Search Ads 360 Certification Exam Answers

Search Ads 360 Certification Exam By Academy for Ads
Search Ads 360 Certification Assessment Answers
Search Ads 360 Certification Exam Answers
formerly known as DoubleClick Search Individual Certification Assessment Answers

Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience.

The DoubleClick Campaign Manager Certification covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance.

About this exam

The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance.

This exam tests knowledge across a broad range of topics related to automation, attribution, reporting, and conversion measurement. Users completing this exam should have an understanding of the paid search industry and how Search Ads 360 can be leveraged to manage campaigns from one interface.

The knowledge tested in this exam typically aligns with the following roles:

Study DoubleClick Search

  1. Build your first campaign
  2. Gather insights with Floodlight
  3. Measure search campaign performance
  4. Meet your goals with bid strategies
  5. Label your campaigns for success
  6. Manage search campaigns efficiently
  7. Improve your workflow with bulksheets
  8. Get organized with business data
  9. Optimize DoubleClick Search ad content
  10. Engage customers with targeted ads
  11. Pick a DoubleClick Search attribution model
  12. Detect common optimization issues
  13. Implement bid strategy best practices
  14. Measure success across devices
  15. Optimize with offline conversions
  16. Generate upgraded inventory campaigns

Search Ads 360 Certification Exam Assessment

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145.) How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

144.) What type of bid strategy is supported by the forecasting tool?

143.) Which three landing page tests are available in Search Ads 360? (select three)

142.) In what order should new entities be created (assuming no campaigns already exist)?

141.) What could prevent Inventory Management from making changes to a campaign?

140.) Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

139.) When a reporting view is saved, who has access to the view?

138.) When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

137.) What action should be used to pass a conversion attribute (such as shipping cost)?

136.) Which two filters are available in the change history report? (select two)

135.) If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

134.) Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

133.) If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

132.) Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

131.) What setting should be applied to a Floodlight tag passing offline conversion data?

130.) Which three frequencies can be scheduled for reports? (select three)

129.) Data Exclusion events exclude data for a minimum of how many hours?

128.) What are two key differentiators in functionality between labels and business data?

127.) What Floodlight tag measures purchases and revenue on a website?

126.) When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

125.) At which three levels can automated rules be set up? (select three)

124.) Which two types of campaigns do bid strategy opportunities analyze? (select two)

123.) Which two segments CANNOT be applied to reporting data? (select two)

122.) What attribution model assigns all credit to the last click on a paid search ad before a conversion?

121.) Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)

120.) Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

119.) Which level’s settings CANNOT be edited with bulksheets? (select two)

118.) Bulksheets can be used to complete which two tasks? (select two)

117.) Which three modifiers can be automated by a bid strategy? (select three)

116.) What does it mean when the “Stop sync” button is greyed out?

115.) Which two types of goals can be targeted in Bid Strategies? (select two)

114.) What happens when an engine is paused?

113.) Which three changes can a user set up using scheduled edits? (select three)

112.) During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

111.) What is the Search Ads 360 account hierarchy?

110.) Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

109.) Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

108.) What conversion data can be uploaded using bulksheets?

107.) What level should be used to evaluate performance of a bid strategy?

106.) Which three engines are supported by the Search Ads 360 API? (select three)

105.) Which two conversion sources can be reported in custom columns? (select two)

104.) Which three requirements must be met to run a successful ad copy test? (select three)

103.) Which two column categories appear in formula columns? (select two)

102.) What feature may be used to report on a specific Floodlight conversion?

101.) Which two conversion sources can be selected in bid strategies? (select two)

100.) What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

99.) What occurs when auto-tagging is enabled?

98.) What feature may be used to edit custom Floodlight variable data?

97.) Which two types of uploads can be made through an sFTP endpoint? (select two)

96.) What function do ValueTrack parameters perform?

95.) At which two levels can URL Templates be set up? (select two)

94.) What step would be taken to check if an inventory management template has created any entities?

93.) What metrics estimate conversions that measure user behavior across devices and environments?

92.) What two Floodlight activity group types can be set up? (select two)

91.) Campaigns can only be copied within the same engine account for which two engines? (select two)

90.) What is the default attribution model for Floodlight?

89.) Which two user types can activate the conversion API? (select two)

88.) At which three levels can bid strategies be applied? (select three)

87.) When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

86.) Which three URLs are involved in a landing page test? (select three)

85.) What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

84.) If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

83.) What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

82.) When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

81.) Which three features can be used to integrate offline conversion data? (select three)

80.) What is shown in the “Last sync” details tab? (select two)

79.) What configuration setting eliminates duplicate conversions between advertisers?

78.) Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

77.) What permissions are needed to create an advertiser?

76.) Where can a saved web query be found?

75.) Which three engines are supported by the DoubleClick Search API? (select three)

74.) What three features can a call-tracking partner use to send data to DoubleClick Search? (select three)

73.) Bulksheets can be used to complete which two tasks? (select two)

72.) Which two reasons might be responsible for hourly reports not showing data from two hours before? (select two)

71.) What two methods can be used to send an Executive report to a user with no access to DoubleClick Search? (select two)

70.) When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

69.) Which two scopes allow bulk edits? (select two)

68.) What is one benefit of enabling auto-tagging?

67.) Why might Inventory Management stop making changes to a campaign?

66.) Which three features can be used to integrate offline conversion data? (select three)

65.) Which two attributes may be used to upload paid search offline conversions via the DoubleClick Campaign Manager API? (select two)

64.) Which two functions can ValueTrack parameters perform?

63.) How can conversion attributes such as model type, color, and year of production be passed through Floodlight? (select two)

62.) What permissions are needed to create an advertiser?

61.) When can a user set up a scheduled automated engine sync?

60.) Which three URLs are involved in a landing page test? (select three)

59.) What three modifiers can be automated by a bid strategy? (select three)

58.) Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

57.) What two filters are available for a change history report? (select two)

56.) When a reporting view is saved, who has access to the view?

55.) What is a key differentiator in functionality between labels and business data?

54.) Which two types of uploads can be made through an sFTP endpoint? (select two)

53.) At which two levels can URL Templates be set up? (select two)

52.) What setting should be applied to a Floodlight tag if a user is bidding to offline conversion data?

51. )Which two types of goals can be targeted in Bid Strategies? (select two)

50.) What can you see in the Last sync details tab? (select two)

49.) To target multiple ERS, ROAS, or CPA, what goal should be selected?

48.) What type of bid strategy is supported by the forecasting tool?

47.) At which three levels can rules be set up? (select three)

46.) What feature may be used to upload offline conversion data attributed to a DoubleClick keyword ID? (select two)

45.) In bid strategies, which two conversion sources can be selected? (select two)

44.) What is the correct DoubleClick Search account hierarchy?

43.) What is the default attribution model for DoubleClick Floodlight?

42.) What two types of campaigns do bid strategy opportunities analyze? (select two)

41.) At which three levels can bid strategies be applied? (select three)

40.) What Floodlight tag measures purchases and revenue on a website?

39.) Where can a saved web query be found?

38.) When a customer doesn’t use DoubleClick Campaign Manager as their ad server, what should their DoubleClick Search advertiser be linked to?

37.) How often is engine data refreshed in DoubleClick Search?

36.) If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

35.) If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

34.) When an advertiser is linked to DoubleClick Campaign Manager and has a different currency set, which product sets the currency in DoubleClick Search?

33.) When a DoubleClick Search advertiser is linked to DoubleClick Campaign Manager, which product sets the timezone?

32.) To run a successful ad copy test, which three requirements must be met by the ads and ad group? (select three)

31.) What feature may be used to edit custom Floodlight variable data?

30.) Custom columns can be set up for which two conversion sources? (select two)

29.) Which two column categories appear in formula columns? (select two)

28.) What must be set up to report on a specific Floodlight conversion?

27.) Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

26.) What feature provides audience lists to DoubleClick Bid Manager or AdWords based on search clicks recorded by DoubleClick Search?

25.) Data Exclusion events exclude data for a minimum of how many hours?

24.) How do you know if an inventory management template has created any entities?

23.) In what order should new entities be created (assuming no campaigns already exist)?

22.) Reports can be scheduled for which three time frames? (select three)

21.) What type of landing page test can be run? (select three)

20.) Which two segments CANNOT be applied to reporting data? (select two)

19.) What conversion data can be uploaded using bulksheets?

18.) What attribution model is used to assign credit to the final touchpoint before conversion?

17.) Ad advertiser manager has permissions to make which two changes to an advertiser’s account? (select two)

16.) What is the best way to measure overall bid strategy performance?

15.) Which two user types can activate the conversion API? (select two)

14.) What are cross-environment metrics?

13.) Campaigns can only be copied within the same engine account for which two engines? (select two)

12.) What feature is used to track Google Display Network, Gmail promoted campaigns, or any other unsupported ad type that can specify its own landing page?

11.) What happens when an engine is paused?

10.) What two Floodlight activity group types can be set up? (select two)

9.) What changes can a user set up using scheduled edits? (select three)

8.) What changes can a user set up using scheudled edits? (select three)

7.) What is the best option for passing a conversion attribute such as shipping cost?

6.) When is the Stop sync button grayed out?

5.) During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

4.) Which file type contains DoubleClick Search data?

3.) What are budget pacing reports used for?

2.) If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

1.) What configuration setting eliminates duplicate conversions between advertisers?