Manage ecommerce with DoubleClick Search Assessment Answers
Manage ecommerce with DoubleClick Search Exam Answers
Discover how to use data to create search campaigns around your products or inventory.
Manage ecommerce with DoubleClick Search Courses
- Build a search campaign with feeds
- Create your product feed
- Process feeds in DoubleClick Search
- Generate upgraded inventory campaigns
- Build adaptive Shopping campaigns
- Optimize inventory campaign performance
1.) Denise is running an inventory campaign and wants to make sure her top products are eligible to show.
How does she set up her report to get this information?
- She will sort the data by highest clicks or conversions and view the product status columns.
- She will set up her report to track product sales based on style.
- She will add an “Inventory management enabled” column.
- She will add an “Inventory template” column to her report.
2.) Michelle is working with a client that needs to submit her feed through the DoubleClick Search support team.
Why does she need to submit a sample feed two weeks before she wants it to go live?
- She wants the support team to have time to provide her with an implementation timeline.
- The support team needs time to make changes to her feed prior to implementation.
- The support team needs to add the feed to their FTP server.
- A sample feed needs to be submitted two weeks early so the support team can approve the field attributes.
3.) Using DoubleClick Search to create a campaign with a product feed means you’ll need to input what kind of information?
- Relevant keywords for search queries you want your ads to appear in
- The precise ad groups you require to optimize your campaign
- Specific ad copy for each of your ads
- Up-to-date product data
4.) You’re setting up a campaign to offer free shipping for all products over $25.
How can you make sure the text “Free Shipping” is automatically generated for ads for all products over $25?
- You would use a formula to create a dynamic filter at the ad and ad group level to only display products over $25 with “Free Shipping” appended.
- You would add the text to each campaign after it’s generated.
- You would create a multiplier that would be applied to your campaign template.
- You would apply specific settings to your template to establish how your data is converted into entities.
5.) Your client is preparing to create a new inventory campaign.
What is the first thing he has to do?
- Choose a name for his template
- Apply formulas to the templates
- Create an inventory plan
- Create a template
6.) You just launched a campaign to advertise a new line of purses. You really want to know the revenue generated by these specific products in the inventory feed.
What do you need to do to generate this report?
- Change your account settings in DoubleClick Search
- Set up your feed so it filters out all other products
- Create a separate feed for the line of purses and then generate a report on that specific feed
- Make sure Floodlight transaction tags are set up
7.) Mark is creating an adaptive Shopping campaign for his client who owns a cycle shop. He wants to use feeds to create advertisements for the numerous products his client sells.
How can he make sure he gains more bid control and coverage?
- By clustering similarly performing products together into relational groups
- By adding his client’s key products to the “Everything else” group
- By choosing to let his product group automatically subdivide
- By setting up his feed to group all new products into one category
8.) You’re a marketing specialist at a large retailer, and you’re looking to create an adaptive Shopping campaign based on your inventory of available shoes.
What is the first thing you have to do to get the process started?
- Create a feed of product data
- Create a text ad
- Set up a feed in Merchant Center
- Contact the DoubleClick Search support team
9.) You’re building an adaptive Shopping campaign for your client, a retailer of designer shoes.
What attribute is required for a product data feed?
- Shortened product title that better fits an ad headline
- Product ID that uniquely identifies the item
- More than one product image to give potential customers a better view of the product
- Size type to identify what sizing system you are using
10.) Your client is a hotel chain that wants to easily generate search ads based on their available inventory of hotel rooms at their more than 500 locations.
What type of campaign is best suited to their needs?
- AdWords campaign
- Inventory campaign
- Adaptive Shopping campaign
- Native Shopping campaign
11.) You want to create an adaptive Shopping campaign advertising your new line of swimsuits.
What do you need to do?
- Create a single campaign for swimsuits
- Set up your ads so DoubleClick Search will automatically subdivide your product groups by product type
- Create a feed that filters for product code
- Set up your ads so DoubleClick Search will automatically subdivide your product groups by keyword
12.) Providing correctly spelled product titles and brand names help DoubleClick Search produce what for your campaign?
- Optimal landing pages for your target countries and languages
- Relevant keywords
- Item titles that fit ad headlines
- Landing pages that match information in your product feed
13.) Amanda is running an inventory campaign for her client, a large car dealership. Due to unexpected demand, they’ve run out of a popular car model, and Amanda needs to pause the ads for this particular model.
How does she accomplish this?
- Include logic that pauses ads when the number of cars drops below a certain threshold
- Locate the ad and pause it manually
- Pause the entire ad campaign, as an ad cannot be individually paused
- Delete the car model from the product feed
