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Google Shopping Basics Assessment Answers

Google Shopping Basics Assessment Answers
AdWords Shopping Assessment Answers
AdWords Shopping Exam Answers

Learn the basics of setting up and optimizing a Shopping campaign. Learn the basics of using Google Shopping and how to set up your first campaign. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

  1. Find new customers with Google Shopping
    Get your products in front of customers when they search
  2. Create a Merchant Center account
    Explore the Merchant Center before creating your first Shopping campaign
  3. Capture your product data
    Discover how to submit a feed to power your Shopping ads
  4. Align your bid strategy to Shopping goals
    Optimize your campaign by aligning your bid strategy to your goals
  5. Create a Shopping campaign
    Launch a Shopping campaign that reaches your business goals
  6. Measure Shopping campaign performance
    Gain insight into your Shopping campaign and make better decisions
  7. Optimize your Shopping campaign
    Improve your campaign and reach the right customers wherever they are

1.) What role does the Merchant Center play in developing Shopping ads?

  • The Merchant Center is where advertisers can store product data on the inventory they want to sell.
  • The Merchant Center is where advertisers list keywords for customer searches.
  • The Merchant Center is where advertisers submit their bids.
  • The Merchant Center calculates clicks.

2.) When are you charged for Shopping ads?

  • When you open your Merchant Center account
  • When you set your bid
  • Only if someone clicks the ad and lands on your website
  • When a customer makes a purchase

3.) What performance information does the Attribution report provide?

  • Click share, impressions, and clickthrough rate
  • The paths that lead users to conversions
  • The performance of individual products
  • The attributes that AdWords recommends you use to structure your campaign

4.) Where could you potentially see an ad for twin sheet sets?

  • In the news section
  • On the left of the Search results section
  • In the “Shopping results” box above or to the right of Google Search results on a desktop device
  • In the list of videos

5.) What attribute would you use to subdivide your product group by the Google product taxonomy?

  • Category
  • Product type
  • Target return on ad spend (ROAS)
  • Item ID

6.) What is click share?

  • The clicks you’ve received compared to the clicks your closest competitor has received
  • The bid that’s used in the ad auction to rank your products
  • The clicks you’ve received through social media
  • The clicks you’ve received divided by the maximum number of clicks you could’ve received

7.) How would you optimize your product images and support increased clickthrough rate (CTR)?

  • Use product images taken from your competitor’s website
  • Use large, high-quality product images
  • Use small product images, so they load faster
  • Use product images that show a better product than the one sold

8.) What method of bidding uses advanced machine learning and performance monitoring to set bids that achieve your specified goal?

  • Smart bidding
  • Maximized bidding
  • Enhanced bidding
  • Manual bidding

9.) Surf-N-Board wants to increase the click share of their Shopping ads. What’s one action they can take?

  • Reduce the number of products they advertise
  • Reduce the number of impressions
  • Increase bids
  • Decrease bids

10.) You will need to verify your website URL by visiting which section in the Merchant Center?

  • Shipping
  • Tax
  • Products
  • Business information

11.) Once your client creates a new Merchant Center account using his Google account, what does he need to do next?

  • Verify ownership of his website/URL
  • Check his performance data
  • Enter in product attributes
  • Align his bids to his objectives

12.) Victor is the owner of Beautiful Birdhouses, a small boutique retailer of handmade birdhouses. He wants an automated solution to maximize his conversions, but still wants control over all his bids. What bid strategy should he choose?

  • Enhanced cost-per-click (eCPC)
  • Target return on ad spend (ROAS)
  • Maximize clicks
  • Manual bidding

13.) How can you gather data that will help optimize your campaign for mobile devices?

  • Reorganize your campaign around Google product categories
  • Analyze the click share by product group
  • Segment your reports by device and compare performance
  • Create a calendar reminder to review negative keywords on a regular basis

14.) Maria wants to make sure she is following all policies for Shopping ads when she enters product information for her stationery. Which of the following is a policy for Shopping ads?

  • Dangerous products or counterfeit goods are prohibited
  • Price and availability are not required attributes
  • Services like financial planning are supported content
  • No content is prohibited

15.) Fareena uses the Merchant Center to upload her product data for her floral arrangements. Which of the following is a feature of the Merchant Center?

  • The Merchant Center identifies Fareena’s goals as an advertiser.
  • The Merchant Center helps Fareena determine her bid strategy.
  • The Merchant Center is where Fareena creates her ad campaign.
  • The Merchant Center contains feeds that include all of Fareena’s Flowers’ product information.

16.) Which of the following attributes are required in the Merchant Center?

  • Your product’s sale price and dimensions
  • The number of loyalty points a customer receives when buying a product
  • Your product’s name, description, and landing page
  • Your product category and weight

17.) What is the difference between Search campaigns and Shopping campaigns?

  • Shopping campaigns can be measured through performance data, but not with Search campaigns.
  • You can use the Bid Simulator with Shopping ads.
  • Shopping campaigns use product data from the Merchant Center to determine relevancy, not keywords.
  • With Shopping ads, you can compare your performance to other advertisers who are participating in the same auctions.

18.) Your Shopping campaign has been so successful your manager has increased your budget for the next quarter. You’re considering increasing bids, but aren’t sure if that’s the best way to spend your budget. What tool or report can you use to inform your decision?

  • Click share report
  • Product groups tab
  • Bid Simulator
  • Attribution report

19.) What attributes are found in Shopping ads that make them unique?

  • Store phone number and rating
  • Website address, search terms, type of material
  • Image, price, product name, and store name
  • Shipping information, upcoming sales, website address

20.) When should you set up a multi-client account?

  • When you want to submit items for more than one domain
  • When you want to see how all of your bids are performing
  • When you want to create ad and product groups
  • When you want to show ads on partner websites