Category: DoubleClick for Publishers DFP Exam

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SEMrush Certification for PPC Specialists Exam Answers

SEMrush Certification for PPC Specialists Exam Answers

This course will introduce you to SEMrush tools for advertising and PPC specialists and will teach you how to use them. This course contains all the necessary information to prepare for the SEMrush certification exam for PPC Specialists and successfully pass it.

SEMrush Certification for PPC Specialists Exam Study Guide

LEARN SEMRUSH
Take this free course and improve your knowledge of SEMrush tools for PPC! In it you will learn how to solve the problems that most advertising specialists face, namely, doing keyword research, organizing keywords into groups and creating ads.

GET CERTIFIED BY SEMRUSH
Prove your skills by passing the SEMrush Certification Exam for PPC Specialists and earn a certificate issued by SEMrush. A certification is a valuable addition to your resume and a great career booster.

KEY POINTS
Genuine knowledge of SEMrush tools can only be gained through practice. If you are already a confident SEMrush user, take the exam right away without starting the course.

SEMrush Certification for PPC Specialists Exam

  • 27 minutes
  • 45 questions
  • 70% passing score

1.) The PPC Keyword Tool helps you search for keywords and move them to cross-campaign negatives.

  • False
  • True

2.) Which reports allow you to see the SERP data for a specific date for a given search phrase for both organic and paid advertising?

  • Keyword Trend Report
  • Custom Keyword Analytics Report
  • Keyword Overview Report
  • Related Keywords Report

3.) Which tool allows you to prepare campaigns and keyword groups for exporting to Google Adwords?

  • Organic Traffic Insights
  • Advertising Research
  • Keyword Magic Tool
  • Position Tracking
  • PPC Keyword Tool

4.) Which feature is NOT provided by the PPC Keyword Tool?

  • Removing duplicates
  • Merging keywords
  • All the features are provided
  • Cleaning keywords
  • Removing empty groups
  • Creating groups for each added keyword
  • Removing cross-group negatives
  • Adding campaigns
  • Moving to negatives

5.) Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile.

  • True
  • False

6.) Which feature is NOT provided by the PPC Keyword tool?

  • Organizing Google Adwords campaigns, ad groups and keywords
  • Adding negatives and cross-group negatives
  • Filtering keywords by CPC and volume
  • Finding the best CPC to bid for each keyword

7.) Price is another name for CPC from the PLA positions report.

  • False
  • True

8.) The Ads History report shows the number of paid keywords a domain has bid on in the last 30 days only.

  • False
  • True

9.) Which report is the most convenient to use for seeing what keywords a competitor is bidding on?

  • Ads History
  • Advertising Position Changes
  • PLA Research
  • Display Advertising
  • PPC Keyword Tool
  • Ads Builder
  • Ads Copies
  • Advertising Positions Report

10.) Using the Ads Copies Report, you CANNOT see which keywords trigger ads.

  • False
  • True

11.) In the SEMrush Competitors PLA Research report, the ‘Competition Level’ metric is based on:

  • Competition level from Keyword Gap (former Domain vs Domain)
  • Similarity in rankings in SERPs
  • The number of PLA keywords for each domain and the domains’ number of common PLA keywords
  • SEMrush Rank
  • Domains’ monthly traffic
  • Number of keywords bringing users to the website
  • Proprietary algorithms

12.) Which report can be useful for starting an advertising campaign?

  • Advertising Research
  • PLA Research
  • Display Advertising
  • All listed

13.) PPC Keyword Tool can merge keywords to build new combinations using not more than 2 sets of words.

  • False
  • True

14.) What step should you take after you have grouped new keywords and moved them from one group to another?

  • Specify keywords match type
  • Filter results by CPC
  • Remove cross-group negatives
  • There is nothing left to do. You can start exporting the results

15.) What will be automatically set up when you start an Ads Builder campaign?

  • SEO Ideas
  • Position Tracking
  • PPC Keyword Tool
  • Brand Monitoring
  • An Adwords campaign
  • Advertising Research

16.) Which tools help you get ideas for your own advertising campaigns after having studied the ads of your competitors? Choose four answers.

  • Lead Generation Tool
  • Organic Research
  • Advertising Research
  • Traffic Analytics
  • Position Tracking
  • PPC Keyword Tool
  • Display Advertising
  • Keyword Magic Tool
  • PLA Research
  • Ads Builder

17.) Ads Builder DOESN’T allow you to edit several ads simultaneously.

  • False
  • True

18.) You want to do advertising research, but haven’t managed to get any ads, as seen in the image below. What three options can help you fix this?

  • The data on the competitor’s advertisements is still not gathered, you should try performing your research later
  • Do ads research using another database
  • Instead of searching by domain, try to type a keyword
  • Do ads research for another competitor
  • Actually, the Ads Builder is not designed to offer advertising ideas
  • The problem of finding ads occurred, you should try performing your research later

19.) Which keyword match type is NOT supported by the PPC Keyword Tool?

  • Exact
  • Broad
  • Modified broad
  • Phrase
  • All of them are supported

20.) Cross-matching is the process of determining the cross-group and cross-campaign negative keywords.

  • False
  • True

21.) What keywords CANNOT be compared with the help of the Keyword Gap (former Domain vs Domain)?

  • Domain’s desktop and mobile data
  • Domains’ common keywords
  • Domains’ unique keywords
  • Domain’s organic and paid keywords

22.) According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.

  • False
  • True

23.) Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.

  • Keyword Gap (former Domain vs Domain)
  • Position Tracking
  • Keyword Difficulty
  • Phrase Match Report
  • Keyword Magic Tool

24.) Weekly updates on changes in a site’s positions in paid search can be obtained via email with the help of this tool.

  • Ads Builder
  • PPC Keyword Tool
  • Position Tracking
  • Keyword Gap (former Domain vs Domain)
  • Display Advertising
  • Advertising research
  • Keyword Ads History

25.) Among SEMrush reports, there are NO report templates that a PPC specialist can use and customize.

  • False
  • True

26.) You can export domains’ paid keywords from different SEMrush tools to a single table with the help of the Export Manager.

  • False
  • True

27.) Which tool allows you to export keywords directly to the PPC Keyword Tool?

  • Keyword Difficulty
  • Export Manager
  • Keyword Analyzer
  • Position Tracking
  • This cannot be done
  • Domain Analytics
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SEMrush Certification for Content Marketers Exam Answers

SEMrush Certification for Content Marketers Exam Answers

This exam will assess your mastery of the SEMrush tools for content creation. Upon successful completion of this exam, you will receive an SEMrush for Content Marketers certificate. Your certificate will be valid for one year from the date it was issued.

SEMrush Certification for Content Marketers Exam Study Guide

ABOUT THIS EXAM
This exam is made up of 32 questions about different SEMrush tools for content marketers and SEO specialists. Upon successful completion of the exam, an SEMrush for Content Marketers certificate will be issued.

WHO IS THIS EXAM FOR?
This exam is designed for content and SEO specialists who use SEMrush for creating and optimizing content and want to test and prove their knowledge of SEMrush tools.

WHAT TO EXPECT FROM THE EXAM?
In this exam, you will demonstrate your understanding of SEMrush content tools. Be prepared and brush up on your knowledge of SEMrush, since it can greatly increase your chances of passing.

SEMrush Certification for Content Marketers Exam

  • 32 minutes
  • 45 questions
  • 70% passing score

1.) Which tasks can be accomplished with the help of the Social Media tool? Choose three answers.

  • Publishing posts directly from the tool
  • Monitoring the growth of your social media audience
  • Analyzing at what time competitors publish their content on Facebook
  • Determining which social media platforms contain more mentions of a brand’s domain
  • Finding out what authors write the most popular articles
  • Monitoring your audience’s reaction to content published on social media

2.) Which metrics does the Social Media Tool NOT track for a Facebook account?

  • Number of posts
  • Page views
  • Number of followers
  • Posts shares
  • User reactions

3.) Which tool should a marketing specialist use to assess the reputation of his web source?

  • Social Media Tool
  • Brand Monitoring
  • Organic Traffic Insights
  • Keyword Magic Tool
  • Organic Positions Report

4.) To see audience, engagement and activity for your social media accounts, you would create an SEO Ideas campaign.

  • True
  • False

5.) Subdomains and Positions are just two of the six reports found in this tool.

  • Projects
  • My Reports
  • Advertising Research
  • Traffic Analytics
  • Organic Research
  • Keyword Analytics

6.) According to the image below, it is easier to get higher rankings for the first set of keywords.

  • False
  • True
  • There is not enough information to determine

7.) Which tools allow you to monitor the sources of your domain’s backlinks? Choose four answers.

  • Backlinks
  • Backlink Audit
  • Brand Monitoring
  • SEO Ideas
  • Content Tool
  • Social Media Tool

8.) You have written content for your new website. Which SEMrush tool should you use to monitor your site’s visibility in organic search?

  • Keyword Magic Tool
  • Keyword Gap (former Domain vs Domain)
  • Keyword Research
  • Position Tracking
  • Domain Analytics

9.) With the help of Keyword Gap (former Domain vs Domain) you can learn what keywords your competitors’ domains are ranking for, so you can get keyword ideas for your domain.

  • False
  • True

10.) You have defined what keywords you are going to rank for. Which SEMrush tools are the most suitable for creating your content? Choose two answers.

  • Organic Traffic Insights
  • My Reports
  • SEO Content Template
  • Position Tracking
  • Brand Monitoring
  • SEO Ideas

11.) What does the TF-IDF metric from SEO Ideas show?

  • The approximate expected monthly traffic for a keyword
  • Which keywords are better perceived by people
  • How many times a keyword was used in a URL
  • How important a word is to a specific document
  • How a search engine sees a keyword
  • A keyword’s monthly search volume

12.) What are the SEO Content Template Tool’s key recommendations based on?

  • Analysis of SEMrush’s domain database
  • Proprietary algorithms
  • Google recommendations
  • Analysis of your top 10 rivals in Google
  • Analysis of your top 100 rivals in Google
  • Analysis of all your rivals in Google

13.) Which tool can you use to learn what keywords your competitor is ranking for organically?

  • Advertising Positions Report
  • Organic Positions Report
  • Keyword Analytics Reports
  • Position Tracking Tool

14.) Which tools are useful for finding semantically related words? Choose three answers.

  • Phrase Match
  • Organic Research
  • Keyword Gap (former Domain vs Domain)
  • Related Keywords
  • SEO Content Template
  • Content Tool
  • SEO Ideas

15.) What can you do with the help of the Keyword Analyzer? Choose three answers.

  • Learn about SERP features and your main competitors for specific keywords
  • Export keywords to SEO Ideas and Position Tracking
  • Export keywords to the SEO Content Template tool
  • Define the actual difficulty of chosen keywords
  •  
  • Evaluate keywords’ click potential
  • Reveal your competitors for specific keywords, and the amount of traffic these keywords drive to their domains

16.) Which tool helps you stay informed of changes in your URL’s rankings in organic search for a chosen keyword?

  • SEO Ideas
  • Site Audit
  • Organic Traffic Insights
  • Brand Monitoring
  • Organic Research
  • Keyword Magic Tool
  • Position Tracking
  • Content Tool

17.)What tasks can be accomplished with the help of the Content Tool? Choose three answers.

  • Finding the top Facebook influencers who shared an article
  • Monitoring backlinks for the articles being tracked
  • Monitoring brand mentions as well as target keywords
  • Finding the top Twitter influencers who shared an article
  • Determining which authors of the tracked articles have higher social engagement
  • Getting recommendations on how to optimize an article for SEO

18.) SEO Ideas helps users gather Semantic and Content ideas based on rivals which are ranking in SERP features only.

  • False
  • True

19.) Look at the image below. How many ideas show, for instance, how to use keywords in different tags and avoid keyword stuffing?

  • 27
  • 50
  • 187
  • 22
  • 11
  • 77

20.) You CANNOT sort sources by mentions, or filter out only blog mentions in the Brand Monitoring tool

  • True
  • False

21.) Which SEMrush tools should you use to determine what search queries people make to find information about a specific topic, like new books? Choose two answers.

  • SEO Ideas
  • Keyword Magic Tool
  • Position Tracking
  • Organic Traffic Insights
  • Phrase Match Report
  • Keyword Gap (former Domain vs Domain)

22.) Look at the image below. Which link should you choose if you want to track the entire domain for given keywords?

  • https://www.amazon.com
  • https://www.amazon.com/
  • www.amazon.com
  • amazon.com

23.) You’ve set up the Social Media tool to monitor social media activity. You’ve posted on Instagram five times within the last month. Why does the tool show zero activity on Instagram?

  • Someone reported that your posts are inappropriate for Instagram
  • None of your Instagram followers liked these posts
  • None of your Instagram followers reposted these posts
  • All of your posts were made more than 7 days ago
  • Data in the report is not shown correctly

24.) The Content Tool shows articles published six hours before and six hours after the publication of the tracked article.

  • True
  • False

25.) What can one do using the Keyword Magic Tool? Choose four answers.

  • Export keywords to Keyword Analyzer
  • Filter keywords by match typeSee CPC distributionSort keywords by number of organic resultsFind out how difficult it will be on average to get higher rankings for a set of keywordsReveal the traffic percentage driven to a domain/URL by a specific keywordFind question keywords

26.) You want to compare the social engagement of your articles with another author’s articles. What is the best way to do this with the help of SEMrush?

  • Compare the articles using the Content Tool
  • Publish your articles on social media and track them in the Social Media tool
  • Perform Top Content analysis in the Social Media tool
  • Compare the articles’ backlinks in Domain Analytics
  • Search by campaign hashtag in the Brand Monitoring tool
  • Use the Mention Volume Trend in the Brand Monitoring tool

27.) Keyword Gap (former Domain vs Domain) helps users compare up to five of a domain’s URLs by organic keywords.

  • False
  • True

28.) Look at the image below. In case these advanced filters are applied, what position range will be shown in the report?

  • 1-12 and 26-100
  • 1-13 and 25-100
  • 14-24
  • 13-25

29.) Which SEMrush tools can be paired with your Google Analytics account? Choose four answers.

  • SEO Ideas
  • Content Tool
  • My Reports
  • Keyword Magic Tool
  • Organic Traffic Insights
  • Brand Monitoring
  • Social Media Tool
  • SEO Content Template
  • Domain Analytics
  • Position Tracking
  • Keyword Analytics

30.) With the help of the My Reports tool, you can export keywords from different domains and SEMrush instruments into one table.

  • True
  • False

31.) Which SEMrush tools allow content writers to add notes once an article is published or updated? Choose three answers.

  • Keyword Magic Tool
  • SEO Content Template
  • Social Media Tool
  • Brand Monitoring
  • My Reports
  • Keyword Analytics
  • Domain Analytics
  • SEO Ideas
  • Position Tracking
  • Content Tool

32.) The SEO Ideas report, as shown in the image below, shows signs of keyword stuffing, based on comparison with your competitors question image

  • False
  • True
  • There is not enough information to determine