AdWords Mobile Basics Assessment Answers

AdWords Mobile Basics Assessment Answers
AdWords Mobile Basics Exam Answers

Discover how AdWords can help you reach customers on mobile devices in the moments that matter. Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Mobile exam.

Develop your mobile strategy

Drive your business with mobile
Learn how mobile can drive results in unprecedented ways
Do you want a mobile site or app? Recommended
Learn which mobile presence option best drives your goals
Design great mobile sites Recommended
Learn how to make a good, fast mobile site experience
Design great mobile apps Recommended
Here are some design tips to help you make appealing and effective apps

Drive mobile success using AdWords

AdWords formats and features for mobile Recommended
Learn the formats and features that can help drive your mobile objectives
Target and bid for mobile ad placements
Place ads that reach mobile customers where and when they need it most
Drive calls with mobile campaigns
Learn how to drive calls with AdWords and track them as conversions
Drive store traffic with mobile
Learn how to drive store traffic for your business with AdWords on mobile
Measure and optimize across devices
Measure mobile’s contribution in your customer’s purchase journey
Drive installation of your app
Learn how to promote app installations with AdWords
Drive engagement with your app
Learn how to drive value from your app by keeping your users coming back
Measure and optimize your mobile apps
Learn your options for tracking and improving your app’s performance
Find out why your ad was disapproved
With Google’s extensive AdWords policies in place, a safe and positive user experience is the goal for all. In this course, we’ll show you how to find out why your ad was disapproved, fix it, and resubmit it so you can start reaching customers.
Avoid editorial errors
Small editorial errors are some of the most common reasons ads are prevented from running. These are super simple to prevent once you understand Google’s philosophy. We’ll give you some basic rules to keep in mind when you’re writing your ads.
Ensure a quality destination experience
When your ad is disapproved for a destination issue, it can be tricky to figure out what went wrong. This course reveals the top reasons for disapprovals and includes a hands-on activity suitable for desktop computers only.
Address trademark disapprovals
Trademarks policy can be tricky. In this course, you’ll learn what you can do if your ads get disapproved for a trademark issue and how to seek authorization.

1.) How do Search App Install and Continue ads entice people to install your app?

They invite mobile users to your app to obtain a specific benefit and invite them to install your app on the way.
They promote your ad’s original selling point.
They appear for people who’ve uninstalled your app and invite them to reinstall.
They appear when people search for your company by name and offer incentives for installing your app.

2.) What does a call extension let users do that call-only ads do not?

Click through to your mobile site instead of calling.
Choose from two different numbers to call.
Easily save the number to their phone’s contact list.
Easily schedule a call-back from the advertiser when the line is busy.

3.) What two things can you track with AdWords out of the box without making any code changes to your app?

Android app installs and Android in-app purchases
All app installs and all in-app purchases
You can actually track any custom event you want to define
App installs and core user demographics

4.) Which campaign type lets you automatically advertise your app across many channels without needing to understand details about each?

Universal app campaigns
App promotion campaigns
Display Network campaigns
Search campaigns

5.) What is a simple way to target ads to mobile users when they’re near your physical store locations?

Target a radius around your Google My Business location(s).
Target users you know have called your AdWords call-only ad.
Target a radius around your city.
Target specific users you know live near your store.

6.) What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
Many in traditional retail are not mobile users.
They don’t use AdWords.
No one has figured a way to “see” mobile’s contribution yet.

7.) To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

More than just the last click
Just the last click
The first and last click
Customer intent

8.) AdWords Smart Bidding uses machine learning and your account data to help you do what?

Make informed bidding decisions and value mobile accurately.
Prevent your total spend from surpassing the hard limit you set.
Limit your bids to the times of day when competition for ad space is lowest.
Let you adjust your bids manually, so you’re visible when customers are looking for you.

9.) Which extension can help drive installs of your mobile app?

App extensions
Sitelink extensions
Structured snippet extensions
RSLAs (remarketing lists for search ads)

10. All of these were recommended to help build a faster site except?

Customer surveys about site performance
Optimized content delivery
Site works on a range of screens and devices
Implementation of AMP (Accelerated Mobile Page) best practices

11.) How can deep linking help customers re-engage with your app from a mobile ad?

By bringing users to a specific section within your app where they can find what they’re looking for
By offering links to deeper discounts to entice visitors
By inviting users to reinstall your app after they’ve uninstalled it
By offering store credit for users who click the ad

12.) Which is not a good app design practice?

Don’t automatically show the search field, make it optional.
Show the value of your app up-front.
Allow users to go back easily in one step.
Create frictionless transitions when going between app and mobile web.

13.) Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

Desktop sites typically don’t load quickly on mobile devices.
Mobile users don’t need all the features a website can offer.
Mobile browsers aren’t powerful enough to load most desktop sites.
It’s a cheap way to provide a narrower set of options to mobile customers.

14.) Why do advertisers care about driving calls to their business?

Younger demographics prefer to order by phone call.
They’re faster.
Conversion rates are often much higher from calls.
Mobile call ads are easier to win in auctions.

15.) These are all key to good mobile site design except?

Easy navigation
Easy user customization
Easy conversion
Easy search

16.) How does AdWords data-driven attribution give credit for conversions?

It uses the linear model to credit conversions equally across all clicks on the path.
It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.
It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
It gives more credit to clicks that happened closer to the conversion.

17.) Which is a good app design practice?

Make previous searches and recent purchases readily available.
Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
Zoom viewers in automatically for app content you know is most important.
Get users to enter valuable user profile information immediately when they first open the app.

18.) How do advertisers get their usage data into Google when they use third-party tracking companies?

Advertisers download the data manually from within AdWords.
The tracking companies deliver their usage data to Google with server-to-server pings.
They don’t, AdWords doesn’t work with third-party tracking companies.
With the TPT plug-in and AdWords.

19.) Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

Call-only ads run for shorter durations than ad call extensions.
Call-only ads cost more, but reach farther.
Call-only ads don’t appear on mobile devices.
Call-only ads don’t include a link to a mobile site.

20.) Why do mobile advertisers care about driving physical store traffic?

All demographics exhibit more loyalty after visiting a store.
Customers buy more online when they know they have the option to visit a physical store.
Online retailers who also offer a physical store option have been shown to bring in the most revenue.
Vast majority of sales still occur in physical stores.

21.) Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

Profile targeting
Ad schedule targeting
Location targeting
Keyword targeting

22.) Which optimization strategies can you use today in universal app campaigns?

Optimize for clicks.
Optimize for clicks.
Get new users for your app and get new users who are likely to complete in-app actions.
Optimize for video views.

23.) A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

WIFI
Cell signals
Context
Customer profiles

24.) A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

Progressive Web Apps
Mobile Site Apps
Enhanced Mobile Sites
Progressive Sites