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Google Partner Mastery – Platforms Smart Assessment Answers

Platforms – 2018 Smart Assessment Answers
Platforms Exam Answers
Platforms Certification Exam Answers
Google Platforms Certification Assessment Answers By Academy for Ads
Platforms Assessment Answers
Google Platforms Certification Exam Answers

Stay up to speed on the latest platforms products and trends from Google. Learn about Google’s offerings in the ad-tech space and how our integrated technology can help you achieve your marketing goals.

Master Platforms knowledge

  1. Navigating Ad-Tech Platforms
  2. Fundamentals of Programmatic at Google
  3. Importance of Audience Data in Platforms
  4. Benefits of Creative Solutions in Platforms
  5. Google Marketing Platform: Solve for Measurement
  6. Benefits of Search Management Platforms
  7. Sell-Side Platforms Explained

Platforms – 2018 Smart Assessment

  • 35 questions

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102.) What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?

  • First-party data
  • Third-party data
  • Proprietary data
  • Google data

101.) Search Ads 360 allows advertisers to buy media on Facebook and Twitter.

  • False
  • True

100.) DoubleClick Search allows advertisers to buy media on Facebook and Twitter.

  • False
  • True

99.) This type of Google audience is composed of users who are actively intending to buy certain products or services in the near future or have a high propensity to buy if they find the right product or offer.

  • Affinity Audiences
  • Demographic Audiences
  • Similar Audiences
  • In-Market Audiences

98.) How does programmatic benefit advertisers?

  • Media is always cheaper through programmatic than through direct channels.
  • Media is always fraud-free.
  • All answers are correct
  • Media is more targeted, allowing advertisers to select only the impressions they want.

97.) Search Ads 360 allows advertisers to control their organic listings.

  • False
  • True

96.) DoubleClick Search allows advertisers to control their organic listings.

  • False
  • True

95.) What’s Google’s creative HTML authoring tool called?

  • Google Web Designer
  • Studio
  • Site Web Designer
  • Google Studio

94.) What’s Google’s creative HTML authoring tool called?

  • DoubleClick Studio
  • DoubleClick Web Designer
  • Google Web Designer
  • Google Studio

93.) Which platform should publishers use to define the areas of their website that they can sell as ad space?

  • The Exchange
  • Google Ad Manager
  • Display & Video 360
  • Campaign Manager

92.) Which platform should publishers use to define the areas of their website that they can sell as ad space?

  • DoubleClick Ad Exchange
  • DoubleClick for Publishers
  • DoubleClick Campaign Manager
  • DoubleClick Bid Manager

91.) Search Ads 360 allows advertisers to import data from non-Google search engines.

  • True
  • False

90.) DoubleClick Search allows advertisers to import data from non-Google search engines.

  • True
  • False

89.) Which Google audience captures users who have demonstrated a qualified and recent interest in a given topic?

  • Demographic
  • Similar Audiences
  • Affinity
  • In-Market

88.) By default, Search Ads 360 will favor Google inventory.

  • False
  • True

87.) By default, DoubleClick Search will favor Google inventory.

  • False
  • True

86.) What reason would a customer want to use GDN over DV360?

  • Access to exclusive inventory via deals
  • New-to-display features
  • Customization
  • Advanced controls

85.) What reason would a customer want to use GDN over DBM?

  • Customization
  • New-to-display features
  • Advanced controls
  • Access to exclusive inventory via deals

84.) Campaign Manager allows advertisers to build rich, interactive ads.

  • True
  • False

83.) DoubleClick Campaign Manager allows advertisers to build rich, interactive ads.

  • True
  • False

82.) A trading desk is the same as a demand side platform.

  • True
  • False

81.) What should an advertiser use to track digital campaigns across channels?

  • Demand side platform
  • Data management platform
  • Publisher ad server
  • Advertiser ad server

80.) Search management platforms only access search engines and don’t offer social or display functionality.

  • True
  • False

79.) What platform allows advertisers to gather valuable insights into how users interact with their site or application?

  • Campaign Manager
  • Search Ads 360
  • Studio
  • Google Analytics

78.) What platform allows advertisers to gather valuable insights into how users interact with their site or application?

  • DoubleClick Campaign Manager
  • Google Analytics
  • DoubleClick Studio
  • DoubleClick Search

77.) Google Analytics 360 is the free, entry-level analytics platforms.

  • False
  • True

76.) How would Display & Video 360 best be classified?

  • Demand side platform
  • Search engine management
  • Data management platform
  • None of the answers are correct

75.) How would DoubleClick Bid Manager best be classified?

  • Data management platform
  • Demand side platform
  • Search engine management
  • None of the answers are correct

74.) What is Google’s DSP?

  • Campaign Manager
  • Ad Exchange
  • Display and Video 360
  • Studio

73.) What is Google’s DSP?

  • DoubleClick Bid Manager
  • DoubleClick Campaign Manager
  • DoubleClick DSP
  • DoubleClick Ad Exchange

72.) Identify the type of ad format that is typically full screen and covers the whole real estate, typically in mobile app.

  • In-stream video
  • Interstitials
  • Expanding ads
  • Native video

71.) Personally identifiable information (PII data) such as name, email, phone number and mailing address are examples of third-party data.

  • True
  • False

70.) Identify the interface where publishers log-in to control their campaigns and report on performance.

  • Ad server
  • Supply-side platforms (SSP)
  • Demand side platform (DSP)
  • Search engine

69.) What is Google’s creative platform for building dynamic creative?

  • Studio
  • Search Ads 360
  • Campaign Manager
  • Google Web Designer

68.) What is Google’s creative platform for building dynamic creative?

  • Google Web Designer
  • Google Studio
  • DoubleClick Campaign Manager
  • DoubleClick Studio

67.) Appnexus is an example of a stack player.

  • False
  • True

66.) Google has an affiliate marketing platform.

  • True
  • False

65.) Select the platform that allows advertisers to combine data feeds for reporting and visualization.

  • Google Tag Manager
  • Google Data Studio
  • Google Analytics 360
  • Campaign Manager

64.) Select the platform that allows advertisers to combine data feeds for reporting and visualization.

  • Google Analytics 360
  • DoubleClick Campaign Manager
  • Google Data Studio
  • Google Tag Manager

63.) What does “DSP” stands for?

  • Demand sell platform
  • Demand search platform
  • Demand service platform
  • Demand side platform

62.) What does “DSP” stands for?

  • Demand sell platform
  • DoubleClick search platform
  • Demand side platform
  • DoubleClick sellside platform

61.) What’s the term for when publisher ad servers are used to upload the creative from advertisers?

  • Ad rallying
  • Ad slotting
  • Ad trafficking
  • Ad segmenting

60.) Google’s sell-side solutions benefit from being integrated with the buy-side solutions.

  • False
  • True

59.) DoubleClick’s sell-side solutions benefit from being integrated with the buy-side solutions.

  • False
  • True

58.) Google Web Designer allows clients to author custom, interactive HTML5 creative.

  • False
  • True

57.) Using both Google Ad Manager and ( the Exchange) allows publishers to use advanced features such as dynamic allocation.

  • False
  • True

56.) Using both DFP and AdX allows publishers to use advanced features such as dynamic allocation.

  • True
  • False

55.) Criteo is an example of a point player.

  • False
  • True

54.) Attribution 360 can help advertisers see the impact of their TV campaigns.

  • True
  • False

53.) What is the Google Marketing Platform’s advertiser ad server called?

  • Search Ads 360
  • Google Tag Manager
  • Campaign Manager
  • Google Analytics 360

52.) What is the DoubleCIick advertiser ad server called?

  • DoubleClick Bid Manager
  • DoubleClick Campaign Manager
  • Google Tag Manager
  • Google Analytics 360

51.) Advertisers can import their campaign data from Campaign Manager into Google Analytics 360.

  • False
  • True

50.) Advertisers can import their campaign data from DCM into GA360.

  • True
  • False

49.) An advertiser that is using Google Analytics 360, can use first-party data, Google Audiences, and Display & Video 360 audience data.

  • False
  • True

48.) An advertiser is using Google Analytics 360 can use first-party, Google Audiences, and DoubleClick audience data.

  • False
  • True

47.) Which of the following does Studio help advertisers do?

  • Set up programmatic campaigns to target specific audiences
  • Traffic the campaigns and send to publishers
  • Build custom HTML5 creative assets
  • Create a dynamic feed to control different creative variations being shown to different audiences

46.) Which of the following does DoubleClick Studio help advertisers do?

  • Create a dynamic feed to control different creative variations being shown to different audiences
  • Build custom HTML5 creative assets
  • Set up programmatic campaigns to target specific audiences
  • Traffic the campaigns and send to publishers

45.) Which platform type can an advertiser use to track time spent on their site?

  • Data Management
  • Analytics Tool
  • Audience Management
  • Tag Management

44.) DV360 is the only demand side platform with access to YouTube’s TrueView format.

  • False
  • True

43.) DBM is the only demand side platform with access to YouTube’s TrueView format

  • True
  • False

42.) Some clients use both the Google Ads and SA360 interface.

  • True
  • False

41.) Some clients use both the AdWords and DS interface.

  • False
  • True

40.) Which one of these companies offers a competitor to Search Ads 360?

  • Facebook
  • AppNexus
  • Microsoft
  • Adobe

39.) Which one of these companies offers a competitor to DoubleClick Search?

  • AppNexus
  • Microsoft
  • Adobe
  • Facebook

38.) What’s another term for the publisher side of media transactions?

  • Down-side
  • Up-side
  • Buy-side
  • Sell-side

37.) A publisher ad server allows publishers to conduct which of following activities?

  • Search Engine Management
  • Keyword Management
  • Social Media Management
  • Inventory Management

36.) What’s the name of Google’s search management platform?

  • Search Ads 360
  • Dart Search
  • Duck Duck Go
  • Marin Software

35.) What’s the name of Google’s search management platform?

  • Dart Search
  • Duck Duck Go
  • Marin Software
  • DoubleClick Search

34.) A publisher’s most valuable asset is the audience it has access to.

  • True
  • False

33.) First-party data is defined as data owned by the advertiser and collected from online and offline sources.

  • True
  • False

32.) In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.

  • True
  • False

31.) Display & Video 360 is restricted to buying Google Media.

  • True
  • False

30.) DoubleClick Bid Manager is restricted to buying Google Media.

  • True
  • False

29.) Which type of ad format matches the look and feel of a publisher’s site/app?

  • Native ads
  • In-stream video
  • Interstitials
  • Expanding ads

28.) What is Google’s enterprise solution for tracking website engagement?

  • DoubleClick Campaign Manager
  • Google Analytics 360
  • Google Tag Manager 360
  • Google Surveys 360

27.) What’s the best definition for programmatic?

  • Display advertising
  • Platform to connect multiple inventory sources
  • Artificial intelligence
  • Automated media buying

26.) What is Google’s solution for deploying pixels across a website?

  • Campaign Manager
  • Google Ad Manager
  • Google Analytics 360
  • Google Tag Manager 360

25.) What is Google’s solution for deploying pixels across a website?

  • Google Tag Manager 360
  • Google Analytics 360
  • DoubleClick Campaign Manager
  • DoubleClick Tag Manager 360

24.) Which of the following is the online marketplace for the buying and selling of programmatic ads?

  • Ad exchange
  • Campaign manager
  • Demand side platform
  • Ad server

23.) Identify ALL of the platforms that offer attribution analysis.

  • Google Analytics 360
  • Campaign Manager
  • All answers are correct
  • Attribution 360

22.) Identify ALL of the platforms that offer attribution analysis.

  • DoubleClick Campaign Manager
  • Google Analytics 360
  • Attribution 360
  • All answers are correct

21.) Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.

  • False
  • True

20.) Which conversion types can Search Ads 360 pull in?

  • Google Ads conversion pixel
  • DoubleClick floodlight
  • All answers are correct
  • Google Analytics

19.) Which conversion types can Search Ads 360 pull in?

  • AdWords conversion pixel
  • DoubleClick floodlight
  • All answers are correct
  • Google Analytics

18.) Which conversion types can DoubleClick Search pull in?

  • AdWords conversion pixel
  • DoubleClick floodlight
  • All answers are correct
  • Google Analytics

17.) Search Ads 360 allows advertisers to import conversions from multiple sources such as DV360 and Google Analytics.

  • True
  • False

16.) DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.

  • False
  • True

15.) Search Ads 360 is designed to have a similar look and feel to Google Ads.

  • False
  • True

14.) DoubleClick Search is designed to have a similar look and feel to AdWords.

  • False
  • True

13.) AppNexus is a competitor to Display and Video 360

  • False
  • True

12.) AppNexus is a competitor to DoubleClick Bid Manager.

  • True
  • False

11.) Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?

  • Studio
  • Data Management Platform (DMP)
  • Google Web Designer (GWD)
  • Supply Side Platform (SSP)

10.) Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?

  • Google Web Designer (GWD)
  • Supply Side Platform (SSP)
  • DoubleClick Studio
  • Data Management Platform (DMP)

9.) Google Partner inventory is exclusive to GDN and DBM.

  • True
  • False

8.) AdX inventory is exclusive to GDN and DBM.

  • True
  • False

7.) Which platform should publishers use to sell their inventory in an online marketplace?

  • Campaign Manager
  • Display & Video 360
  • Networks
  • The Exchange

6.) Which platform should publishers use to sell their inventory in an online marketplace?

  • DoubleClick for Networks
  • DoubleClick Bid Manager
  • DoubleClick Campaign Manager
  • DoubleClick Ad Exchange

5.) Select the best Google tool for website A/B testing.

  • Campaign Manager
  • Google Optimize 360
  • Google Attribution 360
  • Google Tag Manager 360

4.) Select the best Google tool for website A/B testing.

  • DoubleClick Campaign Manager
  • Google Attribution 360
  • Google Optimize 360
  • Google Tag Manager 360

3.) What is Google’s advertiser ad server called?

  • Campaign Manager
  • Google Ad Manager
  • Studio
  • Display & Video 360

2.) What is Google’s advertiser ad server called?

  • DoubleClick for Publishers
  • DoubleClick Studio
  • DoubleClick Campaign Manager
  • DoubleClick Bid Manager

1.) Point players allow advertisers to pass assets seamlessly between platforms.

  • True
  • False