Manage Campaigns in DoubleClick Search Assessment Answers
DoubleClick Search Campaign Management Assessment Answers
DoubleClick Search Campaign Management Exam Answers
Learn the ins and outs of DoubleClick Search and find out how to make campaign management a breeze. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.
Manage campaigns in DoubleClick Search courses
- Set search campaign goals
Not sure how to set up a campaign to meet your goals? In this course, we’ll show you how to define campaign settings in DoubleClick Search to achieve your revenue goals and reach more people. - Label your campaigns for success
Labels in DoubleClick Search are a powerful tool for identifying key information within your campaigns, so you can remarket to users and gain control of reporting. In this course, we’ll show you how to use labels to reach your business goals. - Manage search campaigns efficiently
DoubleClick Search offers a variety of tools to create and edit campaigns to suit different needs. This course will show you how to make changes in bulk and automate updates, so you can spend less time on individual tasks. - Improve your workflow with bulksheets
When it comes to managing campaigns in bulk, spreadsheets are a powerful way to upload all necessary campaign information. This course will show you how to use bulksheets to create or edit objects more efficiently in DoubleClick Search. - Get organized with business data
Getting your search campaigns organized across engine accounts can be tricky. Luckily, you can use business data to help you manage and report on your search marketing. This course will show you how to use business data and get organized.
1.) Applying a label to an ad group enables you to create remarketing lists based on what user action?
- User clicking on an ad while searching for any keyword in the ad group
- User performing a search for any keyword in the campaign
- User performing a search for any keyword in the ad group
- User clicking on an ad while searching for any keyword in the campaign
2.) Roger is in charge of marketing for Bean Coffee. He wants to build remarketing lists in DoubleClick Search based on all users who click on an ad when they search for “craft coffee.”
How does he use labels to accomplish this?
- Apply the label “Interested in craft coffee” to keywords like “craft coffee”.
- Label every object in his account.
- Apply the label “coffee01” to the keyword “craft”, and “Interested in coffee” to the keyword “coffee”.
- Apply the label “Interested in craft coffee” to each of his campaigns.
3.) Why you would want to set goals at the campaign level?
- To automatically adjust campaign settings to optimize to a conversion-based goal
- To more clearly display real-time advertising spend
- To accurately account for global location targets
- To automatically capture user search preferences
4.) What is the first step you would take to edit an existing campaign using bulksheets?
- Download the bulksheet from the engine account’s “Campaign” tab in DoubleClick Search.
- Download the bulksheet from the campaign’s engine account.
- Download a blank bulksheet template and import the campaign’s settings.
- Copy and paste the campaign’s settings into a blank spreadsheet document.
5.) How can bulksheets help you efficiently create campaigns?
- Bulksheets allow you to create multiple campaigns at once.
- Bulksheets let you specify settings unavailable in the DoubleClick Search interface.
- Bulksheets provide a streamlined user interface.
- Bulksheets let you avoid compatibility issues when managing different engine accounts.
6.) Which DoubleClick Search feature allows you to quickly apply changes to multiple campaigns at once?
- Bulk edits
- Scheduled edits
- Automated rules
- Campaign copy
7.) Which adjustment could be best addressed with an automated rule?
- The maximum bid on a keyword needs to be adjusted when clickthroughs fall below .3 percent.
- The maximum bid on an ad group needs to be adjusted on Sunday, May 22.
- The budget for several ad groups needs to be increased by $200.
- A new ad group needs to be created with the settings from an existing ad group.
8.) Sam wants to focus his advertising goals on lead generation based on users completing an inquiry form.
How can he use DoubleClick Search to do this?
- Set a campaign goal, then a conversion goal with form completion as the conversion source.
- Set a campaign goal, then a revenue goal with user purchase as the conversion source.
- Create a Dynamic Ad Insertion goal.
- Automate his direct programmatic ad buying.
9.) Sandra is the lead marketer at DinoWorld. She’s creating rows in her business data table for each DinoWorld’s theme park.
What is the best strategy for her to define IDs?
- The name of the theme park, plus the city where it is located
- Using a numbering system that only she understands
- A random series of letters and numbers
- Define them all as “DinoWorld,” since all the parks have the same name
10.) Applying business data to a campaign also applies it to what other elements?
- Ad groups and keywords in the campaign
- Engine accounts for the same campaign
- All campaigns within an account
- Only the campaign affected
