WooRank Certification Exam Answers

WooRank Certification Exam Answers

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184.) Which of these is NOT considered as duplicate content:

183.) Bounce rate is the percentage of visitors to a site who leave after only viewing a single page.

182.) Backlinks from Social media channels offer a good source of link juice.

181.) What is NOT a benefit of local SEO?

180.) In Google Analytics, the value (not set) appears for the selected dimension when no source filters have been applied to the Property View.

179.) Which of the following is the most important for on-page SEO?

178.) Which of the following tools is not used for backlink analysis?

177.) Which of the following redirects should be used when permanently redirecting the location of one URL to another?

176.) Which of the following is against Google’s Guidelines?

175.) Which of the following is against Google’s Guidelines?

174.) In Digital Marketing, what does UX stand for?

173.) Which of the following tools can be used to extract estimated keyword volumes associated with search terms in Google?

172.) Which of the following tools can be used to identify mobile optimization issues?

171.) Which of the following characters should be used to separate words in URLs?

170.) Which of the following redirects has the ‘See Other’ response?

169.) The meta description can help to:

168.) An XML Sitemap is:

167.) Which of the following animals is associated with Google’s algorithm used to target sites with large amounts of thin content?

166.) In email marketing, the abbreviation UCE stands for:

165.) CTR is calculated by the below formula:

164.) How can a user track activity from their own internal search on their websites?

163.) How do you check Google’s cache of a page?

162.) According to SEO best practice, what is the maximum number of H1 tags a page should have?

161.) How might Google make webmasters aware of a manual penalty applied to their website?

160.) Which of the following can be used to handle duplicate content?

159.) How can a company create a forum for dialogue on LinkedIn?

158.) utm_medium and utm_term are URL parameters that are both required for campaign tracking.

157.) To be considered mobile-friendly, a website should have:

156.) According to Google Search Console Crawl Errors, Feature Phones are:

155.) Which of the following has not been highlighted as a risky link building method?

154.) Which of the following is known as ‘Keyword Cannibalisation’

153.) Which of the following is an important part of improving local search results?

152.) Which of the following is used to highlight the default version of a page that has alternative versions available for other languages?

151.) How can blog owners prevent link spam in their comments sections?

150.) Which of the following is used to highlight a preferred page, when other versions of the page may also exist?

149.) Which of the following issues can cause duplicate content if not properly handled?

148.) Which of the following Google Tools can be used to check how many of your pages have been indexed by Google?

147.) Which of these is NOT a Google recognized search operator?

146.) What is not true about a favicon?

145.) What is an example of a “soft” 404 error?

144.) The following URLs are treated as two separate pages so are considered as duplicate content example.com/page-1 and example.com/page-1/

143.) What time of tool would be best for tracking how users are engaging with your web pages?

142.) Which of the following error codes is used when the requested resource has been permanently removed?

141.) Why should the Alt attribute be included when adding images?

140.) A deep link is:

139.) Which of the following is required based on Google’s recommendations for a mobile-friendly website?

138.) Pages created automatically from searches carried out on your website provide a good method for building user generated content to target new keywords.

137.) In PPC the advertiser pays for:

136.) Evergreen content has a short shelf life, for example a news article.

135.) The ALT attribute is:

134.) The sample size in Google Analytics can be adjusted by:

133.) robots.txt is:

132.) It is a best practice to block javascript and CSS in the robots.txt file.

131.) To be considered mobile friendly, a website should have:

130.) A so-called honey trap can filter spam that is created on contact forms by automated programs by hiding a box from human view.

129.) What % of people will abandon your website if it takes more than 3 seconds to load?

128.) Which one of the below statements is false?

127.) Dublin core is the list of the core elements of a website.

126.) Flash content is known for being easily indexed by search engines.

125.) What is an XML sitemap?

123.) The lifetime value of a client refers to:

122.) When the URL of a page is changed, it’s usually best practice to:

121.) If no title tag and/or meta description is specified for webpage, Google will generate one automatically using the content on the page.

120.) The more pages a website has indexed in Google, the better.

119.) Affiliate marketing is:

118.) Above the fold means:

117.) The abbreviation UCE stands for:

116.) In email marketing, spam complaints often occur when the sender has no permission to contact the receiving party.

115.) URL stands for:

114.) The meta description can help to:

113.) The canonical tag is used to instruct bots that the page can be indexed.

112.) CMS stands for:

111.) ALT tags are:

110.) An inbound link is a link that comes from another domain.

109.) Which one does not belong to the 3 essential steps of content marketing?

108.) Evergreen content has a short shelf life.

107.) Which of the following is not a tool that can be used for social promotion?

106.) Which of the following redirects is known as the ‘Permanent’ redirect?

105.) All businesses should improve their local SEO.

104.) What is NOT a benefit of local SEO?

103.) Google Analytics tracking code should be inserted:

102.) In Google Analytics, the value (not set) appears for the selected dimension when no information is available.

101.) Google’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, Clickthrough rate & Positions, using data from the last 3 months.

100.) An XML Sitemap can be tested & submitted to Google using Google Search Console.

99.) Page tag based web analytics uses IP addresses to identify unique visitors.

98.) The Google Pigeon update mainly affects:

97.) Anchor text is the name given to the snippet of content used to promote pages in the search results.

96.) Bounce rate is the percentage of visitors to a site who actively click away to a different site from a specific page.

95.) The hreflang tag is used to:

94.) What is malicious duplicate content?

93.) The meta keywords tag is used by Google as a ranking signal.

92.) What is the purpose of “nofollow” links?

91.) Internal links and inbound links are the same.

90.) What are external links?

89.) Which of the following statements is true about a website’s title tags?

88.) Dynamic serving serves different HTML for one URL depending on the user-agent.

87.) Which of the following is NOT mobile friendly?

86.) A 1-second delay in page response can result in a:

85.) Which of the following HTTP status codes is returned when a page cannot be found?

84.) Search engines are able to index websites based on IP instead of name.

83.) What is W3C?

82.) It is better to use hyphens in URLs rather than underscores.

81.) What is www resolve?

80.) Which of the following would prevent search spiders from crawling www.mysite.com/example in a robots.txt file?

79.) It’s possible to use Google Analytics to track search terms entered into a search box placed on your website.

78.) Which of the following URL redirects is known to pass PageRank?

77.) 1% CTR means that for every 100 impressions there are 10 clicks.

76.) The unique goal of advertising is to enhance sales.

75.) In PPC the advertiser pays for:

74.) A/B testing is:

73.) Spam complaints usually occur when the email loads for an extensively long time.

72.) Using “domain keys” is a form of email authentication.

71.) When calculating what it costs to send a thousand emails, the rate used is:

70.) Which of the following is generally a bad email marketing practice?

69.) The Canonical tag is used to:

68.) A deep link is:

67.) Meta tags and alt tags serve the same function.

66.) A buyer persona primarily helps:

65.) The abbreviation CTA means:

64.) To document a content marketing strategy can be beneficial in the long run.

63.) Which Facebook metric reflects the number of people who have seen the content?

62.) The Meta keywords tag can be used to increase the relevancy of keywords and improve rankings.

61.) Which of the following animals is associated with a Google penalty that relates to low quality web pages and thin content?

60.) What is local SEO?

59.) Google Analytics is capable of tracking user activity on any digitally connected device.

58.) Big data is often defined by the 3 Vs. Which of the following is not one of them?

57.) Which one of these is a dimension in Google Analytics?

56.) Third party cookies are used in Google Analytics.

55.) utm_medium and utm_term are URL parameters that are both needed for campaign tracking.

54.) The best keywords are never long-tail.

53.) Very high keyword density is not an indicator of keyword stuffing.

52.) What is anchor text?

51.) Google.co.uk is a top level domain.

50.) What is not considered as an effect of well-built backlinks in SEO?

49.) “Nofollow” is a value that can be assigned to the rel attribute of an HTML element to instruct that the hyperlink should influence the link target’s ranking in the search engine’s index.

48.) What are internal links?

47.) When searching for keywords, which tool would you NOT use:

46.) Where does the expression “PageRank” come from?

45.) Which of the following is the ideal length for a title tag?

44.) Feature phones are:

43.) Responsive design serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on the client side.

42.) Formative usability testing is:

41.) What is not true about a favicon?

40.) Which of the following is not an accepted markup format by Google?

39.) Declaring a language has no effect on SEO as search engines can detect a website’s language.

38.) It is better to use underscores in URLs rather than hyphens.

37.) What is robots.txt?

36.) When convincing a potential buyer, the most important aspect of the interaction is:

35.) According to Google, each XML sitemap should contain no more than:

34.) When adding the Google Analytics tracking code to your website, it should appear:

33.) hreflang tags can be implemented in the XML sitemap.

32.) Ad rank components are:

31.) CTR is calculated by the below formula:

30.) In a PPC model, the advertiser optimizes for impressions rather than the acquisition of clicks.

29.) Nofollow links are not included in the calculation which determines the amount of PageRank that is passed through other links on a page.

28.) In emails, more attention is typically paid to information that is:

27.) Fonts used for email campaigns should always be web-friendly

26.) Which of the following animals represents a Google penalty that is triggered by low quality link building?

25.) The error message “Forbidden” is an example of which HTTP status code?

24.) Multiple H3 tags can be used on all pages.

23.) The H1 tag:

22.) Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify the impact of a piece of content.

21.) Crowdsourced content means creating your own content

20.) Which of the following is not one of four pillars of content marketing?

19.) Which of the following is against Google’s Webmaster Guidelines?

18.) Which of the below best describes Facebook engagement?

17.) The XML Sitemap is used to help users easily navigate websites, providing a hierarchical list of links to all pages.

16.) Who needs local SEO?

15.) In the linear attribution model in Google Analytics:

14.) A content publisher is most likely to track actions that __________ as their desired outcome.

13.) Tag-based web analytics uses cookies.

12.) Which of the following does Google consider as ‘Cloaking’?

11.) Google Analytics: Which of the following is not a metric?

10.) When speaking of title tag character limit or length, spaces are not counted.

9.) Keyword stuffing is:

8.) What does the abbreviation SERP stand for?

7.) Which of the below statements is true?

6.) The disavow tool can be used to prevent low quality backlinks from harming your website.

5.) “Dofollow” is a value that can be assigned to the rel attribute of an HTML element to instruct that the hyperlink should not influence the link target’s ranking in the search engine’s index

4.) When carrying out keyword research for your pages, which of the following should you do?

3.) What is the main purpose of the meta description?

2.) In the context of SEO, what does “PR” stand for?

1.) What is PageRank?