Posted on by

Display Remarketing Assessment Answers

Display Remarketing Assessment Answers
Display Remarketing Exam Answers

Learn how to show ads to previous visitors across the Google Display Network. We’ll talk about standard versus dynamic remarketing, creating display ads and bidding.

Choose Dynamic vs Standard Remarketing

  1. What’s display remarketing?
    Display remarketing helps you reach people who’ve visited your website as they’re engaging with other websites, mobile apps, and video content in the Google Display Network.
  2. Choose standard or dynamic remarketing
    Learn which ad format works better for you: dynamic or standard (static) remarketing ads. Use dynamic remarketing ads if you have a large website covering a lot of products or services.
  3. Create dynamic remarketing ads
    Learn about the three types of dynamic display ads: responsive dynamic ads, dynamic image and dynamic text ads. You’ll also learn the benefits of using responsive dynamic ads.
  4. Create standard remarketing ads
    Learn about standard (or static) remarketing ad formats. You can either upload your own images or use the templates in the AdWords Ad gallery to quickly create ads based on your website.

Set How You Reach Past Visitors

  1. Create display audiences
    Tag your site using Google AdWords or Google Analytics to create remarketing lists.
  2. Add audiences to display campaigns
    Learn how to add remarketing lists to your ad groups or campaigns.
  3. Set how you reach your remarketing audiences
    Understand the difference between the “Bid only” vs. “Target and bid” settings, which determine the reach of your ads.
  4. Choose the right bids for display remarketing
    Learn how to set bid adjustments to to reach more customers in your remarketing lists.

Improve Your Display Remarketing

  1. Remove restrictions for display remarketing
    Remove exclusions for languages, locations and placements. People who have visited your site are more likely to purchase regardless of the context.
  2. Measure your display audiences performance
    Review the performance of your display remarketing campaigns.
  3. Grow your display remarketing
    Find more ways to reach more previous visitors with display remarketing.
  4. Summarize your display remarketing data
    Share how display remarketing can help you reach people who’ve already shown an interest in your business.

1.) You want to grow the reach of your remarketing campaigns to more languages and locations.

Which of these is the best reason why this would likely perform well?

  • People on your remarketing lists have been to your website before and may be familiar with your brand. If they travel to a new location or switch their language settings, you want to ensure they can see your ads.
  • It’s not a good experiment as users don’t switch locations or device settings.
  • Each device a user owns has a potentially different language setting, so by including more languages, more users can see your remarketing ads.
  • Display remarketing auto translates your ads so opening up the language and location targeting will help you reach more people in their native language.

2.) What technology lets you create audience lists?

  • AdWords remarketing tag or Google Analytics tag
  • Google Analytics tag or AdWords conversion tag
  • AdWords conversion tag
  • Any analytics system

3.) Your boss wants to use dynamic ads, but wants to customize the ad format.

What solution allows you to customize your dynamic ads?

  • Google Web Designer
  • Google Image Maker
  • AdWords Ad Designs
  • Google Analytics

4.) You want to drive even more conversions from remarketing. You’re comfortable with variations in your cost per acquisition (CPA) as long as you get more conversions.

What targeting method should you try?

  • Aggressive automatic targeting
  • Conservative automatic targeting
  • In-market automatic targeting
  • Similar automatic targeting

5.) Which of these bid strategies would work best with your display remarketing campaigns?

  • Target cost-per-acquisition (CPA) bidding
  • Manual bidding
  • Enhanced cost-per-click (CPC) bidding
  • Cost-per-action payment system

6.) You want to understand the performance differences between all site visitors and members of your remarketing list before making bid adjustments.

What settings should you use to gather this information?

  • “Bid only” without any bid adjustment
  • “Target & bid” without a bid adjustment
  • “Bid only” with a +100% bid adjustment
  • “Target & bid” with a -100% bid adjustment

7.) What’s an advantage of using AdWords to create your remarketing lists?

  • It’s easy to start.
  • You can link AdWords and Google Analytics.
  • You can’t build lists in AdWords.
  • You can use the dynamic ad formats.

8.) Which of the following attribution reports in AdWords can help you examine how many visits it takes someone to convert?

  • Ad clicks per conversion
  • New user versus returning user data
  • Number of users per month
  • Cross-device conversions

9.) Let’s say you want to expand your remarketing efforts, but only to people who are currently researching your products and services.

What’s a good feature to try?

  • In-market audiences
  • Similar audiences
  • Dynamic audiences
  • YouTube audiences

10.) You’re putting together your remarketing strategy. How can you better understand your user?

  • Analyze your customer’s purchase journey.
  • Analyze the number of times someone sees your ads before clicking.
  • Analyze the time someone spends on any website.
  • Analyze the number of different sites someone visits before purchasing.