SEMrush Certification for PPC Specialists Exam Answers
This course will introduce you to SEMrush tools for advertising and PPC specialists and will teach you how to use them. This course contains all the necessary information to prepare for the SEMrush certification exam for PPC Specialists and successfully pass it.
SEMrush Certification for PPC Specialists Exam Study Guide
LEARN SEMRUSH
Take this free course and improve your knowledge of SEMrush tools for PPC! In it you will learn how to solve the problems that most advertising specialists face, namely, doing keyword research, organizing keywords into groups and creating ads.
GET CERTIFIED BY SEMRUSH
Prove your skills by passing the SEMrush Certification Exam for PPC Specialists and earn a certificate issued by SEMrush. A certification is a valuable addition to your resume and a great career booster.
KEY POINTS
Genuine knowledge of SEMrush tools can only be gained through practice. If you are already a confident SEMrush user, take the exam right away without starting the course.
SEMrush Certification for PPC Specialists Exam
- 27 minutes
- 45 questions
- 70% passing score
1.) The PPC Keyword Tool helps you search for keywords and move them to cross-campaign negatives.
2.) Which reports allow you to see the SERP data for a specific date for a given search phrase for both organic and paid advertising?
- Keyword Trend Report
- Custom Keyword Analytics Report
- Keyword Overview Report
- Related Keywords Report
3.) Which tool allows you to prepare campaigns and keyword groups for exporting to Google Adwords?
- Organic Traffic Insights
- Advertising Research
- Keyword Magic Tool
- Position Tracking
- PPC Keyword Tool
4.) Which feature is NOT provided by the PPC Keyword Tool?
- Removing duplicates
- Merging keywords
- All the features are provided
- Cleaning keywords
- Removing empty groups
- Creating groups for each added keyword
- Removing cross-group negatives
- Adding campaigns
- Moving to negatives
5.) Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile.
6.) Which feature is NOT provided by the PPC Keyword tool?
- Organizing Google Adwords campaigns, ad groups and keywords
- Adding negatives and cross-group negatives
- Filtering keywords by CPC and volume
- Finding the best CPC to bid for each keyword
7.) Price is another name for CPC from the PLA positions report.
8.) The Ads History report shows the number of paid keywords a domain has bid on in the last 30 days only.
9.) Which report is the most convenient to use for seeing what keywords a competitor is bidding on?
- Ads History
- Advertising Position Changes
- PLA Research
- Display Advertising
- PPC Keyword Tool
- Ads Builder
- Ads Copies
- Advertising Positions Report
10.) Using the Ads Copies Report, you CANNOT see which keywords trigger ads.
11.) In the SEMrush Competitors PLA Research report, the ‘Competition Level’ metric is based on:
- Competition level from Keyword Gap (former Domain vs Domain)
- Similarity in rankings in SERPs
- The number of PLA keywords for each domain and the domains’ number of common PLA keywords
- SEMrush Rank
- Domains’ monthly traffic
- Number of keywords bringing users to the website
- Proprietary algorithms
12.) Which report can be useful for starting an advertising campaign?
- Advertising Research
- PLA Research
- Display Advertising
- All listed
13.) PPC Keyword Tool can merge keywords to build new combinations using not more than 2 sets of words.
14.) What step should you take after you have grouped new keywords and moved them from one group to another?
- Specify keywords match type
- Filter results by CPC
- Remove cross-group negatives
- There is nothing left to do. You can start exporting the results
15.) What will be automatically set up when you start an Ads Builder campaign?
- SEO Ideas
- Position Tracking
- PPC Keyword Tool
- Brand Monitoring
- An Adwords campaign
- Advertising Research
16.) Which tools help you get ideas for your own advertising campaigns after having studied the ads of your competitors? Choose four answers.
- Lead Generation Tool
- Organic Research
- Advertising Research
- Traffic Analytics
- Position Tracking
- PPC Keyword Tool
- Display Advertising
- Keyword Magic Tool
- PLA Research
- Ads Builder
17.) Ads Builder DOESN’T allow you to edit several ads simultaneously.
18.) You want to do advertising research, but haven’t managed to get any ads, as seen in the image below. What three options can help you fix this?
- The data on the competitor’s advertisements is still not gathered, you should try performing your research later
- Do ads research using another database
- Instead of searching by domain, try to type a keyword
- Do ads research for another competitor
- Actually, the Ads Builder is not designed to offer advertising ideas
- The problem of finding ads occurred, you should try performing your research later
19.) Which keyword match type is NOT supported by the PPC Keyword Tool?
- Exact
- Broad
- Modified broad
- Phrase
- All of them are supported
20.) Cross-matching is the process of determining the cross-group and cross-campaign negative keywords.
21.) What keywords CANNOT be compared with the help of the Keyword Gap (former Domain vs Domain)?
- Domain’s desktop and mobile data
- Domains’ common keywords
- Domains’ unique keywords
- Domain’s organic and paid keywords
22.) According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.
23.) Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.
- Keyword Gap (former Domain vs Domain)
- Position Tracking
- Keyword Difficulty
- Phrase Match Report
- Keyword Magic Tool
24.) Weekly updates on changes in a site’s positions in paid search can be obtained via email with the help of this tool.
- Ads Builder
- PPC Keyword Tool
- Position Tracking
- Keyword Gap (former Domain vs Domain)
- Display Advertising
- Advertising research
- Keyword Ads History
25.) Among SEMrush reports, there are NO report templates that a PPC specialist can use and customize.
26.) You can export domains’ paid keywords from different SEMrush tools to a single table with the help of the Export Manager.
27.) Which tool allows you to export keywords directly to the PPC Keyword Tool?
- Keyword Difficulty
- Export Manager
- Keyword Analyzer
- Position Tracking
- This cannot be done
- Domain Analytics
