Freelancer Google AdWords Level 1 Test
It’s time to make things happen – Stand out from the crowd and win more higher paying jobs with the Freelancer’s AdWords Certification.
This test is about 40 multiple choice questions and should take less than 15 minutes to complete
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1.) AdWords is Google’s primary revenue source.
- A) true
- B) only in Chile
- C) false
- D) only in Canada
- E) only in Sweden
2.) The AdWords program does not include local distribution.
- A) false
- B) only in Sweden
- C) only in Chile
- D) true
- E) only in Canada
3.) IAB stands for ____.
- A) Iterative Advertisement Block
- B) Iterative Advertising Block
- C) none of these
- D) Interactive Advertising Bureau
- E) Iterative Advertising Bureau
4.) The AdWords program is for international distribution only.
- A) only in Canada
- B) only in Sweden
- C) only in Chile
- D) true
- E) false
5.) A maximum of ____ IP addresses/address ranges can be excluded per campaign.
- A) 1000
- B) 100
- C) 500
- D) none of these
- E) 200
6.) A maximum of ____ IP addresses/address ranges can be excluded per campaign.
- A) 500
- B) 1000
- C) none of these
- D) 1500
- E) 200
7.) The AdWords control panel allows advertisers to enter preferences for _____.
- A) all of these
- B) topics
- C) domain names
- D) none of these
- E) keywords
8.) Advertisers may bid on a ____ basis for site targeting.
- A) all of these
- B) delegate
- C) pingback
- D) none of these
- E) cost-per-impression
9.) Advertisers do not have the option of enabling their ads for display on Google’s partner networks.
- A) only in Sweden
- B) true
- C) only in Canada
- D) false
- E) only in Chile
10.) Google ad targeting is not dependant on keyword selection.
- A) false
- B) only in Canada
- C) true
- D) only in Chile
- E) only in Sweden
11.) Ad extensions do not allow you to add additional business information to basic text ads.
- A) false
- B) true
- C) only in Sweden
- D) only in Chile
- E) only in Canada
12.) Google AdWords is a competitor to Yahoo! Search Marketing.
- A) only in Chile
- B) only in Sweden
- C) only in Canada
- D) true
- E) false
13.) Google AdWords is a competitor to Microsoft adCenter.
- A) true
- B) false
- C) only in Chile
- D) only in Canada
- E) only in Sweden
14.) Your Ad Rank is recalculated each time that your ad is eligible to appear, so your ad position can fluctuate each time depending on your competition at that moment.
- A) only in Sweden
- B) only in Chile
- C) false
- D) only in Canada
- E) true
15.) Ad extensions allow you to add ____ along with your ad.
- A) any of these
- B) web page links
- C) none of these
- D) an address
- E) a phone number
16.) Your ad group default bids are used when there aren’t more specific bids that apply.
- A) false
- B) only in Canada
- C) true
- D) only in Sweden
- E) only in Chile
17.) When working with ad relevance, you can use keyword status to help identify keywords that might not be relevant enough to your ads to perform well.
- A) false
- B) only in Chile
- C) only in Sweden
- D) true
- E) only in Canada
18.) Ad status is a status for each ad that describes whether that ad is able to run and, if it can run, whether there are any policy restrictions on how or when it can do so.
- A) only in Sweden
- B) only in Chile
- C) only in Canada
- D) false
- E) true
19.) Ad extensions allow you to add ____ along with your ad.
- A) a phone number
- B) none of these
- C) pricing information
- D) web page links
- E) any of these
20.) Ad ____ is a keyword status that measures how closely related your keyword is to your ads.
- A) gravity
- B) relevance
- C) certainty
- D) mojo
- E) none of these
21.) ___ is a possible choice for ad status used by AdWords.
- A) above average
- B) average
- C) all of these
- D) below average
- E) none of these
22.) ___ is an ad status used by Google AdWords.
- A) under review
- B) approved
- C) all of these
- D) eligible
- E) none of these
23.) Google offers which of the following ad rotation settings?
- A) none of these
- B) rotate
- C) optimize for conversions
- D) optimize for clicks
- E) all of these
24.) Google offers which of the following ad rotation settings?
- A) optimize for Yahoo!
- B) optimize for Bing
- C) none of these
- D) optimize for RTC
- E) all of these
25.) The AdWords API is not suitable for non-developers. Non-developers should use the AdWords Editor instead.
- A) false
- B) only in Sweden
- C) only in Canada
- D) only in Chile
- E) true
26.) Google Analytics shows you how people found your site and how they explored it.
- A) only in Chile
- B) only in Sweden
- C) true
- D) only in Canada
- E) false
27.) ____ is a Google product that pays website owners for showing relevant AdWords ads on their site.
- A) Ad API
- B) none of these
- C) DisplayRight
- D) AdWare
- E) Google Docs
28.) ___ is an ad status used by Google AdWords.
- A) none of these
- B) blocked
- C) denied
- D) hazardous
- E) all of these
29.) If you’ve set a placement bid, AdWords will always use your bid for that placement.
- A) true
- B) false
- C) only in Sweden
- D) only in Canada
- E) only in Chile
30.) Bid modifiers are applied after your primary bid is chosen.
- A) only in Chile
- B) false
- C) only in Canada
- D) true
- E) only in Sweden
31.) Each time an AdWords ad is eligible to appear for a search, it goes through the ad auction.
- A) only in Canada
- B) only in Sweden
- C) true
- D) only in Chile
- E) false
32.) Campaigns are often used to organize categories of products or services that you offer.
- A) only in Chile
- B) only in Sweden
- C) true
- D) false
- E) only in Canada
33.) A high CTR is a good indication that users find your ads helpful and relevant.
- A) only in Sweden
- B) only in Canada
- C) only in Chile
- D) true
- E) false
34.) CTR cannot be used to determine how well your ads are performing.
- A) only in Canada
- B) true
- C) only in Chile
- D) false
- E) only in Sweden
35.) In order to spend your campaign budget more effectively, you should choose “standard delivery” for your ads instead of “accelerated delivery.”
- A) true
- B) false
- C) only in Sweden
- D) only in Chile
- E) only in Canada
36.) Your ad campaign will be set to show ads on the Display Network by default.
- A) only in Canada
- B) true
- C) only in Sweden
- D) false
- E) only in Chile
37.) The URL address for the page in your website where you would like people to be sent after they click your ad is known as the ___ URL.
- A) none of these
- B) end node
- C) node
- D) goal
- E) target
38.) The web page address appearing with your ad is typically shown in ____ text.
- A) none of these
- B) white
- C) red
- D) black
- E) blue
39.) Image ads only come in one size.
- A) only in Canada
- B) true
- C) false
- D) only in Sweden
- E) only in Chile
40.) AdWords does not support in-line editing.
- A) only in Sweden
- B) only in Chile
- C) true
- D) only in Canada
- E) false
