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AdWords Video Basics Assessment Answers

AdWords Video Basics Assessment Answers
AdWords Video Basics Exam Answers

Learn how to build an AdWords Video campaign. TrueView video ads engage customers on YouTube and the web. Learn how they work and how to set up an AdWords Video campaign. Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Video exam.

Get started with AdWords Video Courses

  1. Learn the basics of AdWords
    Use AdWords to connect with your customers
  2. Choose where customers see your ads
    Identify ad formats and locations where your ads can appear
  3. The value of Google’s video advertising
    YouTube’s video can step in when TV time declines
  4. Build and place your message
    Find the right choice for your campaign based on your objectives
  5. Launching your video campaign
    The campaign launch from 10,000 feet
  6. Find the right video solutions & metrics
    Learn the simple way to locate the best options for your campaigns
  7. Make effective TrueView ad creative
    Learn the research-driven strategies for making TrueView ads effective
  8. Start developing content on YouTube
    Explore your options for getting your brand’s video story on YouTube
  9. Understand your audience better
    Learn how to use Google tools to understand your target audience
  10. Google’s brand targeting
    Let Google help you reach the right customers in the moments that matter
  11. Target with the Display Network
    Learn how the Display Network can help you reach the right audience
  12. Use video remarketing to reconnect
    Reconnect with your customers with YouTube and video remarketing
  13. Build your video campaign in AdWords
    Take control of your campaign with TrueView video ads
  14. Keep track of video campaign performance
    Explore Google’s tools to help track and measure your campaign performance
  15. Optimize your video campaign for success
    Learn to pull from four key levers of optimization to meet your objectives

1.) A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in AdWords?

  • Import videos for both in-stream and discovery ads using the import video group feature
  • Create one ad group for in-stream ads and one for video discovery ads
  • Select the video links in the video component Properties panel to add a video to an ad group
  • Create one ad group for both in-stream and video discovery ads

2.) Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!

What Google tool could he use to get insight into trends and popularity of products across the U.S.?

  • Google Correlate
  • Google Surveys
  • Google Shopping Insights
  • Google Trends

3.) What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?

  • YouTube Analytics
  • AdWords Reporting
  • Google Brand Lift
  • Video Performance Data

4.) Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release.

What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?

  • Select the viewer actions he wants to target for his list
  • Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
  • Add the remarketing list to his campaign
  • Link his current AdWords account to his existing YouTube channel

5.) In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings.

What strategy should she adopt to optimize her campaign’s view rates?

  • Take it easy — to start, simply go with the default targeting settings while getting used to running an AdWords video campaign.
  • Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
  • Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.
  • Use what you know — adjust the settings to mimic those used for a prior successful video campaign.

6.) Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video.

What type of collaboration does this describe?

  • A one-off video in which the brand is highlighted
  • A creator video in which the brand’s message is integrated or shared via a “shout out”
  • A series of brand videos in which the creator is mentioned throughout
  • An integrated approach in which the brand collaborates with multiple creators to weave in the brand story

7.) Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see.

What metric should she investigate in AdWords Reporting?

  • Clickthrough rate (CTR)
  • Cost-per-view (CPV)
  • Viewthrough rate
  • View rate

8.) Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app.

What can she identify to make a video remarketing list?

  • Ad impressions, users who have downloaded the app
  • Ad impressions, users who have subscribed to her company’s video channel
  • Users who have subscribed to her company’s video channel, users who haven’t downloaded the app
  • Ad impressions, users who haven’t downloaded the app

9.) What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

  • You can tell a personal brand story.
  • You can set up a video campaign in just a few minutes.
  • You can reach a targeted audience on YouTube and with partners across the Google Display Network.
  • You can measure your success using the powerful video performance tools AdWords Video Analytics and YouTube Analytics.

10.) Tom has his sights set on this TrueView in-stream ad launching his new food truck company app.

What creative element encourages his customers to interact with the ad and actually take action?

  • His company’s brand name
  • A direct call-to-action (CTA)
  • His company logo
  • Background music

11.) For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set.

What could she incorporate in her video to help humanize her brand?

  • Add music
  • Feature animation
  • Collaborate with a YouTube creator
  • Use humor

12.) A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app.

Which app feature best supports his need?

  • The app is available at no cost to him or any businesses — big or small.
  • It’s mobile-friendly, so he can easily create his video footage on the go.
  • It helps connect him with local filmmakers for hire.
  • It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.

13.) Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content.

What benefit of video remarketing meets his need?

  • It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
  • It can be set up in AdWords in a few steps.
  • It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
  • It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.

14.) Maria wants to make sure and share her video ads when her target audience is most likely to view them!

When setting up her TrueView Standard video campaign in AdWords, what setting allows her to adjust these parameters?

  • Mobile and Tablet options
  • Scheduling and Delivery
  • Budget
  • Bidding

15.) In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project.

What call to action language gives learners a reason to take action?

  • Start now
  • Download this
  • Click here
  • Learn how to build a table

16.) Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates.

In which report of YouTube Analytics would he be able to access this kind of data?

  • Engagement report
  • Likes and dislikes report
  • Audience retention report
  • Watch time report

17.) Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product.

What Google tool could he use to gain this insight quickly?

  • Google Shopping Insights
  • Google Trends
  • Google Surveys
  • Google Correlate

18.) In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low.

What could she do to increase the CTR over time?

  • Fine tune her target audience
  • Shorten the video ad’s duration
  • Rotate two or three different video ads
  • Add a call-to-action (CTA) overlay