DoubleClick Search Fundamentals Exam
This exam covers the basics in DoubleClick Search interface navigation, campaign management, bulk-sheets and sync, reporting, and bid strategies.
DoubleClick Search Fundamentals topics include:
- The benefits of using a search engine management tool
- Planning and implementing basic search campaigns
- Insights and monitoring day-to-day performance with reports
- Maximizing your overall campaign performance
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Campaign Management
1.) You can create AdWords Sitelinks in the DS interface
2.) When you sync an account, the following happens:
3.) Where can you access the bulk upload file template?
4.) Automated rules can be applied to what objects?
5.) Once you select “Upload File,” what are all the steps that have to happen for those changes to become live on the engine account?
6.) If you make changes to an engine account during a sync those changes will be lost
7.) Which of the following is an example of an Automated rule?
8.) In DoubleClick Search you can create and edit campaigns the following ways:
9.) You can sync an account at what level?
10.) How can you narrow the scope of your bulk edit in the interface so that not every keyword or ad in your scope would be changed?
11.) Choose the correct process for troubleshooting upload file errors in DoubleClick Search:
12.) You can NOT create two campaigns with the same name in the same DoubleClick Search engine account:
13.) You can NOT make changes to different engine accounts while one engine account is syncing
14.) Which feature would you use to organize keywords into groups across campaigns and engine accounts?
Reporting
15.) The change history view will only include changes made by individual users in the DS interface.
16.) You can compare year-over-year performance in the performance summary graph.
17.) You must include all child objects (ad groups, keywords, ads) in a campaign report.
18.) The Search queries tab is available for:
19.) You can view search queries for both AdWords and Bing Ads.
20.) Which features allow you to customize the data you analyze in the interface and make up your ‘view’?
21.) To download a report file, make edits, and re-upload to implement changes, you must select which column’s options from the download view?
22.) Once you have your chosen statistics and filter, you can download the report by:
23.) If you run a 30-day report and want to break down each object by week, which time frame would you want to segment by?:
24.) When do you select the date range of the report?
25.) From the Search queries tab, you can add terms as negative keywords.
26.) You can view keyword attributes like clickserver urls, landing page urls, and max CPC bid by using what feature?
27.) Once you set your filters, columns and segments you can save that custom view to easily return to those settings in the future.
28.) From the Search queries tab, you can add terms as negative keywords.
Bid Management
29.) By what method can you create a new bid strategy?
30.) How many bid strategies can be set up per engine account?
31.) When creating a weighted conversions bid strategy, you can set individual goals for specific tags and combine CPA goals (as well as ERS goals) in one strategy.
32.) When a keyword is in a bid strategy, this means that DoubleClick Search is:
33.) You can select a single, or specific group of floodlight activities to include in a CPA bid strategy.
34.) Which is an example of three KPIs you can target in a DS bid strategy?
35.) You can manually override the max cpc bid set by the strategy.
36.) To get the most clicks possible for $5,000, what KPI and target metric should you select?
37.) A keyword can be associated with how many bid strategies?
38.) The maximum strategy bid is:
39.) It is recommended to have the same keyword in a DS bid strategy and use AdWords Conversion Optimizer at the same time.
40.) If your KPI is transactions and your target metric is ‘monthly spend,’ then the strategy will attempt:
41.) How many keywords can you have in a bid strategy?
