Search Ads 360 Certification Exam Answers

Search Ads 360 Certification Exam By Academy for Ads
Search Ads 360 Certification Assessment Answers
Search Ads 360 Certification Exam Answers
formerly known as DoubleClick Search Individual Certification Assessment Answers

Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience.

The DoubleClick Campaign Manager Certification covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance.

About this exam

The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance.

This exam tests knowledge across a broad range of topics related to automation, attribution, reporting, and conversion measurement. Users completing this exam should have an understanding of the paid search industry and how Search Ads 360 can be leveraged to manage campaigns from one interface.

The knowledge tested in this exam typically aligns with the following roles:

Paid Search Director
Paid Search Manager
Paid Search Supervisor
Paid Search Analyst

Study DoubleClick Search

Build your first campaign
Gather insights with Floodlight
Measure search campaign performance
Meet your goals with bid strategies
Label your campaigns for success
Manage search campaigns efficiently
Improve your workflow with bulksheets
Get organized with business data
Optimize DoubleClick Search ad content
Engage customers with targeted ads
Pick a DoubleClick Search attribution model
Detect common optimization issues
Implement bid strategy best practices
Measure success across devices
Optimize with offline conversions
Generate upgraded inventory campaigns

Search Ads 360 Certification Exam Assessment

60 minutes
50 questions
80% passing score
Validity period of 12 months

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145.) How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

2 hours
8 hours
6 hours
4 hours

144.) What type of bid strategy is supported by the forecasting tool?

Max clicks
Conversions or Revenue
Position
Rules

143.) Which three landing page tests are available in Search Ads 360? (select three)

Segment landing page test
All devices landing page test
Desktop landing page test
Mobile landing page test

142.) In what order should new entities be created (assuming no campaigns already exist)?

Keyword > Ad Group > Campaign
Campaign > Ad Group > Ad > Keyword
Ad Group > Keyword > Campaign
Keyword > Campaign > Ad Group

141.) What could prevent Inventory Management from making changes to a campaign?

Edits to ad rotation settings
Manual edits to campaign name or status
Edits to campaign bids or bid strategies
Manual edits to keyword URL templates

140.) Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

Remove user access to an agency’s advertisers
Edit all advertisers within an agency
Edit advertiser components
Edit advertiser settings

139.) When a reporting view is saved, who has access to the view?

All users within that advertiser
No users within that advertiser
Select users within that advertiser
Only users with edit access within that advertiser

138.) When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

Search Ads 360
Display & Video 360
Each product uses separate currencies
Campaign Manager

137.) What action should be used to pass a conversion attribute (such as shipping cost)?

Set up Custom Floodlight Variable using bulksheets
Set up an additional Floodlight tag and pass the shipping cost through the revenue field
Set up Custom Floodlight Variable using the relevant engine frontend
Set up Custom Floodlight Variable as a metric

136.) Which two filters are available in the change history report? (select two)

Creation date
Change Type
Geo
Campaign

135.) If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

The advertiser’s timezone
The engine’s timezones
Campaign Manager’s timezone
Greenwich Mean Time (GMT)

134.) Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

GCLID
Keyword
Campaign ID
Match Type

133.) If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

Billing currency
Engine’s currency
Ad group’s currency
Advertiser’s currency

132.) Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

Max CPA
Impression share
Profit
Position

131.) What setting should be applied to a Floodlight tag passing offline conversion data?

Primary source is offline
Dynamic tag
Image tag only
Primary source is retail

130.) Which three frequencies can be scheduled for reports? (select three)

Monthly
Daily
Weekly
Hourly

129.) Data Exclusion events exclude data for a minimum of how many hours?

8 hours
4 hours
24 hours
2 hours

128.) What are two key differentiators in functionality between labels and business data?

Ability to pause biddable items
Ability to attach a business calendar
Ability to report at the campaign level
Ability to pivot metrics within Search Ads 360

127.) What Floodlight tag measures purchases and revenue on a website?

Counter
Revenue
Transaction
Action

126.) When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

Display & Video 360
Search Ads 360
Campaign Manager
Each product uses separate time zones

125.) At which three levels can automated rules be set up? (select three)

Agency
Engines
Keywords
Campaigns

124.) Which two types of campaigns do bid strategy opportunities analyze? (select two)

Google Ads App campaigns
Gemini manual campaigns
Bing Ads manual campaigns
Google Ads manual campaigns

123.) Which two segments CANNOT be applied to reporting data? (select two)

Business data
Attribution model
User ID
Device type

122.) What attribution model assigns all credit to the last click on a paid search ad before a conversion?

Data-Driven
Last paid search interaction
First interaction
Position-based

121.) Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)

Bulksheets
Search Ads 360 API
Campaign Manager API
Google Ads API

120.) Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

Ad groups
Keywords / Product Groups
Campaigns
Agency

119.) Which level’s settings CANNOT be edited with bulksheets? (select two)

Advertiser
Ad Group
Network
Campaign

118.) Bulksheets can be used to complete which two tasks? (select two)

Generate formula columns in bulk
Upload offline conversions
Upload custom Floodlight variable data
Create labels

117.) Which three modifiers can be automated by a bid strategy? (select three)

Mobile bid adjustments
Location target bid adjustments
Search impression share bid adjustments
Remarketing target bid adjustments

116.) What does it mean when the “Stop sync” button is greyed out?

The engine account is paused.
The sync is complete
The engine type is “Other.
The sync is applying updates.

115.) Which two types of goals can be targeted in Bid Strategies? (select two)

Business data
Conversion
Profit Margin
Revenue

114.) What happens when an engine is paused?

Syncs are paused from the engine
Active campaigns are paused
All campaigns are paused
Ad groups and keywords are paused

113.) Which three changes can a user set up using scheduled edits? (select three)

Lower bids on keywords during weekends
Raise bids on keywords every Monday at 7am
Activate a new bid strategy
Activate ads or keywords at a specific time

112.) During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

Increase bidding portfolio by 2 new keywords
Decrease bidding portfolio by 1 low-performing keyword
Decrease CPA target of bid strategy 60%
Decrease maximum bid in the bid strategy setting 40%

111.) What is the Search Ads 360 account hierarchy?

Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
Advertiser > Engine > Campaign >Keyword
Agency > Advertiser > Engine > Campaign > Keyword
Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword

110.) Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

Set up a Custom Dimension in Google Analytics
Set up a custom Floodlight variable as a dimension in Search Ads 360
It is not possible to pass conversion attributes
Set up a custom Floodlight variable in Google Tag Manager

109.) Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

Bulksheets
Campaign Manager API
Search Ads 360 API
Custom Variables

108.) What conversion data can be uploaded using bulksheets?

Google Analytics goal data
Custom Floodlight variable data
Google Ads conversions data
Offline conversion data

107.) What level should be used to evaluate performance of a bid strategy?

Individual campaign
Individual keyword
Individual ad
Bid strategy

106.) Which three engines are supported by the Search Ads 360 API? (select three)

Ask.com
Bing
Gemini
Google Ads

105.) Which two conversion sources can be reported in custom columns? (select two)

Floodlight
Bing Conversion Trackers
Gemini Conversion Trackers
Google Ads Conversion Trackers

104.) Which three requirements must be met to run a successful ad copy test? (select three)

Ads must only include one ad copy test at a time
All keywords and engines must be paused
Each ad must contain only one landing page URL
Minimum number of required impressions for each ad group

103.) Which two column categories appear in formula columns? (select two)

Conversion metrics
Search impr share
Engine metrics
Creation time

102.) What feature may be used to report on a specific Floodlight conversion?

Custom Column
Custom Dimension
Business data
Custom Metric

101.) Which two conversion sources can be selected in bid strategies? (select two)

Google Tag Manager goals
Floodlight
Google Analytics
Bing Universal Event Tracking

100.) What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

Business data
Landing page test
Placeholder keyword
Rules

99.) What occurs when auto-tagging is enabled?

A label is added to all Google Ads campaigns
A Google click ID is appended to all landing page URLs
A scheduled edit is created for all Google Ads campaigns
A Google Click ID is reported in the budget pacing report

98.) What feature may be used to edit custom Floodlight variable data?

Search Ads 360 API
Google Ads API
Text Editor
Bulksheets

97.) Which two types of uploads can be made through an sFTP endpoint? (select two)

Conversions
Inventory management feeds
Bulksheets
Google Search history

96.) What function do ValueTrack parameters perform?

Create custom date segmentation
Dynamically insert information
Track additional conversion types
Automatically sync to Google Tag Manager

95.) At which two levels can URL Templates be set up? (select two)

Advertiser
Campaigns
Agency
Engine

94.) What step would be taken to check if an inventory management template has created any entities?

Apply an “Inventory template ID” filter
Create an Executive Report with no filters
Filter for errors in the reporting dashboard
Check the template’s progress bar

93.) What metrics estimate conversions that measure user behavior across devices and environments?

clicks
Cross-environment metrics
visits
cost

92.) What two Floodlight activity group types can be set up? (select two)

Metric
Counter
Dimension
Sales

91.) Campaigns can only be copied within the same engine account for which two engines? (select two)

Yahoo Gemini
Bing Ads
Social
adMarketplace

90.) What is the default attribution model for Floodlight?

First Click
Last Click
Last Impression
First interaction

89.) Which two user types can activate the conversion API? (select two)

Agency manager
Advertiser manager
Advertiser user
Agency user

88.) At which three levels can bid strategies be applied? (select three)

Ad group
Keyword
Campaign
Agency

87.) When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

2 weeks
1 week
3-4 weeks
3 months

86.) Which three URLs are involved in a landing page test? (select three)

Original
Control
Experiment
Rule

85.) What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

Search Ads 360 API
Google Ads API
Attribution
Remarketing lists

84.) If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

1 hour
24 hours
12 hours
6 hours

83.) What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

Advanced Targeting
Clicks
Position
Conversion

82.) When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

Campaign
Placement
Advertiser
Publisher

81.) Which three features can be used to integrate offline conversion data? (select three)

Bulksheets
sFTP
Google Data Studio
Search Ads 360 API

80.) What is shown in the “Last sync” details tab? (select two)

A list of campaigns modified
The time that the sync occurred
A list of error types
The number of errors during the sync

79.) What configuration setting eliminates duplicate conversions between advertisers?

Shared Floodlight configuration
Revenue
Action
Counter

78.) Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

Deliver daily file to shared sFTP
Executive reports can’t be sent to a user with no access to Search Ads 360
Send a downloaded PDF or Excel file
Link to a shared version of the generated report

77.) What permissions are needed to create an advertiser?

Advertiser user (edit access)
Advertiser viewer
Agency Manager
Read-only

76.) Where can a saved web query be found?

In the right-hand menu, click Attribution, then Web Query
In the left-hand menu, click Budget Management, then Web Query
In the left-hand menu, click Downloads then Web Query
In the right-hand menu, Click Advertiser Settings, then Web Query

75.) Which three engines are supported by the DoubleClick Search API? (select three)

Ask.com
Bing
Adwords
Gemini

74.) What three features can a call-tracking partner use to send data to DoubleClick Search? (select three)

DoubleClick Campaign Manager API
DoubleClick Search API
Bulksheets
Change History

73.) Bulksheets can be used to complete which two tasks? (select two)

Upload offline conversions
Generate formula columns in bulk
Create labels
Upload custom floodlight variable data

72.) Which two reasons might be responsible for hourly reports not showing data from two hours before? (select two)

This is normal; DoubleClick Search data does not refresh until noon of every day
The user does not have DoubleClick Search access
A rogue user has removed DoubleClick Search tracking from the AdWords UI
AdWords, Bing Ads, and Baidu are usually fresh in 2 hours. Yahoo! Japan and Yahoo! Gemini are usually fresh in 4 hours.

71.) What two methods can be used to send an Executive report to a user with no access to DoubleClick Search? (select two)

Send a downloaded PDF/Excel file
Deliver daily file to shared sFTP
Link to a shared version of the generated report
Not possible to send report to user without DoubleClick Search access

70.) When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

1 week
2 weeks
3-4 weeks
1 day

69.) Which two scopes allow bulk edits? (select two)

Campaign
Network
Engine
Rules

68.) What is one benefit of enabling auto-tagging?

Adds the Google Click ID data to a new budget pacing report
Creates a scheduled edit
Appends the Google click ID to all landing page URLs
Adds a label to all AdWord campaigns

67.) Why might Inventory Management stop making changes to a campaign?

Manual changes were made to the campaign, causing the campaign to be read-only
The campaign template was removed
Campaign templates can only be set once at time of campaign creation
Manual changes were made to the campaign, causing its “Inventory managed enabled” setting to be “No”

66.) Which three features can be used to integrate offline conversion data? (select three)

Bulk sheets
DoubleClick Search API
sFTP
Google Data Studio

65.) Which two attributes may be used to upload paid search offline conversions via the DoubleClick Campaign Manager API? (select two)

Keyword
GCLID
The Encrypted User ID
Match Type

64.) Which two functions can ValueTrack parameters perform?

Dynamically insert information
Automatically sync to Google Tag Manager
Create custom date segmentation
Track additional conversion types

63.) How can conversion attributes such as model type, color, and year of production be passed through Floodlight? (select two)

Set up Google Tag Manager with a Custom Floodlight Variable
It is not possible to pass conversion attributes.
Set up Custom Floodlight Variable as a dimension
Set up Google Analytics with a Custom Dimension

62.) What permissions are needed to create an advertiser?

Advertiser edit
Agency Manager
Advertiser read-only
Read-only

61.) When can a user set up a scheduled automated engine sync?

Before setting up an advertiser in DoubleClick Search
After the user adds and syncs an engine account for the first time
After setting up an advertiser in DoubleClick Search, but prior to setting up engine accounts
Before setting up an engine account in DoubleClick Search

60.) Which three URLs are involved in a landing page test? (select three)

Original
Rule
Experiment
Control

59.) What three modifiers can be automated by a bid strategy? (select three)

Search impression share bid adjustments
Mobile bid adjustments
Remarketing target bid adjustments
Location target bid adjustments

58.) Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

Ad groups
Agency
Campaigns
Keywords/Product Groups

57.) What two filters are available for a change history report? (select two)

Change Type
Geo
Campaign
Creation date

56.) When a reporting view is saved, who has access to the view?

All users within that advertiser
No users within an advertiser
Some users within an advertiser
Anyone using DoubleClick Search

55.) What is a key differentiator in functionality between labels and business data?

Ability to pause biddable items
Ability to pivot metrics within DoubleClick Search
Ability to segment metrics
Ability to report at the campaign level

54.) Which two types of uploads can be made through an sFTP endpoint? (select two)

Inventory management feeds
Conversions
Google Search history
Bulksheets

53.) At which two levels can URL Templates be set up? (select two)

Advertiser
Campaigns
Engine
Agency

52.) What setting should be applied to a Floodlight tag if a user is bidding to offline conversion data?

Image tag only
Primary source is retail
Dynamic tag
Primary source is offline

51. )Which two types of goals can be targeted in Bid Strategies? (select two)

Profit Margin
Impression Share
Revenue
Conversion

50.) What can you see in the Last sync details tab? (select two)

The number of errors during the sync
When the sync occurred
A list of campaigns modified

49.) To target multiple ERS, ROAS, or CPA, what goal should be selected?

Position
Conversion
Advanced Targeting
Clicks

48.) What type of bid strategy is supported by the forecasting tool?

Max clicks
Conversions or Revenue
Position
All DoubleClick and AdWords bid strategies

47.) At which three levels can rules be set up? (select three)

Engines
Agency
Campaigns
Keywords

46.) What feature may be used to upload offline conversion data attributed to a DoubleClick keyword ID? (select two)

AdWords API
Bulksheets
DCM API
DoubleClick Search API

45.) In bid strategies, which two conversion sources can be selected? (select two)

Google Analytics
DoubleClick Floodlight
Google Tag Manager goals
AdWords Conversion Tracking

44.) What is the correct DoubleClick Search account hierarchy?

Agency> Advertiser>Engine>Campaign>Keyword / productgroup>AdGroup>Ad
Agency> Advertiser>Engine>Campaign>AdGroup>Ad>Keyword / productgroup
Agency> Advertiser>Engine>Campaign>Keyword / productgroup
Advertiser>Engine>Campaign>Keyword / productgroup

43.) What is the default attribution model for DoubleClick Floodlight?

First Click
Last Impression
First interaction
Last Click

42.) What two types of campaigns do bid strategy opportunities analyze? (select two)

Bing Ads manual campaigns
Gemini Manual Campaigns
AdWords manual campaigns
AdWords App install campaigns

41.) At which three levels can bid strategies be applied? (select three)

Agency
Keyword
Adgroup
Campaign

40.) What Floodlight tag measures purchases and revenue on a website?

Action
Counter
Revenue
Transaction

39.) Where can a saved web query be found?

In the left-hand menu, click Budget Management, then Web Query
In the right-hand menu, click Attribution, then Web Query
In the right-hand menu, Click Advertiser Settings, then Web Query
In the left-hand menu, click Downloads then Web Query

38.) When a customer doesn’t use DoubleClick Campaign Manager as their ad server, what should their DoubleClick Search advertiser be linked to?

A publisher in DoubleClick Campaign Manager
A campaign in DoubleClick Campaign Manager
An advertiser in DoubleClick Campaign Manager
A placement in DoubleClick Campaign Manager

37.) How often is engine data refreshed in DoubleClick Search?

Engine data is available immediately in DoubleClick Search and fresh every 30 minutes
AdWords, Bing Ads, and Baidu are usually fresh in 2 hours, Yahoo! Japan and Yahoo! Gemini are usually fresh in 4 hours
AdWords, Bing Ads, and Baidu are usually fresh in 4 hours, Yahoo! Japan and Yahoo! Gemini are usually fresh in 8 hours
Engine data for is updated every hour for all engine types

36.) If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

Advertiser’s currency
Billing currency
Engine’s currency
Ad group’s currency

35.) If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

The engine’s timezones
The advertiser’s timezone
The local timezone of the advertiser’s computer
DoubleClick Campaign Manager’s timezone

34.) When an advertiser is linked to DoubleClick Campaign Manager and has a different currency set, which product sets the currency in DoubleClick Search?

DoubleClick Bid Manager
DoubleClick Search
Each product uses separate currencies
DoubleClick Campaign Manager

33.) When a DoubleClick Search advertiser is linked to DoubleClick Campaign Manager, which product sets the timezone?

DoubleClick Bid Manager
Each product uses separate time zones
DoubleClick Search
DoubleClick Campaign Manager

32.) To run a successful ad copy test, which three requirements must be met by the ads and ad group? (select three)

Ads must only include one ad copy test at a time
Minimum number of required impressions for each ad group
Each ad must contain only one landing page URL
All keywords and engines must be paused

31.) What feature may be used to edit custom Floodlight variable data?

Bulksheets
AdWords API
DoubleClick Search API
Text Editor

30.) Custom columns can be set up for which two conversion sources? (select two)

DoubleClick Floodlight
AdWords Conversion Trackers
Gemini Conversion Trackers
Bing Conversion Trackers

29.) Which two column categories appear in formula columns? (select two)

Search impr share
Creation time
Conversion metrics
Engine metrics

28.) What must be set up to report on a specific Floodlight conversion?

Custom Metric
Custom Dimension
Custom Column
Reports cannot contain Floodlight conversions

27.) Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

Max CPA
Impression share
Profit
Position

26.) What feature provides audience lists to DoubleClick Bid Manager or AdWords based on search clicks recorded by DoubleClick Search?

Attribution
DoubleClick Search API
Remarketing lists
AdWords API

25.) Data Exclusion events exclude data for a minimum of how many hours?

24 hours
2 hours
8 hours
4 hours

24.) How do you know if an inventory management template has created any entities?

Filter by the template’s ID using the “Inventory template ID” option
Filter for errors in the reporting dashboard
Check the template’s progress bar

23.) In what order should new entities be created (assuming no campaigns already exist)?

Keyword > Campaigns > AdGroups
Campaigns > Adgroups > Ads > Keywords
Adgroups > Keywords > Campaigns
Keywords > Adgroups > Campaigns

22.) Reports can be scheduled for which three time frames? (select three)

Monthly
Weekly
Hourly
Daily

21.) What type of landing page test can be run? (select three)

All devices landing page test
Mobile landing page test
Desktop landing page test
Segment landing page test

20.) Which two segments CANNOT be applied to reporting data? (select two)

Device type
Business data
Attribution model
User ID

19.) What conversion data can be uploaded using bulksheets?

AdWords conversion data
Google Analytics Goal data
Custom Floodlight variable data
Offline conversion data

18.) What attribution model is used to assign credit to the final touchpoint before conversion?

Last Click
Position-based
Data-Driven, but not Last Click
First Interaction

17.) Ad advertiser manager has permissions to make which two changes to an advertiser’s account? (select two)

Edit advertiser components
Edit advertiser settings
Remove user access to an agency’s advertisers
Edit all advertisers within an agency

16.) What is the best way to measure overall bid strategy performance?

Evaluate performance at the bid strategy level
Evaluate performance for individual keywords
Evaluate performance for individual campaigns
Evaluate performance for individual ads

15.) Which two user types can activate the conversion API? (select two)

Agency user
Advertiser manager
Agency manager
Advertiser user

14.) What are cross-environment metrics?

Estimated conversions that account for user behavior across devices and environments
Estimated conversions that account for user behavior across media channels
Estimated conversions that account for user behavior across devices, but not environments
Estimated conversions that account for user behavior across environments, but not across devices

13.) Campaigns can only be copied within the same engine account for which two engines? (select two)

Yahoo Gemini
Bing Ads
adMarketplace
Social

12.) What feature is used to track Google Display Network, Gmail promoted campaigns, or any other unsupported ad type that can specify its own landing page?

Rules
Business data
Placeholder keyword
Landing page test

11.) What happens when an engine is paused?

All campaigns are paused
Some campaigns are paused
Syncs are paused from the engine
Some adgroups and keywords are paused

10.) What two Floodlight activity group types can be set up? (select two)

Metric
Counter
Sales
Dimension

9.) What changes can a user set up using scheduled edits? (select three)

Raise bids on keywords every Monday at 7am
Create a new bid strategy
Activate ads or keywords at a specific time
Lower bids on keywords during weekends

8.) What changes can a user set up using scheudled edits? (select three)

Lower bids on keywords during weekends
Create a new bid strategy
Activate ads or keywords at a specific time
Raise bids on keywords every Monday at 7am

7.) What is the best option for passing a conversion attribute such as shipping cost?

Set up Custom Floodlight Variable using bulksheets
Set up Custom Floodlight Variable using the relevant engine frontend
Set up an additional Floodlight tag and pass the shipping cost through the revenue field
Set up Custom Floodlight Variable as a metric

6.) When is the Stop sync button grayed out?

When the engine account has been paused
When the sync has already started to apply updates to DoubleClick Search
When the sync is complete

5.) During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

Increase bidding portfolio by 2 new keywords
Decrease bidding portfolio by 1 low-performing keyword
Decrease CPA target of bid strategy 60%
Decrease maximum bid in the bid strategy setting 40%

4.) Which file type contains DoubleClick Search data?

Data Transfer Impression Files
GRP Reports
Data Transfer Click Files
Cross Dimension Reach Report

3.) What are budget pacing reports used for?

Ensure that advertisers can track spending against a performance goal
Ensure that advertisers can track daily bid changes at keyword level
Automatically allocate spend between engines
Automatically allocate spend between advertisers

2.) If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

12 hours
1 hour
6 hours
24 hrs

1.) What configuration setting eliminates duplicate conversions between advertisers?

Revenue
Shared floodlight configuration
Action
Counter