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SEMrush Certification for Content Marketers Exam Answers

SEMrush Certification for Content Marketers Exam Answers

This exam will assess your mastery of the SEMrush tools for content creation. Upon successful completion of this exam, you will receive an SEMrush for Content Marketers certificate. Your certificate will be valid for one year from the date it was issued.

SEMrush Certification for Content Marketers Exam Study Guide

ABOUT THIS EXAM
This exam is made up of 32 questions about different SEMrush tools for content marketers and SEO specialists. Upon successful completion of the exam, an SEMrush for Content Marketers certificate will be issued.

WHO IS THIS EXAM FOR?
This exam is designed for content and SEO specialists who use SEMrush for creating and optimizing content and want to test and prove their knowledge of SEMrush tools.

WHAT TO EXPECT FROM THE EXAM?
In this exam, you will demonstrate your understanding of SEMrush content tools. Be prepared and brush up on your knowledge of SEMrush, since it can greatly increase your chances of passing.

SEMrush Certification for Content Marketers Exam

  • 32 minutes
  • 45 questions
  • 70% passing score

1.) Which tasks can be accomplished with the help of the Social Media tool? Choose three answers.

  • Publishing posts directly from the tool
  • Monitoring the growth of your social media audience
  • Analyzing at what time competitors publish their content on Facebook
  • Determining which social media platforms contain more mentions of a brand’s domain
  • Finding out what authors write the most popular articles
  • Monitoring your audience’s reaction to content published on social media

2.) Which metrics does the Social Media Tool NOT track for a Facebook account?

  • Number of posts
  • Page views
  • Number of followers
  • Posts shares
  • User reactions

3.) Which tool should a marketing specialist use to assess the reputation of his web source?

  • Social Media Tool
  • Brand Monitoring
  • Organic Traffic Insights
  • Keyword Magic Tool
  • Organic Positions Report

4.) To see audience, engagement and activity for your social media accounts, you would create an SEO Ideas campaign.

  • True
  • False

5.) Subdomains and Positions are just two of the six reports found in this tool.

  • Projects
  • My Reports
  • Advertising Research
  • Traffic Analytics
  • Organic Research
  • Keyword Analytics

6.) According to the image below, it is easier to get higher rankings for the first set of keywords.

  • False
  • True
  • There is not enough information to determine

7.) Which tools allow you to monitor the sources of your domain’s backlinks? Choose four answers.

  • Backlinks
  • Backlink Audit
  • Brand Monitoring
  • SEO Ideas
  • Content Tool
  • Social Media Tool

8.) You have written content for your new website. Which SEMrush tool should you use to monitor your site’s visibility in organic search?

  • Keyword Magic Tool
  • Keyword Gap (former Domain vs Domain)
  • Keyword Research
  • Position Tracking
  • Domain Analytics

9.) With the help of Keyword Gap (former Domain vs Domain) you can learn what keywords your competitors’ domains are ranking for, so you can get keyword ideas for your domain.

  • False
  • True

10.) You have defined what keywords you are going to rank for. Which SEMrush tools are the most suitable for creating your content? Choose two answers.

  • Organic Traffic Insights
  • My Reports
  • SEO Content Template
  • Position Tracking
  • Brand Monitoring
  • SEO Ideas

11.) What does the TF-IDF metric from SEO Ideas show?

  • The approximate expected monthly traffic for a keyword
  • Which keywords are better perceived by people
  • How many times a keyword was used in a URL
  • How important a word is to a specific document
  • How a search engine sees a keyword
  • A keyword’s monthly search volume

12.) What are the SEO Content Template Tool’s key recommendations based on?

  • Analysis of SEMrush’s domain database
  • Proprietary algorithms
  • Google recommendations
  • Analysis of your top 10 rivals in Google
  • Analysis of your top 100 rivals in Google
  • Analysis of all your rivals in Google

13.) Which tool can you use to learn what keywords your competitor is ranking for organically?

  • Advertising Positions Report
  • Organic Positions Report
  • Keyword Analytics Reports
  • Position Tracking Tool

14.) Which tools are useful for finding semantically related words? Choose three answers.

  • Phrase Match
  • Organic Research
  • Keyword Gap (former Domain vs Domain)
  • Related Keywords
  • SEO Content Template
  • Content Tool
  • SEO Ideas

15.) What can you do with the help of the Keyword Analyzer? Choose three answers.

  • Learn about SERP features and your main competitors for specific keywords
  • Export keywords to SEO Ideas and Position Tracking
  • Export keywords to the SEO Content Template tool
  • Define the actual difficulty of chosen keywords
  •  
  • Evaluate keywords’ click potential
  • Reveal your competitors for specific keywords, and the amount of traffic these keywords drive to their domains

16.) Which tool helps you stay informed of changes in your URL’s rankings in organic search for a chosen keyword?

  • SEO Ideas
  • Site Audit
  • Organic Traffic Insights
  • Brand Monitoring
  • Organic Research
  • Keyword Magic Tool
  • Position Tracking
  • Content Tool

17.)What tasks can be accomplished with the help of the Content Tool? Choose three answers.

  • Finding the top Facebook influencers who shared an article
  • Monitoring backlinks for the articles being tracked
  • Monitoring brand mentions as well as target keywords
  • Finding the top Twitter influencers who shared an article
  • Determining which authors of the tracked articles have higher social engagement
  • Getting recommendations on how to optimize an article for SEO

18.) SEO Ideas helps users gather Semantic and Content ideas based on rivals which are ranking in SERP features only.

  • False
  • True

19.) Look at the image below. How many ideas show, for instance, how to use keywords in different tags and avoid keyword stuffing?

  • 27
  • 50
  • 187
  • 22
  • 11
  • 77

20.) You CANNOT sort sources by mentions, or filter out only blog mentions in the Brand Monitoring tool

  • True
  • False

21.) Which SEMrush tools should you use to determine what search queries people make to find information about a specific topic, like new books? Choose two answers.

  • SEO Ideas
  • Keyword Magic Tool
  • Position Tracking
  • Organic Traffic Insights
  • Phrase Match Report
  • Keyword Gap (former Domain vs Domain)

22.) Look at the image below. Which link should you choose if you want to track the entire domain for given keywords?

  • https://www.amazon.com
  • https://www.amazon.com/
  • www.amazon.com
  • amazon.com

23.) You’ve set up the Social Media tool to monitor social media activity. You’ve posted on Instagram five times within the last month. Why does the tool show zero activity on Instagram?

  • Someone reported that your posts are inappropriate for Instagram
  • None of your Instagram followers liked these posts
  • None of your Instagram followers reposted these posts
  • All of your posts were made more than 7 days ago
  • Data in the report is not shown correctly

24.) The Content Tool shows articles published six hours before and six hours after the publication of the tracked article.

  • True
  • False

25.) What can one do using the Keyword Magic Tool? Choose four answers.

  • Export keywords to Keyword Analyzer
  • Filter keywords by match typeSee CPC distributionSort keywords by number of organic resultsFind out how difficult it will be on average to get higher rankings for a set of keywordsReveal the traffic percentage driven to a domain/URL by a specific keywordFind question keywords

26.) You want to compare the social engagement of your articles with another author’s articles. What is the best way to do this with the help of SEMrush?

  • Compare the articles using the Content Tool
  • Publish your articles on social media and track them in the Social Media tool
  • Perform Top Content analysis in the Social Media tool
  • Compare the articles’ backlinks in Domain Analytics
  • Search by campaign hashtag in the Brand Monitoring tool
  • Use the Mention Volume Trend in the Brand Monitoring tool

27.) Keyword Gap (former Domain vs Domain) helps users compare up to five of a domain’s URLs by organic keywords.

  • False
  • True

28.) Look at the image below. In case these advanced filters are applied, what position range will be shown in the report?

  • 1-12 and 26-100
  • 1-13 and 25-100
  • 14-24
  • 13-25

29.) Which SEMrush tools can be paired with your Google Analytics account? Choose four answers.

  • SEO Ideas
  • Content Tool
  • My Reports
  • Keyword Magic Tool
  • Organic Traffic Insights
  • Brand Monitoring
  • Social Media Tool
  • SEO Content Template
  • Domain Analytics
  • Position Tracking
  • Keyword Analytics

30.) With the help of the My Reports tool, you can export keywords from different domains and SEMrush instruments into one table.

  • True
  • False

31.) Which SEMrush tools allow content writers to add notes once an article is published or updated? Choose three answers.

  • Keyword Magic Tool
  • SEO Content Template
  • Social Media Tool
  • Brand Monitoring
  • My Reports
  • Keyword Analytics
  • Domain Analytics
  • SEO Ideas
  • Position Tracking
  • Content Tool

32.) The SEO Ideas report, as shown in the image below, shows signs of keyword stuffing, based on comparison with your competitors question image

  • False
  • True
  • There is not enough information to determine