Freelancer Google AdWords Level 2 Test
It’s time to make things happen – Stand out from the crowd and win more higher paying jobs with the Freelancer’s AdWords Certification.
This test is about 40 multiple choice questions and should take less than 15 minutes to complete
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1.) Campaigns can be used to organize categories of products or services that you offer.
- A) false
- B) only in New Zealand
- C) only in Turkey
- D) true
- E) only in Australia
2.) When creating a campaign, you can specify its ____.
- A) bidding strategy
- B) none of these
- C) campaign name
- D) all of these
- E) status
3.) With AdWords, real-time systems filter out activity fitting a profile of invalid behavior leading to invalid clicks.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
4.) The Google Team tries to make invalid activity difficult and unrewarding for unethical users in order to provide a better experience for its genuine ones.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
5.) Frequency data is not useful when making bidding/placement choices.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
6.) Google calculates the estimated frequency by obtaining data from a sample group.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
7.) Frequency capping only applies to the Search Network.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
8.) ____ is the number of unique customers exposed to a particular advertisement during a specified period of time.
- A) frequency
- B) aura
- C) none of these
- D) scope
- E) hang-time
9.) An AdWords account is limited to ____ 10,000 location targets (targeted and excluded) per campaign.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
10.) The CTR and Conversion rate columns in your frequency reports can be used to help you determine where to set a frequency cap.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
11.) When trying to reach your audience, ___ allows you to display your ads on Display Network sites to users who previously visited your website and tailor your message to their specific interests.
- A) none of these
- B) remarketing
- C) doubling down
- D) revisiting
- E) double displaying
12.) A collection of ad groups forms a/an ___.
- A) ad squad
- B) ad pack
- C) none of these
- D) bucket
- E) entourage
13.) An AdWords account is limited to ____ total active/paused campaigns.
- A) none of these
- B) 10000
- C) 10
- D) 1000
- E) 100
14.) If you want to increase traffic to your website, you should focus on ___.
- A) click-through rate
- B) clicks
- C) none of these
- D) keyword performance
- E) all of these
15.) An AdWords account is limited to ____ keywords per ad group.
- A) none of these
- B) 10
- C) 100
- D) 10000
- E) 1000
16.) AdWords allows your to see a list of customer searches that have triggered your ad.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
17.) The purpose of a brand-engagement campaign is to build awareness of and positive associations with your company and its products and services.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
18.) You can add matching options to your keywords to help control which searches will trigger your ad to appear.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
19.) Your ads may reach fewer customers if you choose too many negative keywords.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
20.) Conversion tracking cannot be used to determine the profitability of a keyword.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
21.) Brand-engagement campaigns can help you ___.
- A) motivate customers to engage with your brand and its associated products.
- B) destroy the competition through the use of high-powered laser cannons.
- C) decrease brandy loyalty by isolating your target audience
- D) motivate customers to file lawsuits against your competition
- E) motivate your customers to buy competing products
22.) Which is a true about high-quality keywords?
- A) they are more high maintenance than a Hollywood superstar
- B) they never attract clicks
- C) they can show in a good position but a very high price
- D) they cost less for each click
- E) they cost more for each click
23.) Conversion tracking cannot be used to determine the profitability of an ad.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
24.) When working with keyword matching, which is an example of an exact match on the “huckleberry” keyword?
- A) [huckleberry]
- B) none of these
- C) huckleberry
- D) “huckleberry”
- E) +huckleberry
25.) Budget and bit optimization is more about spending strategically than it is about just spending more.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
26.) Tracking conversion is helpful for your organization if you are trying to boost your ROI.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
27.) The higher a keyword’s Quality Score, the better your ad position.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
28.) Ad position is the order in which your ad shows up within your account.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
29.) A/an ___ is an action that a customer takes on your website that has value to your business.
- A) inversion
- B) none of these
- C) subversion
- D) hit
- E) conversion
30.) Ad position is determined by your Ad Rank in the auction.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
31.) To improve your ad position, you can increase your bid, or you can focus on improving your Quality Score.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
32.) Keywords are not used to help determine how much you pay.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
33.) A Display Network placement can refer to an individual ad unit positions on a mobile phone app.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
34.) When a user searches with Google Instant, an impression can be counted when he/she begins to type and then clicks on a search result.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
35.) Although Google Instant won’t change the way the ads are served, ads and search results can show for a predicted search term.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
36.) “Bulk editing” means editing more than one thing in your account at a time.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
37.) In-line editing lets you change your ads, keywords, placements and bids within the tables on your account’s Campaigns tab.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
38.) With ___ bidding, you set a target 30-day budget, and AdWords sets your bids for you, aiming to bring you the most clicks possible within that budget.
- A) autocratic
- B) none of these
- C) automatic
- D) manual
- E) standard
39.) With ___ bidding, you set a target 30-day budget, and AdWords sets your bids for you, aiming to bring you the most clicks possible within that budget.
- A) autocratic
- B) standard
- C) enhanced
- D) none of these
- E) manual
40.) Automatic bidding is ideal for advertisers who don’t want to spend a lot of time setting bids, but would like to get the most clicks possible for their ads within their budget.
- A) true
- B) false
- C) only in Australia
- D) only in New Zealand
- E) only in Turkey
