easy to set up and monitor your mobile campaigns.

Mobile in DoubleClick Bid Manager Basics Courses

  1. Win with mobile marketing
  2. Plan for mobile success
  3. Reach mobile users wherever they are
  4. Count conversions on mobile
  5. Report and optimize for mobile

1.) What is a key benefit of generating a cross-device conversion report?

  • Cross-device conversions include interaction values for measuring time to purchase
  • Cross-device has unique targeting parameters based on geography
  • The cross-device conversion ensures the user interacted with the ad, by either a click or video play
  • The cross-device conversion report shows activity for a single user across both app and web environments as well as across devices

2.) Which mobile strategy might you employ to drive mobile app downloads?

  • Serve mobile ads to a single device ID
  • Focus on premium ads to reach a broad audience
  • Serve retail coupons as mobile interstitials
  • Promote the mobile app on brand relevant mobile apps

3.) You want to run animated mobile creatives that don’t require special plug-ins. What format do you recommend to your designers?

  • Flash
  • SWF
  • SDK
  • HTML5

4.) What is a difference between an optimized mobile site and a desktop site?

  • An optimized mobile site is ideal for screens of various sizes
  • A mobile website requires a device ID
  • The mobile site’s purchase pathway must match the pathway on desktops
  • The mobile site always includes bandwidth intensive creatives

5.) Your client has tasked you with reaching one million impressions for their new mobile campaign. How do you forecast potential reach before building the new campaign?

  • Generate an audience performance report, filtered by device, grouped by environment
  • Run a General report, filtered by environment, and grouped by URL/App
  • Run a cross-channel performance report, grouped by creative
  • Generate an Inventory Availability report, filtered by mobile environments, and grouped by “device type”

6.) Which customers can you potentially reach with proximity targeting?

  • Customers that are nearby targeted locations
  • Customers that are near cellular network towers
  • Customers that are on the latest Android operating system
  • Customers that are running your mobile app

7.) Which report should you use to compare ad performance in mobile environments?

  • A cross-channel performance report, grouped by creative
  • An Inventory Availability report, grouped by environment
  • An audience performance report, filtered by device, grouped by environment
  • A General report, grouped by environment

8.) Where do mobile web ads run?

  • They run in a custom-built mobile app that your developer created
  • They run on a browser installed on a mobile device
  • They run inside premium mobile apps that are aligned with your brand
  • They run on mobile apps and require specific code adjustments to support ad serving and tracking

9.) Tracking conversions in mobile apps uses what unique identifier?

  • International Mobile Equipment Identity (IMEI)
  • Cookies
  • Resettable device IDs
  • Brownies

10.) Which type of mobile ad is similar to the types of ads seen on desktop browsers?

  • Mobile in-app
  • Mobile proximity
  • Mobile web
  • In-app interstitial

11.) Your company has an agreement with a mobile carrier to deliver special offers to their customers. How do you show these customers (and only these customers) an offer code on your mobile ads?

  • App collections
  • Operating system
  • Carrier
  • Wi-Fi

12.) Your client, Ted’s Travel, is getting a lot of mobile traffic to their site, but not enough bookings to meet their targets. How do you remarket to these users who are visiting, but not making purchases?

  • Build audience lists based on users who have visited mobile webpages that are pixeled
  • Use tracking pixels to obtain customer contact information and then send an email blast
  • Exclusively target users on Android devices
  • Focus on premium ads and reaching an even broader audience

13.) After running a cross-device report, you discover that total cross-environment conversion is 10 percent higher than single-device conversions. Why are these conversion numbers different?

  • These extra conversions are detected across environments and devices, and were not attributed in the single-device conversions
  • The single-device conversions should be larger than the total cross-environment conversions, since they include everything
  • The video metrics sometimes aggregate stops, pauses, and starts, making the cross-environment totals higher
  • Cross-environment conversions should never exceed the single-device conversion, submit a ticket to support

14.) Which DoubleClick tool can you use to research site inventory?

  • Display Planner
  • Google Web Designer
  • Inventory Availability report
  • Planning widget
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TrueView in DoubleClick Bid Manager Basics Assessment Answers

TrueView in DoubleClick Bid Manager Basics Assessment Answers
TrueView in DoubleClick Bid Manager Basics Exam Answers

Get to know video advertising on YouTube using TrueView through DoubleClick Bid Manager.

TrueView in DoubleClick Bid Manager Basics Courses

  1. Empower viewers with TrueView in YouTube
  2. Discover your YouTube audience
  3. Make effective TrueView ad creative
  4. Prepare your TrueView creatives
  5. Build a TrueView campaign in Bid Manager
  6. Gauge and optimize TrueView performance

1.) Your client is a DoubleClick Campaign Manager advertiser. What do you do with the code provided to you when you activate conversion tracking in their pixel’s basic settings?

  • Nothing, as it is handled automatically
  • Copy and paste the code into an email and send to your client’s web developer
  • Copy and paste the code into the TrueView line item in Bid Manager
  • Copy and paste the code into the default tags field of the Floodlight tag in Campaign Manager

2.) Your client is a shoe retailer that wants their TrueView campaign to reach users who have shown an interest in running. What kind of audience targeting is this?

  • Affinity segments
  • Demographic
  • Geographic
  • Remarketing

3.) Your campaign has a single budget that can be allocated across multiple targeting strategies and formats. How do you set up your TrueView ad groups?

  • Run mobile on a separate line item
  • Run multiple ad groups per line item
  • Run one ad group per insertion order
  • Run each ad on a separate line item and ad group

4.) TrueView is a cost-per-view (CPV) ad format. What does this mean?

  • Advertisers do not pay unless the user engages with the ad, views the entire ad, or views 30 seconds of the ad
  • Advertisers do not pay unless the user views the ad for at least two seconds, clicks the ad, and makes a purchase
  • Advertisers pay for each impression, regardless of whether or not the user views or interacts with the ad
  • Advertisers pay for each impression, regardless of whether or not the user views or interacts with the ad

5.) What are two audiences that can be added to audience lists for remarketing in DoubleClick Bid Manager?

  • Viewers who engage with the ad; viewers who organically view or engage with the brand’s channel
  • Subscribers to YouTube Red; viewers on Android
  • Viewers who match your advertiser’s demographic; viewers who use the YouTube mobile app
  • Viewers who are existing customers; viewers who have subscribed to the brand’s channel

6.) Your advertiser wants their video promoted alongside relevant YouTube search results. What kind of TrueView ad format is best for them?

  • Search display
  • Discovery
  • A brand’s channel
  • In-stream

7.) Your advertiser is a global company with very high levels of brand awareness. How do you create a TrueView campaign that keeps your advertiser’s message fresh?

  • Create highly targeted audience campaigns to ensure you reach a niche audience
  • Run a single creative, then alternate the creative each month based on promotions
  • Run multiple ads at once and optimize for creative performance
  • Serve a single ad to the same user multiple times to ensure the message is delivered

8.) How can you organize your TrueView ads to optimize by length?

  • Run only longer ads to maximize view time
  • Run shorter ads alongside longer ads
  • Set the limit to a standard 30-second video
  • Run only shorter ads to maximize view completions

9.) Your client is running a TrueView campaign to drive installs of their mobile app. What is an appropriate call-to-action for their in-stream creative?

  • “You love apps!”
  • “Download now!”
  • “Remember our brand name!”
  • “Everyone is on mobile!”

10.) You’re interested in the impact of the campaign on your advertiser’s brand and YouTube channels. Which metrics do you look at?

  • Earned likes, subscribers, and Brand Lift studies
  • Uncounted (partial) views, and video and banner impressions
  • Views that pass TrueView’s standards
  • Cost per view

11.) In order to qualify for the greatest amount of available inventory, what do your pixels need to comply with?

  • Hypertext transfer protocol (http)
  • SSL and DoubleClick’s ad guidelines
  • DoubleClick AdExchange’s guidelines
  • Android approval standards

12.) What is positively correlated with an increase in brand awareness and consideration?

  • The ad’s music volume
  • How closely the campaign adheres to the 30-second duration standard
  • The seriousness of the ad’s message
  • How long an ad is viewable

13.) How should you approach the development of video discovery creatives?

  • Write a headline and description that are as long as necessary to accomplish your goals
  • Write highly sophisticated copy and treat the headline and description the same
  • Fit copy within the character limits and ensure the headline stands alone
  • Place your most vital information in the description

14.) Your TrueView campaign for Bean Coffee performs significantly better on smartphones and tablets than on desktop. How do you optimize your campaign, given this information?

  • Remove any desktop impressions
  • Increase your bids on mobile inventory by adding a mobile and tablet bid adjustment
  • Break out new insertion orders for mobile and bid up on these line items
  • Increase your bids across all environments

15.) Your client has agreed to begin work on their TrueView campaign. How do you activate TrueView for this advertiser in DoubleClick Bid Manager?

  • Link a YouTube channel and import video creatives to Bid Manager
  • Create an AdWords account and link it to Bid Manager
  • Accept the terms and conditions, and accept partner costs
  • Create an insertion order with ASAP pacing and create an ad group

16.) To ensure the highest possible view-through rate (VTR), what is the most important part of your in-stream video creative?

  • The middle of the creative
  • The last ten seconds
  • The first two minutes
  • The first five seconds

17.) What is the required pacing for TrueView insertion orders?

  • Flight Even
  • Flight ASAP
  • Daily Even
  • Flight Ahead

18.) Which of these options is a property of an in-stream creative?

  • Ad plays on the brand’s channel page, which enables better user engagement
  • Ad plays before or during the video content (pre or mid-roll ad unit)
  • Ad serves on the YouTube homepage in a user query
  • Image includes a click-to-view video ad with a thumbnail

19.) Your client wants their TrueView campaign to drive increased sales on their site. How do you design effective video discovery creative to accomplish this?

  • Encourage viewers to learn more through their video
  • Encourage viewers to visit your advertiser’s URL instead of watching the video
  • Create a mysterious thumbnail and call-to-action using sophisticated language to entice the user
  • Heavily pitch your client’s product

20.) What benefit will you gain by linking your brand’s channel to your DoubleClick Bid Manager advertiser?

  • A single source for serving ads through YouTube
  • Access to earned metrics and audience targeting with YouTube
  • Ability to track conversions automatically with a linked channel
  • Tools to search for your video creatives by URL or text
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DoubleClick Search Basics Assessment Answers

DoubleClick Search Basics Assessment Answers
DoubleClick Search Basics Exam Answers

Learn the basics of search engine marketing and campaign management. Learn the basics of DoubleClick Search and how to set up your first campaign. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. Continue reading DoubleClick Search Basics Assessment Answers