Google Mobile Assessment Answers (Academy for Ads)

Google Mobile Certification Assessment Answers By Academy for Ads
Mobile Advertising Assessment Answers
Google AdWords Mobile Certification Exam Answers

AdWords Mobile Certification covers basic and intermediate concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.

Study Mobile Sites

Drive your business with mobile
Do you want a mobile site or app?
Design great mobile sites
Design great mobile apps
AdWords formats and features for mobile
Target and bid for mobile ad placements
Drive calls with mobile campaigns
Drive store traffic with mobile
Measure and optimize across devices
Drive installation of your app
Drive engagement with your app
Measure and optimize your mobile apps
Avoid editorial errors
Address trademark disapprovals

Mobile Advertising Assessment

90 minutes
70 questions
80% passing score

Disclaimer: Google trademarks are the property of Alphabet Inc. This website is not officially affiliated or endorsed by Google in any way.

145.) Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

Get new users for her app.
Google Play Store optimization
Target cost per install (tCPI)
Get new users who most likely complete in-app actions.

144.) Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?

The product page on your app
Your mobile site’s homepage
The Google Play or App store, where he can install your app
The product page on your mobile site

143.) Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.

True
False

142.) Where can universal app campaigns run?

Only on the Google Play store
Only on AdMob
Within other apps, also known as in–app
On the Search and Display Networks, and YouTube

141.) Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?

Video assets are provided.
The app makes use of streaming video.
An additional YouTube charge is paid.
Only landscape videos are used.

140.) Which extensions can help drive installs of your mobile app?

App extensions
Sitelink extensions
Remarketing lists for search ads (RLSAs )
Structured snippet extensions

139.) Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?

Establish a server-to-server connection using postback URLs.
Generate a link ID and share it with your partner.
Export and share the data as a CSV file.
Consider a partner that is not part of the program, as it is not possible.

138.) How can you re-engage users who have abandoned your app after their first use?

Remarket to app users with a compelling message across search, display, and video.
By engaging users who visit your desktop website
By offering store credit for users who click your ads
Offer deeper discounts to entice visitors.

137.) Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?

$2.30
$2.00
$1.70
$2.50

136.) Which is a good app design practice?

Make previous searches and recent purchases readily available.
Get users to enter valuable user profile information immediately when they first open the app.
Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
Zoom viewers in automatically for app content you know is most important.

135.) A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

Progressive Web Apps
Mobile Site Apps
Enhanced Mobile Sites
Progressive Sites

134.) Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

Desktop sites typically don’t load quickly on mobile devices.
Mobile users don’t need all the features a website can offer.
Mobile browsers aren’t powerful enough to load most desktop sites.
It’s a cheap way to provide a narrower set of options to mobile customers.

133.) Which is not a good app design practice?

Don’t automatically show the search field, make it optional.
Show the value of your app up-front.
Allow users to go back easily in one step.
Create frictionless transitions when going between app and mobile web.

132.) Which asset model would you recommend to a company who already has a successful mobile site?

Site and app model
Site-first model
App-centric model
Audience asset model

131.) You’ve been given free reign to create a mobile-first campaign and a healthy budget to invest in mobile assets.

What are the first steps you should take to get started?

Take the time to really understand your audience and investigate all of mobile’s unique capabilities to see what would best help reach your audience.
Put all of your money into a gaming app because research shows how successful they can be. If done properly, you’re certain to reach new customers.
Do your own version of an award-winning, mobile-first campaign. If the campaign was successful for that business, it’ll definitely work for yours.
Incorporate an app-centric model into your strategy and find the brightest marketing graduates to make your campaign happen.

130.) Which is not a common barrier for mobile-first companies?

Consumers only want to make purchases on a desktop computer and site
High abandonment rate of apps after users have downloaded them
Targeting the wrong customers with your mobile assets
Failing to align business decisions to a mobile-first strategy

129.) These are all key to good mobile site design except?

Easy user customization
Easy navigation
Easy search
Easy conversion

128.) Your friend has an jewelry business and just created an app that had dismal downloads during its first month.

What advice should you give to get the app back on track?

Take another look at her customers’ behaviors by reviewing all the data she already has and maybe doing some more research to better understand what they would respond to.
Tell her to wait for six months and then re-evaluate. Maybe her customers will come around and eventually find the app. Just be patient and see what happens because there is no need to invest anymore.
Suggest that she re-focus her app marketing to brand new customers. Improve the app with more professional photos and use social media and earned media to promote it.
Recommend that she hire a consultant who could help her change her retail business into a completely online one. Customers will have to use the app to buy her products and she could save money on retail space.

127.) How do Search App Install and Continue ads entice people to install your app?

They invite mobile users to your app to obtain a specific benefit and invite them to install your app on the way.
They promote your ad’s original selling point.
They appear for people who’ve uninstalled your app and invite them to reinstall.
They appear when people search for your company by name and offer incentives for installing your app.

126.) What does a call extension let users do that call-only ads do not?

Click through to your mobile site instead of calling.
Choose from two different numbers to call.
Easily save the number to their phone’s contact list.
Easily schedule a call-back from the advertiser when the line is busy.

125.) What two things can you track with AdWords out of the box without making any code changes to your app?

All app installs and all in-app purchases
App installs and core user demographics
Android app downloads and Android in-app purchases
You can actually track any custom event you want to define.

124.) What two things can you track with AdWords out of the box without making any code changes to your app?

Android app installs and Android in-app purchases
All app installs and all in-app purchases
You can actually track any custom event you want to define
App installs and core user demographics

123.) Which campaign type lets you automatically advertise your app across many channels without needing to understand details about each?

Universal app campaigns
App promotion campaigns
Display Network campaigns
Search campaigns

122.) What is a simple way to target ads to mobile users when they’re near your physical store locations?

Target a radius around your Google My Business location(s).
Target users you know have called your AdWords call-only ad.
Target a radius around your city.
Target specific users you know live near your store.

121.) What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
Many in traditional retail are not mobile users.
They don’t use AdWords.
No one has figured a way to “see” mobile’s contribution yet.

120.) To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

More than just the last click
Just the last click
The first and last click
Customer intent

119.) AdWords Smart Bidding uses machine learning and your account data to help you do what?

Make informed bidding decisions and value mobile accurately.
Prevent your total spend from surpassing the hard limit you set.
Limit your bids to the times of day when competition for ad space is lowest.
Let you adjust your bids manually, so you’re visible when customers are looking for you.

118.) Which extension can help drive installs of your mobile app?

App extensions
Sitelink extensions
Structured snippet extensions
RSLAs (remarketing lists for search ads)

117.) All of these were recommended to help build a faster site except?

Customer surveys about site performance
Optimized content delivery
Site works on a range of screens and devices
Implementation of AMP (Accelerated Mobile Page) best practices

116.) How can deep linking help customers re-engage with your app from a mobile ad?

By bringing users to a specific section within your app where they can find what they’re looking for
By offering links to deeper discounts to entice visitors
By inviting users to reinstall your app after they’ve uninstalled it
By offering store credit for users who click the ad

115.) Which is not a good app design practice?

Don’t automatically show the search field, make it optional.
Show the value of your app up-front.
Allow users to go back easily in one step.
Create frictionless transitions when going between app and mobile web.

114.) Why do advertisers care about driving calls to their business?

Younger demographics prefer to order by phone call.
They’re faster.
Conversion rates are often much higher from calls.
Mobile call ads are easier to win in auctions.

113.) How does AdWords data-driven attribution give credit for conversions?

It uses the linear model to credit conversions equally across all clicks on the path.
It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.
It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
It gives more credit to clicks that happened closer to the conversion.

112.) How do advertisers get their usage data into Google when they use third-party tracking companies?

Advertisers download the data manually from within AdWords.
The tracking companies deliver their usage data to Google with server-to-server pings.
They don’t, AdWords doesn’t work with third-party tracking companies.
With the TPT plug-in and AdWords.

111.) Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

Call-only ads run for shorter durations than ad call extensions.
Call-only ads cost more, but reach farther.
Call-only ads don’t appear on mobile devices.
Call-only ads don’t include a link to a mobile site.

110.) Why do mobile advertisers care about driving physical store traffic?

All demographics exhibit more loyalty after visiting a store.
Customers buy more online when they know they have the option to visit a physical store.
Online retailers who also offer a physical store option have been shown to bring in the most revenue.
Vast majority of sales still occur in physical stores.

109.) Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

Profile targeting
Ad schedule targeting
Location targeting
Keyword targeting

108.) Which optimization strategies can you use today in universal app campaigns?

Optimize for clicks.
Optimize for clicks.
Get new users for your app and get new users who are likely to complete in-app actions.
Optimize for video views.

107.) A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

WIFI
Cell signals
Context
Customer profiles

106.) Which of the following is NOT true about an app URL scheme?

Typically the website name appears in reverse; e.g., example.com becomes com.example as a scheme
Schemes are automatically set up when you create your app
The scheme is a part of the link that identifies which app to open
You can use “http” or a custom scheme that can start with the app or website name

105.) An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.

False
True

104.) To connect Firebase to AdWords, which of these is required?

At least 1 app install or conversion
More than 100 app installs or conversions
In Firebase, your account needs to be an owner on the project that you want to link. In AdWords, the Google Account needs administrative access.
A working knowledge of mobile click attribution technologies

103.) To connect Firebase to Google Analytics, which of these is required?

Google Analytics account access and a new property for your mobile app
A working knowledge of mobile click attribution technologies
More than 100 app installs or conversions
At least 1 app install or conversion

102.) App remarketing allows you to target people who:

have used your app before
have searched for your app
all of the listed answers are incorrect
have searched for apps similar to yours

101.) iOS app conversion tracking cannot be set up using:

server-to-server (S2S)
codeless conversion tracking
install confirmation feedback
a SDK

100.) If your campaign is running on the Display Network, your ads:

are automatically eligible to show in mobile apps
will only show on mobile apps that you select
are not eligible to show in mobile apps
are only eligible to show in specific mobile apps

99.) The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except:

intent
differing screen size
functionality
context

98.) The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

False
True

97.) Which of the following is a way for an advertiser to monetize their app?

Charging for app downloads from the Apple iTunes or Google Play store
All of the listed answers are correct
In–app purchases
In–app ads

96.) The Mobile App Analytics Acquisition reports give you data about:

How your users spend time outside of your app
How often your mobile apps are installed and opened
Which type of targeting has the lowest cost–per–acquisition
How much data your app has acquired

95.) You can use a mobile specific display URL to:

Show consumers that you are a large brand
Differentiate yourself from other advertisers
Indicate that you have a mobile–friendly landing page
Effectively track conversions to your desktop site

94.) With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

False
True

93.) Admob is ____.

a custom deep link
an app promotion ad format
an ad extension
AdWords’ non–owned and operated mobile app inventory

92.) Auto exclusions allow:

Google’s mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertisers app
Google advertisers to exclude automatic bidding within their mobile app
Google advertisers to exclude high install pricing
Google’s mobile app promotion template ads to automatically include showing to users who have already downloaded the advertisers app

91.) The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

both the iOS and Android mobile apps
the Android mobile app and m.youtube.com
the Android native mobile app, the iOS app, and m.youtube.com
reserve in–stream ads

90.) The conversion optimizer for apps allows:

AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory with the goal of helping Advertisers hit their desired Cost Per Installs
AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cost Per Impression goal
AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across just search inventory to help advertisers hit their desired Cost Per Install goal
AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cos Per Click goal

89.) Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

search inventory to help advertisers reach their desired cost-per-install goal
search and display inventory to help advertisers reach their desired cost-per-install goal
search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
search and display inventory to help advertisers reach their desired cost-per-impression goal

88.) Third–party analytics companies can reduce complication for advertisers by providing them only 1 SDK to add to their apps.

True
False

87.) Viewable impressions:

Allow you to only pay for those ads that are actually viewed
Allow you to pay for ads when they are displayed in a viewable position
Allow you to only pay for video ads that are viewed within an hour
Allow you to pay for ads that are viewed and also converted

86.) Viewable impressions allow you to:

only pay for those ads that are actually viewed
pay for ads when they are displayed in a viewable position
only pay for video ads that are viewed within an hour
pay for ads that are viewed and also converted

85.) An advertiser would NOT use AdWords’ mobile offering to:

Build a mobile–optimized website
Engage with users who have already downloaded their app
Track conversions once a user downloads their app
Advertiser their app

84.) Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.

product extensions
location extensions
mobile extensions
store visit extensions

83.) Showrooming refers to:

The phenomenon which turns brick and mortar stores into showroom apps for mobile users
The phenomenon where brands sell specialty or limited quantity goods through mobile
The phenomenon where various brands within similar categories complete for brand placement on a mobile device
The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile

82.) An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.

False
True

81.) The two types of conversions for YouTube on mobile are:

Promotion views and engagement views
Promotion views and view–through conversions
Download views and engagement conversions
Conversions and view–through conversions

80.) In AdWords, you can create and manage video campaigns targeting mobile devices by using:

video campaigns
Masthead video campaigns
mobile app installs campaigns
mobile app engagement campaigns

79.) In AdWords, you can create and manage video campaigns targeting mobile devices by using ___.

“mobile app installs” campaigns
“Masthead video” campaigns
the TrueView family of cost–per–view (CPV) video ad formats
“mobile app engagement” campaigns

78.) Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?

A sales team and operating phone bank
An active call extension or call–only ad
A mobile-specific sitelink extension
An app published in the Google Play store

77.) What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

A sales team and operating phone bank
An active call extension or call–only ad
A mobile specific site–link extension
An app published in the Google Play store

76.) What time of day does mobile usage generally peak?

During working hours
Morning and evening when people are commuting to work
Evening hours when people are at home
Spread evenly throughout the day

75.) Showing your ads on top of the mobile page in search results is beneficial because:

ads above the results get more prominent notice with desktop screens. There are also no ads on the right–hand side of the results on mobile
ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right–hand side of the results on mobile
ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right–hand side of the results on mobile
ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right–hand side of the results on mobile

74.) The Mobile App Analytics Behavior reports give you data about:

How many people have downloaded your app through a referral from a friend
In–app user satisfaction ratings
The detailed ways users interact with your app
The detailed ways users of your app interact with other users of your app

73.) Which of the following is true about mobile optimized websites?

You should build your app before your mobile site
Visitors to your mobile–optimized site will be at the same point in the purchase funnel as visitors to your desktop site
Mobile websites should only focus on task–based functionality, i.e. be a stripped–down version of the desktop site
Mobile–friendly experiences typically feature easy navigation, quick–to–load images, and streamlined text

72.) Setting up Mobile App Analytics requires:

At least 1 app install or conversion
A working knowledge of mobile click attribution technologies
A substantial number of app installs or conversions
The “Edit” permission for a Google Analytics account and technical knowledge of your app development environment

71.) When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

lower, lower
raise, lower
lower, raise
raise, raise

70.) A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.

False
True

69.) iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

The advertiser wants to count calls as conversions.
This is the only available method of conversion tracking for iOS.
The advertiser is interested in cross–device conversions.
The advertiser is using an in–house or third party app analytics system.

68.) Usage data allows advertisers to:

Change bid adjustments based on mobile traffic
Create remarketing lists based on how frequently or infrequently a customer is using their app
Create a conversion tracking list and add it to their app
Add the conversion tracking tag to their app

67.) Automatic bidding is ideal for advertisers who:

Want to save time managing bids based on hundreds of signals
Want to set their own bids for individual ad groups
Want to set their own bids for individual keywords
Don’t want to spend a lot of time managing keywords

66.) Automated bidding is ideal for advertisers who:

want to save time managing bids based on hundreds of signals
want to set their own bids for individual ad groups
want to set their own bids for individual keywords
don’t want to spend a lot of time managing keywords

65.) Which of the following is NOT a type of mobile ad extension?

Sitelink extension
Download extension
Call extension
App extension

64.) According to a Nielsen study, what percentage of purchase–related conversions happened within an hour of the mobile searches that initiated them?

63.) To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

product extensions
location extensions
mobile extensions
store visit extensions

62.) What is an app install ad?

A type of targeting used to match your ads to sites or pages based on the keywords or topics you’ve chosen
An ad format for advertisers to re–engage with users who have already downloaded the app
A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store
An app extension which shows a link to your app below your ad

61.) If you want to reach certain categories of apps with in–app display ads, or if you know the apps you want to target, you should:

set up exclusions for the categories and apps
create a Display Network campaign targeted to mobile apps
enable Active View reporting
create a placement inclusion for mobile apps

60.) For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?

Display Planner
Display Ad Builder
Display Ad Preview and Diagnosis
Display Keyword Planner

59.) If an advertiser wants to run a Display Network campaign, which tool should she use to get targeting ideas and estimates?

Display Planner
Display Ad Builder
Display Ad Preview and Diagnosis
Display Keyword Planner

58.) Deep–linking allows:

Ads to direct new customers only into deeper, more targeted sections of the app
Desktop users to be able to access deeper, more targeted sections within a mobile app
Mobile and desktop users to navigate within a mobile app
Ads to direct customers into deeper, more targeted sections of the app

57.) A ______ specifies a location in an app that corresponds to the content you’d like to show.

remarketing link
deep link
location link
location extension

56.) Third–party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

True
False

55.) To understand the full value of mobile, you must take into account:

Mobile conversions
Utilization of mobile ad formats, extensions, app and mobile site design best practices
App downloads, calls, store visits, cross device conversion, mobile conversions
Cross device and mobile conversions

54.) _______ are a type of ad format that show extra information about your business.

App installs
Deep link extensions
Ad extensions
AdMob extensions

53.) The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:

review the code for your app and SDKs
assess the general health of your app and to follow data trends
review data about your users’ names, addresses, and income brackets
gain insights into your competitor’s strategies

52.) You can use the Mobile App Overview report to do which of the following?

Review the code for your app and SDKs
Assess the general health of your app and follow data trends in key reporting areas
Review data about your users’ names, addresses, and income brackets
Gain insight into your competitor’s strategies

51.) To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:

software deprecation kit
schema development key
schema development kit
software development kit

50.) To track conversions in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:

schema development kit
software development kit
software deprecation kit
schema development key

49.) ________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

Keyword planner
Sitelinks
App extensions
Conversion tracking

48.) Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

Target outranking share
Target cost–per–acquisition (CPA)
Target search page location
Target return on ad spend (ROAS)

47.) Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

Target outranking share
Target cost–per–acquisition (CPA)
Target search page location
Target return on ad spend (ROAS)

46.) To re–engage users with an app, use the following strategies:

Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users
Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs
Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users

45.) An advertiser with stores throughout the country could use Location Extension Targeting to:

target users in the same way across all of their locations
target users who are within 10 miles of one particular city in the country
target users who are within 20 miles of one particular city in the country
decrease bid by 50% for users who are within 10 miles of their stores

44.) App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

False
True

43.) When should an advertiser use an app extension instead of an app promotion ad?

With keywords intended to direct users to the mobile website, but still give the option to download the app
To run your ad on both Search and Display
To re–engage with users who have already downloaded the app
With keywords intended to drive app download, but still give the option to visit the mobile website

42.) What is an app engagement ad?

A customized ad shown to users who already have the app in order to drive them back to the app
An app extensions which shows a link to your app below your ad
A templated “engagement” image ad which allows you to add more text or information to your ad
An ad which uses cookies to appear to users who have already downloaded an app

41.) A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.

app index
custom deep link
location extension
website deep link

40.) Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

False
True

39.) With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

The YouTube mobile site and Google Play App
The YouTube mobile site and the YouTube app
Video Search on Google
The AdWords mobile site and YouTube app

38.) Which is a benefit of using server–to–server app conversion tracking over an SDK?

If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file–size
Server–to–server connections are easier to set up than code–less conversion tracking
Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store

37.) Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

To have a single SDK to add to your app instead of one from each ad network
To have more control when communicating with each ad network
To see which of an app’s new users came from recent advertising clicks or views
To receive reporting on basic usage analytics

36.) An app advertiser would want to use a third-party tracking company to:

receive reporting on basic usage analytics
see which of an app’s new users came from recent advertising clicks or views
have a single SDK to add to your app instead of one from each ad network
have more control when communicating with each ad network

35.) To set up Analytics for mobile apps, you need:

a substantial number of app installs or conversions
“Edit” permission for a Google Analytics account and technical knowledge of your app development environment
at least 1 app install or conversion
a working knowledge of mobile click attribution technologies

34.) The Analytics Mobile App Behavior reports give you data about:

How many people have downloaded your app through a referral from a friend
In–app user satisfaction ratings
The detailed ways users interact with your app
The detailed ways users of your app interact with other users of your app

33.) The Mobile App Behavior reports provide data for:

interactions such as screen views, exits, and crashes
how many downloads were referrals from friends
details about how users interact with other users of your app
in-app user satisfaction ratings

32.) How do upgraded URLs help advertisers with third-party conversion tracking?

Allow advertisers to direct users to the app store to download their app
Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL
Show deep link URLs only to people who already have the app
Show app install ads only to people who haven’t downloaded the app yet

31.) How do upgraded URLs help advertisers with 3rd party conversion tracking?

Allow advertisers to direct users to the app store to download their app
Manage a single tracking URL at the campaign, ad group or ad level that is separate from the landing page URL
Show deep link URLs only to people who already have the app
Show app install ads only to people who haven’t downloaded the app yet

30.) Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

Increase bid adjustment for desktop
Increase bid adjustment for mobile and desktop
Increase bid adjustment for tablets
Increase bid adjustment for mobile

29.) If you value mobile traffic over desktop, which bid adjustment should you set?

Increase bid adjustment for desktop
Increase bid adjustment for mobile and desktop
Increase bid adjustment for tablets
Increase bid adjustment for mobile

28.) Where can app ads run?

Within other apps, also known as in–app
Only on the Google Play store
On the Search and Display Networks, and YouTube
Only on Admob

27.) Where can app ads run?

Within other apps, also known as in–app
Only on the Google Play store
Across Display, Search, and YouTube
Only on Admob

26.) To give your app users the ability to open your app directly from other apps by clicking a link, you should use:.

app indexes
custom deep links
location extensions
website deep links

25.) The Analytics Mobile App Acquisition reports give you data about:

how your users spend time outside of your app
how often your mobile apps are installed and opened
which type of targeting has the lowest cost–per–acquisition
how much data your app has acquired

24.) The Mobile App Acquisition reports provide data for which of the following?

How users spend time outside of your app
How much data your app has acquired
The type of targeting that has the lowest cost–per–acquisition
How many times your mobile apps was installed and opened.

23.) Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

True
False

22.) True or false: Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

True
False

21.) Select the one way NOT to track app conversions.

Using Codeless Android Install tracking
Integrate the Google SDK in your app
Using an app analytics provider for your AdWords campaigns
Add a javascript snippet to your website

20.) Select the one way NOT to track app conversions.

Using Codeless Android Install tracking
Integrating the Google SDK in your app
Using an app analytics provider for your AdWords campaigns
Adding a javascript snippet to your website

19.) To find the correct mobile bid, you would calculate:

(mobile conversion rate / desktop conversion rate) + 1
(mobile conversion rate / desktop conversion rate) x 100
(desktop conversion rate / mobile conversion rate) – 1
(mobile conversion rate / desktop conversion rate) – 1

18.) To find the right mobile bid, you would calculate:

(mobile conversion rate / desktop conversion rate) + 1
(mobile conversion rate / desktop conversion rate) x 100
(desktop conversion rate / mobile conversion rate) – 1
(mobile conversion rate / desktop conversion rate) – 1

17.) What is a lightbox ad?

A type of ad format that shows extra information (“extending” from your text ads) about your business
A mobile text ad
A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops
A remarketing specific ad format to announce new features of your app

16.) What is a lightbox ad?

A type of ad format that shows extra information (“extending” from your text ads) about your business
A mobile text ad
A cross–screen expandable ad format that optimizes for taps/swipes on mobile and mouse–overs/clicks on desktops
A remarketing specific ad format to announce new features of your app

15.) Which of the following is true about apps?

Once a customer downloads an app, they will be likely to return
Most smartphone users download apps on a weekly basis
The majority of Android apps have been downloaded
The number of app installs on Android tablets is increasing

14.) Which of the following is true about apps?

Apps are more geared towards retention, loyalty, and engagement
Apps and mobile optimized sites are the same thing
Once a user downloads an app, they are likely to return and engage with it
Apps are more geared towards acquisition purposes

13.) 50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.

three hours
two hours
one hour
half–an–hour

12.) 50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.

3 hours
2 hours
1 hour
30 minutes

11.) Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

True
False

10.) With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

True
False

9.) Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

False
True

8.) When you use a flexible bid strategy, it will automatically optimize your bids based on:

Your search terms data
Your remarketing list
Your performance KPI (Key Performance Indicator)
Your Quality Score

7.) When you use an automated bid strategy, it will automatically optimize your bids based on:

your search terms data
your remarketing list
your key performance indicator (KPI)
your Quality Score

6.) When you use an automated bid strategy, it will automatically optimize your bids based on:

your search terms data
your remarketing list
your performance KPI (Key Performance Indicator)
your Quality Score

5.) Many successful mobile sites have large “touch targets” for clicking that take into account ______.

location where mobile is being used
time of day
the lack of precision on a touch screen
responsive design based on touch

4.) Which of the following is incorrect about AdWords cross–device conversions?

Cross–device conversions do not track from mobile to desktop conversions; it only tracks desktop to mobile conversions
Cross–device conversions help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non–AdWords channel like organic search or direct
Cross–device conversions do not track from desktop to mobile conversions; it only tracks mobile to desktop conversions
Cross–device conversions help advertisers understand the device that received the last ad click before the conversion

3.) AdWords cross-device conversions don’t:

help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct
track from desktop to mobile conversions; they only track mobile to desktop conversions
track from mobile to desktop conversions; they only track desktop to mobile conversions
help advertisers understand the device that received the last ad click before the conversion

2.) Sitelink extensions:

Decrease CTR rates as users are sent to specific pages of your site
Show your business address, phone number, and a map marker with your ad text
Allow targeted remarketing list users to land directly on specific pages of your site
Allow advertisers to give users the option to land directly on specific pages of your site

1.) Sitelink extensions:

decrease clickthrough rates (CTR) as users are sent to specific pages of your site
allow advertisers to give users the option to land directly on specific pages of your site
allow targeted remarketing list users to land directly on specific pages of your site
show your business address, phone number, and a map marker with your ad text