Google Analytics for Beginners Assessment Answers

Google Analytics for Beginners Course Overview: Google Analytics Academy

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

Unit 1: Introducing Google Analytics
- Lesson 1: Why digital analytics?
- Lesson 2: How Google Analytics works
- Lesson 3: Google Analytics setup
- Lesson 4: How to set up views with filters
Unit 2: The Google Analytics layout
- Lesson 1: Navigating Google Analytics
- Lesson 2: Understanding overview reports
- Lesson 3: Understanding full reports
- Lesson 4: How to share reports
- Lesson 5: How to set up dashboards and shortcuts
Unit 3: Basic Reporting
- Lesson 1: Audience reports
- Lesson 2: Acquisition reports
- Lesson 3: Behavior reports
Unit 4: Basic Campaign and Conversion Tracking
- Lesson 1: Measuring Custom Campaigns
- Lesson 2: Tracking campaigns with the URL Builder
- Lesson 3: Using Goals to measure business objectives
- Lesson 4: Measuring AdWords campaigns
- Lesson 5: Course review and next steps

Assessment 1

Introducing Google Analytics
1.1 Why digital analytics?
1.2 How Google Analytics works
1.3 Google Analytics setup
1.4 How to set up views with filters

1.) Google Analytics can collect behavioral data from which systems? (select all that apply)

E-commerce platforms
Mobile Applications
Online point-of-sales systems
Systems not connected to the Internet

2.) To track website behavior data with Google Analytics, which steps will you need to complete? (select all that apply)

Install Google Analytics software on your desktop
Create an Analytics account
Add the Analytics tracking code to each page of your site
Download the Analytics app

3.) The Analytics tracking code can collect which of the following? (select all that apply)

How many users visited a page
Language the browser is set to
Type of browser
User’s favorite website
Device and operating system

4.) When will Google Analytics end a default session?

After 30 minutes, regardless of user activity on your website
Once the user opens another browser window
When a user is inactive on your site for 30 minutes or more or closes a browser window
At noon every day

5.) Once Google Analytics processes the data it collects, it’s stored in a database where it can’t be changed.

True
False

6.) Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?

View > Account > Property
Property > Account > View
Account > View > Property
Account > Property > View

7.) A user with “edit” permissions at the Account level will automatically have “edit” permissions at the Property and View levels.

True
False

8.) To find your the Analytics tracking code, which sequence of steps should you follow?

“Admin” tab > “Tracking Code” > “Tracking Info”
“Admin” tab > “Tracking Info” > “Tracking Code”
“Reporting” tab > “Audience Reports” > “Tracking Code”
“Audience Reports” > “Settings” > “Tracking Code”

9.) To use Analytics to track user behavior on your website, what must you add to each page of your site?

PHP tracking code
Google Analytics account number only
Google Analytics tracking code
A permissions button

10.) Where in the HTML of your webpage should you place Analytics tracking code?

Just after the openingtag of your website
Just before the closing tag of your website
Just after the opening

tag of your website
Just before the closingtag of your website

11.) New views can include website data from before the view was created.

True
False

12.) If you delete a view, account administrators can recover the view using the “trash can” function within how many days?

13.) Filters allow you to:

Exclude data from a view
Include data in a view
Modify which data appears in your reports
All of the above

14.) Why is it important to keep one unfiltered view when using filters with Google Analytics?

To ensure you can always access the original data
In order to configure Goals
In order to use a filter for multiple views
There is no reason to have an unfiltered view

15.) Google Analytics filters data in the order in which the filters are set.

True
False

16.) Filters allow you to reprocess historical data from before the filter was applied.

True
False

Assessment 2

The Google Analytics layout
2.1 Navigating Google Analytics
2.2 Understanding overview reports
2.3 Understanding full reports
2.4 How to share reports
2.5 How to set up dashboards and shortcuts

1.) What would you use to compare two date ranges in a report?

Hourly, Day, Week, Month views in the time graph
Real-time reports
Date range comparison
Account selector

2.) What does the “Users” metric measure?

The total number of visits to your website
Users that had at least one session on your site in the given date range
Users that landed on the homepage of your website
Users who have signed up to an email newsletter on your website

3.) In Google Analytics, what is the “Bounce Rate”?

The number of times unique users returned to your website in a given time period
The percentage of sessions in which a user exits from your homepage
The percentage of total site exits
The percentage of visits when a user landed on your website and exited without any interactions

4.) In Google Analytics, what is a “dimension”?

The total amount of revenue a business has made in a given date range.
An attribute of a data set that can be organized for better analysis.
A comparison of data between two date ranges.
A report that offers information about your audience.

5.) In Google Analytics, what is a “metric”?

A dimension that can help you analyze site performance.
The dates in your date range.
A segment of data separated out in a report for comparison.
The numbers in a data set often paired with dimensions.

6.) In Google Analytics, what is a “secondary dimension”?

An additional widget you can add to a dashboard for more specific analysis.
An additional metric you can add to a report for more specific analysis.
An additional dimension you can add to a report for more specific analysis.
A visualization that allows you to view understand the impact of your data.

7.) If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you choose?

Pivot view
Comparison view
Performance view
Percentage view

8.) How do you increase the sampling rate for reports in Google Analytics?

Choose “Greater precision” in the sampling pulldown menu
Choose “Faster response” in the sampling pulldown menu
Apply additional filters
Remove the Secondary Dimension

9.) By selecting “Share Template Link” you can share your dashboard and your data with another user.

True
False

10.) How many reporting widgets can you save to a dashboard?

Assessment 3

Basic Reporting
3.1 Audience reports
3.2 Acquisition reports
3.3 Behavior reports

1.) What setting must you enable to see data in Demographics and Interests Reports?

Content Grouping
Advertising features
User permissions on the view
In-Page Analytics

2.) Which report would best help you identify potential browser issues with your website traffic?

The Active Users report
The New vs Returning report
The Browser & OS report
The Source/Medium report

3.) How could you discover whether users were viewing your website on mobile devices?

The Exit Pages report under “Site Content”
The Landing Page report under “Site Content”
The Engagement report under “Behavior”
The Devices report under “Mobile”

4.) For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?

Campaign and Medium
Campaign and Ad Content
Source and Medium
Source, Medium, Campaign, and Ad Content

5.) Which of the following is a “source” in Google Analytics? (select all that apply)

googlemerchandisestore.com
(direct)
Google
Email

6.) Which of the following is a “medium” in Google Analytics? (select all that apply)

Organic
CPC
Referral
mail.google.com

7.) What channels are included by default in the Channels report? (select all that apply)

Organic Search
Direct
Display
Device

8.) Which report can show you how well particular sections of your website content performed?

Location report
Content Drilldown report
Frequency and Recency report
Top Events report

9.) Which report lists the pages of your website where users first arrived?

Landing Pages report
All Pages report
Exit Pages report
Pages report under Events

10.) Which report should you use to check if users are exiting from important pages on your website?

Landing Pages report
All Pages report
Exit Pages report
Pages report under Events

Complete the activity
3.1 Audience reports

1.) Under Audience, in the Demographics Overview report, which Age Group brought in the highest number of users?

18-24
25-34
35-44
45-54

2.) Under Audience, in the Geo > Location report for the country of India, what region brought in the highest number of users?

Karnataka
Maharashtra
Telangana
Delhi

3.) Under Audience, in the Mobile Overview report, what percentage of sessions came from mobile devices?

68.89%
25.41%
5.70%
100.00%

Complete the activity
3.2 Acquisition reports

1.) Under Acquisition in the All Traffic > Source/Medium report, filtering by “referral” traffic, what website sent the highest numbers of users?

youtube.com
mail.googleplex.com
google
facebook.com

2.) Under Acquisition in the All Traffic > Channels report, which three channels had the highest number of new users?

Social, Direct, Referral
Social, Display, Branded Paid Search
Organic Search, Social, Direct
Social, Display, Generic Paid Search

3.) Under Acquisition in the All Traffic > Referrals report, for users that came from the source “google.com” which referral path had the most sessions?

mall.googleplex.com
youtube.com
/yt/about/
/permissions/using-the-logo.html

Complete the activity
3.3 Behavior reports

1.) Under Behavior using the All Pages report, which of these Page Titles has the most Pageviews?

Accessories
Drinkware
Fun
Bags

2.) Under Behavior using the Site Content > Content Drilldown report, which content section of the Google Merchandise Store has the highest percentage of pageviews?

/MadeInUSA/
/Google+Redesign/
/Specials/
/TopSellers/

3.) Under Behavior using the Site Content > Exit Pages report, what is the percentage of exits from the shopping cart page URI “/shop.axd/Cart”?

18.36%
10.13%
55.33%
100.00%

Assessment 4

Basic Campaign and Conversion Tracking
4.1 Measuring Custom Campaigns
4.2 Tracking campaigns with the URL Builder
4.3 Using Goals to measure business objectives
4.4 Measuring AdWords campaigns
4.5 Course review and next steps

1.) What are the three different campaign tags that Google Analytics requires for accurate campaign tracking?

Medium, Source, and Content
Medium, Source, and Campaign
Campaign, Content, and Term
Source, Content, and Term

2.) Which of the following is NOT a standard Google Analytics campaign parameter?

utm_adgroup
utm_source
utm_medium
utm_content

3.) If you would like to quickly generate campaign tags for tracking, what tool should you use?

The Measurement Protocol
The Segment Builder
The URL Builder
The Goal Selector

4.) Which of the following is the correct format for a custom campaign parameter added to a URL? (select all that apply)

www.googlemerchandisestore.com/?utm campaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fall_sale
www.googlemerchandisestore.com/?utm_campaign = fall sale

5.) Which of the following are examples of Goals in Google Analytics? (select all that apply)

Making a purchase
Signing up for a newsletter
Completing a successful Google search
Submitting a contact information form

6.) When you create a Goal in Google Analytics, you must set up a funnel visualization.

True
False

7.) If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

/thankyou.html
/thankyou.php
/thankyou/receipt.php
All of the above

8.) AdWords lets users advertise on which properties? (select all that apply)

Google Search
Google Display Network
DoubleClick Campaign Manager
Google AdSense

9.) Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs.

True
False

10.) Which of the following AdWords reports in Google Analytics should you use to investigate optimizing conversions by modifying bidding based on users’ location?

Campaigns
Keywords
Bid Adjustments
Destination URLs

Complete the activity
4.2 Tracking campaigns with the URL Builder

1.) Under Acquisition in the Campaigns > All Campaigns report, how many new users were brought in by the “AW – Accessories” campaign?

1716
1872
2289
404

2.) Under Acquisition in the Campaigns > All Campaigns report, what is the source and medium for the “AW – Apparel” campaign?

google / search
newsletter / email
google / cpc
bing / cpc

3.) Under Acquisition in the Campaigns > All Campaigns report, which of these were top 10 keywords used in the “AW – Accessories” campaign? (select all that apply)

google sticker store
google shopping
google merch
(not set)

Complete the activity
4.3 Using Goals to measure business objectives

1.) Under Conversions in the Goals Overview report, what was the conversion rate for the goal “Purchase Completed (Goal 1 Conversion Rate)”?

.41%
.69%
.93%
1.00%

2.) Under Audience in the Geo > Location report, what country had the highest conversion rate for the goal “Purchase Completed (Goal 1 Conversion)” ?

United States
Malaysia
United Kingdom
Croatia

3.) Under Acquisition in the All Traffic > Source/Medium report, what source/medium brought in the highest number of goal completions for the goal “Purchases completed (Goal 1 Completions)”?

flowdock.com / referral
google / organic
(direct) / none
google / cpc

Complete the activity
4.4 Measuring AdWords campaigns

1.) Under Acquisition in the AdWords > Campaigns report, which campaign had the most clicks?

AW – Electronics
All Products
AW – Apparel
AW – Accessories

2.) Under Acquisition in the AdWords > Campaigns report, which campaign had the highest CPC?

AW – Electronics
All Products
AW – Apparel
AW – Accessories

3.) Under Acquisition in the AdWords > Keywords report, which keyword had the highest CPC?

google store opening
android shirts
buy google socks
google chrome t shirt