Optimize performance in DoubleClick Search Assessment Answers

Optimize performance in DoubleClick Search Assessment Answers
Optimize performance in DoubleClick Search Exam Answers

Optimization means using performance data to find what gets results and doing more of it. This training shows you how to optimize with DoubleClick Search.

Optimize Performance In DoubleClick Search

  1. Optimize DoubleClick Search ad content
    DoubleClick Search provides a variety of ad features to help ad performance, but finding the winning combination can be difficult. Optimization is part art, part science, but there are tips to efficiently determine the best ad.
  2. Engage customers with targeted ads Recommended
    Search advertising doesn’t work if you can’t get your ad in front of customers who are interested in your offer. To help you find the right folks, DoubleClick Search provides great targeting capabilities for your search ads.
  3. Pick a DoubleClick Search attribution model Recommended
    DoubleClick’s attribution models let you adjust how conversion credit is assigned across channels like social, search, and display. Review each of the models so you can pick the right one to get the insights you need.
  4. Optimize with holistic insights Recommended
    Before making changes to optimize a campaign, it’s important to review as much data as possible. We’ll review data sources, best practices for how data is handled, and how to approach analysis.
  5. Detect common optimization issues Recommended
    Search engine marketing is subject to day-to-day changes by sometimes unpredictable forces, and it can be difficult to gauge the efficiency of bid strategies. Fortunately, bid strategy health features can help you get a handle on things.
  6. Implement bid strategy best practices
    When setting up your bid strategy, consider using portfolio bidding and weighted goals to dial in campaign performance that improves your key performance indicators.
  7. Manage budgets in DoubleClick Search Recommended
    Budget Management in DoubleClick Search provides easy-to-use visualizations and tools so you can manage budgets easily across campaigns. Understand how to structure your budget groups and plans to get the most out of this feature.

1.) Matt has run so many reports he’s having trouble figuring out what to pay attention to and what steps to take. What best practice could you give Matt?

2.) Yazmin wants to target display ads to snowboarders and skiers who have clicked on Ultimate SnowShoes search ads. What’s one way she can do that in DoubleClick Search?

3.) Alan wants to see conversion credit equally divided across every click, except for the click that occurred just prior to the user converting. Which attribution model would he use?

4.) Mario has a tight budget for his campaign and wants to make sure his targeting is set up to get him the best ROI possible. What feature can Mario set up in DoubleClick Search to automatically detect high-performing geographic areas?

5.) Once budget plans are set in Budget Management, what is a best practice for allocating spend to meet DinoWorld Theme Park’s business needs?

6.) Jane is making adjustments to her cost per action (CPA) target every day and is frustrated that DoubleClick Search seems to always be calibrating. Why does this keep happening to Jane?

7.) What is a benefit of portfolio bid strategies?

8.) Surf-N-Board sells a lot of boards in-store and they want to make sure their offline data is taken into account for optimization efforts. What’s a best practice for working with offline data?

9.) Sometimes campaign structure doesn’t match reporting needs. What can you use to create reports that reflect your lines of business, irrespective of the campaign structure?

10.) How does the position-based attribution model assign conversion credit?

11.) Bean Coffee is keeping their coffee shops open late near college campuses. They want students searching for a late-night study spot to see that a Bean Coffee location near them is still open. Which extensions should they use?

12.) Which of the below is a benefit of DoubleClick Search Budget Management?

13.) Lucy wants to get an idea of how her bid strategy would perform with a 10 percent increase of weekly spend, without risking her budget. What feature in DoubleClick Search could help Lucy out?

14.) Ultimate SnowShoes wants to improve their conversion rate for the Winter Warehouse sale. What is a best practice for Ultimate SnowShoes while they’re testing ad copy?

15.) Betsy wants to make sure there aren’t any glaring issues with one of her bid strategies. Where can she get a quick glimpse of the status in DoubleClick Search?

16.) Knowing that DinoWorld park tickets tend to have a long conversion funnel, Johanna wants to give equal credit to every click that kept the user’s interest prior to purchasing tickets. Which model would she use to see credit assigned in this way?

17.) SuperCoolKicks wants to see which landing page experience is best for users who have clicked the Cool Kicks sneaker ads. What best practice should they follow while they’re running this test?

18.) James wants to see a full list of bid strategies and the health status of each. How can he do this?

19.) Suzanne has run all the reports she can think of, but she wants to make sure she’s not missing anything. What’s one method she can use to find parts of her campaign strategy that are under-credited?

20.) Jerry wants DoubleClick to automatically adjust keyword bids based on the dollar value of Ultimate SnowShoes products that users have researched. What feature allows him to do this?

21.) Which attribution model uses Floodlight data from both converting and non-converting users?

22.) Jules got an alert that two campaigns are hitting the daily budget cap, limiting performance towards his ROI target. He believes that increasing the budget will drive more conversions, but he doesn’t have budget to spare. What’s one other option?

23.) What is one benefit of using the sitelink extension?

24.) Debbie is excited to plan budgets directly in DoubleClick Search. What is a best practice to help her get started?

25.) Bert wants to make sure his bid strategies aren’t optimizing for $3 sticker purchases instead of the $500 skis. How can he set this up in DoubleClick Search?

26.) Bob wants to see the trade-off between cost and conversion volume by experimenting with different adjustments to his cost per action (CPA), without risking budget to do so. What feature in DoubleClick Search could help Bob experiment?

27.) Lucy wants to get an idea of how her bid strategy would perform with a 10 percent increase of weekly spend, without risking her budget. What feature in DoubleClick Search could help Lucy out?