Google Partner Mastery – Platforms Smart Assessment Answers

Platforms – 2018 Smart Assessment Answers
Platforms Exam Answers
Platforms Certification Exam Answers
Google Platforms Certification Assessment Answers By Academy for Ads
Platforms Assessment Answers
Google Platforms Certification Exam Answers

Stay up to speed on the latest platforms products and trends from Google. Learn about Google’s offerings in the ad-tech space and how our integrated technology can help you achieve your marketing goals.

Master Platforms knowledge

  1. Navigating Ad-Tech Platforms
  2. Fundamentals of Programmatic at Google
  3. Importance of Audience Data in Platforms
  4. Benefits of Creative Solutions in Platforms
  5. Google Marketing Platform: Solve for Measurement
  6. Benefits of Search Management Platforms
  7. Sell-Side Platforms Explained

Platforms – 2018 Smart Assessment

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102.) What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?

101.) Search Ads 360 allows advertisers to buy media on Facebook and Twitter.

100.) DoubleClick Search allows advertisers to buy media on Facebook and Twitter.

99.) This type of Google audience is composed of users who are actively intending to buy certain products or services in the near future or have a high propensity to buy if they find the right product or offer.

98.) How does programmatic benefit advertisers?

97.) Search Ads 360 allows advertisers to control their organic listings.

96.) DoubleClick Search allows advertisers to control their organic listings.

95.) What’s Google’s creative HTML authoring tool called?

94.) What’s Google’s creative HTML authoring tool called?

93.) Which platform should publishers use to define the areas of their website that they can sell as ad space?

92.) Which platform should publishers use to define the areas of their website that they can sell as ad space?

91.) Search Ads 360 allows advertisers to import data from non-Google search engines.

90.) DoubleClick Search allows advertisers to import data from non-Google search engines.

89.) Which Google audience captures users who have demonstrated a qualified and recent interest in a given topic?

88.) By default, Search Ads 360 will favor Google inventory.

87.) By default, DoubleClick Search will favor Google inventory.

86.) What reason would a customer want to use GDN over DV360?

85.) What reason would a customer want to use GDN over DBM?

84.) Campaign Manager allows advertisers to build rich, interactive ads.

83.) DoubleClick Campaign Manager allows advertisers to build rich, interactive ads.

82.) A trading desk is the same as a demand side platform.

81.) What should an advertiser use to track digital campaigns across channels?

80.) Search management platforms only access search engines and don’t offer social or display functionality.

79.) What platform allows advertisers to gather valuable insights into how users interact with their site or application?

78.) What platform allows advertisers to gather valuable insights into how users interact with their site or application?

77.) Google Analytics 360 is the free, entry-level analytics platforms.

76.) How would Display & Video 360 best be classified?

75.) How would DoubleClick Bid Manager best be classified?

74.) What is Google’s DSP?

73.) What is Google’s DSP?

72.) Identify the type of ad format that is typically full screen and covers the whole real estate, typically in mobile app.

71.) Personally identifiable information (PII data) such as name, email, phone number and mailing address are examples of third-party data.

70.) Identify the interface where publishers log-in to control their campaigns and report on performance.

69.) What is Google’s creative platform for building dynamic creative?

68.) What is Google’s creative platform for building dynamic creative?

67.) Appnexus is an example of a stack player.

66.) Google has an affiliate marketing platform.

65.) Select the platform that allows advertisers to combine data feeds for reporting and visualization.

64.) Select the platform that allows advertisers to combine data feeds for reporting and visualization.

63.) What does “DSP” stands for?

62.) What does “DSP” stands for?

61.) What’s the term for when publisher ad servers are used to upload the creative from advertisers?

60.) Google’s sell-side solutions benefit from being integrated with the buy-side solutions.

59.) DoubleClick’s sell-side solutions benefit from being integrated with the buy-side solutions.

58.) Google Web Designer allows clients to author custom, interactive HTML5 creative.

57.) Using both Google Ad Manager and ( the Exchange) allows publishers to use advanced features such as dynamic allocation.

56.) Using both DFP and AdX allows publishers to use advanced features such as dynamic allocation.

55.) Criteo is an example of a point player.

54.) Attribution 360 can help advertisers see the impact of their TV campaigns.

53.) What is the Google Marketing Platform’s advertiser ad server called?

52.) What is the DoubleCIick advertiser ad server called?

51.) Advertisers can import their campaign data from Campaign Manager into Google Analytics 360.

50.) Advertisers can import their campaign data from DCM into GA360.

49.) An advertiser that is using Google Analytics 360, can use first-party data, Google Audiences, and Display & Video 360 audience data.

48.) An advertiser is using Google Analytics 360 can use first-party, Google Audiences, and DoubleClick audience data.

47.) Which of the following does Studio help advertisers do?

46.) Which of the following does DoubleClick Studio help advertisers do?

45.) Which platform type can an advertiser use to track time spent on their site?

44.) DV360 is the only demand side platform with access to YouTube’s TrueView format.

43.) DBM is the only demand side platform with access to YouTube’s TrueView format

42.) Some clients use both the Google Ads and SA360 interface.

41.) Some clients use both the AdWords and DS interface.

40.) Which one of these companies offers a competitor to Search Ads 360?

39.) Which one of these companies offers a competitor to DoubleClick Search?

38.) What’s another term for the publisher side of media transactions?

37.) A publisher ad server allows publishers to conduct which of following activities?

36.) What’s the name of Google’s search management platform?

35.) What’s the name of Google’s search management platform?

34.) A publisher’s most valuable asset is the audience it has access to.

33.) First-party data is defined as data owned by the advertiser and collected from online and offline sources.

32.) In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.

31.) Display & Video 360 is restricted to buying Google Media.

30.) DoubleClick Bid Manager is restricted to buying Google Media.

29.) Which type of ad format matches the look and feel of a publisher’s site/app?

28.) What is Google’s enterprise solution for tracking website engagement?

27.) What’s the best definition for programmatic?

26.) What is Google’s solution for deploying pixels across a website?

25.) What is Google’s solution for deploying pixels across a website?

24.) Which of the following is the online marketplace for the buying and selling of programmatic ads?

23.) Identify ALL of the platforms that offer attribution analysis.

22.) Identify ALL of the platforms that offer attribution analysis.

21.) Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.

20.) Which conversion types can Search Ads 360 pull in?

19.) Which conversion types can Search Ads 360 pull in?

18.) Which conversion types can DoubleClick Search pull in?

17.) Search Ads 360 allows advertisers to import conversions from multiple sources such as DV360 and Google Analytics.

16.) DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.

15.) Search Ads 360 is designed to have a similar look and feel to Google Ads.

14.) DoubleClick Search is designed to have a similar look and feel to AdWords.

13.) AppNexus is a competitor to Display and Video 360

12.) AppNexus is a competitor to DoubleClick Bid Manager.

11.) Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?

10.) Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?

9.) Google Partner inventory is exclusive to GDN and DBM.

8.) AdX inventory is exclusive to GDN and DBM.

7.) Which platform should publishers use to sell their inventory in an online marketplace?

6.) Which platform should publishers use to sell their inventory in an online marketplace?

5.) Select the best Google tool for website A/B testing.

4.) Select the best Google tool for website A/B testing.

3.) What is Google’s advertiser ad server called?

2.) What is Google’s advertiser ad server called?

1.) Point players allow advertisers to pass assets seamlessly between platforms.