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Google Tag Manager Fundamentals Assessment Answers

Google Tag Manager Fundamentals Course Overview: Google Analytics Academy

Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

  • Unit 1: Starting out with Google Tag Manager
    • Lesson 1: Course Introduction
    • Lesson 2: Start with a measurement plan
    • Lesson 3: Develop a tag implementation strategy
    • Lesson 4: Tag Manager overview
  • Unit 2: Setting up Google Tag Manager
    • Lesson 1: Install the Google Analytics tag
    • Lesson 2: Set up a GA Property variable
    • Lesson 3: Set up cross-domain tracking
    • Lesson 4: Understand the Data Layer
  • Unit 3: Collecting data using the Data Layer, variables, and events
    • Lesson 1: Pass static values into Custom Dimensions
    • Lesson 2: Pass dynamic values into Custom Metrics
    • Lesson 3: Track events with variables
  • Unit 4: Using additional tags for marketing and remarketing
    • Lesson 1: Set up AdWords conversion tracking
    • Lesson 2: Set up Dynamic Remarketing
    • Lesson 3: Course Review

Assessment 1

Starting out with Google Tag Manager
1.1 Course Introduction
1.2 Start with a measurement plan
1.3 Develop a tag implementation strategy
1.4 Tag Manager overview

1.) Google Tag Manager helps you manage your website in which of the following way? (select all that apply)

  • Simplify and speed up tag deployment
  • Specify when tags should fire
  • Manage different versions of tags
  • Increase audience reach

2.) Google Tag Manager can only be used with Google tags

  • True
  • False

3.) To create a tag implementation plan, what are the recommended guidelines? (select all that apply)

  • Decide which of your existing site tags you can move into Tag Manager
  • Decide what static and dynamic values you’ll want to pass from your website
  • Choose which tags can collect the data you need
  • Decide which Tag Manager account to link to Google Analytics

4.) Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?

  • DoubleClick Floodlight Counter tag
  • AdWords Conversion Tracking tag
  • AdWords Remarketing tag
  • Google Analytics Pageview tag

5.) What is stored in a Tag Manager container?

  • A grouping of all of your Tag Manager accounts
  • A collection of variables defined in Tag Manager
  • A Javascript object that holds data passed from your website
  • A collection of website tags and triggers

6.) What is a “container snippet” in Tag Manager?

  • Javascript code placed on each page of your website
  • A Javascript object that holds data passed from your website
  • A collection of website tags and triggers
  • Analytics tracking code

7.) A Tag Manager account allows you to do which of the following?: (select all that apply)

  • Manage tags for one or more websites
  • Manage user permissions in your Google Analytics account
  • Connect multiple Tag Manager accounts to a single Google account
  • Control access permissions to a Tag Manager account

8.) What is a “trigger” in Tag Manager?

  • A trigger determines which events fire on your website
  • A trigger instantiates the data layer
  • A trigger fires a tag in response to a website event
  • A trigger publishes a tag to your website

9.) What are the three parts of a trigger in Tag Manager?

  • Variables, operators, and values
  • Operators, tags, and variables
  • Variables, operators, and the data layer
  • Tags, values, and the push method

10.) How do you enable a built-in variable in Tag Manager?

  • Publish the built-in variable in the Publish Now area
  • Create a user-defined variable in the Variables tab
  • Select the built-in variable in the Variables tab
  • Uncheck the built-in variable in the Variables tab

Assessment 2

Setting up Google Tag Manager
2.1 Install the Google Analytics tag
2.2 Set up a GA Property variable
2.3 Set up cross-domain tracking
2.4 Understand the Data Layer

1.) When you log into Google Tag Manager for the first time, what do you need to set up?

  • A Google Analytics account
  • A Tag Manager account
  • The data layer
  • Cross-domain tracking

2.) Where can you find your container code in Tag Manager? (select all that apply)

  • In a pop-up window after you create an account and container
  • Under the “Accounts” section by clicking into the container
  • Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
  • Under the “Versions” section by clicking into the tag

3.) Which Tracking ID format should you use when setting up an Analytics Pageview tag?

  • UA-123456-7
  • 123456
  • 123456-7
  • UA-123456

4.) What kind of variable should be used for a reusable Google Analytics property ID variable?

  • User-defined Constant variable
  • User-defined Data Layer variable
  • Built-in Event variable
  • Built-in Click Classes variable

5.) The benefits of using the data layer in Tag Manager include which of the following? (select all that apply)

  • Write and edit code in the GTM interface
  • Pass data into third-party applications
  • Use data to fire tags
  • Encrypt data automatically

6.) Where should you place the data layer object in your website code?

  • Before the container snippet
  • After the container snippet
  • Inside the container snippet
  • At the bottom of your HTML

7.) How are variables declared in the data layer?

  • As Javascript cookies
  • As variable types
  • As containers
  • As key-value pairs

8.) To populate information to the data layer, which of the following can be used? (select all that apply)

  • Use Javascript to pre-populate values in the data layer when a web page loads
  • Use Google AdWords to push information to the data layer
  • Use Google Analytics to push information to the data layer
  • Use a Javascript method to push values from your web page into the data layer

9.) Data Layer variables automatically persist across different web pages

  • True
  • False

Assessment 3

Collecting data using the Data Layer, variables, and events
3.1 Pass static values into Custom Dimensions
3.2 Pass dynamic values into Custom Metrics
3.3 Track events with variables

1.) To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up? (select all that apply)

  • A Custom Segment
  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Dimension

2.) The data layer “push” method allows you to do what?

  • Push data from Google Analytics to your website
  • Push data from your website into the data layer
  • Push data from AdWords to the data layer
  • Push data from one Tag Manager account to another

3.) To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up? (select all that apply)

  • A Trigger
  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Metric

4.) To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

  • The Tag Manager account ID
  • The Analytics property ID
  • A Javascript push method
  • The Custom Dimension index number

5.) To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

  • The Tag Manager account ID
  • The Analytics property ID
  • A Javascript push method
  • The Custom Metric index number

6.) What event type would you choose to track button clicks using an event trigger?

  • Click
  • Form
  • Page View
  • History Change

7.) What kinds of website actions can trigger a Google Analytics event tag in Tag Manager? (select all that apply)

  • Submit button clicks
  • Play button video clicks
  • Menu selection
  • Closing a web page

8.) What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?

  • Page Path variable
  • URL variable
  • Click Classes variable
  • DOM element

9.) What Tag Manager variable type should you use to track only the part of a URL after the hash sign?

  • URL Port
  • URL Query
  • URL Fragment
  • URL Path

10.) Which built-in variable should you use to define an event trigger based on the class of a Submit button?

  • Built-in Event variable
  • Built-in Element variable
  • Built-in Click Classes variable
  • Built-in Click Target variable

Assessment 4

Using additional tags for marketing and remarketing
4.1 Set up AdWords conversion tracking
4.2 Set up Dynamic Remarketing
4.3 Course Review

1.) To create an AdWords Conversion tracking tag in Tag Manager, which of these is needed from your AdWords account? (select all that apply)

  • AdWords Account number
  • Conversion Label
  • Conversion ID
  • Conversion Property

2.) What would you put in the Conversion Value field to dynamically capture the conversion values associated with your AdWords tag?

  • A built-in Referrer variable that records conversion URLs
  • A user-defined variable that records conversion amount
  • The median amount users spend according to Analytics
  • The projected amount users will spend according to Analytics variable that records conversion URLs

3.) What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed? (select all that apply)

  • Hit and session attributes collected via the data layer
  • Products the user has +1’d in Google Plus
  • User information from the Analytics cookie
  • Hit and session attributes collected from AdWords

4.) To set up Dynamic Remarketing in Tag Manager, where do you enable data collection for Advertising Features? (select all that apply)

  • AdWords account admin settings
  • Analytics account admin settings
  • Tag Manager account admin settings
  • Tag Manager dashboard

5.) What does AdWords use to generate dynamic ads based on a user’s past interactions with website products and services?

  • Browser cookies
  • Javascript methods
  • Dynamic attributes
  • User profiles

6.) Where can you find a list of business-vertical attributes for Dynamic Remarketing?

  • The Google Analytics Help Center
  • The Google Analytics Admin area
  • The Tag Manager Admin area
  • The AdWords Admin area

7.) For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?

  • Constant variable
  • Data Layer variable
  • AdWords variable
  • Event variable

8.) For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?

  • Constant variable
  • Data Layer variable
  • AdWords variable
  • Event variable

9.) For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?

  • Pageview
  • Event
  • Transaction
  • Social

10.) For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?

  • Page URL
  • Referrer
  • Click Classes
  • Page Hostname