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Creative Certification Exam Answers

Creative Certification Exam Assessment Answers By Academy for Ads
Creative Certification Assessment Answers
Creative Certification Exam Answers
formerly known as [BETA] DoubleClick Creative Individual Certification

Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience.

The DoubleClick Bid Manager Certification assessment covers programmatic and direct deal campaign setup, such as assigning inventory, goals, budgets, targeting, and creatives. It also assesses ways to troubleshoot issues and measure performance.

About this exam

The Creative Certification exam covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results.

Users completing this exam should have experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns.

The knowledge tested in this exam typically aligns with the following roles:

  • Project Manager
  • Creative Developer
  • Designer/Animators
  • Creative Director

Study DoubleClick Studio

  1. Get started with DoubleClick Studio
  2. Develop an effective digital media plan
  3. Confirm your HTML5 works with DoubleClick Studio
  4. Try it out: Create a dynamic feed
  5. Raise awareness with dynamic creatives
  6. Influence users with dynamic creatives
  7. Drive action with dynamic creatives
  8. Try it out: Preview with tearsheets
  9. QA your DoubleClick Studio creatives
  10. Measure the impact of Studio creatives

Creative Certification Exam Assessment

  • 60 minutes
  • 50 questions
  • 80% passing score
  • Validity period of 12 months

Disclaimer: Google trademarks are the property of Alphabet Inc. This website is not officially affiliated or endorsed by Google in any way.

156.) When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?

  • Enabler.exit()
  • Enabler.clickthrough()
  • Enabler.exitOverride()
  • Enabler.exitOnQuery()

155.) Which two settings determine which dynamic content is selected by the ad server to send to the creative? (select two)

  • Code within the creative
  • Reporting dimensions in Studio
  • Rotation options in Studio
  • Targeting rules in Studio

154.) Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)

  • Google Merchant Center
  • CSV
  • XLS
  • Google Spreadsheets

153.) When should the code from “Step 4: Generate Code” be called by a hand-coded dynamic creative?

  • AFTER the Enabler has been initialized, and AFTER dynamic content is accessed
  • BEFORE the Enabler has been initialized and dynamic content is accessed
  • AFTER the Enabler has been initialized, but BEFORE dynamic content is accessed
  • BEFORE the Enabler has been initialized, and AFTER dynamic content is accessed

152.) Which three components are available in Google Web Designer? (select three)

  • YouTube Video Player
  • Counters
  • Tap Area
  • Maps

151.) Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

  • Click-through-conversion rate
  • Click-through rate (CTR)
  • Impression-to-view rate
  • Designated weights

150.) When working on a profile with a ranked combination of rules, what feature should be used at the Manage Rules stage?

  • Prioritized rules
  • Sequential rotation and prioritized rules
  • Optimized rotation
  • Weighted rotation

149.) In what section of Studio are creative images and videos stored?

  • Admin
  • Creative
  • Dynamic Content
  • Assets

148.) Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)

  • Canonical geolocation
  • Floodlight ID
  • Placement ID
  • Site ID

147.) What field type is used for data pass targeting in a dynamic profile?

  • Display & Video 360 Line Item Id
  • Campaign Manager Site ID
  • Remarketing Value
  • Custom value

146.) Which two targeting types are supported in Studio for dynamic creatives? (select two)

  • Language targeting
  • Audience targeting
  • Geo-targeting
  • Device targeting

145.) In what product are dynamic targeting keys created?

  • Search Ads 360
  • Campaign Manager
  • Studio
  • Display & Video 360

144.) When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?

  • Select all creative sizes and click “Apply”
  • Enter one creative size, select the creative for that size, and click “Apply”
  • Enter the creative sizes as comma-separated values, select the corresponding
  • creative sizes, and click “Apply”
    Enter the creative size and click “Apply”

143.) Which types of assets can be used in Studio? (select two)

  • .png
  • .jpg
  • .eps
  • .tiff

142.) What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)

  • Built-in abilty to use Google’s recommendation engine
  • Updates to the Google Merchant Center feed are automatically synced in Studio
  • Ability to apply additional filtering logic to the Google Merchant Center feed
  • No row limit for the Google Merchant Center feed

141.) What dynamic strategy allows flight scheduling of dynamic creatives?

  • Start and end date scheduling
  • Weighted rotation
  • Campaign Manager Placement ID
  • Dynamic targeting keys

140.) To build an expanding creative, which three panels must be included in the HTML? (select three)

  • Expanded
  • Main
  • Auto-expand
  • Collapsed

139.) What feature allows users to create a dynamic field without needing to upload a feed?

  • Filter by feed row ID
  • Feed scheduling
  • Constant matching
  • Profile field

138.) In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?

  • Publish the creative to Campaign Manager
  • Generate the code
  • Set up the reporting dimensions
  • Review the preview sheet

137.) How many Studio profiles can a dynamic creative be linked to?

  • 2
  • Unlimited
  • 1
  • 3

136.) Where is the dynamic path for an asset found?

  • In the Details section of the selected asset
  • In the Account Summary page
  • In the General Info section
  • In the Creatives section

135.) How can a Studio profile be edited without impacting the live campaign?

  • Retransform the feed
  • Edit the feed
  • Create a new profile using the existing feed
  • Create a draft version of the profile

134.) What are three benefits of filtering by creative dimensions? (select three)

  • Easier to remove and add creative sizes in the feed
  • Lets dynamic campaigns scale as more creative sizes are added
  • Allows pulling preview sheets across all sizes without specifying the creative size in Step 5: Preview
  • Allows for less columns which reduces the dynamic response data sent from the ad server to the creative

133.) What does optimization prioritize when used for dynamic creatives?

  • The best performing rows in the feed
  • The best performing placement in Campaign Manager
  • The best performing creative in Campaign Manager
  • The best performing columns in the feed

132.) Which two columns are required in a feed? (select two)

  • Clickthrough URL
  • Reporting label
  • Headline text
  • Unique ID

131.) What’s the most efficient way to target one headline to 10 different audience IDs in a feed?

  • Add 10 rows with a different audience ID in each row
  • Add 10 columns with a different audience ID in each column
  • Add 10 comma-separated audience IDs into one cell
  • Add 10 rows and 10 columns with an audience ID in each row and column

130.) To create a dynamic profile, what steps must be taken in the Dynamic Content section?

  • Under the advertiser, click “New Profile,” update the name then click “Create”
  • Add the dynamic Enabler code from the Generate Code section to the creative
  • Go to Studio Campaign, upload a dynamic creative, and click “Save”
  • Assign the HTML5 creative files to the advertiser and click “Create Dynamic Profile”

129.) To preview a creative on a blank page, what option should be selected from the dropdown?

  • On screen
  • Custom URL
  • Sample website
  • Blank page

128.) What are two creative elements that can be dynamic? (select two)

  • Text
  • Clickthrough URLs
  • Ad border
  • Creative type

127.) What steps should be taken under Manage Data to upload a new feed to the Studio profile?

  • Select New Content, then Content source, and click “Start import”
  • Select New Feed and then click “Start import”
  • Select an existing source and update the content with the new feed
  • Select “New profile field” and enter a name in the text field

126.) What user access level allows read and write access to create or edit a dynamic profile and feed?

  • Content Reader
  • Dynamic Content User
  • Content Owner
  • Content Writer

125.) What is the Asset Library file size limit per upload for video files?

  • 100MB
  • 60MB
  • 50MB
  • 80MB

124.) Which two methods can be used to connect dynamic data to an element in the creative? (select two)

  • Binding in Google Web Designer
  • Custom JavaScript
  • Custom Floodlight variables
  • Binding in Campaign Manager

123.) When a user generates a dynamic preview and receives the error “Can’t show a preview because you haven’t set a default creative or your applied filters don’t match any feed rows,” what first step should be taken to troubleshoot the error?

  • Confirm the feed is complete with no warnings
  • Retransform the feed
  • Check if the correct feed filtering parameters were applied in the preview panel
  • Re-upload the feed

122.) Which two methods can be used to build dynamic creatives for Studio? (select two)

  • Google Web Designer
  • Adobe Edge Animate
  • Hand-coded HTML + JavaScript
  • Libraries such as jQuery or CreateJS

121.) What step must be taken before initiating a fullscreen expansion?

  • Add a polite loader
  • Establish a connection to your dynamic feed
  • Determine the size of the screen
  • Check that the Enabler has been initialized

120.) Which three creative types are allowed when using VPAID creatives? (select three)

  • Full-screen expanding
  • Interstitial
  • HTML5 non-linear
  • Banner

119.) When should the dynamic creative be uploaded to Studio?

  • AFTER creating the feed, but BEFORE creating and publishing the Studio profile
  • AFTER creating the feed and publishing the Studio profile
  • AFTER creating the preview sheet, but BEFORE creating the feed and Studio profile
  • AFTER creating the feed and Studio profile, but BEFORE publishing the profile

118.) What do “counters” measure in Studio?

  • Number of users that did not interact with a creative
  • Number of times an action is taken within a creative
  • Elapsed time interacting with a creative element
  • Length of time a video creative is played

117.) To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?

  • Percent sign (“%”)
  • Pipe (“|”)
  • Semi-colon (“;”)
  • Comma (“,”)

116.) Which three elements are required for a dynamic creative? (select three)

  • Dynamic content
  • Studio creative
  • Asset Library
  • Studio profile

115.) When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three)

  • Creatives that use the asset
  • Dynamic path
  • Asset dimensions
  • A preview of the individual asset

114.) What values are included in the targeting column of a remarketing feed?

  • Third-party cookie values
  • Floodlight custom variable (“u-var”) values
  • Floodlight audience list IDs
  • The advertiser’s cookie values

113.) In what section of Studio can users create and manage dynamic profiles?

  • Creative
  • Dynamic Content
  • Assets
  • Admin

112.) What action occurs when assets are uploaded to the Creative section?

  • Assets are automatically resized
  • Creatives are delivered to Campaign Manager for trafficking
  • Assets are copied to the Asset Library
  • Assets are shared across all advertisers in the Studio account

111.) What type of creative appears within a set of borders and doesn’t expand or cover a website’s content?

  • Expandable creative
  • Floating creative
  • Banner creative
  • Interstitial creative

110.) Which three rotation settings are available in Studio? (select three)

  • Random
  • Optimized
  • Weighted
  • Sequential

109.) In what section of Studio can users upload and manage ad files?

  • Creative
  • Assets
  • Admin
  • Dynamic Content

108.) How can a dynamic preview sheet be removed from a Studio profile?

  • Open the preview sheet and click “Undo”
  • Delete the preview sheet
  • Archive the preview sheet
  • Edit permissions to the preview sheet

107.) Which two types of creatives either float above a webpage or fill an entire mobile screen? (select two)

  • Floating creative
  • Expandable creative
  • Banner creative
  • Interstitial creative

106.) The HTML5 Enabler should be added to which tag in a creative’s HTML file?

  • < script >
  • < head >
  • < div >
  • < body >

105.) Which two data types are NOT supported as dynamic elements? (select two)

  • HTML5 animations
  • Numerical fractions
  • Decimal numbers
  • Text

104.) What profile setting allows Studio to match more than one row on impression?

  • Quantity
  • Dependent selection
  • Profile field
  • Auto-filter

103.) Where are dynamic profiles located?

  • In Advertisers under Advertiser association
  • In the Creatives tab when viewing a dynamic creative
  • In the Dynamic Content tab next to advertiser name
  • In the Assets tab under Account Details

102.) Which two preview types can be used to generate a dynamic preview? (select two)

  • Filter by dynamic criteria
  • Filter by reporting label
  • Filter by feed element name
  • Filter by row ID

101.) What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?

  • Remarketing
  • Dynamic targeting keys
  • Display & Video 360 line item filtering
  • Data pass

100.) What method for using custom fonts is NOT supported for dynamic text?

  • Any fonts uploaded with a creative in Studio
  • Fonts loaded from Google Fonts
  • Fonts stored on a File Transfer Protocol (FTP)
  • Fonts added to Asset Library and linked to a creative in Studio

99.) When you have multliple images to support different creative sizes within a single profile, what action should be taken?

  • Create one feed per ad size
  • Upload the images to Asset Library to generate the different creative sizes
  • Create one feed and filter by creative dimensions
  • Use a single image and Studio will resize automatically

98.) What is the minimum number of exits required for a creative?

  • 2
  • 1
  • 0
  • 3

97.) Echo remarketing uses dynamic content from what source?

  • Dynamic rules
  • A feed
  • The creative code
  • Custom Floodlight variables

96.) What is the Asset Library file size limit per upload for non-video files?

  • 20MB
  • 10MB
  • 15MB
  • 5MB

95.) What tool makes it possible to preview a creative on a mobile device that’s linked to a Studio account?

  • Google Web Designer
  • IAB VAST tag tool
  • Creative Preview app
  • QA Helper extension

94.) What is the proper format for geo-targeting a location in a feed?

  • Los Angeles,California,United States
  • Los Angeles,United States
  • Los Angeles,California
  • Los Angeles,United States,California

93.) What feature can be used to target multiple columns in a feed one at a time?

  • Trafficking rules
  • Prioritized rules
  • Rotation priority
  • Feed priority

92.) What are two benefits of using dynamic creatives in Studio? (select two)

  • Ability to test different content within one creative
  • Ability to test different ad formats within one creative
  • Ability to test different sizes within one creative
  • Ability to build and traffic only one creative per ad size

91.) In what section of Studio is user access managed?

  • Creative
  • Dynamic Content
  • Admin
  • Assets

90.) What is the method most often used to define the dynamic content for a creative?

  • Campaign Manager
  • Spreadsheet
  • External API
  • Code within the creative

89.) Which two options must be true to use open optimization? (select two)

  • Only one row in the feed must be eligible to be served
  • More than one row in the feed must be eligible to serve
  • The dynamic feed must include a row with “optimize” in the cell
  • In “Step 3: Manage Rules” rotation must be set to “Optimized”

88.) Which two video formats can be built as Rich Media in Studio? (select two)

  • Video Ad Serving Template (VAST)
  • YouTube TrueView
  • Video Player-Ad Interface Definition (VPAID)
  • In-banner video MPU

87.) Which two capabilities are possible with dynamic preview sheets? (select two)

  • Bulk dynamic previews via .csv import
  • External sharing to stakeholders without Studio access
  • Ability to download and share as a PDF file
  • Editing within the preview sheet

86.) Which two data types are NOT supported for dynamic elements that will be displayed in the creative? (select two)

  • Decimal number
  • HTML5 animation
  • Numerical fraction
  • Text

85.) What tool makes it possible to preview a creative on a mobile device that’s linked to a Creative account?

  • Creative Preview app
  • QA Helper extension
  • Google Web Designer
  • IAB VAST tag tool

84.) What feature is used to create a dynamic campaign without feeds?

  • Constant Matching
  • Forced preview
  • Feed scheduling
  • Profile field

83.) Which two targeting types are supported for a dynamic creative? (select two)

  • Device targeting
  • Language targeting
  • Geo-targeting
  • Audience targeting

82.) When using creative dimension filtering, which step must be taken to generate dynamic previews correctly?

  • Enter one creative size and select all creative sizes
  • Enter the creative sizes as comma-separated values and select the corresponding creative sizes
  • Enter one creative size and select the creative for that size
  • Enter the creative size and click Launch/Update preview

81.) A frequency cap with expanding pushdown creatives limits what?

  • How high the creative can expand
  • The number of times per day a user sees a creative auto expand
  • The direction the creative will expand
  • The number of people who can see the creative per day

80.) What connection is required to implement dynamic creative remarketing?

  • A “remarketing attribute” that connects all the advertiser’s Floodlight custom variables to a Creative advertiser
  • A “remarketing ID” that enables the Creative advertiser to use dynamic creative remarketing
  • A “remarketing attribute” that connects a Floodlight custom variable to a Creative advertiser
  • A “remarketing ID” that enables the feed column to be recognized as a remarketing column

79.) What dynamic strategy can be used with the default row(s) a feed?

  • Creative dimension filtering
  • DoubleClick Campaign Manager/Bid Manager Audience ID filtering
  • Start and end date scheduling
  • Dynamic Targeting Keys

78.) To create a dynamic profile, what steps must be taken in the Dynamic Content section?

  • In the advertiser, click NEW, then name and save the profile
  • Go to Creative Campaign, upload a creative, and click Save
  • Assign the HTML5 creative files to the advertiser
  • Add the dynamic enabler code to the creative

77.) What’s the most efficient way to target one headline to 10 different audience IDs in a feed?

  • Add 10 different comma-separated audience IDs into a cell
  • Add ten rows and ten columns with an audience ID in each row and column
  • Add 10 columns with a different audience ID in each column
  • Add 10 rows with a different audience ID in each row

76.) Which dynamic strategy uses a naming convention to replace DoubleClick Campaign Manager IDs?

  • Data pass
  • Bid Manager line item filtering
  • Dynamic targeting keys
  • Remarketing

75.) Which three capabilities are possible with dynamic previews (tearsheets)? (select 3)

  • Ability to download and share as PDF file
  • External sharing to stakeholders without Creative access
  • Bulk dynamic previews via .csv import
  • Editing within the preview sheet

74.) If a user generates a dynamic preview and receives “No feed row could be selected,” what first step is recommended to troubleshoot?

  • Check that the correct feed filtering parameters were inputted
  • Clear the browser’s cache
  • Retransform the feed
  • Check the feed is properly completed with no warnings

73.) What step in the Creative Profile allows users to generate dynamic previews?

  • Step 2: Manage Data
  • Step 4: Generate Code
  • Step 5: Preview
  • Step 7: Publish

72.) To provide read and write access to create and/or edit a dynamic profile and feed, what user access level should be set?

  • Content Reader
  • Content Owner
  • Dynamic Content User
  • Content Writer

71.) What action can a user take to remove a saved dynamic preview sheet from the Creative Profile?

  • Archive the tearsheet
  • Delete the tearsheet
  • Edit permissions to the tearsheet
  • Open the tearsheet and click Undo

70.) Where are dynamic profiles located?

  • In Creatives where the format is listed as “Dynamic”
  • In Assets in the Account Details
  • In Advertisers under Advertiser association
  • In Dynamic Content next to advertiser name

69.) What two conditions determine whether dynamic content is served to the creative from the dynamic ad server?

  • Best-performing content eligible to serve
  • Code within the creative
  • Targeting rules
  • Algorithm that predicts if user will click the ad

68.) To create an ad with both a banner and interstitial, would creative type must be selected?

  • An interstitial creative
  • “Multi-floating” interstitial
  • A banner creative
  • An expanding creative

67.) Echo remarketing uses dynamic content from what source?

  • The creative code
  • A feed
  • Dynamic rules
  • Custom Floodlight variables

66.) To include dynamic images in a feed, what should be copied and pasted?

  • Image URL from the Creatives tab
  • Asset Library path names
  • Image URL from the desktop
  • Path names from the client’s image server

65.) To target multiple columns in a feed one at a time, what would be used?

  • Rotation Priority
  • Trafficking Rules
  • Prioritized Rules
  • Feed Priority

64.) To serve a dynamic image that varies depending on ad size, what are two recommended solutions? (select two)

  • Create one feed per ad size
  • Apply creative dimension filtering
  • Add creative code that resizes the image
  • For each ad size, add a column of image URLs

63.) To target a headline, but test different images, what must be set up in the Creative profile?

  • One feed for the headline, one feed for the images
  • One rule that targets, one rule that tests
  • One feed set to optimized rotation
  • One feed for both the headline and images

62.) Where is the dynamic path for an asset found?

  • In the Account Summary page
  • In the Creatives tab
  • The Details section
  • In the General Info section

61.) To display multiple dynamic images in a remarketing creative, how should a dynamic feed be set up?

  • Add multiple rows with different products
  • Add multiple columns with different products
  • Assign multiple creatives to the ad in DoubleClick Campaign Manager
  • Add products to multiple feeds

60.) What two columns are required in a feed? (select two)

  • Unique ID
  • Reporting label
  • Clickthrough URL
  • Headline text

59.) Which two methods could be used to connect dynamic data to an element in the creative?

  • Binding in Google Web Designer
  • Dynamic data is connected automatically
  • Custom Javascript
  • Binding in DoubleClick Campaign Manager

58.) Under “Manage Data,” to upload a new feed to the Creative Profile, what steps must be taken?

  • Select Manage and add the auto-filters
  • Select an “existing source” and update the content with the new feed
  • Select New Content, then Content source, and click Start Import
  • Select new feed and start import

57.) To use the video transcoding feature, what step is required after turning transcode “on” and adding the uploaded video to the creative?

  • Update the file name in the feed.
  • Copy/Paste code into the creative
  • Add each version of the new video to the creative
  • Set video source in creative with Creative enabler

56.) To build an expanding creative, which three panels must be included in the HTML? (select three)

  • Auto-expand
  • Main
  • Collapsed
  • Expanded

55.) Where are dynamic targeting keys created?

  • DoubleClick Creative
  • DoubleClick Search
  • DoubleClick Bid Manager
  • DoubleClick Campaign Manager

54.) The in-page banner with floating creative enables an advertiser to do what?

  • Fills an entire mobile screen while a user is in an app
  • Limits the number of times a creative auto-expands for a user
  • Load main, collapsed, and expanded panels within a single creative
  • Deliver two creatives to the same page at the same time using one Creative ad

53.) What does a counter measure in Creative?

  • Elapsed time in a creative
  • Length of time a video is played in a creative
  • Length of action within a creative
  • Number of times an action is taken within a creative

52.) Which two asset types may be used with Creative? (select two)

  • .jpg
  • .png
  • .tiff
  • .eps

51.) Which two must be set up for optimization? (select two)

  • The dynamic feed must include a row with “optimize” in the cell
  • More than one row in the feed must be eligible to serve
  • Only one row in the feed must be eligible to be served
  • In “Step 3: Manage Rules” rotation must be set to “optimized”

50.) To link multiple ad sizes of a dynamic creative to the same Creative profile, what should those ads have in common?

  • Same image assets
  • Same functionality and appearance
  • Same creative author
  • Same image format

49.) What does Open Optimization select when used for dynamic creatives?

  • Best performing rows in the feed
  • Best performing columns in the feed
  • Best performing creative in DoubleClick Campaign Manager
  • Best performing placement in DoubleClick Campaign Manager

48.) What is the minimum number of exits required for a creative?

  • One
  • Four
  • Three
  • Two

47.) What is the Admin section used for?

  • To upload and manage ads
  • To manage user access
  • To create and manage dynamic profiles
  • To store all of the campaign’s images and videos

46.) What dynamic strategy allows flight scheduling of dynamic creatives to be controlled within the feed?

  • DCM Placement ID
  • Start and end date scheduling
  • Weighted Rotation
  • Dynamic Targeting Keys

45.) What step should be taken to edit content in a published Creative Profile without impacting a live campaign?

  • Retransform the feed
  • Create a new profile using the existing feed
  • Create a draft version of the Profile
  • Edit the feed

44.) What type of creative either floats above a webpage or fills an entire mobile screen?

  • A banner creative
  • A floating creative
  • An interstitial creative
  • An expandable creative

43.) To swap out a live asset, once an asset displaying in a live creative has been verified, what’s the next step?

  • Review the asset list and select “Schedule Update”
  • Select all creatives in the campaign
  • The updated asset will display in the creatives
  • Review the asset list and select “Push Live” for creatives you want to update

42.) What is the Dynamic Content section used for?

  • To manage user access to dynamic content
  • To upload and manage ads
  • To create and manage dynamic profiles
  • To store all of a campaign’s images and videos

41.) Which two dynamic strategies can be used to serve relevant creatives based on a user’s site actions? (select two)

  • Data pass
  • Floodlight filtering
  • Audience list filtering
  • Remarketing filtering
  • Placement ID filtering

40.) What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Creative? (select three)

  • Ability to add additional columns to the feed
  • No feed row limits
  • Updates to feed automatically synced in Creative
  • Built-in recommendation engine

39.) What is the Creative section used for?

  • To store all of the campaign’s images and videos
  • To upload and manage ad files
  • To create and manage dynamic profiles
  • To manage user access to creative files

38.) What is one result when assets are uploaded to the Creative tab?

  • Assets are automatically resized
  • Assets are shared with all active users in the account
  • Creatives are delivered to DCM for trafficking
  • Assets are copied to the Asset Library

37.) What is the Asset Library file size limit per upload for non-video files?

  • 20MB
  • 5MB
  • 15MB
  • 10MB

36.) If a feed has a column of dynamic images, what data is sent to the dynamic creative?

  • The image URL
  • The Asset Library alias
  • The image file
  • The image file and header

35.) When should the dynamic creative be uploaded to Studio?

  • After creating the feed and publishing the Creative profile
  • After creating the feed and Creative profile, but before publishing the profile
  • After creating the tearsheet, but before creating the feed and Creative profile
  • After creating the feed, but before creating and publishing the Creative profile

34.) When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?

  • Enabler.exitOnQuery()
  • Enabler.clickthrough()
  • Enabler.exit()
  • Enabler.exitOverride()

33.) The HTML5 Enabler needs to be added to which tag in a creative’s HTML file?

  • < body >
  • < head >
  • < div >
  • < script >

32.) What are two benefits of using dynamic creatives in Studio? (select two)

  • Build and traffic only one creative per ad size
  • Test different content within one creative
  • Test different ad formats within one creative
  • Test different creatives within one placement

31.) Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

  • Designated weights
  • Impression-to-view rate
  • Click-through rate (CTR)
  • Click-through-conversion rate

30.) What custom fonts are not supported for Dynamic text?

  • Any fonts uploaded with a creative in Creative
  • Fonts loaded from Google Fonts
  • Fonts added to Asset Library and linked to a creative in Creative
  • Fonts included on the webpage

29.) The targeting column in a remarketing feed will contain what values?

  • The advertiser’s cookie values
  • Third-party cookie values
  • Floodlight custom variable (“u-var”) values
  • Floodlight audience list IDs

28.) Which three Creative settings can be used to select content from a feed? (select three)

  • Optimized
  • Random
  • Sequential
  • Weighted

27.) What are two examples of creative elements that can be dynamic? (select two)

  • Creative type
  • Text
  • Clickthrough URLs
  • Ad size

26.) Which three types of creative are allowed when using VPAID creatives? (select three)

  • Full-screen expanding
  • Interstitial
  • Banner
  • HTML5 non-linear

25.) Which Creative Profile setting allows a feed to select more than one row on impression?

  • Dependant Selection
  • Auto-filter
  • Quantity
  • Profile field

24.) What is the most common use case for including a dynamic element as a “profile field” in a feed, rather than its own column?

  • The feed column has different values in every row
  • The feed column has the same value in every row
  • The feed column has some empty cells
  • The feed column has the same value in most rows

23.) To target multiple DoubleClick Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?

  • Comma
  • Percent sign (“%”)
  • Pipe (“|”)
  • Semi-colon (“;”)

22.) In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?

  • Publish the creative Campaign Manager
  • Set up the reporting dimensions
  • Preview the teasheets
  • Generate the code

21.) When should the code from “Step 4: Generate Code” be called by a hand-coded dynamic creative?

  • After the Enabler has been initialized, but before dynamic content is accessed
  • Before the Enabler has been initialized, and before dynamic content is accessed
  • Before the Enabler has been initialized, and after dynamic content is accessed
  • After the Enabler has been initialized, and after dynamic content is accessed

20.) To preview a creative on a blank page, which option should be selected from the dropdown?

  • On screen
  • Custom URL
  • Sample website
  • Blank page

19.) What type of creative appears within a set of borders and doesn’t expand or cover a website’s content?

  • A floating creative
  • A banner creative
  • An interstitial creative
  • An expandable creative

18.) When an asset gets updated, where is this indicated?

  • In the Creative tab
  • In the Last Modified column of the asset list
  • In the Used In column of the asset list
  • In the Details panel

17.) What type of dynamic text is supported in the feed?

  • Basic HTML markup
  • JavaScript
  • Text only, without any HTML markup
  • Calls to .swf files

16.) To rotate a dynamic feed’s creative evenly, what rule should be selected?

  • Random
  • Optimized
  • Weighted
  • Auto-filter

15.) Which two DoubleClick Campaign Manager attributes can be used to dynamically update a creative? (select two)

  • Placement ID
  • Site ID
  • Canonical geolocation
  • Floodlight ID

14.) Dynamic creatives can be built using which two methods?

  • Hand-coded HTML
  • Libraries such as JQuery or CreateJS
  • Google Web Designer
  • Adobe Edge or Animate

13.) If a feed contains a column of cities and another column of audience segments, what users will be targeted?

  • Users in EITHER the targeted city or audience segment
  • Users in BOTH the targeted city and audience segment
  • User in ONLY the targeted city
  • User in ONLY the targeted audience segment

12.) To generate a dynamic preview, what inputs must be entered in Step 5: Preview?

  • Filtering of the feed’s element names
  • Reporting label values, for dynamic previews
  • No values needed as previews are generated automatically
  • Unique Id value, for forced previews
  • A value that filters the feed using dynamic criteria

11.) Which is a valid entry in a feed that uses geo-targeting?

  • Los Angeles,California
  • Los Angeles,United States,California
  • Los Angeles,California,United States
  • Los Angeles,United States

10.) What is the Assets section used for?

  • To manage user access to asset files
  • To create and manage dynamic profiles
  • To store all of the creatives’ images and videos
  • To upload and manage ads

9.) What is the Asset Library file size limit per upload for video files?

  • 50MB
  • 60MB
  • 100MB
  • 80MB

8.) What is used to define the dynamic content for a creative?

  • DoubleClick Campaign Manager
  • Code within the creative
  • A spreadsheet
  • An external API

7.) Before initiating a full-screen expansion, what step must be taken?

  • Determine the size of the screen
  • Establish a connection to your dynamic feed.
  • Check that the enabler has been initialized
  • Add a polite loader

6.) What dynamic strategy is NOT compatible with DCM and Bid Manager Audience ID filtering?

  • DoubleClick Campaign Manager (DCM) ID filtering
  • DoubleClick Bid Manager (DBM) line item filtering
  • Remarketing
  • Prioritized rules

5.) In the Assets section, when the box is checked next to the image name, what three types of information are shown in Details? (select three)

  • Creatives that use the asset
  • Dynamic path
  • Asset dimensions
  • A preview of the individual asset

4.) What’s one benefit of using targeting with dynamic creatives?

  • Deliver specific creatives using DoubleClick Campaign Manager
  • Randomly serve content from the feed to any audience
  • Target feed using DoubleClick Campaign Manager
  • Serve specific content from the feed to a specific audience

3.) Which three features are required for a dynamic creative? (select three)

  • Dynamic content
  • Creative creative
  • Asset Library
  • Creative profile

2.) What are three benefits of applying creative dimension filtering? (select three)

  • Allows for less columns which reduces the dynamic response data sent from the ad server to the creative.
  • Easy to remove and add creative sizes to the feed
  • Lets dynamic campaign scale as more creative sizes are added
  • Allows default rows to optimize by size
  • increases campaign performance

1.) How many Creative profiles can a dynamic creative be linked to?

  • Three maximum
  • Two
  • Unlimited
  • One