WooRank Certification Exam Answers

WooRank Certification Exam Answers

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184.) Which of these is NOT considered as duplicate content:

Content from another page that is hidden behind an image
Content published in a printed magazine as well as on a webpage
Printer-only versions of web pages
Content within or across domains that completely match, deliberately created to manipulate search engines

183.) Bounce rate is the percentage of visitors to a site who leave after only viewing a single page.

True
False

182.) Backlinks from Social media channels offer a good source of link juice.

False
True

181.) What is NOT a benefit of local SEO?

Your listing appearing in Google Shopping results
Your listing appearing higher in the results for related searches from users searching in your target location
Your listing appearing in Google Maps
Your listing appearing in the local pack results

180.) In Google Analytics, the value (not set) appears for the selected dimension when no source filters have been applied to the Property View.

True
False

179.) Which of the following is the most important for on-page SEO?

Alt attribute
H1 tag
Keywords tag
Title tag

178.) Which of the following tools is not used for backlink analysis?

Google Analytics
Google Search Console
Majestic
ahrefs

177.) Which of the following redirects should be used when permanently redirecting the location of one URL to another?

176.) Which of the following is against Google’s Guidelines?

Paying for links that include the nofollow tag
Adding links from directories
Paying for links to benefit from link juice
Adding links to other sites that pass link juice

175.) Which of the following is against Google’s Guidelines?

Directory links
Links that pass link juice
Paid links
Text advertisements that use nofollow tag

174.) In Digital Marketing, what does UX stand for?

Universal Experience
User Extension
Unidentified Extract
User Experience

173.) Which of the following tools can be used to extract estimated keyword volumes associated with search terms in Google?

Google Alerts
Google Keyword Planner
Google Tag Manager
Google Trends

172.) Which of the following tools can be used to identify mobile optimization issues?

Google Mobile-Friendly Test
Google Play
Google Mobile Console
Google’s Dynamic Serving Tool

171.) Which of the following characters should be used to separate words in URLs?

Colon
Underscore
Pipe
Hyphen

170.) Which of the following redirects has the ‘See Other’ response?

169.) The meta description can help to:

Add comments to the HTML
Increase Click-Through-Rate
Improve rankings
Describe an image

168.) An XML Sitemap is:

A text file used to instruct robots which pages they can crawl and index
A webpage that provides the hierarchy of all pages with links help users navigate a website
A file used to associate the Search console account with a domain
A file that lists all of your web pages along with details of how often they are updated

167.) Which of the following animals is associated with Google’s algorithm used to target sites with large amounts of thin content?

Hummingbird
Penguin
Pigeon
Panda

166.) In email marketing, the abbreviation UCE stands for:

Unwanted commercial email
Unsolicited commercial email
Unsolicited communication via email
Uncommon communication email

165.) CTR is calculated by the below formula:

(clicks*impressions)/100
(clicks/impressions)*10
(clicks*impressions)/10
clicks/impressions
(clicks/impressions)*100

164.) How can a user track activity from their own internal search on their websites?

Using a Heat Map tool
Setting up ‘Site Search’ in Google Analytics
Setting up ‘Site Search’ in Google Search Console
This is not possible

163.) How do you check Google’s cache of a page?

Navigating to the page from Google Search
Using the cache: search operator
Checking the HTML of a page
Using Google Analytics reports

162.) According to SEO best practice, what is the maximum number of H1 tags a page should have?

There is no limit – H1 tags are used for formatting purposes
2
1
3

161.) How might Google make webmasters aware of a manual penalty applied to their website?

Via their Google Search Console account
Google never confirms manual penalties
Via their Google AdWords account
Via their Google Analytics account

160.) Which of the following can be used to handle duplicate content?

Parameters
Canonical tags
Header tags
Hashtags

159.) How can a company create a forum for dialogue on LinkedIn?

Post updates to the company status
Change the company profile regularly
Use of Groups
Post comments on competitors’ pages

158.) utm_medium and utm_term are URL parameters that are both required for campaign tracking.

True
False

157.) To be considered mobile-friendly, a website should have:

A mobile CSS AND a mobile Redirection
A mobile CSS OR a mobile Redirection
A mobile redirection
A mobile CSS

156.) According to Google Search Console Crawl Errors, Feature Phones are:

Phones without browsers
Phones with browsers that can render mobile versions to a certain extent but never fully
Phones with browsers that are capable of rendering normal desktop pages
Phones with browsers without the capability to render normal desktop webpages

155.) Which of the following has not been highlighted as a risky link building method?

Trick question – they can all be risky
Links from Guest Posts
Links from Infographics

154.) Which of the following is known as ‘Keyword Cannibalisation’

When a webpage ranks for a non-relevant keyword
All of the above
When more than one page on a single domain has been optimized for the same keyword
When a competitor’s position moves above yours in the search results

153.) Which of the following is an important part of improving local search results?

Adding consistent/correct citations
Ensuring your building number is visible in Google Streetview
Sponsoring a local business
Featuring in the Yahoo! Directory

152.) Which of the following is used to highlight the default version of a page that has alternative versions available for other languages?

language declaration tag
hreflang=”x-default”
hreflang=”null”
alt tag

151.) How can blog owners prevent link spam in their comments sections?

Use “nofollow” tags
Use “canonical” tags
Use “dofollow” tags
Use “noindex” tags

150.) Which of the following is used to highlight a preferred page, when other versions of the page may also exist?

Follow tag
Noindex tag
Canonical tag
Nofollow tag

149.) Which of the following issues can cause duplicate content if not properly handled?

All of the above
No preferred domain set in Google Search Console
Parameters in URLs
URLs available with & without trailing slash

148.) Which of the following Google Tools can be used to check how many of your pages have been indexed by Google?

Google Keyword Planner
Google AdWords
Google Search Console
Google Analytics

147.) Which of these is NOT a Google recognized search operator?

related
similar
cache
site

146.) What is not true about a favicon?

It is an icon associated with a particular website
It is typically displayed in the address bar of a browser
it is used as a logo placeholder to appear on every page
It is also known as a shortcut icon

145.) What is an example of a “soft” 404 error?

A URL that redirects via a 301 redirect to a custom 404 page returning the 404 HTTP status code
A URL that returns a custom 404 page with the 404 HTTP status code
A URL that redirects to a page, that redirects back to the original page, causing an infinite loop
A URL that loads a blank page and returns a 200 HTTP Status code

144.) The following URLs are treated as two separate pages so are considered as duplicate content example.com/page-1 and example.com/page-1/

TRUE
FALSE

143.) What time of tool would be best for tracking how users are engaging with your web pages?

Screencast tool
Heatmap tool
Page crawling tool
HTML parsing tool

142.) Which of the following error codes is used when the requested resource has been permanently removed?

141.) Why should the Alt attribute be included when adding images?

to provide search engines with details of images
to prevent other websites from using images without consent
to show alternative images in a series of similar images
to allow details of images to be picked up by screenreaders

140.) A deep link is:

A link to a webpage that is not the homepage
A link to a third party site
A link with formatted anchor text (bold, italic)
A homepage link to an external high authority source

139.) Which of the following is required based on Google’s recommendations for a mobile-friendly website?

Mobile App
Mobile Viewport
Google Voice integration
Contact number

138.) Pages created automatically from searches carried out on your website provide a good method for building user generated content to target new keywords.

FALSE
TRUE

137.) In PPC the advertiser pays for:

Clicks on their ads
Impression on their ads
Brand visibility
The link juice acquired from the link

136.) Evergreen content has a short shelf life, for example a news article.

False
True

135.) The ALT attribute is:

A Meta tag used to specify the anchor text
The alternate name for the meta title
A Meta tag that highlights an alternate page
Used to describe an image

134.) The sample size in Google Analytics can be adjusted by:

All of these actions will adjust the sample size
Using the ‘Filters’ settings
Adding an instruction to the robots.txt file
Adjusting a control in the reporting interface

133.) robots.txt is:

A file that lists all of your web pages along with details of how often they are updated
A text file that instructs robots how to crawl and index web pages
A file to give instructions to Google about how high to rank a certain site
A file used to associate the Search console account with a domain

132.) It is a best practice to block javascript and CSS in the robots.txt file.

TRUE
FALSE

131.) To be considered mobile friendly, a website should have:

A mobile CSS OR a mobile Redirection
A mobile CSS
A mobile CSS AND a mobile Redirection
A mobile redirection

130.) A so-called honey trap can filter spam that is created on contact forms by automated programs by hiding a box from human view.

TRUE
FALSE

129.) What % of people will abandon your website if it takes more than 3 seconds to load?

128.) Which one of the below statements is false?

Broken links are bad for usability but don’t affect SEO
Broken links send users to nonexisting web pages
Broken links are bad for usability and reputation
Broken links have a bad effect on SEO

127.) Dublin core is the list of the core elements of a website.

FALSE
TRUE

126.) Flash content is known for being easily indexed by search engines.

TRUE
FALSE

125.) What is an XML sitemap?

It is a file that is stored on your computer with information on the structure of the site
It is a document that references details about all web pages on a site
It is the backup file that contains all data for a website
It is the document that tells search engine which parts of a website should be disallowed

123.) The lifetime value of a client refers to:

The monetary value per customer achieved over a certain period of time
The total amount the company spends to keep a customer happy
The money spent on a product or service by the customer each year
The advertising revenue

122.) When the URL of a page is changed, it’s usually best practice to:

Add a 301 redirect to the new location and update inbound links
Do nothing Google will find the new page and remove the old page from its index
Add a 302 redirect to the new location and update inbound links
Remove the old URL from the CMS then fetch the new page as Google

121.) If no title tag and/or meta description is specified for webpage, Google will generate one automatically using the content on the page.

FALSE
TRUE

120.) The more pages a website has indexed in Google, the better.

TRUE
FALSE

119.) Affiliate marketing is:

A revenue model where traffic is generated through social media
A form of CPC that is commonly used by enterprises only
A revenue model where website owners earn money by sending visitors to a third party website
A form of PPC commonly used by small businesses

118.) Above the fold means:

The visible part of a page
The part of a webpage that is hidden on a secondary page
Contents of the page that can be seen after scrolling down
The area of a webpage that can be seen without scrolling down

117.) The abbreviation UCE stands for:

Uncommon communication email
Unwanted commercial email
Unsolicited commercial email
Unsolicited communication via email

116.) In email marketing, spam complaints often occur when the sender has no permission to contact the receiving party.

TRUE
FALSE

115.) URL stands for:

Ultimate Resourceful Locator
Unifying Resource Location
Uniform Resource Locator
Universal Resource Locator

114.) The meta description can help to:

Add comments to the HTML
Improve rankings
Increase CTR
Describe an image

113.) The canonical tag is used to instruct bots that the page can be indexed.

FALSE
TRUE

112.) CMS stands for:

Command Manager System
Content Multiplying Service
Creative Marketing Service
Content Management System

111.) ALT tags are:

Attributions used to describe an image
Meta tags that highlight an alternate page
The alternate name for meta title
Meta tags used to specify the anchor text

110.) An inbound link is a link that comes from another domain.

FALSE
TRUE

109.) Which one does not belong to the 3 essential steps of content marketing?

Promote
Analyze
Create
Stream

108.) Evergreen content has a short shelf life.

FALSE
TRUE

107.) Which of the following is not a tool that can be used for social promotion?

Pinterest
LinkedIn
YouTube
Dropbox

106.) Which of the following redirects is known as the ‘Permanent’ redirect?

105.) All businesses should improve their local SEO.

FALSE
TRUE

104.) What is NOT a benefit of local SEO?

Ranking higher for global search
Increased brand visibility
Ranking higher in local SERP Increasing conversions
Increasing conversions

103.) Google Analytics tracking code should be inserted:

Just before the closing tag
Just after the opening tag
Just before the closing tag
Just after the opening tag

102.) In Google Analytics, the value (not set) appears for the selected dimension when no information is available.

FALSE
TRUE

101.) Google’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, Clickthrough rate & Positions, using data from the last 3 months.

FALSE
TRUE

100.) An XML Sitemap can be tested & submitted to Google using Google Search Console.

TRUE
FALSE

99.) Page tag based web analytics uses IP addresses to identify unique visitors.

TRUE
FALSE

98.) The Google Pigeon update mainly affects:

Video Search
Local Search
Image Search
International Search

97.) Anchor text is the name given to the snippet of content used to promote pages in the search results.

TRUE
FALSE

96.) Bounce rate is the percentage of visitors to a site who actively click away to a different site from a specific page.

TRUE
FALSE

95.) The hreflang tag is used to:

Allow the search engines to detect which language is being used
Specify the location on a page to target users in a specific country
Allow Google to offer the autotranslate option to visitors in order to reach new visitors based on the selected languages
Provide search engines with alternate versions of a URL to allow them to serve the correct page to their users based on language

94.) What is malicious duplicate content?

Content or blocks of content within or across domains that completely match, deliberately created to manipulate search engines
Printer only versions of web pages
Discussion forums that can generate both regular and stripped down pages targeted at mobile devices
Store items shown or linked via multiple distinct URLs

93.) The meta keywords tag is used by Google as a ranking signal.

TRUE
FALSE

92.) What is the purpose of “nofollow” links?

To link to a section further down a page
To prevent PageRank from being passed on to the target page
To disable links in order to prevent them from redirecting users
To load the target page in a separate tab in a users browser

91.) Internal links and inbound links are the same.

TRUE
FALSE

90.) What are external links?

Links pointing from one domain to another
Links pointing to between pages on the same domain
Any link pointing from one page to another

89.) Which of the following statements is true about a website’s title tags?

A single title should be duplicated across all pages
Each title tag should contain a list of the website’s most important keywords
Each title tag should contain the most important keywords that are relevant to the specific page
Title tags should not contain any keywords

88.) Dynamic serving serves different HTML for one URL depending on the user-agent.

TRUE
FALSE

87.) Which of the following is NOT mobile friendly?

Metaview Port tag
html5
Apple icon
Flash

86.) A 1-second delay in page response can result in a:

2% reduction in conversions
7% reduction in conversions
50% reduction in conversions
20% reduction in conversions

85.) Which of the following HTTP status codes is returned when a page cannot be found?

84.) Search engines are able to index websites based on IP instead of name.

FALSE
TRUE

83.) What is W3C?

A syntax error type
A markup code, that helps search engines crawl a site more efficiently
A CSS inline style
A consortium that sets web standards

82.) It is better to use hyphens in URLs rather than underscores.

FALSE
TRUE

81.) What is www resolve?

When a custom page is returned as a result of the web page not being available
When a web page fails to load
When the format http://mysite.com redirects to http://www.mysite.com (or visa versa)
When both http://mysite.com and http://www.mysite.com can be accessed

80.) Which of the following would prevent search spiders from crawling www.mysite.com/example in a robots.txt file?

Disallow:
Disallow: /example
User-agent: /example
Noindex: /example

79.) It’s possible to use Google Analytics to track search terms entered into a search box placed on your website.

TRUE
FALSE

78.) Which of the following URL redirects is known to pass PageRank?

302 Redirect
303 Redirect
301 Redirect
307 Redirect

77.) 1% CTR means that for every 100 impressions there are 10 clicks.

TRUE
FALSE

76.) The unique goal of advertising is to enhance sales.

TRUE
FALSE

75.) In PPC the advertiser pays for:

Brand visibility
The impression on the ad
Visitors
Clicks on the ad

74.) A/B testing is:

A coding method
Landing page testing only
Banner conversion testing only
Testing with one variable

73.) Spam complaints usually occur when the email loads for an extensively long time.

FALSE
TRUE

72.) Using “domain keys” is a form of email authentication.

TRUE
FALSE

71.) When calculating what it costs to send a thousand emails, the rate used is:

70.) Which of the following is generally a bad email marketing practice?

Using a real reply address
Having an unsubscribe link
Making opt-out possible
Emailing attachments

69.) The Canonical tag is used to:

Redirect users to a defined URL
Highlight pages that are written in several languages
Prevent bots from accessing pages
Indicate the preferred URL of a page

68.) A deep link is:

Usually an internal link directing users to a page further down a website’s hierarchy
A link to a third party site in the body of the text
When the anchor text is formatted (bold, italic)
A link to an external high authority source

67.) Meta tags and alt tags serve the same function.

FALSE
TRUE

66.) A buyer persona primarily helps:

to test payment gateways
to analyze web pages
to understand your audience
to test landing pages

65.) The abbreviation CTA means:

Conversion Time Acquired
Call to Action
Conversion through Analytics
Click through Analysis

64.) To document a content marketing strategy can be beneficial in the long run.

FALSE
TRUE

63.) Which Facebook metric reflects the number of people who have seen the content?

Likes
Reach
Likes on shares
Engagement

62.) The Meta keywords tag can be used to increase the relevancy of keywords and improve rankings.

TRUE
FALSE

61.) Which of the following animals is associated with a Google penalty that relates to low quality web pages and thin content?

Penguin
Python
Panda
Pigeon

60.) What is local SEO?

The process of optimizing a website for Google and Bing maps
The process of optimizing a website for country specific search engines (yandex.ru)
The process of optimizing a website for local Google pages (eg.: Google.be, Google.hu etc)
The process of optimizing a website to improve a business’ online visibility based on its physical location

59.) Google Analytics is capable of tracking user activity on any digitally connected device.

FALSE
TRUE

58.) Big data is often defined by the 3 Vs. Which of the following is not one of them?

Variety
Validity
Volume
Velocity

57.) Which one of these is a dimension in Google Analytics?

Medium
Sessions
Users
Pageviews

56.) Third party cookies are used in Google Analytics.

FALSE
TRUE

55.) utm_medium and utm_term are URL parameters that are both needed for campaign tracking.

TRUE
FALSE

54.) The best keywords are never long-tail.

FALSE
TRUE

53.) Very high keyword density is not an indicator of keyword stuffing.

TRUE
FALSE

52.) What is anchor text?

Simple text containing the most used keywords
The keyword cloud
The text of a link that’s visible to the user
A structured link scheme

51.) Google.co.uk is a top level domain.

TRUE
FALSE

50.) What is not considered as an effect of well-built backlinks in SEO?

Obtaining higher PageRank
Having to disavow links
Getting more traffic
Gaining more authority

49.) “Nofollow” is a value that can be assigned to the rel attribute of an HTML element to instruct that the hyperlink should influence the link target’s ranking in the search engine’s index.

TRUE
FALSE

48.) What are internal links?

Links pointing to other pages on the same domain
Links pointing out to other websites
Links pointing to associated websites on different domains
Links pointing in from other website

47.) When searching for keywords, which tool would you NOT use:

Search Console (formerly Google Webmaster Tools)
Google Analytics
FTP tool
Search engine

46.) Where does the expression “PageRank” come from?

It is derived from “the ranking of a page”
Just a normal expression referring to the importance of a page, and it is not connected to a specific person or term
There is no such expression as PageRank in SEO
Derives from the name of Google founder Larry Page

45.) Which of the following is the ideal length for a title tag?

Anything under 100 characters
There is no ideal length for a title tag
More than 100 characters
Between 10 and 70 characters

44.) Feature phones are:

phones with browsers without the capability to render normal desktop webpages
phones with browsers that can render mobile versions to a certain extent but never fully
phones with browsers that are capable of rendering normal desktop pages
phones without browsers

43.) Responsive design serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on the client side.

TRUE
FALSE

42.) Formative usability testing is:

benchmarking against competitive applications
finding and fixing usability problems
testing with emphasis on data entry
assessing an application for usability rates

41.) What is not true about a favicon?

Originally it was a file called fav.ico
It is typically displayed in the address bar of a browser
It is an icon associated with a particular website
It is also known as a shortcut icon

40.) Which of the following is not an accepted markup format by Google?

microformat
RDFa
microdata
TLDs

39.) Declaring a language has no effect on SEO as search engines can detect a website’s language.

FALSE
TRUE

38.) It is better to use underscores in URLs rather than hyphens.

FALSE
TRUE

37.) What is robots.txt?

A file that lists all of your web pages along with details of how often they are updated
A file used to associate the Search console account with a domain
A text file that instructs robots how to crawl and index web pages
A file to give instructions to Google about how high to rank a certain site

36.) When convincing a potential buyer, the most important aspect of the interaction is:

to give as many features of the product or service as possible
to match their needs with potential solutions
to offer the best possible deal in the market
to find out the reason they made contact

35.) According to Google, each XML sitemap should contain no more than:

500 URLs
5,000 URLs
500,000 URLs
50,000 URLs

34.) When adding the Google Analytics tracking code to your website, it should appear:

After the opening tag
On the homepage only
In the alt attribute of the favicon image
Before the closing tag

33.) hreflang tags can be implemented in the XML sitemap.

FALSE
TRUE

32.) Ad rank components are:

the relevance and the quality score
the bids and the text of the ad
the text of the ad and the quality score
the bids and the quality score

31.) CTR is calculated by the below formula:

(clicks*impressions)/1000
(clicks/impressions)*1000
(clicks*impressions)/100
(clicks/impressions)*100

30.) In a PPC model, the advertiser optimizes for impressions rather than the acquisition of clicks.

FALSE
TRUE

29.) Nofollow links are not included in the calculation which determines the amount of PageRank that is passed through other links on a page.

FALSE
TRUE

28.) In emails, more attention is typically paid to information that is:

below the fold
at the end of the email
in a separate block on the right-hand side
above the fold

27.) Fonts used for email campaigns should always be web-friendly

FALSE
TRUE

26.) Which of the following animals represents a Google penalty that is triggered by low quality link building?

Panda
Penguin
Lama
Lynx

25.) The error message “Forbidden” is an example of which HTTP status code?

24.) Multiple H3 tags can be used on all pages.

TRUE
FALSE

23.) The H1 tag:

Is used as the blue link in the search results
Is only used for formatting purposes
Should only be used on the homepage
Should only appear once on each page

22.) Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify the impact of a piece of content.

TRUE
FALSE

21.) Crowdsourced content means creating your own content

TRUE
FALSE

20.) Which of the following is not one of four pillars of content marketing?

Native ads
Social
Content
SEO

19.) Which of the following is against Google’s Webmaster Guidelines?

Using rich snippets markup
Participating in link schemes
Preventing and removing user-generated spam on your site
Making web pages primarily for users, not for search engines

18.) Which of the below best describes Facebook engagement?

Views on posts
Likes, comment and shares
Clicks on any content
Views on a page

17.) The XML Sitemap is used to help users easily navigate websites, providing a hierarchical list of links to all pages.

TRUE
FALSE

16.) Who needs local SEO?

Online stores with no physical outlets
Every website offering services worldwide
Every business website that delivers goods
Every business with a physical address operating in a certain area

15.) In the linear attribution model in Google Analytics:

each touchpoint in the conversion path would share equal credit for a sale
the middle touchpoint in the conversion path would receive 100% credit for the sale
the first touchpoint in the conversion path would receive 100% credit for the sale
the last touchpoint in the conversion path would receive 100% credit for the sale

14.) A content publisher is most likely to track actions that __________ as their desired outcome.

encourage frequent visitation
drive contact form submissions
provide information quickly
drive product sales

13.) Tag-based web analytics uses cookies.

FALSE
TRUE

12.) Which of the following does Google consider as ‘Cloaking’?

Paying for links that don’t include the “nofollow” attribute
Serving a page of HTML text to search engines, while showing a page of images or Flash to users
Placing a webpage on one domain the using the canonical tag to reference another page as the source
Waiting for a page to be indexed by the search engines then redirecting the page to another website

11.) Google Analytics: Which of the following is not a metric?

Browser
Pageviews
Average page load time
Sessions

10.) When speaking of title tag character limit or length, spaces are not counted.

TRUE
FALSE

9.) Keyword stuffing is:

Inappropriately high keyword density
Usage of keywords only in the title
Over use of keywords in anchor text
Usage of keywords only in the meta description

8.) What does the abbreviation SERP stand for?

Segmented Elements Result Page
Search Engine Result Promotion
Search Engine Results Position
Search Engine Results Page

7.) Which of the below statements is true?

Starting a blog has no effect on a site
Starting a blog on a site can boost online visibility and attract visitors
Starting a blog has no effect on SEO but is a great way to engage visitors
Starting a blog and filling it with spun content can boost a site’s SEO

6.) The disavow tool can be used to prevent low quality backlinks from harming your website.

TRUE
FALSE

5.) “Dofollow” is a value that can be assigned to the rel attribute of an HTML element to instruct that the hyperlink should not influence the link target’s ranking in the search engine’s index

FALSE
TRUE

4.) When carrying out keyword research for your pages, which of the following should you do?

Choose keywords that are very popular with other websites
Choose the same keywords as your competitors
Choose both frequently searched (high volum& long-tail keywords
Choose the most competitive keywords

3.) What is the main purpose of the meta description?

It tells the search engine what the most important keywords are for a certain page
It is linked to the about us page and provides more information to users
It allows web pages to rank higher for the keywords included
It influences how the web pages are described and displayed in search results

2.) In the context of SEO, what does “PR” stand for?

Google Position Recovery
Google Public Rank
Google Public Relations
Google PageRank

1.) What is PageRank?

It’s a metric (on a scale of 0-10.) that determines the traffic volume of a website
It’s a metric that determines the number of links pointing to a certain website
It’s a quality metric (0-10.) that determines the usability score of a website according to Google
It’s a quality metric (on a scale of 0-10.) that determines a page’s importance, reliability and authority on the web according to Google