Video for Brand Basics Assessment Answers

Video for Brand Basics Assessment Answers
Video for Brand Basics Exam Answers

Learn the basics of Google’s video brand solutions. Learn the basics of how Google’s video solutions can help you achieve brand marketing objectives. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

Get started with Video for Brand Courses

  1. The value of Google’s video advertising
    YouTube’s video can step in when TV time declines
  2. Google’s brand targeting
    Let Google help you reach the right customers in the moments that matter
  3. Find the right video solutions & metrics
    Learn the simple way to locate the best options for your campaigns
  4. Advertise with Google Preferred
    Meet your audience where they’re most engaged
  5. Google’s brand measurement
    Who saw your ad — and what happened then
  6. Build and place your message
    Find the right choice for your campaign based on your objectives
  7. Launching your video campaign
    The campaign launch from 10,000 feet
  8. Keeping YouTube brand appropriate
    Removing inappropriate content with users and Community Guidelines

1.) Your agency is looking to achieve maximum reach and lift for your video campaign? Which Google products can you use?

2.) You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign.

Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

3.) Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time.

Where can you advertise to accomplish all three of these objectives?

4.) Your team is eager to advertise your brand on YouTube, but an associate doesn’t think it’s safe. “I read that users upload hours of video every minute. How can they ever keep up with that?” YouTube relies on its community to flag content that they find inappropriate.

How large is the community?

5.) What does the Google Preferred Preference Score look at to measure popularity and passion?

6.) Google helps marketers connect with people using what three kinds of data?

7.) What can you use to connect with people based on their purchase intent?

8.) What are the three components in the YouTube ecosystem?

9.) Your manager wants to know how Google can help your brand measure how much more your consumers align with the brand identity after exposure to it — what’s the brand equity impact?

Which Brand Lift metric can measure that?

10.) You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points.

What Google measurement solution will you use?

11.) Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching.

Where can you implement this campaign?

12.) What does digital media offer that TV advertising does not?

13.) What’s the first step when determining the right video solution for your campaign?

14.) Viewability is a measure of whether or not an ad had a chance to be seen by a user.

What is Google’s solution for measuring viewability across the web and is accredited by the Media Ratings Council?

15.) On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?

16.) How can you launch Google Preferred, Mastheads ads, video ads, and/or bumper ads?

17.) What is a key difference between reservation buying and auction buying?

18.) Your manager wants to know how Google can help your brand determine how your campaign affected the organic search query volume for related keywords on Google.com and YouTube.com.

Which Brand Lift metric can measure that?

19.) Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

20.) What Google measurement solution uncovers things like how your campaign affected consumer research, interest, product consideration, and opinion development?

21.) What is Google’s programmatic buying platform?

22.) What video ad solution can you use to drive visits to your mobile app and increase conversions?

23.) You want to increase awareness among 18- to 34-year-old men.

Which of these Brand Lift metrics would you use to see if your campaign is effective?

24.) TrueView video ads can be especially effective for driving what goals?

25.) Cards are a great way to increase engagement with your video ad or brand.

Where do you create cards?

26.) Your agency wants to extend your reach by adding YouTube to your TV media spend.

What Google measurement solution can help you plan and measure reach and frequency?

27.) Before running a campaign, you’d like to track aided and unaided awareness to understand how your customers perceive your brand.

What measurement tool can you use to uncover these data points?

28.) These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

29.) How can you reserve Google Preferred and Mastheads ads?

30.) You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

31.) Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

32.) Your agency has specialized in running TV ad campaigns, but now you’re expanding into the thriving digital video market.

Which YouTube offering was designed with TV media buyers in mind?

33.) If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

34.) What is Google Preferred?

35.) You’re an agency that works with a Google Account Manager and runs third-party ad tags on your AdWords video campaigns.

How can you submit your own request for help with third-party implementation?

36.) If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?