AdWords Basics Assessment Answer

AdWords Basics Assessment Answers
AdWords Basics Exam Answers

Learn how to market your business with AdWords. AdWords is a platform to advertise your business online. Learn how AdWords works and how to set up your campaign. Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Fundamentals exam.

AdWords Basics

Learn the basics of AdWords
Use AdWords to connect with your customers
Choose where customers see your ads
Identify ad formats and locations where your ads can appear
Create effective text ads
Learn how these simple ads can reach your customers
Enhance your ads with extensions
Give customers more reasons to click your ad
Choose the best campaign types
Understand how the campaign type controls your ad’s location and format
Organize your campaign for success
Structure your campaign for ease and effect
Reach customers with targeting
Get your ad to show where interested people are likely to be
Help customers find you
Choose the keywords that connect customers to what you offer
Control which searches trigger your ads
Fine tune your keyword list with match types
Win prominent ad placements
Help your ads show where they’re most visible
Match media cost models with your budget
Learn how to focus ad buys where they serve your goals
Determine a good bidding strategy
Win the bids that serve your business goals
Manage manual bidding
Make bids with maximum budget control
Manage automated bidding
Use auction-time data to make smarter bids
Adjust bids to favor performers
Use bid adjustments to improve your results
Align your budget with your goals
Structure ad spend to support your campaign objectives
Evaluate campaign performance
Assess what’s working and what’s not to optimize your campaign
Improve results with experiments
Learn how to run alternate live versions of your campaigns
Find out why your ad was disapproved
With Google’s extensive AdWords policies in place, a safe and positive user experience is the goal for all. In this course, we’ll show you how to find out why your ad was disapproved, fix it, and resubmit it so you can start reaching customers.
Avoid editorial errors
Small editorial errors are some of the most common reasons ads are prevented from running. These are super simple to prevent once you understand Google’s philosophy. We’ll give you some basic rules to keep in mind when you’re writing your ads.
Ensure a quality destination experience
When your ad is disapproved for a destination issue, it can be tricky to figure out what went wrong. This course reveals the top reasons for disapprovals and includes a hands-on activity suitable for desktop computers only.
Address trademark disapprovals
Trademarks policy can be tricky. In this course, you’ll learn what you can do if your ads get disapproved for a trademark issue and how to seek authorization.

1.) Which targeting option can help you reach people who’ve previously visited your website?

Interest category targeting
Demographic targeting
Device targeting
Remarketing

2.) Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

Interest category targeting
Topic targeting
Location targeting
Placement targeting

3.) How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?”

Create two separate accounts, one for each of these locations.
Create two separate campaigns, each targeting one of these locations.
Create two separate ad groups, each targeting one of these locations.
None of the above. AdWords can’t target users in specific locations.

4.) Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

Impressions
Reach and frequency
Search terms report
Conversion tracking

5.) What report can help you identify opportunities to improve your keywords and ads?

Paid & organic report
Auction insights report
Search terms report
Time segmentation report

6.) Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

$2.50
$5
$10
$25

7.) Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

Cost-per-click (CPC)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-view (CPV)
Cost-per-acquisition (CPA)

8.) What does a high Quality Score indicate?

Your ad and landing page are relevant and useful to a viewer.
Your bid is high enough to have your ad displayed.
You have been an AdWords user for a long time.
Your ad relevance and landing page are below average.

9.) How are rich media ads different from other ad formats?

They are displayed on the Search Network
They are a type of text ad
They are static image ads
They are ads with animation or other types of motion

10.) What is a free tool that offers keyword ideas and suggestions for Display Network targeting methods?

Keyword Planner
Display Planner
Negative keywords
Keyword lists

11.) An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

They should use location targeting
They should use device targeting
They should use placement targeting
They should create remarketing lists for search ads

12.) What is the Google Network?

The term that embodies all of the places where your AdWords ad can appear.
A network of partner websites that will show your AdWords ad.
A network of hardware devices, including chromebooks and android phones where your AdWords ad can appear.
The collective term for Google’s professional support staff that can answer your AdWords questions 24/7.

13.) Which delivery type shows your ads at an even pace throughout the day?

Accelerated delivery
Standard delivery
Delayed delivery
Optimized delivery

14.) What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)
Cost-per-view (CPV)
Cost-per-click (CPC)

15.) Which campaign type would an advertiser use to target users searching on Google.com?

Search Network with Display Select campaign
Display Network only campaign
Search Network only campaign
Video campaign

16.) Why would an advertiser use sitelinks?

To let customers click a button to call the business
To showcase customer reviews with high-quality survey data
To show a link that sends people to the app store or starts downloading an app
To give customers quick access to multiple pages of an advertiser’s website

17.) In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

Whether or not the ad actually shows
The ad’s position on the page
How quickly your landing page will load once a user clicks on the ad
The design of the ad, including font and color

18.) Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

Search terms
Clicks
Clickthrough rate (CTR)
Impressions

19.) How are negative keywords different from other keywords?

They can increase your costs.
They prevent your ad from showing for search terms that you don’t want.
They make your ad appear for search terms that you don’t want.
They can only be used for ads on the Display Network.

20.) An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

Video ads
Ads with extensions
Shopping ads
Image ads

21.) If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

$1
$1.24
$1.26
$2

22.) An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

There is no minimum
$100.00
$2
$5

23.) Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.
Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.
Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.

24.) What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

Quality Score
Quality Factor
Ad Rank
Ad Score

25.) How are manual extensions different from automatic extensions?

Manual extensions require you to fill out additional information. Automatic extensions do not.
There is only one type of manual extension but many types of automatic extensions
Manual extensions cost more than automatic extensions
Automatic extensions require setup. Manual extensions do not.

26.) How much are you charged for a click on your AdWords ad?

You’re charged $0.01 for every click.
You’re charged only the minimum amount needed to maintain your ad’s position.
You’re charged the full amount you bid.
You’re charged 10 cents more than the next highest bid.

27.) When is the Search Network only campaign type most useful for advertisers?

When advertisers want to connect with customers at the moment they’re searching for related products or services.
When advertisers want to generate interest for their business and target specific audiences.
When advertisers want to target potential customers who are browsing similar websites.
When advertisers want to run a video ad on YouTube.

28.) An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

Shopping Ads can only appear on Google.com
Shopping Ads can only appear on retail websites.
Shopping ads can appear on Google Search partner websites like YouTube
Shopping ads can only show on pre-roll video ads on YouTube

29.) Which targeting option should an advertiser use when trying to reach 25-30 year old males?

Interest category targeting
Contextual targeting
Keyword targeting
Demographic targeting

30.) What bidding strategy should you use to maximize the number of visitors to your website?

Cost-per-view (CPV)
Cost-per-click (CPC)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)

31.) Which campaign type would an advertiser use to target users who are searching on Google and browsing the web?

Display Network only campaign
Video campaign
Search Network with Display Select campaign
Search Network only campaign

32.) Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

Use the Search terms report to see the terms people were searching for when her ad was shown.
Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.
Track the clicks and clickthrough rate (CTR) of her ad campaign.
Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers. “

33.) Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?

Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
Bundle similar keywords together in one ad group based on common themes.
Use general keywords to reach a specific audience.
Use negative keywords for terms that are related to pets and animals.

34.) An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

Keyword targeting
Device targeting
Audience targeting
Location targeting

35.) Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Change the ad delivery method from “Accelerated” to “Standard”
Segment her campaign performance by time of day
Change the ad delivery method from “Standard” to “Accelerated”
Increase her daily budget