Measure your customer-centric marketing Assessment Answers

Measure your customer-centric marketing Assessment Answers
Measure your customer-centric marketing Exam Answers

This learning path helps you anticipate differences between the traditional and digital worlds and offers tips to ensure effective measurement.


Measure your customer-centric marketing courses

  1. Optimize your company’s data
  2. Select KPIs for the digital ecosystem
  3. Google’s brand measurement
  4. Prove marketing impact with testing

1.) Each month, Tracy received separate reports from her display, mobile, search, and video teams. Analyzing the data was super tough. What solution would you recommend?


2.) Jenni sells custom-printed t-shirts and knows that customers begin their journey online with research on their mobile devices and end up making most purchases using their desktop. Her measurement report shows that mobile had no impact. What would you recommend to solve this measurement problem?


3.) What experiment would be best to answer this question: How effective is video advertising at driving sales in offline stores?


4.) In an effort to test something new, Peter’s team ran a new display campaign alongside their video and search ads. After the test phase, the marketing director complained about an increase in their digital marketing spend due to adding a new type of campaign. What did they forget to take into account?


5.) If you wanted to see how a consumer journey moves across devices, what method would be best?


6.) If you wanted to understand if the impressions you purchased were actually seen by customers, what measurement concept would you ask to know more about?


7.) When using surveys to measure brand health in the digital ecosystem, what is the preferred methodology?


8.) Which marketing currency is commonly associated with the “Care” stage?


9.) What would be the best key performance indicator for a coffee company that just opened and is trying to attract a new clientele in the “Think” stage?


10.) Which would be the best behavior to confirm that you’re relevant in this micromoment: “I-want-to-visit-Berlin”?